01.   Respect each other and the Earth we are part of

02.   Embrace and drive change

03.   Think and act collaboratively

04.   Always do for others as you would want done for you

05.   Take calculated risks

06.   Encourage people to think without boundaries

07.   Live passionately

08.   Operate with integrity

09.   Never get comfortable

10.   Use business as a tool for good