Author: Michael Luni Libes

How to Create a Powerful Pitch in One Sentence

This article was originally posted at https://lunarmobiscuit.com The more I work with entrepreneurs, the more I realize how the skills required to succeed as an entrepreneur are not taught in schools. One of those skills is brevity. Specifically, we are are not taught how to edit our thoughts down in size. We are rewarded in school for writing multi-page essays and papers, providing as many details as we can fit into the assigned length. Out in the real world, where time is precious, whoever you expect to read what you write instead wants you to use as few words as...

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The Key To Winning Funding For Your Startup

This article originally appeared https://lunarmobiscuit.com. The reality of funding is that very few startups receive any funding from Angel investors or venture capitalists. Each year, over 500,000 companies are started in the United States. Of these, venture capitalists invest in fewer than 1,000 per year, and Angels and Angel Group in roughly another 30,000 startups. What these numbers tell us is that, at most, only six percent of all startups receive any funding from these sources. The deeper reality is that the actual numbers are probably even lower. Why lower? Most “venture-backed” startups have previously been funded by Angels, and...

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How to Really Reach Out to an Investor (And Not Waste Their Time)

This article was written by Luni Libes and originally posted at https://lunarmobiscuit.com. Putting yourself in the other person’s shoes is sometimes hard, especially when you are a first-time entrepreneur and you are reaching out to an investor.  Here are a few tips to help: 1- Wasting time. If your words make you sound like you’ll be a waste of time, most investors will not even both to reply to you.  If your words are in fact wasting time, those words might not even be read. Here’s the opening paragraph of a message I received on LinkedIn: Its my pleasure connecting with you ....

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After Growing Seven Companies Here’s a Harsh Reality Every Entrepreneur Should Know About Success

Talk to enough entrepreneurs over enough years, and some patterns get repeated over and over and over again.  One of the most prominent is the expectation of success. Not just the expectation of overall success, but the expectation that the current plan is going to work as planned. It’s not. I grown seven startups of my own, helped 73 others through Fledge accelerator, have been following startup stories for over 25 years, and have built my whole career around understanding how to build companies. What I’ve yet to see is any company that succeeded with their Plan A. Your Plan...

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Social Enterprise vs Non-Profit – Dispelling the Myths that Still Exist

Many of us still think that social enterprise is synonymous with nonprofit, but that simply isn’t the case. There are many key differences between the two, and several myths still exist about the comparison between both. We asked one of the country’s leading experts on social enterprise, Luni Libes to share his thoughts on these myths. I know you’ll find this discussion compelling and informative. Social enterprise vs non-profit — let’s examine the myths that still exist. Introduction by Amy Aitman, Change Creator Director of Content 1. The myth that social good is nonprofit social work. Jump back 50...

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Why Great Businesses Start with Niche Market Ideas

I love an inspiring grand vision. As the applications roll in for Fledge (accelerator), quite a few are big, audacious, grand plans. The problem is that startups don’t have the resources to make those visions a reality, at least not within a year or two or three. The bigger problem is that most first-time entrepreneurs don’t know this. They are too often deluded, thinking that everyone on earth will see their grand vision as they do and jump aboard as a customer, vendor, employee, etc. to make it happen. Meanwhile, the seasoned investors know the truth. Investors expect the...

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