How to Create Videos that Promote Social or Environmental Causes
Online video consumption trends continue to amaze. According to a Google study, 6 out of 10 people affirm that they prefer to watch videos online than to watch television. Hubspot data shows that 78% of people watch online videos every week, and according to Insivia mobile video consumption increases by 100% every year. Platforms like […]
Mastering Negotiation Standards: Attracting Impact Investors
All entrepreneurs, at some point, ask the question: How can I attract investment to grow my business? Answering this question is not easy since attracting investment for a venture is a complex process that takes a lot of work and time. In the case of social entrepreneurs, the process of attracting investment is twice as […]
What We Can Learn about Creativity from Non-Profit Organizations
Every day there are more companies that at the time of hire give priority to the soft skills, according to data from a global study conducted by Adobe creativity is the soft skill most demanded by companies in 2019. Companies turn to creative professionals to stay competitive and at the forefront of their sector. According […]
Leading a Social Enterprise: Focused on Impact or Focused on Business?
Managing a social enterprise is not an easy task since unlike a traditional company, the social or environmental impact component that the social enterprise tries to address adds an extra layer of complexity to the management. It is for this reason that social entrepreneurs often feel confused and do not know how to lead their […]
How Social Entrepreneurs Can Take Advantage of Social Enterprise Ecosystems
For a company to be successful, it must integrate and interact with a wide variety of actors, including other companies, international organizations, governments, banks, investors, and others. The term ecosystem is often used to refer to these relationships and interactions. As Jager, Symmes, and Cardoza state in their book Scaling Strategies for Social Entrepreneurs, the […]
Stop Selling and Start Helping Your Customers
The paradigms of the sales process have changed a lot since, in the 60s, David Ogilvy proposed the Find Me – Sale Me model. In those years, the post-war recovery economy caused consumers to have money to spend, but a limited supply of products. That is to say that at that time, it was very […]
How Social Entrepreneurs Must Communicate for Maximum Impact
How social entrepreneurs must communicate the purpose of their organization to generate greater impact. Greg Deeds, a prominent university professor and recognized for developing the topic of social entrepreneurship as an academic field, argues in an article for the Harvard Business Review that social entrepreneurs often seem to be possessed by their ideas, committing their […]
How to Use Video Marketing for Social Impact Communications
Video for Social Impact Communication: What Really Works? The consumption of video content has skyrocketed in recent years, thanks to social networks and other platforms dedicated to the distribution of this type of content. According to the Global Internet Phenomena report, it is estimated that 56% of the internet flow corresponds only to video. Business […]
