Understanding Content Strategy for the Social Impact Space: Victoria Fine

Interview with the founder of Finally, Victoria Fine.

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Victoria Fine is an energetic and passionate leader in the social impact space. Her experience in the content strategy and business growth is outstanding.

Before her current role as the CEO of Finally, a growth hacking company, Fine spent time as the director of Strategy at Slate where she launched new platforms and growth plans for an audience of more than 25 million people.

She was the first managing editor at Upworthy, where she built the distributed editorial team to more than 40 people and grew traffic at the publication 10x.

She was the founding managing editor at Huffington Post Impact and Education, where she raised thousands of dollars through social impact reporting.

Victoria also co-built The Tiziano Project, a digital media nonprofit that was rated by Fast Company as one of 2014’s most innovative companies and was supported by the Knight Foundation and Google.

Lastly, she has published several books, taught at major universities and received awards and speaking honors from SXSW, the Webbys, and the UN, among others.

In this interview, we discuss questions and topics such as:

  • What did she learn at HuffPost, Upworthy and Slate and how were those approaches different?
  • Where do young brands start to tell their story in an effective way?
  • What is a big challenge faced by entrepreneurs in the social impact space?
  • What are some of the common challenges she has seen among brands when creating a content strategy?
  • Considerations when building a team.
  • Should you focus on viral content or organic for traffic?

Plus so much more!

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I was fired from my first job and after 10 years working at WebMD I had an epiphany while in Costa Rica. I started my second business, Change Creator, to help early-stage social entrepreneurs grow a profitable impact business through our signature program, Captivate, magazine and podcast. To date, I've had the privilege of talking with people such as Jay Shetty, Seth Godin, Muhammad Yunus, Richard Branson, Arianna Huffington and so many great minds.
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