Category: Getting Started

5 Expert Strategies on Overcoming Your Fears

If you’ve ever thought about changing careers, or asking your boss for a promotion, or maybe starting your own business, but you thought, “Why take a risk? I might not be completely satisfied with what I have now, but at least it’s safe, and I get a steady paycheck,” maybe it’s time to think again. It might be true that you’re choosing caution over risk, but you have to consider that what’s really holding you back is fear. Everyone Contends with Fear The first thing you should know is that you’re not alone.  Most people experience fear at one...

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What is a Social Entrepreneur?

The terms social entrepreneur and social entrepreneurship were used first in the literature to social change in the 1960s and 1970s. The terms became more popular in the 1980s and 1990s, promoted by Bill Drayton, the founder of Ashoka, and others such as Charles Leadbeater. Before the term gained traction, those who fit this description were outsiders or radicals that seemed to bring positive change to deprived communities single-handedly. Characterized as extremely optimistic visionaries who had infinite willpower, they use entrepreneurial skills and innovation to address significant social and/or environmental problems. Profit did not motivate this free-thinking and inspirational...

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What Jason Grad Learned About Building A Company

7:30 AM to 6 PM every day.  Almost 53 hours at a day job each week. Luckily, I only needed 4 or 5 hours of sleep each night, so that I still had 80.5 hours to do what I wanted. Over half of my week was spent solving someone else’s problems, being undervalued and stifled working for someone else. My lack of time and schedule was stopping me from doing what I was called to do. For years, doing what I wanted during those other hours usually meant working on something else. I had been making music, art, furniture,...

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Start Defining Your Target Audience With These 10 Questions

Facebook Twitter Google+ Buffer The very first step in any communication or marketing strategy is defining your target audience so you can tailor your message or pitch appropriately. For businesses, this is usually your typical potential buyers of a product or service. For a nonprofit, it could be potential clients for a program, volunteers for an initiative, advocates to spread a message, or donors to support a cause. One of the biggest mistakes that budding personal branders make is trying to appeal to everyone. Think about the game of darts: You have to aim in order to hit the board. If you don’t have a dart...

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