Essential Shopify Apps and Integrations to Help Run Your Ecommerce Store

In this post, we’re going to be looking at some of the best apps and integrations available to you and your Shopify store.  

And, as anyone who has spent any amount of time on Shopify’s platform will know, there is a lot for you to choose from.  

So, without further ado, let’s get stuck into some of the best Shopify apps and integrations on the market.  

What is Shopify? 

Shopify is an ecommerce software solution.  

What does Shopify do?  

Shopify gives you the functionality to create and manage an online store. Also, its admin panel will allow you to add products to your store that you can promote and sell through your storefront. Along with other sales channels.  

What are the best Shopify apps and integrations? 

Now, that we’ve got all the formalities out of the way, we can begin listing off some of the top Shopify apps and integrations.  

And, to help you guys out, we’ll be segmenting these apps and integrations into specific sections. 

This will make the process of finding more information about “the best landing page builder for Shopify” or the “best Shopify app to help with shipping” much more fluid.  

Hopefully, it will help you find what you’re looking for with greater efficiency. 

App 1: Shogun 

The first app on our list is Shogun.  

Shogun is an app that you can use to create beautiful and high converting landing pages. In fact, you can use Shogun to create anything from landing pages to about pages. So, it pretty much allows you to create any page type you can think of. 

Shogun offers some cool features including:  

  • Drag and Drop Editor  
  • 30+ Page Templates  
  • Theme Editor 
  • Image Optimiser 
  • Image Resizer 

App 2: Oberlo 

For anyone looking to get into drop shipping, Oberlo is a must-have.  

This app is only available to drop-shippers who use Shopify as their ecommerce platform. 

It will give you a host of features and functionality that will allow you to smoothly run your Shopify store.  

You can use Oberlo to scan through the catalogs offered by awesome wholesalers such as AliExpress and AliBaba.  

Once you’ve found a product, the app will enable you to quickly import it to your Shopify store and start selling and shipping to your customers.  

Top Oberlo features include:  

  • “Order Volume” Sorter  
  • Oberlo Chrome Extension (add products to your store in a few short clicks!) 
  • Captcha Solvers 
  • Affiliate Program 
  • Bulk Orders 

App 3: Omnisend

Omnisend describes itself as an all in one “omnichannel automated marketing solution”.  

Which, in plain English, means that you can use it to market your brand across more than one sales channel, from the same platform.  

Pretty neat, eh? 

 Here are some helpful features offered by Omnisend: 

  • Customer/Contact Segmentation 
  • Email/AB Testing/SMS Campaigns Available 
  • Sign-Up Form Variations for Lead Generation  
  • Powerful Automation (Workflows)   
  • Single-Click Shopify Integration 

App 4: Swell 

Swell is an app that will help you increase your brand’s conversions by offering rewards that will encourage customer loyalty. 

Something cool about Swell is that it’s a YotPo company. (YotPo is another marketing app that encourages repeat buyers and referrals, just in case you didn’t know!) 

Helpful Swell features are as follows:  

  • Rewards Program 
  • Referral Program 
  • Multiple Plans Available to Suit Every Business  
  • VIP Tiers and Gamification Strategies  
  • 15+ Actions to Reward Customers 

Also, the app can be integrated with more powerful marketing software such as the already alluded to YotPo and the popular Mail Chimp. 

App 5: SEO Image Optimiser – SEO Tools

This app will help you drive traffic to your Shopify store, by improving your Search Engine Optimisation (SEO). 

You see, it is set up in a way that helps you attract more visitors from Google searches. 

Also, it offers alt tag and meta description features that will help make your site more visible in Google Image’s search results.  

Which is an incredibly effective way of attracting buyers to your Shopify store. 

The following are top tools and facts related to SEO Image Optimizer:  

  • No Coding Knowledge Required to Use
  • Easy to Install with a few quick clicks  
  • Alt-Text Optimisation  
  • Meta Tag Optimisation (Paid Plan Only) 
  • Automated JSON-LD 

App 6: Shippo 

Shippo is an app designed to help you customize and automate your shipping as much as possible. 

It offers discounted shipping rates to save you some extra cash and can be integrated with a host of big-name couriers. 

If you’re looking for an affordable and easy to manage shipment interface, Shippo is worth considering.  

Shippo offers a tonne of helpful features:  

  • Discounted Rates if you Ship with USPS and/or DHL Express 
  • No Hidden Fees ($5 cents Per Label) 
  • Auto-Sync Package Info  
  • Ability to Stamp Your Brand on Packaging  
  • All in One Platform to Import Orders From  

App 7: Privy 

If you find that leads are bouncing from or pogoing around your store quite a bit, without ever making a purchase, Privy can help.  

The app is designed to target visitors with promotions and offers that have been optimized to generate conversions and increase your contacts list.  

Privy can be integrated with both Shopify and Shopify Plus, so you can get started with it right away.  

Here are five interesting things about Privy:  

  • You Do Not Need to Possess Any Coding Knowledge to Use its Software 
  • Offers a Powerful Blend of Conversion and Marketing Tools  
  • AB Testing Available to Aid in Increasing Conversion Rates  
  • Real-Time Reporting Visible Through the Dashboard  
  • Cart Abandonment Notifications Can Be Sent Via Email  

App 8: Sales Pop 

If you’ve never owned an ecommerce business, then you probably won’t fully appreciate the value of social proofing. 

Sure, you’ve probably bought products online and have seen popups notifying you of others who have bought similar products?  

But, have you ever thought about the true value of these popups? 

As in, did they make you feel secure, and like you were dealing with a reputable brand? 

Well, they should have because this is one of the most installed and highly rated apps out there. 

And what does it do? Why, it sends popup notifications to your site when visitors make a conversion, which encourages more visitors to make even more conversions. 

Simple, effective and a proven method you can use to increase your conversions.  

Now, for a few facts about Sales Pop:  

  • Over 25,000 Shopify Stores Currently Avail of Sales Pop’s Services 
  • You Bill Be Able to Manage and Control Pop-up Locations And Whereabouts On-Page  
  • Templates Available That Can be Edited Code-Free or with CSS 
  • Geo-Location Notifications Available  
  • API available for advanced customization  

App 9: Discounted Upsells – Upsell   

This Shopify app was created by Booster Apps.  

And, as you can tell from its name, it will allow you to upsell and cross-sell products in your store.  

Now, let’s look at some of the best features available through this app:  

  • Discounted Rates When It Comes to Upselling and Cross-selling 
  • No Coding Needed to Get Setup 
  • AI Available to Choose Products to Upsell and Cross-sell 
  • Optimized for Mobile  
  • Free Trial Available  

Best Shopify App to Increase Conversions – Swell  

Swell is available for integration with Shopify, and we recommend that you take full advantage of that fact.  

We’ve already given a brief overview of what problem the app solves up above.

So, in this section, we plan to get into greater detail regarding its pros and cons.  

We’ll begin on a positive note, by taking a look at what we like about Swell.  


The first thing that we like about Swell, is that it is used by some of the largest and most notable businesses on Shopify. So much so, that the app has been made a Shopify Plus Technology Partner. Also, the integration has received over 2,000 reviews in Shopify’s app store and is averaging a 4.7-star rating. What all of this tells us, is that the app is extremely effective at generating conversions through its rewards, referrals, and loyalty programs. This also means it’s worth integrating into your Shopify store because it can earn you more conversions. 

The next thing that we find attractive about this Shopify app, is that it improves conversions through gamification techniques and VIP tiers. For those of you who don’t know, gamification simply refers to implementing a game-like experience into things that are not typically game-related. A great example of this, conveniently enough, is Swell’s VIP tiers that will be integrated into your sites. How these tiers work, is that once you make a purchase, every purchase after that moves you up a position into a higher tier. This creates a game-like feel for your customers as they try to continue making purchases to move up the ranks and unlock new rewards. All the while, increasing your conversions. Pretty smart, right?  

Our final pro is the app offers a tonne of great features. For example, once you integrate the app into your Shopify store, there are over 15 actions that your customers can perform to earn a reward. This is a great way to encourage repeat customers. The more repeat customers you have the better.  Mainly, because it’s far easier to keep customers than it is to set up marketing campaigns to attract new ones. The app’s customer dashboard will showcase metrics such as points earned as well as your customer’s VIP tier. You can use these metrics to make your programs better and therefore more likely to generate conversions. Swell also allows you to see how much customers are spending, which will give you an idea as to how well your program is performing.  


As you can imagine with an app that’s been reviewed by 2,000+ people, and received nearly a five-star rating, Swell doesn’t have a whole heap of negatives. To be honest, we’re kind of clutching at straws to find any.  

One possible con that we did notice while researching Swell on the Shopify app store, was that its interface seems to bug out for some users. But, that’s hardly substantial evidence as there was only a tiny figure of marketers who noted this glitch in their reviews. Besides, so many more sang the apps praises with 1,700+ reviewers leaving a five-star rating, as opposed to the 29 that left a one-star rating. It’s still a tad worrying though, so be mindful of bugs and glitches if you choose to install the app. 

Also, if we were to be a bit picky, you need to have some technical knowledge to install its API and SDK. 

Something that bugged us, were claims that Swell demands an additional fee for setup support. So, we sent them an email to find out whether this was the case. 

And, setup support is free. Their “Growth Support Hero” Rogelio, was kind enough to explain that they offer both instructions and article guides to help you in the process.

 So, to reiterate, there are no additional fees for setup support.  

A Must-Have Shopify App to aid in Customer Retention – Privy  

Privy has over 22,300 reviews and a 4.7-star rating in the Shopify app store. So, it’s easy to tell that this is a Shopify app worth integrating with your store. 

Anyway, we’ve chosen Privy as our must-have customer retention app. And, there are a few main reasons as to why we did that.  


The first one being, that the Shopify integration simply offers a tonne of extremely helpful conversion and marketing features. For example, the app allows you to create and customize a variety of displays. All of which, have been optimized for mobile.  So, whether you want to embed an email sign-up form into your site to generate more leads. Or, gamify it with a spin to win wheel, you can. Ultimately, these actions and displays will increase your conversions over time. So, we like that about them.

While on the topic of conversions, it’s a good idea to mention that you can implant coupons, email autoresponders and pop-ups throughout your store. Coupons are always an excellent way of increasing conversions and encouraging repeat customers because let’s face it, we all love saving some money! Also, the app offers AB testing and the ability to run targeted campaigns that you can center around key metrics. AB testing is great because it will allow you to see your store’s conversion rates. Which will allow you to further optimize your pages for conversions as well as the performance of your conversion strategies. The idea being here that it will increase your conversion rate even further overtime. 

Its targeting and triggers are fantastic as they ensure that the right customers are receiving information about your products and promotions. Again, these tools and practices serve to increase your conversion rate, which is great for you as a marketer.  

Our final Privy pro is that it lets you automate your email marketing process. Obviously, email marketing is massive for anyone looking to retain customers because it allows you to accumulate a list of contacts or leads. These leads can then be targeted with advanced marketing campaigns to make more sales. Privy will give you a host of options to create and manage these marketing campaigns. For example, you will have the ability to send email newsletters, cart recovery emails, and emails to follow up on customer orders. On top of that, you’ll be able to take advantage of the popups you place within your store by combining them with targeting and triggers. This will all help you grow your email list with new leads, and therefore, increase your potential to generate conversions.  


Now, for the cons.  

Oh boy, the app has over 20,000 positive reviews in Shopify’s app and integration marketplace, so we’ll once more be clutching at straws.  

That being said, one issue you could find with Privy, is that they don’t offer a huge number of fonts. Granted, there is enough for it not to become a problem, and its higher-end plans do offer you the ability to import custom fonts. Nonetheless, if you’re someone who loves customization, and has no reason to buy into one of the more expensive plans. Well, this could become an issue for you. 

The next con we want to bring to your attention is that some online reviewers have noted that the platform is buggy. Again, this is only a minority experience that the majority of people who use Privy will ever experience. So, don’t worry too much about the app not working because it is highly unlikely to ever affect you.  

Our final Privy con has to do with pricing. And, there are a couple of points we want to make here. Firstly, this ecommerce integration does not allow you to hide its logo on its website if you enroll in its free plan. Now, this isn’t by any means going to affect your digital store. But, as one online reviewer explained, it is rather uncomfortable not to have the power to remove the logo from your site. After all, it is yours, so Shopify integration should allow you to do so. Also, if you compare Privy’s pricing to other solutions, most would agree that it’s a tad bit pricey.  

The Best Landing Page Builder for Shopify – Shogun

For our landing page selection, we’ve chosen Shogun.  

This Shopify integration has a 4.9-star rating in the ecommerce platform’s app marketplace, with over 1,700 reviews.  

At our time of writing this post, it’s in Shopify’s staff picks section, so you can rest assured it’s high performing.  

Anyway, it’s high time we begin taking a look at some of the pros of this landing page builder. 


Our first Shogun pro is that it’s super easy to design pretty much any page type using the app. You can use it to create high converting landing pages, helpful FAQ pages or even set up a donations page. There really is no limit to the page types you can create using its editor. Oh, speaking of Shogun’s editor, you’ll be pleased to know that you’ll need zero developmental knowledge of CSS or JavaScript to use it. This is because it operates in a drag and drop format.

 Which, is great for you because it’ll save you having to pay a developer to customize your pages for you. The Shopify integration also boasts a super helpful import editor that lets you edit pre-existing pages. You’ll also have access to 30+ custom templates that can be edited using the app’s theme editor. In a nutshell, you’ve got extremely powerful page customization options.  

Did you know that Google Images is the second most popular search engine on the internet? 

Well, that interesting little fact brings us to our next Shogun pro. You see, with Shogun, not only will you have an abundance of page options, you’ll also have an abundance of Image options, too. You’ll be able to avail of the app’s image optimizer and image resizer. These tools will allow you to ensure that you have high-performing images that fit seamlessly into your pages and galleries.

Also, they’ll ensure that your store’s images are working on all devices. Be that laptop, tablet or mobile. The latter of the three is particularly important, as roughly 50% of all web traffic is now mobile. And, nothing will turn buyers away quicker than malfunctioning images on your storefront. The point we’re trying to make here is that mobile optimization is absolutely crucial. And, Shogun allows you to optimize for mobile, which is awesome! 

Our final Shogun positive is that it offers awesome versatility. For example, you’ll have access to a host of different features concerning SEO, marketing, conversions, and integrations. Remember we mentioned its image optimizer? Well, that’s awesome for SEO because it will allow you to compress images so that they load faster on your page. The faster your page loads, the better because page loading speeds are a metric Google takes into consideration when creating the SERPs. 

Other cool SEO related features include the ability to create your personal:  

  • Meta Titles 
  • Meta Descriptions 
  • Alt Text (This is super important for images) 

The app also offers a host of marketing tools such as an affiliate program, AdWords and flash funnels to boost your store’s conversion rates. In terms of aiding conversions, you’ll have access to AB testing and other page elements that will encourage sales.  

On top of that, the app can be integrated with Google Analytics and Adobe Typekit.  


Now, it’s time for some of the negatives associated with Shogun. 

If we had to pick one though, we would bring your attention to some online reviewers noting that the app is buggy. One marketer remarked that they lost hours of work due to Shogun malfunctioning by not saving the code of published landing pages properly.

 Obviously, this was an overwhelmingly disappointing experience, which resulted in their hard work being lost. And, as Shogun duly noted in its reply to its disappointed customer, “unacceptable”. Not to put Shogun on blast entirely, they did apologize profusely and offered the person who left the review a full refund as gratitude for their loyalty. 

Also, its engineering team was said to have been attempting to locate the code and remedy the situation. So, if something does go wrong when using Shogun, you can at least have the peace of mind that you will be taken care of.  

It’s also important to note that software will sometimes bug out, and you may be unfortunate enough to be the only victim of this glitch. So, always bear in mind, before you purchase any Shopify app or integration, that it may not work entirely as you wish. Although, they should if you’re investing your hard-earned cash into it. Regardless, if you’re thinking about using Shogun, be aware that this is an issue that could crop up.

Anyway, that’s enough of a pep talk.  

Our final Shogun con is a mixture of juvenile things that we feel might annoy you, but won’t affect your store’s conversion rates. For instance, one online reviewer complained that Shogun sent them an email after they had contacted them asking to no longer receive emails. Another aspect of the ecommerce integration that some may not like, is that it’s more compatible with the likes of Chrome and Firefox.  As opposed to lesser-known search engine operators. Again, all of this is hardly a deal-breaker, so I wouldn’t lose any sleep over any of it.  

Overall, Shogun is an awesome up and coming landing page builder. And we, along with Shopify, would recommend trying it out with your ecommerce business.  

The Best Shopify App for Shipping – Shippo 

We’ve opted for Shippo as our best Shopify shipping app.  

Shippo has 440 reviews in the app store and is averaging a 4.6-star rating.  

Here’s what we liked about Shippo. 


When it comes to Shippo, we are in love with the fact they offer a tonne of reduced carrier rates. For instance, if you use some of the top couriers in the world such as USPS and DHL Express, you will be entitled to a discount. 

But, that’s not all. If you choose FedEx as one of your couriers, the FedEx Advantage Program could save you as much as 29% on shipping. All in all, that is a lot of money that could be put toward other business ventures, which are more likely to yield a higher ROI. Oh, the app lets you sync up with over 50 different couriers across the globe, which is impressive.  

Another positive we would associate with Shippo is its tracking. The app will automatically send tracking information back to Shopify, so you don’t have to worry about anything. One of the major reasons we like this so much is that you can then use this data to inform customers of where their purchases are around the globe. 

People like to know that they’re not being scammed. And being able to frequently check-in on the whereabouts of their purchases should put their mind at ease. Which, could also lead to them shopping with you in the future, thus increasing your sales.  

Saving the best for last, it’s now time to talk about Shippo’s automation.  Which is great because it helps make everything so much more efficient. For instance, the app allows you to automatically save package information and email customers with tracking updates. 

On top of that, you can import store data from Shopify along with other social media platforms such as Instagram and Facebook.

 Also, if you’re selling products abroad you will have a host of features at your disposal. For example, you’ll be able to automatically create custom forms and invoices for your business.   


The first Shippo con has to do with its Customer Service. Some online reviewers have complained that they were left waiting an unacceptably long time to hear back from Shippo. This is a concern as you need to be able to rely on the app’s support team in case you run into difficulties.  

Another con is the inability to customize emails on Shippo’s basic plan. This could prove problematic if you’re trying to stamp your brand over what you do.

Our final Shippo con has to do with Shipping. You see if you choose to deliver a package by hand or via a courier not ordered through Shippo. And, the order has been placed through your Shopify store. It becomes difficult to tell the software that the order has been fulfilled. 

Essential SEO App for driving traffic to your Shopify Store – SEO Image Optimiser – SEO Tools 

Next up, is SEO Image Optimiser.  

The Shopify app has over 3600 reviews and is averaging a 4.8-star rating in the store. 


We don’t have a whole pile to say about this app, other than it does what you’d expect it to, which is optimize your images. We’ve alluded to this previously, but image optimization is critical if you’re to successfully optimize for mobile. Mobile optimization is also extremely important as it is a metric taken into careful consideration by Google when ranking pages. 

Oh, almost forgot, image optimization is also important because it can serve to send traffic to your online store via Google Images.

So, in summary, our first pro for this Shopify integration is that it can improve your position in the search rankings. So, in summary, our first pro for this Shopify integration is that it can improve your store’s SEO.  

The next thing we like about this ecommerce integration is that it can be installed in a matter of clicks. To be specific, one click. Which, is extremely efficient, and should save many of you guys a lot of stress.

Also, according to Booster apps, it will only take less than a minute to get the app integrated with your store. Which, means you can begin improving your SEO straight away.  

“Set and Forget SEO”, has a lovely ring to it, don’t ya think? Well, it’s our final pro. Now, you may be wondering what the hell it means, so allow us to explain. Once you run the install on the app and get it fully set up, you never have to do anything with it again.

 And, that’s because the app automates the image SEO process for you, leaving you to do whatever you please! 


The first thing that we didn’t like about the app, is that it claims to be free to download, yet offers a paid plan.  

The paid plan includes meta optimization as well as SEO assistance. But you have to pay $24.99 to avail of it on a supposedly free app. 

Granted, those are awesome features, and it offers some even better ones, so the features aren’t the issue here. 

The issue is, the app is supposed to be free, yet it’s not.

So, truly, if you want the best the app has to offer you need to purchase the paid option, yet the app doesn’t clarify that in its product description. It’s a little annoying is all.  

Otherwise, it’s a great app and there are no major issues with its performance.  

Our Shopify Dropshipping Recommendation (Top App/Integration Available with Shopify) – Oberlo 

We couldn’t write this article, without mentioning the Shopify integration we feel is the best when it comes to dropshipping.  

So, step up, 



Oberlo is an awesome aid when it comes to running your Shopify store. It has over 2,300 reviews in the app marketplace and is averaging a 4.6 star-rating, so you know it’s reliable. 

Oberlo’s first pro is the amount of data it places at your disposal. This is fantastic because you can use it to make smarter product selections. You’ll be able to assess metrics such as pricing and popularity, which are crucial to ensuring you find a winning product. 

On top of that, the app’s sales dashboard will give you the power to monitor how the products you import into your store are doing. This will also enable you to figure out your best sellers, and set up marketing campaigns centered around them, to improve your conversion rate.  

The next Oberlo pro is its pricing. Well, more so its free plan, which will give you pretty much everything you need to run a dropshipping store. Another thing that we liked about Oberlo, is that it lets you set up “global pricing rules” for your Shopify store. This is great because it will save you having to chop and change pricing yourself, which leaves you with more time for other parts of your business. 

The automation offered by Oberlo, when it comes to managing and updating stock, is super helpful, too. 

Mainly, because it means that you’ll never have to worry about being unable to fulfill orders. This is due to the fact that Oberlo will not allow customers buy a product through your store if it cannot confirm that it’s in your inventory.

Anyway, all of these perks and features combined, make your life much easier.  

Our final Oberlo pro is the level of customization on offer. You’ll have the ability to edit the title of your imported products to something eye-catching and innovative. To compliment your catchy title, you can create a product description, in which, you’ll provide information regarding your product. Obviously, you’ll want to talk about the best features your product has to offer so that people want to buy them. Oh, you’ll also be able to customize images. 

In short, you’ll have a high enough level of customization to plant your brand’s mark on all the products you import through Oberlo.  


It’s time for the cons associated with Oberlo. (Plus, a little rant about dropshipping.) 

First up, is its support. Well, specifically its live chat, which allegedly is not very helpful. With one online reviewer complaining, that they were left waiting roughly two hours for an answer to a question that they had asked. They also claimed that they had been in contact with two members of Oberlo’s support team. 

And, both support assistants, are alleged to have left the chat after half an hour without any warning, or solving the reviewer’s problem. This is extremely strange, as most online reviews reported no issues in relation to Oberlo’s support. 

Nonetheless, these claims are somewhat worrying and do bring into question why this issue was not resolved in a timely manner. 

Another con of Oberlo is the manner in which it’s marketed. You see, the Shopify integration summarises its app as a tool that’ll help you:  

  • Find Products 
  • Import them to your store  
  • And ship them off 

In an ideal world, owning an ecommerce store would be so easy. But this isn’t an ideal world, it’s the real one. So, it’s a little too casual of an explanation regarding what the app will allow you to achieve. 

And, one that appears to have left many of its users feeling aggrieved online. A great example of this comes from one reviewer who felt that the app did not offer enough products. Nor did they feel that is offered enough high-quality products. Also, this person didn’t like Oberlo’s success stories, as they felt that it gave off an aura of unrealistic success. This entrepreneur clearly felt that the app was not stating the reality of how tough ecommerce is to be successful.  

But, it’s only right to point out the obvious here, Oberlo is not at fault for your dropshipping store not succeeding. Nor are they at fault for trying to market their product in the most efficient way possible. Most successful dropshippers are choosing from the same products as everyone else.

The only difference is, they’re investing the amount of time and money required to market them properly. This same marketer states that one of his problems with Oberlo, is the fact “it costs money to properly market your store” and that you’ll be charged by Shopify regardless of your success.  

As previously mentioned, this is the real world. So, you’re nothing short of totally naïve if you think that a company isn’t going to charge you for using its services, merely because you didn’t make any money off of them. 

Likewise, you can’t expect that you’re going to be able to create a successful business without pumping some serious cash into it.

The moral of the story is, be careful with things that sound too good to be true because they probably are. 

An Awesome Shopify Social Proofing App – Sales Pop  


Sales Pop’s first positive is that it will help you earn more conversions. It does this by providing social proof in the form of popups that report your store’s activity in real-time. Not only does this make your store look busy. But it also creates a perception that the buyer is missing out on something if they don’t purchase your products. You’ll have a range of countdown timers and promotion types at your disposal to create this effect.  

The next thing we find brilliant about Sales Pop is the level of customization you’ll have over its popups. For example, you’ll be able to take its templates and edit them using a range of features. Also, if you have programming knowledge, you can customize these templates even further using CSS. This should enable you to create authentic pop-ups for your Shopify store.  

Our final pro has to do with the level of control offered by Sales Pop. Not only will you have the power to customize your popups to fit your brand’s needs. You’ll also have the power to place them wherever you like within your store. What’s even more useful, is you’ll be able to view data relating to how your popups are performing. So, what that also means, is that you’ll be able to optimize them for conversions.  


Sales Pop is known to suffer from the odd bug, which could result in some obscure popups on your website. If this happens, reach out to its support team immediately. 

You have to rate the app before you use it, which has ticked off several people online, so that’s another con of the app.  

Our Pick for the Best Upselling App Available for Integration with Shopify – Upsell  


Upsell is great because it will encourage your customers to buy more products from your store. And it will do this by pushing promotions alongside your customers’ purchases. Also, these promotions can be offered at a discounted rate, which should provide double the incentive for shoppers to splash their cash.  

This Shopify integration is also helpful due to the fact it allows you to increase your conversions, without having to attract new customers. In the current digital economy, marketing is becoming more and more difficult, not to mention, far more expensive. So, something that lets you sell more to existing customers, is very valuable.  

The final thing that we like about the app, is that its AI will analyze your store’s data, and tell you which products to upsell. This will prove invaluable to entrepreneurs who haven’t quite learned the ropes just yet.  


This is one of those Shopify apps that doesn’t offer a live chat, which means you’ll be waiting a while to hear back from its support team.  

Also, while researching the app, we noticed a few negative reviews regarding the integration of the app messing up store code. And, its support staff not being at all helpful when people get in touch with issues.  

Must-Have Shopify Apps 

In summary, here is our list of essential Shopify apps. 

  • Shogun  
  • Oberlo  
  • Omisend  
  • SEO Image Optimiser – SEO Tools  
  • Swell  
  • Shippo  
  • Privy  
  • Sales Pop
  • Upsell

Further read:

All the BigCommerce Apps You’ll Need to Run a Successful E-Commerce Store!

Look, you want to create an online store with BigCommerce, and you know that you’re going to need some help to do that. 

So, you turn to third-party apps and integrations. 

Unfortunately, when it comes to choosing these third-party apps and integrations, you don’t know what’s what. 

So, to get an inkling, you’ve scanned through its marketplace, in search of apps and integrations to clear the haze, but to no avail. 

Afterwards, you’ve resigned to the search engines like Google and Bing, but they don’t have the answers you seek either. 

Sound familiar? 

Well, luckily for you, we get where you’re coming from, and want you to succeed. 

Which is why, we decided to write this in-depth blog post detailing all the essential software when it comes to running an online store.

So, if you don’t care to mull through it all, you can skim down through the various sections until you find what you’re looking for. 

To get the ball rolling, we’ll provide a little bit of information about BigCommerce. Then, we’ll list off the apps we feel work brilliantly with BigCommerce’s platform. And, we’ll finish by breaking these apps up into their relevant sections. 


What is BigCommerce?  

BigCommerce is an online store building platform. You’re all probably familiar with Shopify, so think of it as Shopify’s twin whom it looks nothing alike. 

Got it?   

What does BigCommerce do?  

Essentially, BigCommerce gives you the features and functionality you’ll need to create an online store and begin to sell products through it.  

Why Apps are Important when using BigCommerce 

Like most online platforms, BigCommerce doesn’t come with the level of “out of the box” functionality that you’ll need to successfully run an online store. 

So, to get that level of functionality, you will have to download, or subscribe to, third-party apps.  

If you’re confused about these apps, think of them in the same light as tools that would help you build a house.  

Building a house without tools would be pretty hard, right? 

Well, funnily enough, so is creating and running an online store.  

Best BigCommerce Apps and Integrations  

In this section of the article, we’re going to talk about some of the best apps that we recommend you integrate with BigCommerce.  

Please note though, that we will be compiling this list in no particular order.  

Also, this is going to be an extremely superficial account of all these apps.  

But all apps mentioned in this section will be reviewed more thoroughly in later sections.  

So, please stay tuned for that. 

Anyway, without further ado, let’s get cracking with these apps.  

App Number One: Shogun 

What is Shogun?  

Shogun is a Content Management System (CMS) and drag and drop page builder that is designed to integrate seamlessly with e-commerce platforms such as:  

What you can use Shogun for in your e-commerce store 

You can use Shogun to create and optimize pages for your BigCommerce store, but it specializes in helping you to create the perfect landing page. 

The platform offers you a host of different features to achieve this end.  

Its page editor operates in a drag and drop format and will give you the functionality you need to create high converting mobile responsive pages.  

You’ll also have over 30 professionally designed templates to base your store’s pages off. With its visual analytics suite, you’ll be able to monitor and compare key metrics in relation to your site’s performance. 

And, as if you didn’t already have enough tools at your disposal, you’ll have access to A/B testing to optimize your pages for conversions. 

 Also, if you run into difficulty using any of these features, you can simply contact their support staff who guarantee “same-day response”.  

App Number Two: JustUno  

 What is JustUno?

JustUno is an app designed to help you boost conversions from the traffic that visits your online store. It does this using conversion tools that have been programmed to pick up on customer behavioral patterns by combining three key data sets: 

  • Behavioral session data  
  • Visitor profile data  
  • Transactional and product data  

Using this information, it produces targeted messaging that is most likely to earn you a conversion.   

The app can be integrated with:  

  • Shopify  
  • BigCommerce 
  • Squarespace

What you can use JustUno for in your e-commerce store  

You can use JustUno to grow your contacts list, which advertently grows the number of leads your brand is associated with. For those unaware, a lead is a contact that could possibly be turned into a conversion. So, this software can be summarised as something that helps you to generate leads, and therefore earn conversions. If you’re a marketer who is heavily reliant on social media and email marketing, this app will work really well for you.

 It creates a little popup on the side of your website. The popup will read something like “WANT 25% OFF”, and your customers will click on it to avail of the deal. Now, you don’t have to offer a discount specifically. It can also be a “buy one get one free” offer. 

Obviously, you’re going to ask for something in return for handing out a discount, which will be your customer’s email or for them to share your brand on social media. For anyone looking to grow their contacts list, or increase their social media presence, this handy little app is for you. 

App Number Three: LeadDyno  

What is LeadDyno?  

LeadDyno is a piece of software that will enable you to quickly and easily manage and launch your affiliate program. And, the best part? You don’t need to possess any knowledge of coding or advanced developmental skills to use it.  

LeadDyno can be integrated with:  

  • PayPal  
  • BigCommerce 
  • Shopify 

What you can use LeadDyno for 

LeadDyno can be used to create a comprehensive list of affiliate partners to work in conjunction with your brand. Its software will give you and your affiliates the functionality that ye will need to generate more leads and increase conversions. The app’s dashboard will allow your affiliates to see exactly how much money they’re making from commissions. Also, you can use LeadDyno’s database to find affiliates who are already using its platform. 

A handy tip that will help you find the best affiliates, is to sort through their database and identify the most successful bloggers. Bloggers are great because they always have not only a strong following but a loyal following. Having trust between buyer and seller is crucial, and that’s why bloggers make excellent affiliates. They’ve already established that trust through producing informative content week in week out. 

So, their followers are more likely to purchase the products and services that they promote. Which means that they’re more likely to earn you sales than the average affiliate marketer. Overall, this is an awesome app that is guaranteed to earn you some extra cash while increasing your brand awareness.  

App Number Four:  

What is Smile?  

Smile is an app that will allow you to reward your customers for their generosity and turn them into lifetime buyers. To achieve this rather lofty end, it will give you the tools you need to create a warm and inviting community. As well as an onsite experience that will leave your customers wanting more.  

Smile can be integrated with the following e-commerce platforms:  

  • Shopify  
  • BigCommerce 
  • WooCommerce 

What you can use Smile for 

You can use Smile to create a satisfied customer base by offering them rewards in return for purchasing your goods and services. In the current digital economy, it is getting harder and harder to make your e-commerce store stand out.

After all, virtually anyone can now buy a domain and hosting to supplement with a BigCommerce subscription and begin selling through their store. 

While winning customers is important, it may be smarter to approach your business’s plan of action with retaining customers to the fore instead.

Anyway, regardless of your business approach, you can use Smile to create and customize a customer loyalty program that matches your brand’s vision. To help you along during this process, you will have:  

  • Points 
  • VIP Tiers
  • Referrals 

If you wish to find out more about Smile, check out our “apps to improve customer service” section down below.  

App Number Five: Omnisend  

What is Omnisend?

Omnisend is one of many email marketing and marketing automation apps that can be integrated with BigCommerce. The app offers an advanced level of email marketing functionality that almost anyone can use without any prior knowledge of coding or development. 

It’s possible to integrate Omnisend with the following online store building platforms:  

  • Shopify  
  • BigCommerce 
  • WooCommerce 

What can you use Omnisend for?  

You can use Omnisend to bridge the gap between you and your customers. If you’re talking about the best big commerce apps, Omnisend has got to be up there. Mainly, because of how quick it is to get started using and also how easy it is to use.

When we refer to bridging the gap between you and your customers, we mean creating email marketing campaigns to get in touch with them. You can use Omnisend to create and send professional-looking emails in a relatively short period. 

On top of that, you can use it to send out email newsletters as well as automated messages if people: 

  • Abandon their cart 
  • Make a purchase 
  • Require information on where their purchase is in the process of getting to them 

With Omnisend, you’ll also be able to avail of a host of tools that will aid in SMS and social media marketing automation. So, you’re getting an extremely well-rounded marketing automation tool. 

App Number Six: FOMO  

What is FOMO? 

FOMO is a social proofing app that will increase your conversion rate by taking advantage of the fear of missing out (also known as, FOMO). It does this by showing real-time purchases that are being made in your digital store, which entices potential customers to get in on the action. FOMO is also one of the many BigCommerce apps that is cloud-based and code free.  

Here are the platforms that FOMO can be integrated with: 

  • BigCommerce 
  • Shopify  
  • Volusion  

What you can use FOMO for 

You can use FOMO to increase your online store’s conversion rate. This is achieved by displaying sales and activity happening on your site in real-time to visitors. Doing this provides social proof of your site’s legitimacy, which in turn provides an aura of trust and credibility. All of these things combined, eventually lead to sales. 

The app manifests this social proof in the form of a popup on your screen. It also gives you the necessary tools to customize these popups so that they fit in with your brand image and page design. What’s also great about Fomo, is that you can have the whole process up and running in a matter of minutes. 

And, if you feel like you need a little help with optimizing your site once it goes live, you can use Fomo insights. It’ll process all your data for you using machine learning so that you don’t waste a minute of your precious time.  

App Number Seven: PriceWaiter  

What is PriceWaiter  

PriceWaiter, for lack of a more elaborate term, is a negotiation app. The theory behind the app is that it’ll make buying and selling products through your online store much easier, by simplifying the processes of negotiation. 

Which is a drawn-out way of saying that it’ll find things that you can buy with the intention of selling on for a profit.

 Also, this is genuinely one of the best BigCommerce apps. After all, they did create it! 

What e-commerce platforms are open to PriceWaiter integrations: 

  • BigCommerce 

What you can use PriceWaiter for 

As a seller, you can use this app to sell more using the conversion tools contained within. PriceWaiter is probably best used to sell unwanted stock or clear large volumes of merchandise quickly in the guise of a clearance sale. But you could also use it to boost sales for your brand’s end of season sales.

The platform offers a builder and analytics dashboard to help you generate sales and attract new customers. You can use it to convert comparison shoppers bouncing around from store to store and make MAP moot.  

Now that we’ve established what we think are some really great BigCommerce apps, let’s start breaking them up into categories that should make for easier viewing. 

Also, we will be getting into the nitty-gritty details of what we love about them, so stay tuned for that!

The Best Landing Page Builder for BigCommerce  

In this segment of our post, we’re going to be analyzing what we believe to be one of the best landing page builders on the market, Shogun. 


As previously stated, Shogun is one of the top BigCommerce apps on the market. 

It enables you to create stunning and modern landing pages using drag and drop functionality, but that’s not all. It also offers a page importer that you can use to edit and customize pre-existing pages. As well as that, it works well for use in creating about pages, contact pages, and other pages of that nature.  

Anyway, this is all awesome because it means that you don’t need prior knowledge of coding to be able to effectively use the tool. This also means that you won’t have to pay a developer. Which is huge because normally they demand a pretty penny in exchange for their services.  

But if the need arises for a developer to be introduced, Shogun offers advanced functionality that’ll be right up their alley. For example, its “custom templating” feature allows you to create additional elements in coding languages such as liquid and HTML.  

Once you create or edit a page with Shogun, you have the option to preview the page before it goes live. This will help ensure that the page is mobile responsive and that nothing is broken.  

The importance of having a mobile responsive site cannot be stated enough, with 50% of internet traffic now coming from mobile devices.  

In terms of integrations, it works super well with Shopify and BigCommerce, and all their respective themes. BigCommerce customer reviews have left the app rated five stars with 166 people already having rated the app, so you know it’s high performing.  

To test out Shogun’s support, we decided to get in touch by asking them a few frequently asked questions that we googled. We found that they were very responsive but most importantly helpful. One thing that we didn’t like about Shogun’s support, is that it prioritizes customers on the basic and pro plans.  

Which, in a way, is fair seen as they are paying more than the subscribers to its starter plan. Also, a redeeming factor in all of this is that Shogun offers email support to all users, regardless of the plan that they’re on. But some will just have to wait longer than others to avail of it due to the whole priority thing.  

Shogun Pricing  

Shogun offers three pricing plans:   

Build – $49 Per Month and comes with a: 

  • Powerful Page Builder 
  •  2 User Seats 
  • +30 Page Templates 
  • Email Support 
  • Unlimited Snippets  
  • SEO tools  
Measure – $149 Per Month and comes with everything the starter plan does as well as:  

  • Multi-Store Management 
  • 4 User Seats 
  • Analytics Suite 
  • Content Scheduling 
  •  Developer Tools 
  •  Live Chat Support
Optimize- $349 Per Month and comes with everything all the other plans do as well as:

  •  AB testing 
  •  6 user seats.  
Team – $499 Per Month and includes everything all the lower-tiered pricing options do, plus:  

  • Video Support  
  • Personal Customer Success Manager  
  • Audit Logs  
  • 10 User Seats  
  • Additional User Seats for $33 Per Person

Overall, Shogun is a page builder that we, and many other reviewers, would recommend.  

The Best Apps for Improving Marketing and Increasing Conversions 

As we did in the previous segment, we’ll again be taking a closer look at some of the best apps that can be integrated with BigCommerce. Only this time, we’ll be concentrating on marketing and conversion apps. So, without further ado, let’s begin.  


The first marketing and conversion app that we’re going to be discussing is JustUno. You can use JustUno to create:  

  • Popups  
  • Lead generation solutions  
  • Targeted messaging to boost conversions  

JustUno offers core visitor intelligence technology that has been specially designed to improve your conversion strategies. This out of the box functionality will collect visitor data and track behavioral patterns inside your digital stores to profile your target audience.  

Once this customer profiling is complete, you can marry your findings with the tools offered in Justuno’s AI suite to create effective conversion strategies. This will ensure that you’re able to earn more conversions and generate leads with ease.  

Another great way to increase your sales with JustUno is by upselling.  

This can easily be done on-page by recommending products to go along with other products. Which is admittedly extremely basic, but effective, nonetheless. You can also use the app to create exit pop-ups that appear when customers choose to abandon their cart. These pop-ups could be used to display promotions, or perhaps best sellers that match that visitor’s personal product and transactional data.  

This is a great method to use if you’re someone who likes to be proactive in winning sales.  

You can also make use of JustUno’s omnichannel messaging to help you make more sales through your online store. You see, omnichannel messaging will ensure that you’ll be able to connect with leads and increase your brand awareness across multiple platforms. Which is becoming increasingly important in today’s market.  

In terms of Ease of Use, we’d rate the app below average. Mainly because all the customisation and features can become a little overwhelming. Also, its UI is kind of tricky to get the hang of. Something that other online reviewers have also noted

The final reason we’d label JustUno as one of the better BigCommerce apps in this category is because of its audience segmentation feature. Audience Segmentation is fantastic because it will allow you to always send the right promotional content to the right people. Which is not only essential when it comes to making more sales but also when it comes to increasing your brand awareness.  


JustUno’s pricing structure is complicated, so we recommend that you take advantage of the free trial that it offers before you opt-in.  

Info on JustUno’s free trial:  

  • You do not have to sign up with your credit card.  
  • You are not obligated to buy a plan with the platform.  
  • You will not have to pay any hidden activation fees.


The next marketing app up for dissection is LeadDyno.  

LeadDyno is an all in one type of affiliate marketing and tracking solution, which can be easily integrated with BigCommerce.  

It gives you the functionality you need to create and then manage your affiliate program, as well as track conversions by inputting URLs. 

Something that we find really cool about LeadDyno, is how easy they make it for a visitor to promote your products. You see, if a visitor purchases your products through your online store, they can share them on social media with the click of a button. All of this is made possible thanks to the app’s social media plugin.  

In terms of signing up affiliates, the process is rather straightforward and can be completed in a matter of minutes. You can choose to pay your affiliates’ commissions one of three ways:  

  • The first way is automatically through your chosen payment processor.  
  • The second way is using one-click payment verification.  
  • The third way is with affiliate mass pay, which lets you pay all your affiliates’ commission with a few quick clicks. 

There are also some great features that’ll help you grow your affiliate list. For instance, when someone purchases a product from your online store, you can send them an invite to become an affiliate.  

Another great feature worthy of a mention is the Per Product Commission. In short, this feature enables you to put a different percentage commission on products of your choice. You can also use it to set up a fixed sum of money as a commission in place of a percentage fee.  

This BigCommerce integration also provides you with real-time affiliate reporting, so you can keep a close eye on everything. Plus, it’s annoying to have to wait for the dashboard to update affiliate information, so the fact you won’t have to is awesome. 

The UI offered by LeadDyno is super easy to use, and your affiliates can see all your partnership information on the dashboard. This is great because we feel it helps create a transparent, and therefore, more trusting working relationship.  

LeadDyno can also be used to track Google AdWords and Social media conversions. To do this, you need to create a new tracking campaign and input the URL you want to be tracked for conversions into your ads.  

The one bad thing we’d say about LeadDyno is that its reporting is slightly lacking in comparison with other apps.

LeadDyno Pricing  

Here’s a breakdown of LeadDyno’s pricing structure for all its “Basic Plans”:  

Starter – $49 Per Month  

  • 3,000 Unique Visitors  
  • Visitor, Lead and Conversion Tracking  
  • No limit to the number of affiliates you can signup  
  • Email support available for installation  
  • Email Support  
  • Support available through live chat all week  
  • Free affiliate network access
Biz Builder – $59 Per Month and this plan includes everything the starter plan does, plus: 

  • 4,500 unique visitors  
Accelerator – $79 Per Month and includes everything the other two plans do, as well as:  

  • 7,500 unique visitors  
  • Email & One-on-One phone installation support  
  • Email & One-on-One phone support  


Omnisend is best described as an omnichannel marketing and automation solution for marketers.  

The word “omni” alludes to the fact that the platform enables you to automate marketing projects across multiple communicative channels. 

These channels include:  

  • SMS  
  • Social Media 
  • Email  

The app has received 100 reviews in BigCommerce’s market place, averaging a 4.5-star rating.  

Omnisend offers a tonne of great features, especially when it comes to email and text automation.  

Along with the usual welcome and confirmation notifications, it also allows you to create and send cart recovery and product abandonment messages. 

For those who don’t know, these messages will target people who abandoned their cart or looked at a product but never made a purchase. This will be done using product recommendations and alternatives.  

According to Omnisend, this will help you win back customers, so no complaints there.  

When it comes to writing your newsletters and other promotional content, you will again have some helpful tools at your disposal. For instance, you’ll have built-in email templates available to you that have been optimized to earn conversions.  

Another cool thing about Omnisend is its product picker. You can use it to import products and product details to your store in a matter of minutes. 

You’ll also have access to CTR Boosters and Discount Coupons to entice your email recipients into buying some of your products.  

Along with that, you’ll be able to boost your on-page marketing efforts, by taking advantage of sign-up forms. You can place these forms in a discrete, yet visible location, in your store using a widget. 

This is great for growing your email list and generating new leads.  

A negative associated with Omnisend, is the lack of customisation it offers within certain themes and pertaining to certain elements. One online reviewer was disgruntled by the fact that they could not change the colour scheme of the spin to win wheel to match that of their store. As a result, they can’t use that feature, which is annoying seen as gamification is effective and they’re paying to be able to use it. 

Omnisend’s Pricing 

Here’s a breakdown of Omnisend’s pricing:

Plan  Cost Per Month 
Standard  $16
Pro $199
Enterprise $2,000

BigCommerce Apps to Improve Customer Conversions 

The next segment is going to focus on the BigCommerce apps that are going to help you turn leads into sales.  

Let’s begin! 


The first app we’re going to be looking at is FOMO.  

As previously alluded to in the best BigCommerce apps and integrations portion of this article, 

FOMO is a social proof marketing platform.  

The app gives you the power you need to create and edit messaging so that your vision is always 

conveyed in the clearest way possible. This is made doable by its patent-pending architecture.  

Pretty neat, right?  

FOMO also gives you the option to incorporate automation and fallbacks into your site. These filters should provide you with the necessary elements to customize your site. And, enhance your visitors’ buying experience. 

Something that many people do not seem to know about this app, is that it is extremely sophisticated. For example, it’s analyzing approximately 10 billion data points every hour, so that you can optimize your pages for conversions.  

What’s also super about this digital marketing solution, is its templates and theme builder. FOMO’s templates provide you with a page base that’s proven to convert, while its builder lets you make it look stunning. 

The builder comes with elements that enable you to customize your site without any knowledge of coding languages. But there is a CSS function available for more advanced developers. Also, they allow members access to its API, so you should have no qualms regarding customizing your online storefront. 

For anyone who’s looking to target a certain part of the world as their client base, you can by using IP tracking.  

FOMO’s scoreboard comes along with the app and will provide you with an indication of how useful it has been for you.  

In terms of support, this BigCommerce integration makes JavaScript “side helpers” available to help you create the best site possible. Once more, you will be able to perform CSV exports so that you’re able to collect all the data about your store that you could possibly need.  

How Much Does FOMO Cost? 

Here’s a breakdown of Fomo’s pricing: 

Plan  Cost Per Month 
Starter $19
Essential $39
Plus  $79
Advanced  $199


While using the app, you’ll be pleasantly surprised when you realize that almost everything has been automated.  

Now, an entirely automated platform is a crux for more advanced marketers and developers. So, you may be pleased to know, that you’ll also have the option to manually set up some sales features.  

Although the level of customization you’ll have available to you is still somewhat limited, it’ll give you control over when these items go live. 

The most attractive element of this app is that it enables you to sell products that you otherwise wouldn’t have been able to sell.  

When it comes to optimizing pages with PriceWaiter, you’ll have access to A/B testing to ensure they’re high converting. 

On top of that, you’ll be able to decrease your bounce rate by using metrics that calculate exit intent.  

The lower your bounce rate, the better search engine crawlers will rank your site in the SERPs. 

The only obvious downside to PriceWaiter, is that there’s no guarantee that you’re going to be able to use it effectively. And, that’s because it can be a little tricky to get the hang of, but once you do, you should be fine. 

PriceWaiter’s Pricing 

This app does not require a set up or subscription fee. It operates as a marketplace, so instead, they take a percentage commission from the seller. 

Top BigCommerce App to Improve Customer Service  

Smile is an awesome BigCommerce integration, which will give you the functionality you need to create a rewards program to give back to your loyal customers.  

The app has a 4.5 star-rating in BigCommerce’s app marketplace. Which would indicate that it’s in the higher echelons of what’s available when it comes to improving customer service.  

The first thing we love about Smile is that it provides more than one method of rewarding your customers. You see, if a customer makes a purchase, you can reward them. If they share your brand on social media, you can reward them. If they merely tell a friend, and that friend mentions who pointed them in the direction of your store, you can reward them.  

According to Smile’s about info in the BigCommerce app marketplace, there are over ten different consumer actions, which can result in customer rewards.  

When creating your rewards programs, you’ll be able to add imagery and logos so that the program feels as though it’s an extension of your brand. 

If you find that you need access to customization features that are not available through smile, you can have them coded in through its API. 

Please note, you do not have API access unless you are subscribed to Smile’s Enterprise plan.  Admittedly, this is a bit of a bummer. 

One of the most practical methods you can use to ensure customers remain loyal to your brand is Smile’s VIP structure. In short, VIP encourages customers to continue to buy your products, buy offering them rewards. Plain, and simple! 

Rewarding your customers is a great way to improve your customer service because it makes the customer feel valued. 

Also, it shows that you care about the people who buy your products, which is another nice touch.  

The Best BigCommerce Shipping App

Let’s face it, shipping can be so complicated, not to mention downright over the top.  

So, before you find yourself stressed to the point that you’re foaming from the mouth and clenching your fists so tight that they turn blue. 

*Exhales slowly and breathes in deeply*

Well, why not investigate downloading an app that’ll, more or less, do most of the hard work for you, eh?  


Aftership is a tracking solution that marketers can integrate into their online stores.  

The app is great because it will automatically track your couriers so that you are up to date pertaining to the whereabouts of your customers’ orders.  

Shipments can be automatically tracked through aftership using shopping carts, marketplaces, and CSVs.  

The app’s interface will provide you with a:

  • Time of delivery 
  • Date of delivery 
  • Delivery status regarding items whereabouts and condition  

What we like about this app is the ability to manage your shipments using filters. For example, you are able to sort deliveries out by the courier delivering them. So, if you need to find data relating to shipments being delivered by a specific courier, you can quick and easy. 

Other metrics that you can sort by include:

  • Final location of delivery  
  • The date the delivery is fixed to be shipped  
  • The time it will take for a delivery to be completed 

For those of you who like to stay one step ahead of the game, you’ll be able to perform an audit on all your shipments. This is awesome because it should give you a reasonably strong idea as to how long your deliveries will take.  

Aftership lets you send notifications via email to your customers. This is useful if something happens to your shipment because it’ll allow you to keep your customers up to date. While also affording them a little peace of mind.  

To set this up, you’re going to have to establish status triggers. For instance, if an item gets delivered, the status of that shipment will change to display “delivered”. Upon this change, you can arrange for a generic confirmation email to be sent to all your customers.  

As with most of the BigCommerce apps on this list, you will have access to an API. So, for all you developers, you will be able to code the app to suit your shipping needs.   

For customers to track their orders, they need only go to your site and look for the tracking page. Within the tracking page, they’ll find all the information there is to find about their order.  

The actual function that will allow you to implement a tracking system on your site, is called the “Track Button”. To get this feature up and running on your store, you’ll need to copy and paste a few lines of code, which can be found on AfterShip’s website.  

In terms of cons, there are a few that other reviewers have experienced.    

For instance, reviewers on noticed problems with tracking couriers and getting the tracking ID to appear. One person who left a review on the platform claimed that they did not provide good enough documentation when it comes to explaining how to effectively use the site’s API.  

Not huge problems, but food for thought, nonetheless.  

How Much Does AfterShip Cost Per Month? 

Plan  Cost Per Month 
Starter Free
Essential $9
Growth $29
Pro  $99
Advanced  $199
Platinum  $399
Quartz $599
Ultimate  $799
Titanium  $999
Enterprise $Tailored

Here’s Our List of Must-Have BigCommerce Apps Once More 

  1. Shogun 
  2. JustUno 
  3. LeadDyno 
  4. Smile 
  5. Omnisend 
  6. FOMO 
  7. Pricewaiter 

The Top 3 BigCommerce Page Builders – All You Need to Know!

Are you looking to break into e-commerce?  

Well, if you are, then you probably know you’re going to need to create a website and a good one at that. 

You see, people rate their buying experience on how well an establishment or brand presents itself.  

For example, if you were to head out to a restaurant for dinner, you’d expect that restaurant to look and perform a certain way.  

Funnily enough, people will also critique your online store in a similar manner.  

So, you’ll need to create an awesome landing page that captivates your viewers and makes them want to invest in your brand.  

Of course, to create any page for your online store, you’ll need to have some serious developmental skills. Right? 


There have never been more page creators on the market that’ll give you the functionality you need to create a beautiful BigCommerce store.  

So, with that in mind, we thought we’d compile a list of three of the best for all you BigCommerce entrepreneurs. 


Here’s Our Top 3 BigCommerce Page Builders

Number: 1 – Shogun  

What is Shogun? And, some of it Features 

Shogun is one of the best page builders that you can integrate with BigCommerce.  

It offers a drag and drop editor, which means you don’t need to have any developmental skills to use it.  

But, that’s not to say you’ll suffer from a lack of customization.  

Shogun’s custom templating feature gives developers the power they need to create breath-taking pages.  

And, once you have these pages created, you can then optimize them for conversions using AB testing.  When you perform your AB testing, you’ll be able to analyze metrics such as sales, add to carts and bounce rates.  

Another great thing about Shogun is that if you’re not very creative, you need not panic.  

Mainly, because the e-commerce integration offers over 30 templates you can base your pages off. 

Once more, all these pages have been optimized for mobile, which is crucial when it comes to running an online store.  

In terms of the types of pages, you can create using Shogun, there really is no limit. So, whether you need to create a landing page or an about page, the app has got you covered. 

To top everything off, the app offers an excellent support system, with members of its support team based out of the USA and Australia. Some awesome support features include same-day response, a live chat, and priority email for members on its more expensive plans. 

Oh, we love the ability to create forms, too. It’s great for anyone looking to grow their email list.   

Ease of Use 

Shogun’s simplistic yet powerful drag and drop editor is exceptionally user-friendly. When creating your site’s pages, the editor will leave at your disposal a number of page elements. These elements range from videos to blogs and are super easy to place in your storefront. We love this feature of Shogun because it means we don’t have to start messing around with code. Although, if you have the know-how, you’ll find it super easy to edit your store’s pages using Liquid and CSS. Creating forms is also super easy to do. Overall, this is an awesome, powerful and easy-to-use landing page builder.  


  • Fantastic Drag and Drop Features and Functionality  
  • Amazing and Responsive Support Team 
  • Extremely Well Rounded 


  • You Have to Pay Extra to Code Custom Elements 


Here’s a quick breakdown of Shogun’s pricing: 

Plan   Cost Per Month  
Build   $49 
Measure   $149 
Optimise   $349 
Team   $499 

Number 2: Instapages

What is Instapages and Some of its Features  

Instapages will provide you with the tools and functionality you need to create high converting landing pages. As well as general pages for your online store.  

It offers over 200 templates for you to base these pages off, which don’t require coding to customize. Oh, also, these templates have all been optimized for mobile. So, you can rest assured your non-PC/Laptop visitors will have an awesome customer experience 

Also, regardless of whether you’re just getting started with your online store, or are an established figure within the game, Instapages can benefit you.  

You see, as previously mentioned, you don’t need to have any prior knowledge of coding to use the app. This is due to its handy drag and drop format. Which, can really get marketers out of a pickle when funds are running low because they won’t have to hire a developer.  

The next thing we’d like to point out about Instapages is the speed at which you can integrate the app with your store. The entire process takes only a handful of minutes, and you won’t need to go messing around with your site’s code at any stage during the setup process. 

Finally, you’ll have access to some in-depth analytics and AB testing that will help to optimize your store’s pages for conversions. Also, you’ll enjoy seamless integrations with marketing automation software and heat mapping.  

Ease of Use  

Instapage’s UI is extremely easy to use, and obviously, the drag and drop page building plays a huge role in making it so. It can be integrated with a host of third-party apps, which allows you to create reliable workflows. And, if a page is not very mobile responsive, you can make it so in a short period of time. Which, is great. The final thing we’d like to point out is that no advanced developmental knowledge of coding is required to use the platform. It goes without saying, but that should make your life a lot easier.  


  • Heat Mapping 
  • Efficient Integrations 
  • Quick Set-up Speed 


  • “Enterprise” Plan Doesn’t Include as Many Features like the “Customise” Plan 


Now, let’s take a brief look at Instapage’s pricing:  

Plan   Cost Per Month  
Enterprise (Paid Monthly)  $16.50 
Enterprise (Paid Annually)  $12.40  
Customize   Tailored to Fit Your Business (So, it depends!) 

Number: 3 – Unbounce  

What is Unbounce and Some of its Features  

For our third best landing page builder, we’ve gone with Unbounce.  

(Although, we were kind of considering GetResponse, but felt that it was more of an all in one marketing solution, as opposed to a page builder. Which, Unbounce, most certainly is, so we gave it the nod ahead of its competitor.)  

Anyway, Unbounce will give you the ability to create landing pages and assess their performance. This will enable you to create high-converting pages for your digital store.  

The first thing we want to mention is that if you head over to, you’ll be able to test out its page editor for free. You just need to look for “Preview the Builder”, and click on it.  

Upon doing so, you should notice that its UI is quite user-friendly. On the left-hand column, you’ll see all the elements you can add to your store, like images, videos, and sections. These will help you to create the backbone of your pages.  

By the way, its editor is drag and drop, so you don’t need any of that developmental knowledge we keep harping on about. Also, you’ll have templates to structure your pages around, so don’t panic if you’re worried about messing any aspect of your pages’ design.  

Once you’re finished with its editor and have created your pages, you can easily integrate them with BigCommerce. Or, any other hosting, or email marketing software, for that matter.  

AB testing will ensure that your pages are all functioning as they’re supposed to be. And, if you find your page designs are affecting your conversions, you can easily customize them using JavaScript and CSS. 

Ease of Use  

Unbounce’s editor is super sleek and pretty easy to get the hang of. There is a success story on its website of a customer who, having never created a landing page before, was able to do so in under an hour. You’ll be able to optimize pages for mobile responsiveness. Which, should make them a hell of a lot more user-friendly for traffic coming from mobile and tablet.  


  • Over 100 Out of the Box Page Templates 
  • AB Testing  
  • Extremely Pro Integrations  


  • It’s extremely expensive 


Plan   Cost Per Month  
Essential  $79  
Premium (Recommended Option)   $159 
Enterprise   $399+ 

Verdict: The Top BigCommerce Page Builder – Shogun  

Admittedly, there wasn’t a whole heap between any of these page builders. With Shogun, you’re getting an awesome page creator, that comes with some powerful data-driven marketing tools. While with Instapages, you’re getting a complex builder that comes along with 200+ templates. All of which, can be optimized for mobile. And, finally, with Unbounce, you’re getting one of the best, most tried and most tested BigCommerce integrations out there.  

But we feel that Shogun is a rising platform, with better features when it comes to optimizing your store’s pages for conversions and marketability. Also, considering the features offered by all three builders, we feel that Shogun works out better in relation to pricing.  

So, for these reasons, Shogun is our top BigCommerce page builder. 

But, only just.  

And you can check out Instagepages by clicking on their hyperlinked text.