Author: Michael Luni Libes

Why Great Businesses Start with Niche Market Ideas

I love an inspiring grand vision. As the applications roll in for Fledge (accelerator), quite a few are big, audacious, grand plans. The problem is that startups don’t have the resources to make those visions a reality, at least not within a year or two or three. The bigger problem is that most first-time entrepreneurs don’t know this. They are too often deluded, thinking that everyone on earth will see their grand vision as they do and jump aboard as a customer, vendor, employee, etc. to make it happen. Meanwhile, the seasoned investors know the truth. Investors expect the...

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