If you’re not already using Facebook as a core marketing channel then you need to reassess your strategy.
Facebook Ads are able to drive more leads for your business in 2017 than any other paid channel if done right.
Having the right strategy and understanding your numbers is essential to good execution and avoiding big financial losses.
When you master this craft it will consistently pay off for years to come.
You already know Facebook has seen incredible growth over the years and for good reason. It’s a great platform that’s well executed.
Let’s take a peek at some key numbers worth noting…
- Worldwide, there are over 1.86 billion monthly active Facebook users (Facebook MAUs) which is a 17 percent increase year over year. (Source: Facebook as of 02/01/17). Statistically, Facebook is too big to ignore.
- There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17).
- Average time spent per Facebook visit is 20 minutes. (Source: Infodocket) What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
Mobile usage is continuing to intensify among consumers and B2B. Facebook has taken steps to meet those needs with Lead Ads, which is designed to eliminate the need for users to fill out a form by using pre-populated data and cut out the landing page step, both of which skyrocket conversion rates and actually make the mobile ads effective for B2B marketers.
Powerful Ad and Audience Technology
There is no doubt about it, Facebook offers some of the most powerful targeting options and ad solutions.
For example, while targeting Friends of your existing users or visitors of your website is great, many marketers are finding great success with Facebook’s Lookalike Audiences. It’s exactly what it sounds like, Facebook’s awesome technology leverages machine learning to help find you the best customers who are similar to those that you have on your list or visit your site.
Their audience insights are a tool not to be missed because it will give you a world of information to help you understand how to talk to your audience. You can set up endless campaigns and run tests to see what works and what doesn’t.
But, you must know how to approach these campaigns and what you’re willing to pay for clicks, conversions, installs..etc. If you don’t know how to setup and organize your campaign you can go through money real quick.
That’s what we love about this formula. It helps you create a system to intelligently approach your marketing so you can leverage the awesome power of Facebook and find success.