GET BETTER RESULTS WITH ALL YOUR MARKETING (ACCORDING TO SCIENCE)

Join the 6-week program for impact entrepreneurs and learn to master your story, the critical marketing skill that allows you to stand out and get your audience to (finally) take action. Say hello to more social impact and profits! You can do it.

DOORS ARE NOW CLOSED AND WE ARE IN SESSION. SIGN-UP TO BE NOTIFIED WHEN THEY OPEN AGAIN IN JANUARY AND GET THE LOWEST PRICE POSSIBLE (SAVE $400).

ABOUT THE CAPTIVATE PROGRAM

You know you ‘have to’ spread the word about your business in order to have a big impact & and generate great revenues… but it can feel difficult, overwhelming, salezy, and unethical even?

Well, it doesn’t have to be.

When you put your story at the heart of your marketing effort, this authenticity bridges the gap between you and your audience. You can say less and have a much bigger impact – once you master the art of Story Marketing.

We know it’s not always comfortable to be in the spotlight and share your story (let alone knowing what to say and what NOT to say!).

This is where we come in.

We, are Adam, Amy, Danielle, and Solène. We’ve been growing our own impact-driven businesses for years and we know what it takes to go from struggling, to take off, to thriving, and beyond!

After interviewing hundreds of experts for the Change Creator Podcast, and magazine app, as well as mentoring dozens of impact entrepreneurs individually, we’ve identified the keys to success that make all the difference.

The good news... everyone has a story to tell (yes, everyone!).

The trick is to learn how to make it captivating. That's why we’ve designed this online course – especially for impact entrepreneurs – so you can take your impact AND profits to a whole new level.

Join our beta round now! For this round only, our team will work with you directly to help you create your impact story, learn how to cut through the noise, and attract customers to your mission.

GREAT STORIES DRIVE BIG IMPACT

"We surveyed 250 social entrepreneurs to determine the top indicators for scaling to $2 million per year and higher and discovered that organizations that grow tend to prioritize the practicing of storytelling at every single level in the organization." Kathleen Kelly Janus, author of Social Startup Success.

WHO IS THIS FOR?

Are you ready to serve more customers? Yes!

Elevate your marketing with the magic behind your story and grow your business.

HOW WE CAN HELP

Join The Ranks of Great Entrepreneurs Through the Power of Story Marketing

A great story told the right way can make or break the success of any business.

Well crafted stories play one of the most important roles in any digital business ecosystem – the bridge between your brand, happy customers and potential investors. The goal is to cut through the digital noise and attract an engaged community of customers that love what you do.

By joining the Captivate program you get:

  • Step-by-step guidance
  • Group coaching and tailored advice
  • Access to a network of entrepreneurs
  • Tons of bonus content and ongoing support
  • A powerful story that will be the foundation of all your marketing and fundraising efforts

PROGRAM OVERVIEW

Captivate

Say goodbye to marketing confusion and hello to authentic connections!

This program will improve your writing, marketing, communications, audience development, sales and elevate you to the position of a Master Story Marketer. You’ll get step-by-step guidance from our team of experts along the way, group coaching calls, tailored advice and the support of our active online community.

WHAT YOU GET

5 x Modules Over 6 x Weeks + Bonuses

MODULE #1: THE MAGIC BEHIND STORIES

Unlock the science behind stories that creates a magnetic attraction and grows your audience.

MODULE #2: THE ANSWER IS WITHIN

Discover the personal experiences that will drive massive impact even if you think you're life is boring or uninspired.

MODULE #3: BRIDGING THE GAP

Find the words and examples to express the need, solution, and transformation of those who are impacted by your business.

MODULE #4: MAKE IT SHARP

Build the compelling origin story that you will help you attract customers, raise funds, and build your business.

MODULE #5: IMPACT RIPPLE EFFECTS

How to take your story and make it a marketing (and impact) machine.

BONUSES: THE CHERRY ON THE CAKE

Go above and beyond with bonus materials that take your marketing and business to the next level.

Community Program

JOIN OUR PRIVATE COMMUNITY OF ENTREPRENEURS FOR NETWORKING AND SUPPORT.

Magazine Subscription (App)

AS PART OF THE CAPTIVATE PROGRAM, YOU'LL GET A LIFETIME SUBSCRIPTION TO CHANGE CREATOR MAGAZINE.

FAQ

Ideally, yes. You should have some sense of what you want to focus on for a business and even the start of a business plan. This program is designed to help create your founder or origin story which becomes foundational to your marketing.

No, this program is not about writing. This is about marketing and understanding how to communicate effectively. The lessons that you’ll learn here applies to much more than just writing or creating your founder story. You can also use these lessons to give live talks, videos, create promotions, articles, and anything that conveys a message.

That’s ok. We will walk you through a process to help you discover your impact story and tell it in a way that resonates with your ideal customer.

This program is designed to empower your marketing by teaching how to communicate effectively by understanding the magic behind storytelling. You will walk away with your founder/origin story and understand how you can start applying to various marketing solutions.

You get…

  1. Step-by-step guidance from renowned experts
  2. Personalize group coaching (beta program)
  3. Access to a network of entrepreneurs
  4. Tons of bonus content and ongoing support
  5. A powerful story that will be the foundation of all marketing

Yes! Not only will you get lifetime access, but since this is a beta program, it’s just the beginning! Based on the feedback and questions in the beta experience, we will be overhauling the program for future sessions, and you’ll automatically receive access to the new and shiny versions of the course as they are released.

Since this is a beta cohort of the CAPTIVATE program it will be the most interactive of any future sessions. That means that you will get the most value by actively participating during the course dates (Nov 5 – Dec 10, 2018). That said, if you aren’t able to attend every session live, they will all be recorded and available for review after the fact.

We highly encourage you to make space and time in your calendar to make the most of the interactive group and live office hour sessions to have the best results from the program!

Elevate your marketing with the magic behind your story and grow your business.

Meet Your Teachers

Each of our teachers has a wealth of experience in running successful online businesses, content marketing strategies, writing, storytelling and marketing.

Course Creators

ADAM G.FORCE

Co-founder, Change Creator

What happens when you're an activist who's working as Director of Strategic Marketing for 10 years at WebMD? You ask yourself if that's who you want to be in another 10 years and at that moment decide to make a big change. After running his first business, AlterImage Recordings, Adam applied his digital publishing and design skills to fight for a better future through entrepreneurship and built his second business, Change Creator, an educational platform with over 100+ expert interviews and a digital magazine reaching over 150+ countries.

AMY AITMAN

Co-founder, Change Creator

What does one do with no job prospects, a professional writing degree, at the height of the biggest recession in recent history? Why, start a business, of course. Part scrappy entrepreneur, part storyteller, Amy has grown a desire to help others tell their stories and scale their marketing into her first business, 8mencan -- a place where she helps manage multi-million dollar portfolios for clients that want to grow. Now she’s helping 70,000 + active Change Creators live a more meaningful life using business as a tool for social change.

SOLENE PIGNET

Founder, Creators for Good

Mix a Bachelor in Communications with a Masters in Sustainable Development. Bake for a few years in a corporate job until burn out. Add a passion for creativity, a spoon of digital nomad lifestyle, and shake with the determination to see social entrepreneurs succeed. You get your impact strategy expert: Solène founded Creators for Good in 2014 and has individually mentored 100+ purpose-driven entrepreneurs from 17 countries.

DANIELLE SUTTON

Founder, The Sedge

Now equipped with insightful treasures collected along her entrepreneurial travels, Danielle supports those who are enterprising to make the world a better place. But it wasn’t always this way. With a relentless passion for exploring new paths, over time Danielle has become a go-to guide for others in impact pursuits. Her educational adventures include an undergrad in business, specialization in social entrepreneurship, and participation in a world-class accelerator. Danielle continues to curate resources along her travels with the goal of cross-pollinating the wisdom others need to reach their impactful destinations — all without missing the opportunity to revel in the journey along the way.

Contributing Experts

VICTORIA FINE

Founder, Finally

Victoria is a leader in digital content, growth and remote management and the CEO of Finally, a growth hacking company. Founding managing editor at Huffington Post Impact and Education. She launched new platforms and growth plans for an audience of more than 25 million people. As the first managing editor at Upworthy, I built the distributed editorial team to more than 40 people and grew traffic at the publication 10x

MONA AMODEO, PhD

Founder, idgroup

Mona holds a Ph.D. in Organization Development and Change; and is recognized as an expert in the areas of brand identity, organization development and change, community engagement and sustainable business.

JESSI HONARD

Co-founder, Northstar Messaging & Strategy

Jessi is the co-founder of Northstar Messaging & Strategy where she helps thought-leaders and purpose-driven entrepreneurs hone their message so they can create the change they want to see in the world. Jessi is a self-professed word nerd whose strategy brain packs a powerful, persuasive punch. She puts her years in marketing + education to work, empowering entrepreneurs to achieve big results.

MARIE PARKS

Co-founder, Northstar Messaging & Strategy

Marie is the co-founder of Northstar Messaging & Strategy where she helps thought-leaders and purpose-driven entrepreneurs hone their message so they can create the change they want to see in the world. Riding the hamster wheel of nonprofit grant writing, Marie was on the fast-track towards burnout. There was nothing better than working for causes she cared about, but she craved achievable goals, and she was ready to change the world on her own terms.

JACKIE HERSKOVITZ RUSSELL

President, Teak Media + Communications

Herskovitz Russell founded Teak Communications in 1997 in an effort to generate good news overall, and more specifically, to bring positive and profitable media attention to nonprofit organizations and socially responsible companies. As a former reporter for daily newspapers she understood the power of the media and wanted to leverage it to help nonprofits and responsible businesses grow, raise money, change public policy, and continue their good work. Setting the pace for this progressive public relations firm, Herskovitz Russell accepts the promotional responsibilities of companies and organizations whose ethics and values are aligned with the Teak mission.

ERICA FORCE, PhD

Founder, Force Psychology

After years of competitive sports, serving the Airforce and finding out what it takes to succeed, Erica learned what makes people tick and earned a doctoral degree in Psychology. With a deep understanding of human behavior Erica knows science and power behind the stories we tell ourselves. Today, she works ambitious people who are ready to take their success to the next level.

DOORS ARE CURRENTLY CLOSED. SIGN-UP TO BE NOTIFIED WHEN THEY OPEN IN JANUARY AND GET THE LOWEST PRICE POSSIBLE (SAVE $400).

DOOR OPEN AGAIN JANUARY 2018

The current program is packed with amazing people and we can't wait to open doors again! Sign up now to make sure you're the first to be notified so you can get in on the lowest price for what could easily be a $10,000 program. The value you’ll get from the education alone will provide more than that in return as you connect with more clients.

GET ON THE LIST NOW TO…

  • Make sure you get in with the lowest price possible (save $400);
  • get a FREE copy of “18 Marketing Secrets from 100 Interviews”

SIGN UP NOW TO BE NOTIFIED WHEN DOORS OPEN IN JANUARY

Making sure you get results is our top priority and with this program, you’ll also build up your network with other incredible impact entreprenurs

When doors open in January the first round of pricing will be the LOWEST at $297. This will save you $400.

Great marketing starts with a great story. But to do that you must understand the magic behind telling stories and how to apply them to different situations. We have all lived this, and know how important it is to any entrepreneur. That’s why we truly believe in this course and are excited about the results you will get. But, if for any reason you start this course, put in the work, and are not happy then we will gladly refund your money. And yes, we'll still be friends.

BONUS: Sign up now to be notified about our beta and get the most powerful marketing tips from 100 expert interviews without having to listen to them!