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We have learned something important as entrepreneurs and digital marketing experts. What's stopping you or anyone from telling the right story is not the soundness of your argument, the logic you share or the quality of the product your selling. It's that you haven't learned how to communicate in a way that helps others imagine a future they cannot see yet.

People like Steve Jobs and Elon Musk were master storytellers. A consistent message through words and actions helped people see their vision so they would join them on the journey. There is no progress with our stories. This has proven to be more important today than ever before as impact businesses are om the rise and how we connect with people is changing dramatically.

No, you don't have to be a HUGE company with a million dollar marketing budget to win BIG today!

Great Stories Drive Big Impact!

"We surveyed 250 social entrepreneurs to determine the top indicators for scaling to $2 million per year and higher and discovered that organizations that grow tend to prioritize the practicing of storytelling at every single level in the organization." Kathleen Kelly Janus, author of Social Startup Success.

What will happen if you don't rethink your marketing strategy for today's world?

We are in the middle of a BUSINESS REVOLUTION!

Without understanding how to tell the right story at the right time to the right people, any startup will struggle to grow and bring to life the future they want to see.

How people shop, learn and interact with brands is changing rapidly which makes it more important than ever to communicate effectively.

We don't just dump these strategies on you and wish you luck.

Join an amazing community of support
Attend regular office hours for direct feedback
Participate in our StoryStage sessions to practice your presentations and get feedback

If either of these sounds like you then Captivate is a perfect fit!



You're currently doing work you don't care for just to get a paycheck but have been inspired with an idea for a new impact business you want to pursue. You're ready for a change!



You started your own business but are not financially stable and have been struggling to connect with people so you can build community and get traction. It's time to grow!

“First, the video lessons are excellent and well done. Most importantly though, the concept of StoryBridge makes it absolutely logical and easy. Thank you! (Captivate student, founder of Zenaviv)

Stories play the most important role in any digital business ecosystem – the bridge between your brand, happy customers and potential investors. The goal is to cut through the digital noise and attract an engaged community of customers that love what you do.

The Captivate Community is Getting Results and You Will Too!

Without understanding how to tell the right story at the right time to the right people, any startup will struggle to grow and bring to life the future they want to see. How people shop, learn and interact with brands is changing rapidly which makes it more important than ever to communicate effectively.

— Drakshan Khan, Founder of Fuse, Fairtrade, Vegan, Ethically made, hand embroidered sneakers —

“”I knew it was essential for me to learn how to tell my story the right way to grow my impact business but we also had an all-or-nothing Kickstarter campaign that we need to raise funds for. Captivate was exactly what I needed! The course and community offer so much priceless knowledge and support. Working directly with Amy gave me the confidence to put my story out there and the incredible support from the team and community helped me push the Kickstarter campaign across the finish line to hit our goal! I can’t recommend it enough.”

— Lois Raats, Founder of Ready2Grow Associates —

“If you are having trouble seeing yourself and your business clearly, the Captivate program Is a great way to build confidence in yourself and your brand. Writing down how we have overcome obstacles to create our own future helps us connect more strongly with clients and offers concrete proof that our work will produce the results clients crave. Since talking about myself has always been the hardest thing for me, I really appreciated the opportunity! Captivate is a helpful program for any Founder, but particularly passion-driven entrepreneurs whose life purpose involves helping clients build a better future. ” 

— Bea Evans, co-founder of Ripple Effect Journeys —

“Crafting and sharing my founder’s story was a fabulous learning experience. What I loved the most during the Captivate program, was the encouragement offered by the 4 founding Captivate team members. Also, the action books provided after each module were very helpful, as well as hearing amazing stories from other team members and examples provided by the team.

Thanks for making me think with my heart as I strive to encourage women to travel with impact!”

— Aoife Collins —

“What I liked the most during Captivate was learning about the different parts of a story, and how there is a framework to use in every story. I could not always join the live sessions but listened to each module (sometimes from my car!), and with lifetime access to the course, I will definitely go back over it all and spend more time on it another time.

To those who hesitate to join, I would say: if you are stuck telling your own story and personalising your marketing, joining Captivate will definitely help. There is loads of content in it, lots of food for thought and practical guidance too, so it was worth the investment.” 

Answers to Some Common Questions

People have started this program with an idea and after digging into it found a different path. It helps to have a business idea to get started because we don’t cover off on ideation, however, the work we do DOES help you uncover your purpose.  This program is designed to help create your founder or origin story which becomes the most important part of your marketing now and forever.

Don’t misunderstand, this is NOT a writing course. This is about marketing and understanding how to communicate effectively to the RIGHT people for your business who LOVE what you do so they join you on your journey. You will learn how to build trust and loyalty. The lessons that you’ll learn here applies to much more than just writing or creating your founder story. You can also use these lessons to give live talks, videos, create promotions, articles, and anything that conveys a message.

That’s ok! We will walk you through a process to help you discover your impact story and tell it in a way that resonates with your ideal customer. We all have many stories and we have to find the ones that serve us the best when trying to clearly communicate the vision for the future we want to see.

This program is designed to empower your marketing by teaching how to communicate effectively by understanding the magic behind storytelling. This is essential in today’s digital marketing world as everything is rapidly changing! The more you master this craft the more you will grow your impact business by connecting with the people who want to join you on your journey. You will walk away with your founder/origin story and understand how you can start applying to various marketing solutions.

You get…

  1. Step-by-step guidance from renowned experts
  2. Monthly office hours
  3. Quarterly StoryStage session to master your craft
  4. Access to a powerful membership community
  5. Access to a private Facebook group
  6. Essential workbooks that guide your progress
  7. Tons of bonus content!
  8. A powerful story that will be the foundation of all your marketing
  9. A lifetime subscription to Change Creator Magazine
  10. Plus so much more!

Currently, we offer lifetime access to all new students so that you can grow with the community and continue to master this important craft.

Contributing Experts


Founder, Finally

Victoria is a leader in digital content, growth and remote management and the CEO of Finally, a growth hacking company. Founding managing editor at Huffington Post Impact and Education. She launched new platforms and growth plans for an audience of more than 25 million people. As the first managing editor at Upworthy, I built the distributed editorial team to more than 40 people and grew traffic at the publication 10x


Founder, idgroup

Mona holds a Ph.D. in Organization Development and Change; and is recognized as an expert in the areas of brand identity, organization development and change, community engagement and sustainable business.


Co-founder, Northstar Messaging & Strategy

Jessi is the co-founder of Northstar Messaging & Strategy where she helps thought-leaders and purpose-driven entrepreneurs hone their message so they can create the change they want to see in the world. Jessi is a self-professed word nerd whose strategy brain packs a powerful, persuasive punch. She puts her years in marketing + education to work, empowering entrepreneurs to achieve big results.


Co-founder, Northstar Messaging & Strategy

Marie is the co-founder of Northstar Messaging & Strategy where she helps thought-leaders and purpose-driven entrepreneurs hone their message so they can create the change they want to see in the world. Riding the hamster wheel of nonprofit grant writing, Marie was on the fast-track towards burnout. There was nothing better than working for causes she cared about, but she craved achievable goals, and she was ready to change the world on her own terms.


President, Teak Media + Communications

Herskovitz Russell founded Teak Communications in 1997 in an effort to generate good news overall, and more specifically, to bring positive and profitable media attention to nonprofit organizations and socially responsible companies. As a former reporter for daily newspapers she understood the power of the media and wanted to leverage it to help nonprofits and responsible businesses grow, raise money, change public policy, and continue their good work. Setting the pace for this progressive public relations firm, Herskovitz Russell accepts the promotional responsibilities of companies and organizations whose ethics and values are aligned with the Teak mission.