An important note...
This is a marketing makeover to grow your impact business and it requires your ability to rethink your marketing so you can connect with people, build trust, and inspire them to join you on your journey. The traditional promotion methods of the past usually meant mass marketing through forced interruption and flashy banner ads with a prayer of some sales. It's unpredictable, stressful and a fast track to going broke.
And that's why we are so excited you have an interest in Captivate!
My Marketing Isn't Working and I'm Just Wasting Money!
We had a serious problem, our marketing wasn't working and we were throwing money out the window. Does this sound familiar - Do some Google research, read articles, watch videos, learn some new marketing tricks or get a new tool, read a book, and still no luck. At one point we wonder, why isn't anyone downloading my free offer, why aren't people buying my products, how do I get more traffic?
So many brands fail because they can't get clear on their marketing. We know how hard it is and you don't have to figure things out alone. Our whole team has been there, we've had the sleepless nights and figured out what was missing. Marketing DOES work when it's done right and we want to help you save time and money by showing you what we learned. Over the last 10 years, the four of us have launched several businesses and helped thousands of entrepreneurs.
Learning these skills allowed us to build our brands to reach over 130 countries and attract some of the top minds around the world to work with us such as Richard Branson, Seth Godin, Arianna Huffington, Jay Shetty, Blake Mycoskie, Nobel Peace Prize Winner, Muhammad Yunus and so many more.
Maybe you don’t know where to start or maybe you tried everything but are stuck.
Either way, if you’re ready to dig in and take the necessary steps to master the craft of story, the most powerful form of marketing that has been the key driver to all progress in the world, you’re in the right place.
The only way to grow your business and live your dream is to get people to join you on your journey to build the future you both want to see.
We are here to work WITH you on this journey in a community of people who share your passion.
Adam, Amy, Danielle, and Solene
Every challenge society has faced has been solved by persuading others to act in the interests of the group - to do the right thing for the right reasons.
We have learned something important as entrepreneurs and digital marketing experts. What's stopping you or anyone from telling the right story is not the soundness of your argument, the logic you share or the quality of the product your selling. It's that you haven't learned how to communicate in a way that helps others imagine a future they cannot see yet.
People like Steve Jobs and Elon Musk were master storytellers. A consistent message through words and actions helped people see their vision so they would join them on the journey. There is no progress with our stories. This has proven to be more important today than ever before as impact businesses are om the rise and how we connect with people is changing dramatically.
No, you don't have to be a HUGE company with a million dollar marketing budget to win BIG today!
Great Stories Drive Big Impact!
"We surveyed 250 social entrepreneurs to determine the top indicators for scaling to $2 million per year and higher and discovered that organizations that grow tend to prioritize the practicing of storytelling at every single level in the organization." Kathleen Kelly Janus, author of Social Startup Success.
What will happen if you don't rethink your marketing strategy for today's world?
We are in the middle of a BUSINESS REVOLUTION!
Without understanding how to tell the right story at the right time to the right people, any startup will struggle to grow and bring to life the future they want to see.
How people shop, learn and interact with brands is changing rapidly which makes it more important than ever to communicate effectively.
Now, we'd like to share the CAPTIVATE framework with you
When a child picks up a pencil or paintbrush that child will doodle and we call that drawing. It's based on instinct. That happens with stories too. We can "doodle" a story based on instinct. But having a pencil or can of paint does not mean we are ready to create a masterpiece. Once you get past the tip of the iceberg (instinct), you'll find there is a lot more to master deep below the surface. That's the part we need to explore to become excellent.
Time and time again we spoke with entrepreneurs who had the fire in their belly and desire to make a difference but struggled to grow. They couldn't get traction or were struggling to sustain growth. Our team realized that there was a gap in their execution. They didn't understand how best to communicate in a way that helps others imagine a future they can't see yet. That is why the four of us got together and created CAPTIVATE, and we hope you'll join us too!
Captivate can help you!
So, what exactly is Captivate?
Captivate is a 5-module framework with 46 lessons that ignite your marketing through the science of storytelling so you can build trust with an audience that loves what you do. You'll not only learn how to tell great stories but you will find out which stories you need to tell and how to apply them to your business for growth. Wasting money on marketing that doesn't work ends now!
We don't just dump these strategies on you and wish you luck.
This program is based on the 5 proven strategies that will help you understand how to effectively communicate the future you want to create with your impact business through the science of storytelling so you can sustainably grow. These include...
The Magic Behind Stories
“The stats on ad “resistance” were very eye-opening!” (Captivate student, jeffreydl)
The Answer Within
“Thank you again for the wonderful Change Creator program. As I had mentioned in an earlier email, the program has almost de-mystified the story writing for me. What was a “nightmare” has now become formulaic due to your training.” (Harish, Captivate member)
Bridging The Gap
Storytelling is not just about what we tell people… it’s about everything that we do! (Adam Force, Captivate teacher).
Make it Sharp
“You can’t connect with people that have a different worldview than you. You have to connect with people and tell stories that align with your worldview and resonate with your audience.” (Amy, Captivate teacher.)
Impact Ripple Effects
“Here’s where you’ll learn where to put your story out there to get the maximum results in your marketing in the shortest amount of time.” (Amy, Captivate teacher).
Get your mind out of your own goals and head and learn how to appeal to a larger audience who has their own goals, desires, and wishes for the world. (Victoria Fine, Director of Strategy, Slate).
If either of these sounds like you then Captivate is a perfect fit!
READY FOR CHANGE
You're currently doing work you don't care for just to get a paycheck but have been inspired with an idea for a new impact business you want to pursue. You're ready for a change!
TIME TO GROW
You started your own business but are not financially stable and have been struggling to connect with people so you can build community and get traction. It's time to grow!
“First, the video lessons are excellent and well done. Most importantly though, the concept of StoryBridge makes it absolutely logical and easy. Thank you! (Captivate student, founder of Zenaviv)
Stories play the most important role in any digital business ecosystem – the bridge between your brand, happy customers and potential investors. The goal is to cut through the digital noise and attract an engaged community of customers that love what you do.
The Captivate Community is Getting Results and You Will Too!
Without understanding how to tell the right story at the right time to the right people, any startup will struggle to grow and bring to life the future they want to see. How people shop, learn and interact with brands is changing rapidly which makes it more important than ever to communicate effectively.
— Drakshan Khan, Founder of Fuse, Fairtrade, Vegan, Ethically made, hand embroidered sneakers —
“”I knew it was essential for me to learn how to tell my story the right way to grow my impact business but we also had an all-or-nothing Kickstarter campaign that we need to raise funds for. Captivate was exactly what I needed! The course and community offer so much priceless knowledge and support. Working directly with Amy gave me the confidence to put my story out there and the incredible support from the team and community helped me push the Kickstarter campaign across the finish line to hit our goal! I can’t recommend it enough.”
— Lois Raats, Founder of Ready2Grow Associates —
“If you are having trouble seeing yourself and your business clearly, the Captivate program Is a great way to build confidence in yourself and your brand. Writing down how we have overcome obstacles to create our own future helps us connect more strongly with clients and offers concrete proof that our work will produce the results clients crave. Since talking about myself has always been the hardest thing for me, I really appreciated the opportunity! Captivate is a helpful program for any Founder, but particularly passion-driven entrepreneurs whose life purpose involves helping clients build a better future. ”
— Bea Evans, co-founder of Ripple Effect Journeys —
“Crafting and sharing my founder’s story was a fabulous learning experience. What I loved the most during the Captivate program, was the encouragement offered by the 4 founding Captivate team members. Also, the action books provided after each module were very helpful, as well as hearing amazing stories from other team members and examples provided by the team.
Thanks for making me think with my heart as I strive to encourage women to travel with impact!”
— Aoife Collins —
“What I liked the most during Captivate was learning about the different parts of a story, and how there is a framework to use in every story. I could not always join the live sessions but listened to each module (sometimes from my car!), and with lifetime access to the course, I will definitely go back over it all and spend more time on it another time.
To those who hesitate to join, I would say: if you are stuck telling your own story and personalising your marketing, joining Captivate will definitely help. There is loads of content in it, lots of food for thought and practical guidance too, so it was worth the investment.”
Elevate your marketing with the magic behind your story and grow your business.
Answers to Some Common Questions
People have started this program with an idea and after digging into it found a different path. It helps to have a business idea to get started because we don’t cover off on ideation, however, the work we do DOES help you uncover your purpose. This program is designed to help create your founder or origin story which becomes the most important part of your marketing now and forever.
Don’t misunderstand, this is NOT a writing course. This is about marketing and understanding how to communicate effectively to the RIGHT people for your business who LOVE what you do so they join you on your journey. You will learn how to build trust and loyalty. The lessons that you’ll learn here applies to much more than just writing or creating your founder story. You can also use these lessons to give live talks, videos, create promotions, articles, and anything that conveys a message.
That’s ok! We will walk you through a process to help you discover your impact story and tell it in a way that resonates with your ideal customer. We all have many stories and we have to find the ones that serve us the best when trying to clearly communicate the vision for the future we want to see.
This program is designed to empower your marketing by teaching how to communicate effectively by understanding the magic behind storytelling. This is essential in today’s digital marketing world as everything is rapidly changing! The more you master this craft the more you will grow your impact business by connecting with the people who want to join you on your journey. You will walk away with your founder/origin story and understand how you can start applying to various marketing solutions.
- Step-by-step guidance from renowned experts
- Monthly office hours
- Quarterly StoryStage session to master your craft
- Access to a powerful membership community
- Access to a private Facebook group
- Essential workbooks that guide your progress
- Tons of bonus content!
- A powerful story that will be the foundation of all your marketing
- A lifetime subscription to Change Creator Magazine
- Plus so much more!
Currently, we offer lifetime access to all new students so that you can grow with the community and continue to master this important craft.
Elevate your marketing with the magic behind your story and grow your business.
Meet Your Teachers
Each of our teachers has a wealth of experience in running successful online businesses, content marketing strategies, writing, storytelling and marketing.
Co-founder, Change Creator
What happens when you're an activist who's working as Director of Strategic Marketing for 10 years at WebMD? You ask yourself if that's who you want to be in another 10 years and at that moment decide to make a big change. After running his first business, AlterImage Recordings, Adam applied his digital publishing and design skills to fight for a better future through entrepreneurship and built his second business, Change Creator, an educational platform with over 100+ expert interviews and a digital magazine reaching over 150+ countries.
Co-founder, Change Creator
What does one do with no job prospects, a professional writing degree, at the height of the biggest recession in recent history? Why, start a business, of course. Part scrappy entrepreneur, part storyteller, Amy has grown a desire to help others tell their stories and scale their marketing into her first business, 8mencan -- a place where she helps manage multi-million dollar portfolios for clients that want to grow. Now she’s helping 70,000 + active Change Creators live a more meaningful life using business as a tool for social change.
Founder, Creators for Good
Mix a Bachelor in Communications with a Masters in Sustainable Development. Bake for a few years in a corporate job until burn out. Add a passion for creativity, a spoon of digital nomad lifestyle, and shake with the determination to see social entrepreneurs succeed. You get your impact strategy expert: Solène founded Creators for Good in 2014 and has individually mentored 100+ purpose-driven entrepreneurs from 17 countries.
Founder, The Sedge
Now equipped with insightful treasures collected along her entrepreneurial travels, Danielle supports those who are enterprising to make the world a better place. But it wasn’t always this way. With a relentless passion for exploring new paths, over time Danielle has become a go-to guide for others in impact pursuits. Her educational adventures include an undergrad in business, specialization in social entrepreneurship, and participation in a world-class accelerator. Danielle continues to curate resources along her travels with the goal of cross-pollinating the wisdom others need to reach their impactful destinations — all without missing the opportunity to revel in the journey along the way.
Victoria is a leader in digital content, growth and remote management and the CEO of Finally, a growth hacking company. Founding managing editor at Huffington Post Impact and Education. She launched new platforms and growth plans for an audience of more than 25 million people. As the first managing editor at Upworthy, I built the distributed editorial team to more than 40 people and grew traffic at the publication 10x
MONA AMODEO, PhD
Mona holds a Ph.D. in Organization Development and Change; and is recognized as an expert in the areas of brand identity, organization development and change, community engagement and sustainable business.
Co-founder, Northstar Messaging & Strategy
Jessi is the co-founder of Northstar Messaging & Strategy where she helps thought-leaders and purpose-driven entrepreneurs hone their message so they can create the change they want to see in the world. Jessi is a self-professed word nerd whose strategy brain packs a powerful, persuasive punch. She puts her years in marketing + education to work, empowering entrepreneurs to achieve big results.
Co-founder, Northstar Messaging & Strategy
Marie is the co-founder of Northstar Messaging & Strategy where she helps thought-leaders and purpose-driven entrepreneurs hone their message so they can create the change they want to see in the world. Riding the hamster wheel of nonprofit grant writing, Marie was on the fast-track towards burnout. There was nothing better than working for causes she cared about, but she craved achievable goals, and she was ready to change the world on her own terms.
JACKIE HERSKOVITZ RUSSELL
President, Teak Media + Communications
Herskovitz Russell founded Teak Communications in 1997 in an effort to generate good news overall, and more specifically, to bring positive and profitable media attention to nonprofit organizations and socially responsible companies. As a former reporter for daily newspapers she understood the power of the media and wanted to leverage it to help nonprofits and responsible businesses grow, raise money, change public policy, and continue their good work. Setting the pace for this progressive public relations firm, Herskovitz Russell accepts the promotional responsibilities of companies and organizations whose ethics and values are aligned with the Teak mission.
ERICA FORCE, PhD
Founder, Force Psychology
After years of competitive sports, serving the Airforce and finding out what it takes to succeed, Erica learned what makes people tick and earned a doctoral degree in Psychology. With a deep understanding of human behavior Erica knows science and power behind the stories we tell ourselves. Today, she works ambitious people who are ready to take their success to the next level.
GET ACCESS NOW AND START BUILDING YOUR LEGACY!
Get LIFETIME ACCESS to the course and community for what could easily be a $10,000 program. The new Change Creator Members Portal is now live. The value you’ll get from the education alone will provide more than that in return as you connect with more clients.
A Peak Inside!
WHAT WOULD IT MEAN TO YOU TO
- Build a bigger audience that loves what you do?
- Get another 1,2,3 or 4 clients per month?
- Become a leader that people want to work with?
- Break new boundaries as an entrepreneur and level-up your success?
HOW DOES THIS WORK?
The full program is now available on the new Change Creator Members Portal. You get lifetime to the program and our community for just $697. This offer will not last forever.