Fresh E-commerce E-mail Ideas: There’s More to E-commerce Emails than Discounts
How happy are you with your email newsletter? I recently surveyed a group of ethical business owners, and this was the first question. To my surprise, not a single respondent gave their newsletter a 10 out of 10. The best rating was a 7, and the overall result averaged at 5. Let me be brutally […]
How to Find YOUR Story: With Real-Life Examples
If you’ve read anything about storytelling on the internet in recent years, you’re likely to have come across this: “Customers don’t generally care about your story; they care about their own.” (Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen) A bold statement. Also, a statement often taken out of context. (Donald Miller […]
5 Powerful Ways To Use The Hero’s Journey To Easily Grow Your Impact Business
A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man. That’s the short version of the storytelling pattern known as […]
How to Cut Through The Overwhelm And Start to Enjoy Storytelling
If you’re a living, breathing human being, you know how to tell a story. That’s because our brains are built to run on stories the way your phone runs on Android or iOS. Still, a lot of impact entrepreneurs feel out of their depth even just thinking about telling their stories. And if you’ve ever […]
