What are the Ingredients to Great PR for Your Impact Company?: Jackie Herskovitz Russell (Interview)

Interview with the founder of Teak Media, Jackie Herskovitz Russell

Subscribe to this show on iTunes | Stitcher | Soundcloud


In this interview, we talk with PR expert Jackie Herskovitz Russell to understand what makes great PR for your impact company. This is a vibrant and powerful conversation that provides a lot of important insights.

Jackie started Teak Media in an effort to generate good news overall, and more specifically, to bring positive and profitable media attention to nonprofit organizations and socially responsible companies.

As a former reporter for daily newspapers, including the Eagle-Tribune and Connecticut Post, she understood the power of the media and wanted to leverage it to help nonprofits and responsible businesses grow, raise money, change public policy, and continue their good work.

Today, even big companies are learning that good business is more profitable. This is what the people demand.


Some of the questions and topics discussed:

  1. Why is teak pushing for businesses to tackle the triple bottom line?
  2. What is the “so what” concept and why is the critical?
  3. Business has caused problems and now they are trying to clean up a mess, can they go full circle?
  4. Should a business stop what they do if they are creating products that end up causing social challenges?
  5. How is business slowing transforming today and what can we expect moving forward?
  6. What should a company do to keep the public clear about their efforts to make things better?
  7. When is the right time for a company to start considering PR?
  8. What steps does Teak take to establish the relationship and craft their impact story?
  9. Do they work under a results-based model?
  10. What kind of story becomes newsworthy? Are there key elements that stand out?
  11. What’s the formula for a great that gets picked up?

Plus so much more!

Looking for great PR, visit Teak Media and learn more.

How Vangst Broke into The Emerging Cannabis Market and Skyrocketed Growth (Interview)

Interview with Karson Humiston and Amanda Guerrero of Vangst.

Subscribe to this show on iTunes | Stitcher | Soundcloud


As the old stigmas melt away there is what some people call a green rush in the new emerging market of Cannabis. But is it really a green rush? In issue 19 of Change Creator Magazine talk to the experts in the space and uncover the social impact of this new market.

Vangst is one team doing it right as the number 1 recruiter staffing the cannabis industry.

In this interview, we speak with two incredible people, the founder of Vangst, Karson Humiston and their Business Development lead, Amanda Guerrero.

Karson started the company in 2015, after attending a cannabis trade show where she recognized the huge need marijuana companies had for employees in every position: chemical engineers, botanists, marketing managers, outside sales representatives, accountants, retail store managers, and so on.

Since that trade show, Vangst has seen great success but only due to a lot of hustle. According to an article in Forbes they grew 567% between 2016 and 2017 and has continued to climb ever since.

We uncover how they got started, what it took to get traction and how they see this new market.


Some questions and topics covered in this interview…

  • How Karson learned about this new need in the market and why she took action?
  • What led Amanda to join Vangst as the business development lead?
  • What were the early steps to start getting this company off the ground?
  • What are the biggest differentiators of companies that fail and those that get off the ground?
  • How Amanda planned her business development strategy to penetrate the market.
  • How important is it to be outside the building connecting with people in person during early stages?
  • What has been the biggest challenge so far?
  • How did they approach their fundraising round and what made it work?
  • How do they think the cannabis movement is impacting people?
  • What are some pain points or opportunities they see in this space?

Visit Vangst for more information.

The Case of Soulbottles: How Impact in Production Led to Greater Profit

This article originally appeared in B the Change and was published with permission.

Through research and site visits, soulbottles identifies suppliers that value the environment and work to protect it.

Like its signature product, the plastic-free drinking bottle, soulbottles has a clear business purpose. The German company, founded in 2012, helps to increase its customers’ sustainability through its signature glass bottles. But the Certified B Corp is also reducing the environmental footprint it leaves in producing the bottles while building Earth-friendly practices in its company operations and consumer messaging.

Its durable, artistic bottles are designed to break the plastic bottle cycle and encourage responsible water use. To limit shipping distances, soulbottles produces its bottles in Germany — the bulk of its sales are in Europe — and works with myclimate to mitigate the environmental impact of the process through carbon offsets. Through research and site visits, the company identifies suppliers that value the environment and work to protect it.

“We take care to keep the production as local as possible,” says soulbottles spokeswoman Nina Pestke. “Even if it sounds utopian, every single resource for a glass-made bottle can actually be found within our country.”

This attention to the environment, and continuing efforts to create more sustainable products in ways that reduce the company’s environmental resource use, earned soulbottles a spot on the 2018 Best For The World: Changemakers list with 202 other Certified B Corporations. The honor reflects soulbottles’ efforts to increase its local sourcing to 30 percent during the last two years and its focus on longer-term impact improvements to build business. Soulbottles is a Best For The World Changemaker, which is evaluated based on measurable positive impact across all impact areas, including community, workers and environment. Find all Best For The World honorees and stories.

Paying It Forward

In addition to its sustainable supply chain practices, soulbottles donates 1 euro from every bottle sold to drinking-water projects in developing countries — an amount that now totals close to half a million euros (or more than $590,000) and has provided an estimated 42,000 people with access to clean water.

While turning on the tap for clean drinking water is an afterthought for most people in Germany and the Western world, soulbottles knows that isn’t the case in countries like Nepal, where its funding helps support a water sanitation hygiene project (WASH). In November 2016, soulbottles leaders visited the project in Nepal, where they saw firsthand how the donations make a difference.

Equitable Under the Law

Soulbottles also strives to make a difference in workers’ lives by performing quality assurance reviews on up to 75 percent of its suppliers, ensuring they treat their employees equitably. In Germany, those conditions are reinforced by the Pay Transparency Act, a law adopted in 2017 to shrink the pay equity gap. It requires German companies with more than 200 employees to provide salary structure information to workers who request it. Companies with more than 500 employees are required to report pay equity in a public filing.

“As the biggest share of our production is in Germany, our costs are definitely higher than others in the industry,” Pestke says. “But we know that all of suppliers’ employees work under German law-based working conditions.”

While soulbottles had sustainability as part of its mission from the start, its initial certification as a B Corp in 2015 formalized its social and environmental values for suppliers, employees and customers. Ensuring its suppliers provide an equitable and sustainable work environment aligns with steps outlined in the B Lab Best Practice Guide: Creating Impact Through Purchasing.

“We strive not to be the best company of the world but the best company for the world, which has a bigger impact,” Pestke says. “The B Corp seal makes that main goal more visible.”

Being part of the B Corp community also means collaborating with other Berlin-based B Corps, including Coffee Circle.

A Sustainable Lifestyle

As consumer demand grows for the bottles — some featuring enviro-friendly designs like silver fern and the Alps — so do company sales and staffing levels. Soulbottles sells its product primarily in European countries but hopes to gradually expand to other markets. Now with 40 employees, the company sold more than 120,000 bottles in 2017 and expects to beat that number this year.

It also continually looks to improve its products with even more sustainable and durable materials, with plans to raise the recycling share of its glass from the current 20 percent. Producing glass from recycled materials also reduces energy use compared with using virgin glass.

Because Germany has long ranked at the top of European countries for its recycling programs and rates, an eco-aware lifestyle is the norm for most soulbottles employees and many other Germans.

“We think about our work as ‘purpose,’” Pestke says. “Working at soulbottles comes with a lot of awareness.”

That means everyday employee practices often include drinking tap instead of bottled water, riding a bike or taking a commuter train to work rather than driving, and choosing a “green” bank for personal finances.

And soulbottles employees have a short shopping list when looking for gifts, Pestke says.

“Within her or his first year at soulbottles, every employee probably has one present for every beloved one in her or his life: a soulbottle,” she says, adding that it’s a gift that also spreads the sustainability message.

Like Best For The World: Changemakers, all B Corps actively seek positive impact improvement through their business. From Sept. 25 to 27, 2018, the B Corp community will gather to share their impact stories, processes and experiments, helping all companies become stronger changemakers. Stay tuned for updates from the lessons shared at the retreat.

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.

Looking for more? Read our article, 3 of the Best Plastic Replacement Innovations Today to find out more about combatting plastic pollution!

How to Drive More Engagement With Smarter Execution

Interview with the founder of ConveYour.com, Isaac Tolpin.

Subscribe to this show on iTunes | Stitcher | Soundcloud


In this interview with we talk to a tech and human behavior expert who is a successful entrepreneur and founder of ConveYour.com, the #1 Micro-Learning platform for influencers and companies.

The focus of this discussion is engagement. The magic word for any business.

As a futurist at heart Isaac is on a mission, enabling brands to authentically connect and inform at scale with over 105 million in combined revenues from the companies he’s helped build.

His success comes from understanding the relationships between human behavior, business and technology. This expertise has helped celebrity influencers and companies to transform their knowledge into humanized digital training.

His recent background includes, cultivating a vineyard, keynote speaker, digital marketer, and EdTech disrupter through the pioneering Mirco-Training technology, ConveYour.com, the platform that’s improving the way influencers and organizations connect and train their people.

He brings a visionary mindset to his family by creating a legacy raising and educating their 7 children with his wife Angie Tolpin of Courageousmom.com.

He refuses to waste his life achieving the world’s definition of success that leaves so many empty but instead does what matters through the projects he’s involved with, those he serves, and the family he leads.


Questions and Topics Discussed

  • What types of developments and approaches have dramatically increased engagement?
  • Should you use text messaging to engage your audience?
  • What frequency should you be contacting your audience depending on the medium?
  • How do you avoid overwhelming your audience?
  • What steps should be taken to create more efficiency so you don’t lose new customers?
  • What do you need to know about the human learning experience to motivate users?
  • What are micro-courses and why do they work so well?
  • What are some of the key insights learned about the challenges people have when creating a course?
  • What successes should we all be aware of when considering course development?
  • What steps should you take to market your new products and courses?

 

 

From Epic Shark Tank ‘No’ to Big Funding: How Failure Propelled This Entrepreneur

lori cheek shark tank

Let’s face it. Failure sucks. No matter how many entrepreneurial platitudes out there tell us differently, when you are in the weeds, struggling to get your idea off the ground, it can be tough to see the positive side of big mistakes.

Yet, why do so many really successful people talk about their toughest lessons or their biggest mistakes? Or do they? Well, they do now.

Whether you are in the middle of a big failure story of your own, just starting out, or even on the verge of a big breakthrough, you are going to love these stories from the front lines of entrepreneurship.

Let’s meet Lori Cheek. She shared her toughest lessons with us at Change Creator.

Biggest Lesson Learned:

If you put yourself out there big time, don’t be afraid of the big no’s. There’s always somebody watching when you take big risks. Someone will invest in your idea if it’s good. Don’t let one big no be the end of your vision.

Failure Times Ten Means Risk

I failed in a major way (10 times over) but pivoted. There’s not a week that goes by that someone doesn’t email me that I’ve inspired them in some way by watching my startup evolution. I’m a Shark Tank Vet, a TEDx Speaker and have been featured in Forbes, The NY Times, Wall Street Journal, Huffington Post, The NY Observer, Entrepreneur Mag, Fast Company, Inc Magazine and so much more.

When most people would have quit years ago, I only hustled harder to keep my dream alive! I could be the walking poster child for the age-old phrase, “What doesn’t kill you only makes you stronger.” It wasn’t an easy ride, but I’ve never been happier in my life. A lightbulb moment 9 years ago changed my life forever. I left my $120K a year (60 hour work week) design job and now I own a business that Wired Magazine recently questioned, “Is this the future of online dating?”

I’ve gone from 15 years of helping others build their dreams to a life finally dedicated to building my own. I feel like I’ve given myself an MBA by building this business and if I hadn’t taken this major risk in my life, I never would have been able to ride out this amazing journey.

Her Story

After working in architecture, furniture and design for 15 years, I came up with an idea that lead me into the NYC world of technology and dating. I completely threw away my design career and I’m no longer building structures, I’m now building relationships.

In February of 2008, I was out to dinner with an architectural colleague. He’d spotted an attractive woman at a nearby table and scribbled, “Want to have dinner?” on the back of his business card and slipped it to her as we were leaving the restaurant. He left with a date. I left with an idea.

After over two years of brainstorming how to remove the “business” out of the business card, I launched Cheekd– a deck of ice-breaking dating cards with a unique code that lead the recipient to the privacy protected online dating profile of the mysterious stranger who slipped them the card where the two could start communicating online.

It was like online dating but backward and soon coined as “the next generation of online dating” by The New York Times. But as a trained architect, I really had no idea what it took to build a business. I couldn’t even begin to count the number of times I’ve failed building my business over the past few years. I’ve learned to welcome the mistakes and even joke that I’ve learned so much from them that I’m going to keep making more of them on purpose. I’ve taken a crash course in building a business and failing has probably been the greatest lesson of all. And here’s where the serious struggles began…

Breaking Free from Corporate

After finishing off my savings from my 15-year career in architecture, I had to get extremely creative to continue funding my business and this is where the financial sacrifices began. I made nearly $75,000 by selling my designer clothes at consignment shops and on eBay, doing focus groups, secret shopping, app testing, dog walking, house sitting, watering plants and by selling my electronics and other odds and ends around my apartment on Craigslist that all went straight back into my business. The biggest chunk of cash came from renting out my West Village Studio in NYC on AirBnB, while I couch surfed for 14 months, nearly got evicted and ultimately lost my lease of 5 years in my gorgeous apartment.

This was to support my idea that I kept pushing through despite the financial setbacks. I had gone from a stable, good living to couch surfing, all the while trying to get investors, build my company and get my idea off the ground. It was one of the toughest times of my life. I made a lot of mistakes which almost cost me my dream.

And finally, after four tumultuous years of building my startup with the wrong partners, lots of bad decisions and some major rookie mistakes, I was determined to find a way to take my business to the next level … and what better way than to apply to ABC’s Shark Tank. In September of 2013, I found myself walking down that scary shark-infested hallway into a stare off with five of the harshest millionaire investors in the world. I’d never been more nervous in my entire life.

When Shark Tank Tanks, Move On…

When I proclaimed I was going to change the population with my reverse engineered online dating business, serial entrepreneur and Dallas Mavericks owner, Mark Cuban, rolled his eyes, called me delusional and immediately snapped,

“I’m out.” Billionaire investor, Kevin O’Leary, demanded that I quit my “hobby” and shoot my business—my passion– like a rabid dog. After getting shot down by all five Sharks, I looked them in the eye and said, “Trust that you’ll all see me again.”

Although those final bold words of mine ended up on the cutting room floor (adding insult to injury), in the 48 hours after the broadcast, Cheekd.com received a record-breaking 100K unique visitors and our inbox filled up with thousands of emails insisting that the “Sharks” were “out of their minds” for not investing.

A little under 50 of those emails were from interested investors. Since the Shark Tank aired in February of 2014, I found the missing links from years before. We’ve raised 5 times the amount I’d sought on the show and I’ve gotten a CTO on board who’s helped facilitate and finance the new face and technology behind the new Cheek’d.

Figuring Out a New Business Model

Previously, with the Cheek’d Version1, users would use a set of clever cards to introduce themselves to individuals they encounter in the offline world who sparked their interest. If the interest was mutual, the card recipients used the card’s unique code to connect easily with the person via a private online profile viewable on the Cheekd website, but the physical cards weren’t really going to work in the online dating world (another tough lesson as I grew my business).

The newly launched Cheekd reimagines online dating with a new app that makes missed connections obsolete. Cheek’d uses a cross-platform low energy Bluetooth technology, which fosters hyper-local engagement. The app connects people in real time, versus virtual time. Connections begin in person; Cheekd helps you take the next step and continue the conversation online.

Cheekd ensures you ‘Never Miss a Connection’; thanks to this new Bluetooth technology, the app works on the train; on a plane… anywhere—You’ll get a notification if someone who meets your criteria is within 30 feet of you. If you’re near a potential spark, Cheekd makes sure you know about it. I would have never embraced this new technology if I hadn’t learned from the failures in the past.

What I Think of My Business Today

Cheekd has been the most powerful thing that’s ever happened to me. Building this business has been an incredible learning experience. I’ve taken a major risk (both financially and mentally) and surrendered my career in architecture & design, but my heart and mind are in this project every waking moment.

I’ve never been more dedicated to anything. Despite the occasional overwhelming stress, it’s been loads of fun. I feel like I’m living the American Dream—I’ve given birth to an invention. I’ve gone from 15 years of helping others build their dreams to a life finally dedicated to building my own. It’s the most rewarding feeling.

Tips to Feel Happier and Healthier by Living More Intentionally

man living happy

The world is rapidly changing around us and we all play a part in the future that is created. In this article, you’ll explore great tips for living a happier and healthier life that is more intentional.

According to the World Health Organization, 13 million deaths annually and nearly a quarter of all disease worldwide are due to environmental causes that could be completely avoided.

The conditions of our environment play a substantial role in the well-being of humanity and all life on earth.

While it’s easy to feel like our part individually is insignificant it’s important to remember that we’re all part of a bigger system. We are nature.

Taking care of nature is the same as taking care of ourselves.

Health issues such as asthma, chronic obstructive pulmonary disease, cardiovascular disease, and stroke can all be triggered by poor environmental conditions.

Business is one major tool people use today to help create large-scale positive change. But we can’t stop there or rely only on business. Part of living an impact lifestyle means to live consciously. This means we need to become aware of small daily actions and make smart decisions. This can be tough sometimes because it’s like breaking old addictions.

You matter!

Here are some steps you can take to start living a more conscious impact lifestyle today.

The Food We Eat

change creator food

Food is an everyday necessity of life. It’s also a business. How those businesses operate matters and so do the choices we make. Every dollar we spend is like a vote for the world we live in.

Opting for local, healthy, environmentally responsible food helps promote both personal health and overall health of the community.

Production, processing, packaging, and transportation of food is highly dependent on the use of fossil fuels and chemical fertilizers. These can greatly harm our health and the health of the environment.

Today, if you walk through a grocery store and just take a moment to look around a notice how much plastic surrounds you, it will blow your mind.

Sustainable food systems operate in a cycle of sustainable production and support. Farmers can make their food more sustainable by limiting pesticide use and treating their animals humanely and responsibly. Consumers can select food produced close to home and reduce the impact of our food system on the environment by lessening the distance food travels from farm to table.

When buying food consider these tips:

  • Buy local produce.
  • Buy fairtrade products
  • Buy “B-corp” certified products
  • Support and preserve rural communities.
  • Don’t use a plastic bag for every single fruit and vetable you purchase. Wash your produce at home.
  • Eat less beef and other animal products (Beef is a leading cause of deforestation, air pollution, and water pollution)
  • Avoid products in plastic containers; look for paper and glass which are biodegradable or recyclable.
  • Never buy plastic water bottles (25% is tap water in a bottle anyway)
  • Only buy eggs that are “Certified Humane”
  • Buy organic to avoid supporting the use of pesticides and toxins
  • Look for items locally grown
  • Buy fish that is sustainably caught and not overfished (see www.fishpeopleseafood.com)

Transportation

change creator transportation bicycle

It’s exciting to see the shared economy become more popular. This includes programs like Zipcar, shared bicycles stations in big cities, and even Uber.

Pollutants released by vehicles greatly increase air pollution levels and have been linked to adverse health effects, including premature mortality, cardiac symptoms, exacerbation of asthma symptoms, and diminished lung function. Have noticed that more and more people now have allergies or asthma?

To minimize the damaging impact of our current transportation choices, try adopting more sustainable methods of travel when possible. With hundreds of millions of cars on the road in the US alone we are growing rapidly.

According to the Bureau of Transportation 77 percent of people drive alone still. And at the same time production is booming. According to the International Organization of Motor Vehicle Manufacturers, there were over 72 million cars produced in 2016 globally. As of May 2018, 29 million cars have been produced so far.

Watch this TED Talk from Bill Ford (grandson of Henry Ford), talk about the future and gridlock.

[vc_video link=”https://www.youtube.com/watch?v=PMEXHqHQKl0“]

 

Some solutions to consider include:

  • Walking
  • Bicycling
  • Public transportation such as trains
  • Carpools
  • Vanpools
  • Working from home when possible
  • Electric cars to burn less fossil fuels

Home Improvements

solar roof by tesla

Sustainable homes are not only better for the planet, but offer opportunity for saving some cash. These solutions might require a little investment up front but you’ll make it back over time in savings.

Tips for saving energy:

  • Consider solar roof panels that look great – https://www.tesla.com/solarroof
  • Make sure your home is well-insulated to conserve energy and spend less on heat and air conditioning.
  • Use a programmable thermostat to time your heat and air conditioning for when you are in your home. These can shut off while you are away, saving both energy and money.
  • Weatherproof your home. Caulk, seal, or weather strip outside openings to prevent air leaks.
  • Conserve water by installing aerating and low-flow faucets and showerheads.
  • Choose garden plants that don’t have a high demand for water.

Looking for a major upgrade? Tankless and on-demand water heaters can save up to 30% of energy compared to standard natural gas tank heaters.

Safe Products

There are many stages in a product’s life cycle, and each one can negatively affect the environment if not managed correctly. Companies may adopt poor practices because it’s cheaper and each year they need to show an increase in the bottom line.

In response to destructive practices William McDonough and Dr. Michael Braungart published Cradle to Cradle: Remaking the Way We Make Things, encapsulating a journey of discovery about materials as biological or technical nutrients and their use periods and evolution. They created a framework for quality assessment and innovation: the Cradle to Cradle Certified™ Products Program.

The Cradle to Cradle Certification process spans over five categories: material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness.

[vc_video link=”https://www.youtube.com/watch?v=cOMVZKQYZYU”]

Before making a purchase, consider the full impact of the product’s material, manufacturing method, and usage. Know the full extent of what you’re supporting. Products can tie to deforestation, pollution, child labor and other challenges none of us likely would choose to support if we knew about it.

To convert raw (or recycled) materials into a product, elements are processed, shaped, and manipulated. These steps consume energy and deplete nonrenewable natural resources. For example, plastic products are made from petroleum, a finite resource.

All the plastic ever made is still here today and will likely never go away. Maybe in a 1,000 years if we’re lucky. It’s filling our oceans, poisoning our food and killing eco-systems. About 8 million tons of plastic trash land in our oceans each year.

Additionally, many products affect the environment throughout their useful life. Using these items responsibly can reduce their environmental impact. Any equipment with a plug requires electricity to operate. To prevent wasting energy, turn equipment off when not in use.
At the end of a product’s useful life, consider what parts may be reused and how to dispose of the product or its components responsibly. Plastics, glass, paper, and other materials may be recycled. Many manufacturers will take products at the end of their lifecycle. Check with vendors in your area for specifics on disposal practices.

Some tips to save money and the planet:

  • Save your plastic bags and reuse them
  • Shop with reusable bags
  • Look for 30% or greater post-consumer recycled content
  • Buy 100% recycled paper towels and other paper products
  • Never buy plastic plates, forks, knives or cups
  • Only buy soap that does not use palm oil or sources it sustainably such as Dr. Bronners. (Palm oil is a major drive of deforestation)
  • Look for products made of biobased content (composed of biological products such as plant materials)
  • Avoid animal-based products
  • Look for b-corp certified
    Look for fairtrade certified
  • Buy products that have minimal life cycle costs
  • Buy products that have minimal risk of toxic/hazardous chemicals
  • Look for products that are durable or have a long product life
  • Ask yourself if what you’re about to buy is necessary

Electronics

electronics landfill

Electronics impact the environment and human health. Fabricating and shipping electronics use water and energy, and often create industrial waste. The disposal of electronics results in a massive amount of waste going into landfills. Toxins, commonly found in electronics, can leak into the soil or release into the air through burning.

Each year our planet generates about 50 million tons of electronic waste. This includes everything ranging from batteries to mobile phones and children’s toys. Here’s the thing, while this material may have been tossed away that does not mean they’re not without value. Actually, the United Nations estimated the total worth of all that e-waste at $55 billion, thanks largely to the trace amounts of gold, silver, and other metals they contain. The problem, though, is getting them out.

There are specialized centers that can safely dispose of these products to avoid toxic leakage and may be able to recycle some of the material. Many manufacturers will also take old products to recycle their parts.

Only through management over the entire life cycle of electronics can we mitigate the overall negative effects on our soil, water, air, and health.

Check for special programs in your area to recycle:

  • Batteries.
  • Old laptops or phones.
  • Printers, keyboards, and other computer accessories.
  • Televisions.
  • Wires and plugs.

You might also enjoy: