Getting Your Message to the People Who Need It
Starting a business or organization that has a core set of ethical, social, or environmental principles can be a rewarding prospect. Aside from the potential to create an emotionally and financially successful career, it also means that you have the opportunity to connect with people who align with your mission and you can genuinely have […]
Storytelling in Anti-Human Trafficking Enterprises
It’s not just a job, it’s a calling and a project wrought with passion. A way to leave the world better than you found it, because right now, at this very moment, people are suffering. And the suffering is not in some far-flung corner of the globe. It’s here in our towns, on our streets, […]
3 Reasons Dr Seuss Was a Genius Storyteller (and How You Can Be Too)
There’s a passage from the childhood classic One Fish Two Fish, Red Fish Blue Fish that I personally consider to be the best story ever told: My hat is old, my teeth are gold. I have a bird I like to hold. My shoe is off, my foot is cold. My shoe is off, my […]
How to Find YOUR Story: With Real-Life Examples
If you’ve read anything about storytelling on the internet in recent years, you’re likely to have come across this: “Customers don’t generally care about your story; they care about their own.” (Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen) A bold statement. Also, a statement often taken out of context. (Donald Miller […]
5 Powerful Ways To Use The Hero’s Journey To Easily Grow Your Impact Business
A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man. That’s the short version of the storytelling pattern known as […]
How to Cut Through The Overwhelm And Start to Enjoy Storytelling
If you’re a living, breathing human being, you know how to tell a story. That’s because our brains are built to run on stories the way your phone runs on Android or iOS. Still, a lot of impact entrepreneurs feel out of their depth even just thinking about telling their stories. And if you’ve ever […]
The 7 Essential Storytelling Tips for Social Entrepreneurs
In my career as a professional author and ghostwriter, I’ve learned a few elements of successful stories. For you as a social entrepreneur or business, regardless of your “give back” model, your goal is the same as any other company: earn a profit by your products and services. You also have the additional challenge of […]
How Social Entrepreneurs Must Communicate for Maximum Impact
How social entrepreneurs must communicate the purpose of their organization to generate greater impact. Greg Deeds, a prominent university professor and recognized for developing the topic of social entrepreneurship as an academic field, argues in an article for the Harvard Business Review that social entrepreneurs often seem to be possessed by their ideas, committing their […]
Building a Massive Audience Through The Power of Storytelling with Jay Shetty (interview)
Interview with Jay Shetty Subscribe to this show on iTunes | Stitcher | Soundcloud In this interview, he shares strategies, tools and insights that he has never shared before and you can’t get anywhere else. Don’t miss this one!! Jay Shetty is a rising star who has carved out his path by mastering the art of storytelling. […]
The Motorcycle Ride That Led Jake Orak to His Multimillion Dollar Life Mission
The path you are on now is probably not the one you envisioned when you set out on your journey. Life has a way of leading you down unexpected avenues and, sometimes, far off the beaten track. And it is off one such beaten track, in the highlands of Vietnam, that Jake Orak found his […]
How to Tell Your Brand Story To Connect Meaningfully With Your Audience (5 Tips)
This article was originally published on The Sedge. Marketing. I’m going to go out on a limb and guess that this is not your favorite part of being a Change Creator. It might even be the last thing on your list. It might feel a bit scary or uncomfortable; it might feel like a task […]
The Art of Storytelling for Business: How to Connect With Your Audience
I’m writing a book. I’m writing a screenplay. I’m giving a presentation such as a TED Talk. When you think about what a story is, those probably come to mind immediately. The truth is, the art of storytelling goes much deeper and is applied to just about everything in our lives. Today, as entrepreneurs trying to […]
How to Develop Communication Skills that Drive Your Business: Tips from Ryan Foland
We get asked a lot about how to improve communication skills for social impact. Last year, we got to meet the incomparable Ryan Foland, Master Communicator who taught us his simple 3-1-3 method. If you want to grow your impact + your business, here is: How to Develop Communication Skills that Drive Your Business. (Full […]
3 Impact Business Storytelling Tips Every Entrepreneur Needs to Know
Suddenly, I noticed it was everywhere. I’m not just talking about the ads that creepily follow us all around the internet. It’s one of those situations where you talk about something and it becomes the focus of your intention. Maybe you have a small epiphany or revelation about the idea which really puts it front […]
What are the Ingredients to Great PR for Your Impact Company?: Jackie Herskovitz Russell (Interview)
Interview with the founder of Teak Media, Jackie Herskovitz Russell Subscribe to this show on iTunes | Stitcher | Soundcloud In this interview, we talk with PR expert Jackie Herskovitz Russell to understand what makes great PR for your impact company. This is a vibrant and powerful conversation that provides a lot of important insights. Jackie started Teak Media in […]
Jay Shetty: What is Storytelling and What Makes a Good Story?
Interview with Jay Shetty. Subscribe to this show on Spotify | iTunes | Stitcher | Soundcloud How do you create impactful content that cuts through the noise? To find out we spoke with a master storyteller. Someone who made the @forbes 30 under 30 list, has billions of views for his videos and was the host of HuffPost Daily. His […]
How do You Lean Into Your Social Mission as a Way to Differentiate Your Business? Jake Orak, Ethnotek Bags (Interview)
Subscribe to this show on iTunes | Stitcher | Soundcloud Are your product and mission symbiotic? What is your ethos all about? Two years ago, Jake Orak was on the cover of the very first edition of Change Creator Magazine. We decided to catch up with Jake to find out where he is with his company, Ethnotek, […]
The Best Ways to Persuade an Audience: 17 Quick Tips to Get Audiences to Love You
Audiences forget most of what you communicate. But how can you persuade an audience when they hardly remember you? What are the correct strategies to persuade an audience that only retains a fraction of what you say? How do you stay in their minds long enough for them to take action? These quick tips put […]
Why Storytelling is so Vital to Purpose-Driven Brands
Only 48% of millennials and Gen Z believe that corporations actually behave ethically. This is a significant number because, for the first time in many years, the majority of young people don’t believe that business is a source of good. They have lost faith in corporations and, let’s face it, in governments to do what’s […]
How to Create a Powerful Pitch in One Sentence
This article was originally posted at https://lunarmobiscuit.com The more I work with entrepreneurs, the more I realize how the skills required to succeed as an entrepreneur are not taught in schools. One of those skills is brevity. Specifically, we are are not taught how to edit our thoughts down in size. We are rewarded in school […]
From Story to Startup: The Power of Your Network
Right now, you are probably at the story stage of your journey. That’s alright. We all start somewhere. But what if you want to go from story to startup — How do you tap into the power of your network? This is my truth. My story how I decided to take my idea, my passion […]
This Video Will Change The Way You Think About Water
To scale impact of any cause you need smart marketing and a powerful story. The people in this powerful video were going about their day, just as we all do. Suddenly, their whole reality was jolted and thrown off course by a smart, authentic and conscious marketing video that packs a punch. Personally, I love […]
EP22: How to Build a Successful Personal Brand with Leonard Kim
Leonard Kim is an energetic and inspirational entrepreneur who has been to hell and back building his personal brand. He is a wealth of knowledge and shares incredible insights for any entrepreneur to learn from in this interview.
7 Tips to Promote Your Brand with Engaging Storytelling
At the heart of effective brand building will always be engaging storytelling. Consumers will struggle to build affinity with a product or company, but a great story can help solidify certain qualities that the brand represents. Whether it is a commercial, a social media campaign, or a print advertisement, there are ways to use storytelling […]
Start Defining Your Target Audience With These 10 Questions
The very first step in any communication or marketing strategy is defining your target audience so you can tailor your message or pitch appropriately. For businesses, this is usually your typical potential buyers of a product or service. For a nonprofit, it could be potential clients for a program, volunteers for an initiative, advocates to spread a message, or donors to support […]
