Listen to our exclusive interview with Christina Jandali:
Facebook groups are becoming more and more popular. But how do we build the right audience and start selling to them? We connected with expert, Christina Jandali, to find out. She has worked her way up to becoming a multi-seven figure entrepreneur and Facebook Groups are her superpower.
More About Christina:
Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group. She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else’s. She’s since worked with thousands of entrepreneurs across the globe to create their own predictable cash flow machines. Christina was featured in Forbes, The Huffington Post, and Evercoach.
Grab her FREE special offer for Change Creators today > deliveryourgenius.com/adam
We also recommend:
- Bernhard Schroeder: The Truth Behind Great Branding & Storytelling for Business
- Trey Lewellen: How to Increase Monthly Sales With Your Ecommerce Business
- Peter Docker: Becoming a Great Leader For Your Business
Transcription of Interview
(Transcribed by Otter.ai, there may be errors)
Adam G. Force 0:03
Welcome to the Change Creator podcast where entrepreneurs come to learn how to live their truth, get rich and make a massive difference in the world. I’m your host, Adam Force co founder, Change Creator and co creator of the captivate method. Each week we talk to experts about leadership, digital marketing and sales strategies that you can implement in your business and like to go big, visit us at changecreator.com/gobig to grab awesome resources that will help drive your business forward. Hey, what’s going on everybody? Welcome back to the Change Creator podcast, this is your host Adam Force excited that you’re here today. We have a real treat for you. We’re going to be digging into how we grow our Facebook groups, but also so much more in a conversation with Christina Jandali. She is a multi seven figure entrepreneur. She’s been through it all, folks. Okay. So we got a ton of experience of her whole growth process of how she got there. We’re going to talk about that stuff. And we’re going to talk about Facebook groups, because this is a really popular and growing area where you can build intimate relationships, right? So, you know, we’re all about branding and storytelling and all these things here at Change Creator because we want you to win the hearts of your audience. And part of that process is how we’re communicating our message like, Well, how do we communicate and build relationships, we don’t need a million people following us, we just need some really good loyal customers. And that could be a small number of reoccurring buyers, and that makes our businesses successful. So we’re gonna dig into a lot of this stuff with Christina today. Now, if you missed the last episode, so Bernard Schroeder, he is a branding legend. So excited to have had the chance to talk with him. And, you know, we get into all kinds of stuff. He He’s the guy that launched Amazon, Yahoo, Pura vida, so many big brands, I mean, and now they’re iconic, right? But back then he had no idea he didn’t even know he said, You know, like, he had no idea what Yahoo was, he didn’t know what Google I’m sorry, Amazon was and all that kind of stuff. It was just all fresh. They built those brands, right. So tons of good insights and conversation and takeaways there for you guys in that episode. So go back, check it out. Um, yeah, so one of the other things is we have our June, opportunity open. So for our brand studio, this is a new initiative, a new division of the company, we have been building brands for years and helping people convert more sales on their websites and get those clear path to purchase and things like that. And so if you are looking for help, and you want to build a powerful brand that people can fall in love with and be memorable, but also start selling more on your website, you know, good user experience, clear path to purchase, you know, reach out to us book a call. So we have our brands do do you go to Change Creator calm, you’ll see our services there. And you can just book a call, there’s some more information, obviously on the page about it, and on some of our portfolio shots and things like that. But you know, no trickery here, we get on the call, the purpose of the call, is to have a strategic discussion where I will personally talk with you to diagnose your business, I want to ask you questions, and just find out, are we a good fit to work together, we only take four people per month. So June is open at this point, we got a few calls lined up, we got things you know, they go quick, all right. But we’re very selective because we only work with four people. And that’s because we want to give full attention. All right, and we want to make sure we give you everything you need. We work with you closely we give you strategic insights, coaching, how to really create this process that works for you. Now, the important part of it is you want to have an established product, at least a proof of concept, meaning you have sold something, service, a ecommerce product, whatever it is. And if you have that proof of concept at least then we’re ready to use branding and good website design to accelerate your sales. But if you haven’t gotten a proof of concept, you just have an idea you haven’t sold anything, then that should be your focus start selling we shouldn’t be focusing on website designing and branding all these things just yet. So we want to make sure you’re taking the right steps at the right time. Okay, so guys, you can either go to Change Creator calm, find our services, or just go to studio dot Change Creator calm, and you’ll go to our brand studio and we can have a conversation, see if we’re a good fit by the end of that, that chat. We’ll have a sense to make a decision like Should we move forward together or not? And that’s what it’s all about. Okay, so we want to connect with you guys and help you using our abilities in that space. Okay. All right. Let’s dive into this conversation with Christina and see what she has to say, hey, show me the heat. Hey, Kristina, welcome to the Change Creator podcast How you doing today?
Christina Jandali 4:39
I am great. Thanks for having me.
Adam G. Force 4:41
Yeah, and I appreciate it. I’m glad to connect and have discovered the work that you’re doing. You have a very lively website. You know, it has a good vibe. So it looks like you’ve done a lot of great things. So I’m excited to dive in. I know there’s a lot of people in our audience who are, you know, trying to figure out the coaching world and a lot of the things that you’re already have paved your path with. So we’ll dive into those things. But before we do, let’s just maybe get into a little background. I like to know, like, what’s going on like now? Like, what’s the most like, what’s the what’s going on in your world these days? And then how do we get there? Like, what’s the background?
Christina Jandali 5:19
Yeah. So today, I have the opportunity of running a multi, multi seven figure online education coaching company, helping online entrepreneurs grow and scale and more specifically, using Facebook groups to be building their audience and be converting their leads into buyers. That’s kind of a little bit about where you know where I am today. And I know often times I was like, Well, how did you ever get involved in Facebook groups? And why is that became the thing. And so for me, it actually kind of stemmed out of frustration of it, in the sense of things were not working, and there’s got to be a better way. And why were things happening so slow? Well, it seemed like everyone else online was having the most success imaginable. And here, I was kind of plugging away slowly, bringing in a trickle and thinking that there’s got to be a better way. And and so it was through that two things failing and not working, that I realized that I was really missing that connection with my people, which had me start my facebook group. And then I had a massive financial breakthrough in that first month, and really knew that I was onto something.
Adam G. Force 6:24
First month. Okay, that’s interesting. Let’s back into that a little bit. So you said multi, seven figures now. So that gives us a good sense of where you’re at. And, you know, I think we all can feel the pain of a slow roll. And, you know, trying things and them not working, or we think they’re not working, and we don’t have the patience to wait and we start doing other things. You know, like, I love Malcolm Gladwell tipping points your mind to like, you know, stick with it. So tell me a little bit about the earlier days, because I think there’s a lot of relatable insight here for people listening, just to like, tell me how you were feeling when it was really slow? And what were some of the steps that you started taking to that you felt kind of like, broke the cycle, like started giving you hope? You know?
Christina Jandali 7:21
Yeah, so for me, you know, in the beginning of like, I think it’s the Getting Started part, that’s even part of the challenge. In the beginning, it’s just like, starting with that idea. And for me, I remember was when my daughter was born. And I was working in a corporate career, and I had a successful corporate career. But I just, I knew that I was not wanting to ship her off to daycare and not be around for her as she was growing up. But I also really wanted her to create a life that she was fired up about. And I realized like that, even though I had all the boxes checked in my life, I had the husband, the new baby, the house money in the bank, there was still that piece of me that was felt like it was missing something. And so I made a commitment that I was, I knew that kids are gonna learn so much more from what we do, not what we say. So I made a commitment to her that I was going to pave the way but it wasn’t actually until my son was born, that I actually had the courage to get started. And I think that just there’s so many things that go in our minds, like, what should I do? And who can I help? And can I really do this, and Jeez, that’s not very safe. And it’s not very secure. And there’s so much unknown and especially after building up a career in a totally different aspects, like, well, am I ready yet? Can I do this and I think that that period of time was probably some of the most challenging because it was just so much easier to work through in your own beliefs to be able to like hit go and get started. And then once I got started, I was I got a client here and there. And but it just, I remember I would go get dressed up and I go to networking events in in Vancouver, I live in Canada, and I would go into the city and so it’s probably about 3040 minute drive for me, depending on traffic and I would get dressed up, I’d have to leave my babies. And then I would go to these networking events and I get these business cards and I’d you know, grab one of them and I come in and I’d enter them one by one a couple each time into my autoresponder like this is not gonna work so well like this is gonna take a long time. And it was really humbling coming from a career where I’d established myself to somewhere where no one knew who I was. And I was starting from ground zero and had to kind of prove myself so to speak and write and and and develop some sort of authority when I didn’t really believe that I was led to begin with. And as even though I started getting a client here and there was nothing really consistent. And I really remember just taking like an honest look at Okay, I had this two sheets of paper in front of me I had one that was been like, my goals that I was going to set and how many programs I was going to sell at whatever price like this is what I’m going to do this my plan. And on the other sheet of paper was my actual numbers that I generated. And they were nowhere nowhere near being the same Yes, yeah. And I knew it, but I hadn’t really had the courage to really look at it. And like, okay, let’s be real here. There’s a problem. Like there’s a breakdown, this is not working. And I remember just thinking like, maybe this isn’t for me, maybe I should take the maybe we should go back to having a job like, what is it? You know, and I knew that that wasn’t a possibility that I, my reason for why was so much more important than that. And I decided to look back saying like, well, how did I create success before my corporate world? Like, why was that not transferring over? Why was I failing so bad? And when it came to business, and I realized that one of my mentors had once told me, we were sitting down for lunch. And I said to her, what is like, what’s the key to like, what’s the key to success? Like, you’ve been doing this a long time, she was near retiring. She’d been in the financial industry, which is where my background is from. And she said, you know, Christina, like, I can tell you what this says, and being like, Okay, this is gonna be so good. Like, yeah, I’m on the edge of my seat, like, you’re gonna give me the goods. And she says to me, Christina, the key to success is building relationships. Oh, I want all of that what I was hoping to hear. But I sat with it. And I remember in that moment, where I was in that, you know, in that funk of realizing, how do I get out? I went back to that conversation, I thought, well, how am I actually really cultivating and building relationships with people right now? And I’m not. And so how can I do that online? I don’t want to be going in person, I want to have freedom. I want to have time, that was the whole reason for starting this. I don’t want to be, you know, strapped to a desk all day and, and strapped to a computer. And I realized, well, how can I do this online, in a more leveraged way? And that’s when I realized I could start a community and start a Facebook group, and bring only people in and be able to connect with them and see who’s on the other side. Because if you send an email, you don’t like, oh, who’s on the other side? Do we know them? You don’t really have that relationship with that you don’t it’s like, feels like it’s one sided? Yeah. So that month that I started my facebook group, I did $30,000 of like cash money received in the bank. I was like, Whoa, this relationship thing kind of works.
Adam G. Force 12:07
And so let’s just pause it for a second. So I’m sure people are wondering, Well, wait a minute, wait a minute, what did you do in that Facebook group? How did you make $30,000? So can you break that down for a little bit for us? Like, what did you do for the group that you feel contributed to it working to really open your eyes there? I know you’re talking about relationships. And just people are looking for those strategies of Okay, so I have a group, but what do I do with it? How do I operate it? How do I make money from it, like, you know, so curious if you can just dig into that a little bit for people.
Christina Jandali 12:39
So I actually started, when I started my group, I said to myself, my only focus for this first month is going to be on growing my group, if I’m not going to stop doing anything else in my business that has not related to growing the group, that’s my only point. So if my point is to grow the group, that means I have to create a space where people actually want to show up to, it’s gonna have to, I have to have a reason to invite people to the group, there’s going to like I have to do that. So. So I would set myself like a 24 hour goals, 72 hour goal one week goals, like numbers that I would want to get. And I was really committed to getting my first 500 members because I felt like that would be the benchmark of like having an engaged community enough members coming in. So I made that as like my number one priority. And one of the things that I learned when I was in corporate was also always have something to invite people to write. So I was always thinking like, well, what can I do? What am I going to invite people to? Okay, is this working? And so I was just focused on serving. And I know this sounds funny, because sometimes I was like, and I don’t agree with like, just give out good value, and people are gonna buy that stuff. I don’t believe that, because we have some big offers. And the thing was sales don’t happen on their own.
Adam G. Force 13:43
Christina Jandali 13:44
But when you do create a community, and you focus on getting to know every single member, and you’re cultivating those relationships, and you’re listening to what people want, and you’re asking them questions, and you’re understanding them, and you’re finding out what, where they’re getting stuck, and what’s making them tick, and what’s going on in their life. And you really truly do care about them. And they feel seen and heard, they’re gonna tune in and pay attention to what it is that you’re going to share. And they’re going to have an a much deeper level of trust with you because they feel safe with you. Sure. And so creating that environment now I was selling private coaching at the time. So it was I think my price point was about $5,000 at the time when I was doing that, so it’s not huge volume and yes, as to get to $30,000. It wasn’t a low rate offer. But it made it so that one yes would definitely lead me forward. And so I did a challenge, a five day challenge. And I forgot to make an offer because I didn’t like selling and that’s how I did the five day challenge. I didn’t even make an offer. And then someone actually reached out to me saying, Hey, is there a way I can work with you? And I’m like, Oh, geez, I didn’t make an offer. I should do this again. So like right after I did another new challenge I like now I can actually make an offer and I’m going to invite people to come work with me because that’s why I’m here. And so the this the sales came in on the back end of that that first person on that first challenge that came out to me, which that was that was like, you know, certainly not not my doing. The second one came from me actually making offers and the rest of the sales came in from me just having dialogue with the members in DMS, and, if appropriate, making invitations for them to hop on a call with me.
Adam G. Force 15:17
Alright, so I’m gonna get, we’ll go a little deeper for people here. And I’m curious on how you approach this, which is, they’re gonna think, Okay, great. So you did a challenge got to sales. That’s cool. Love, it all makes sense. I like the intimacy like building the relationships. You know, we’re all about that. We love storytelling and branding for the same reasons, like really connect with people. resignate. So when you’re doing this, when you’re approaching Facebook groups, which is getting more and more popular, what is the title of the group? What is the, the topic for the challenge? And then how does it tie in to the offer? Like, is there a synchronicity between these things that really made it work like, like that whole pre framing them, setting them up to get the sale? Like, you know, it’s like, you’re coming in this group for this? I’m gonna challenge on this. And now it’s gonna make sense because you’re ready to work with me. And that’s what you’re helping them with. Right? You’re helping them get ready to work with you.
Christina Jandali 16:16
Yes. So today, if I was training someone, I would definitely teach them to tie things together so that they leading into the next from the wisdom of realizing, but for me at the time, and I think the landscape changes, right. And so the online market space has gotten more sophisticated, which means that there’s more people doing it, which means that we need to be more clear as to like, where we’re guiding people, because there’s too much noise in their their time, their energy, their attention is being called in multiple different directions all the time. So we it’s important that we’re really specific and clear and bringing those people for now, in the beginning, I’d love to say, that’s how I had it figured out. But I was like I had my group was called the sassy successful entrepreneurs Facebook group. And at the time, I was really focused on helping corporate women transition, because that’s what I had done.
Adam G. Force 17:09
Christina Jandali 17:10
that felt aligned. And so I thought this is going to be the supportive place where I get to bring these other women that are kind of in that transition, be able to go through that experience. And and so as I was, as I was going through I, I think that one of my challenges, the first one was based on visibility. And I gave way too much information. I mean, I packed in probably like an eight week course in five days, and I’m like, let’s go. Drinking from the firehose, I can’t handle this. And I was like, yeah, that was too much. Okay, we got to learn. I get to learn from that. And then I did another one, because I actually did three challenges back to back over six weeks. So one was on, one was on visibility. One was on I think discovery calls or getting discovery calls, I think was about getting enrollment calls booked. So I was always thinking, What am What have I been able to do on something that I feel like I’ve gained on that I can help support someone else. And sometimes we get like lost in that we have to be like, 10 light years ahead of someone to be able to serve them. And it’s like, no, if you’ve just been able to do something and accomplish something, like share that share the journey and bring other people along so they can learn from what you just learned. So fresh, and for you. So
Adam G. Force 18:24
I just ultimately, like a piece of what you coach, right? So it’s like a small piece. Like if they work with you as a coach, like discovery visibility, that’s probably all part of what you would coach them with. Right?
Christina Jandali 18:36
Yeah, absolutely. So so it was just like, you know, a little piece a little piece now. Today, you know, when I’m when I’m, we use pop up groups, and today, the group’s called grow your group. Because that’s typically what we’re doing there. Yes, there’s a great group training series. And there’s a leaving a kick ass Facebook group program. So everything is very specific and leading to that. And we rinse and repeat. And we get to do it over again. And that’s very much the focus of it. But back then it was like, I was still figuring out like, what I want to talk about, did that work? Did that not work? Did that land today like teaching that to people?
Adam G. Force 19:11
That’s interesting. Yeah. And, you know, I think there’s some, it some people overdo this idea of like, yes, you have to give value, right? And the free value concept, right? I believe in giving over delivery for a paid offer. But when it comes to the free value, do you find that it’s more overwhelming for people like you don’t get into the house of doing something? It’s more about like if you want to, let’s say you’re saying you want to be more successful and make money, you’re going to teach them why they need visibility, why they need to discover people a certain way. So the whys and the watts and things like that. So what what is your thoughts around how we position our approach to offering that free value?
Christina Jandali 19:57
So this is such a great question. concepts in question. And you know, we’re also often told like talk about talking about the weapon the lion don’t get sorry to talk about the the other weapon, the why and then go and give them the how when they actually invest with you. Yeah. And quite honestly, I’ve often struggled with like thinking, Okay, how does that work, but what I’ve realized is this, because I’ve always been in the perspective, like I want to give as much and I want to support his people as much. But there’s a difference between teaching a how, and giving them a snippet of a how, versus like having them drink from the fire hose, and giving them so many houses that they don’t even know what fits where and how it fits together, right. And so I think that you want to have, you want to have one core piece of something that is juicing on a how that’s building their belief with themselves, that they can do it, that’s giving them an answer to question that helps them see how it’s possible for them. But it’s not giving all of the things that they’re gonna have to do. And I think what’s most important when we’re going through challenges or campaigns or when you’re with your content, is helping people, helping people shift people’s perspective, to go from the struggling perspective of where things aren’t working, and the things that are standing in their way and the stories that they’re telling themselves or the limitations that are showing up in their life. And versus like the possibility of what gets to get there. And if you can help them see why they’re struggling and help them see why they haven’t got the results and why they’re not getting across there. And if you can articulate that to them, they’re gonna be totally sold on wanting to do business with you, because they’re gonna feel like you get them and that perspective shift is way more valuable than giving someone five steps to something.
Adam G. Force 21:42
Right? Is that a no, it’s, and it is, it’s not an easy thing. I think for most people to figure out how to do that there’s, I guess, certain ways of approaching that kind of content and stuff. So you know, here we are, you got your 30,000. And you know, so where do we go? Where do you go from there to start? I guess, let’s say now you have proof of concept, right? So it’s like, how do we start scaling?
Christina Jandali 22:07
So I would love to say that was like the moment that everything just took off and scaled from there. But the next month, what happened?
Adam G. Force 22:15
Christina Jandali 22:16
No, no, this part. No, I am kidding. Next month, I got so in my head about Wow. Like, how did this happen so easily? Because I wasn’t focused on the money. I wasn’t focused on monetization, I was focused on serving and connecting and building those relationships. And I was like, Whoa, like, Can I really be that easy? Like, did I just make that much and I got so much in my head about it. That, you know, I don’t know if anyone who’s listening has had this experience where it feels like you just had this new one. And then it feels like you go backwards, like 10 steps. And so my second month in my facebook group, again, it was selling one to one coaching. So I was doing enrollment calls, I had seven teen knows, in a row 17 enrollment calls. And they all said no.
Adam G. Force 23:01
Interesting. So what do you think happened?
Christina Jandali 23:05
So I think it was definitely in my perspective and my thinking, right, I was very much in my head and then fear and, you know, we create what we think. And so if we think that it’s not until I started questioning my value and questioning, was this a fluke? What if I get found out and you know, what if I can’t do this again, and all those things that are coming up, right? And then I remember when I shifted my perspective, and I said to myself, remember, I was talking staying one step ahead of your people, like so that you’re teaching them on along the journey. I remember saying to myself, Christina, what when you get to the other side of this, you’re now going to be able to help your clients move through the challenges that come through as they go and experience this. And so I get to go through this so that I can understand and feel their pain, and understand the experience of going backwards and help them navigate through how to get to the other side. And just that shift in perspective, within a couple of days of shifting that perspective. I actually didn’t and I’d love to say it was tactical doing the same things. Those that shift in perspective that ended up getting a yes coming in and just rebuilding that confidence and sometimes we get slapped down knocked down in our confidence gets, you know, it looks like someone pops the confidence pops pops our confidence and we end up going flat and and and so it was like that just that shift in perspective and also really taking a look at it saying like, you know what, I’m fully committed to this no matter what. And so what this happened, does it mean anything about me, doesn’t mean anything about anything else, like suck it up, pull up your big girl pants, take it seriously. And let’s look at your business, your Facebook group as a business tool that you can use and get out of all of the other stuff that’s not working and let’s just focus on what is and and and lead from that place.
Adam G. Force 24:52
Yeah, that doubt is a big, a big Matsu ball for people like you go through 17 calls in a row and if you’re not closing, you know the one thing that I’ve learned over the years is just, you got to look at a bigger data set. It’s like you making decisions on these, like 17 calls is not a lot of calls, like people do 1000s of calls you 19. So like, in the bigger perspective, you had at least 30 to 50 calls and no one buys, you might say maybe my offers no good, right. But you already had five proof of concept anyway. So yeah, I think I see a we coach some, you know, entrepreneurs too. And it’s like, I see that happen a lot. Well, I didn’t have any sales this month. I’m like, Alright, but what about the six month window? what’s what’s your your close rate? They’re like, in an average, right? And it makes a big difference. Oh, wow. I guess it is actually working. So it’s a really great point that you made, and it does, I think you have that confidence pop, right? It’s it hurts. Yeah. Yeah, it’s not easy. It’s not easy. So. Okay, so you know, that’s interesting. So that’s what happened the next month? And I guess when How does like if you are a coach, and you’re getting like a 5000? car, that means you’re spending a fair amount of time working with somebody? How many people can you really take on at once? I think what people don’t understand is how do you go from the all in like hands on work where it takes a lot of your time. So time for money, almost kind of concept? And what’s the business model look like to start scaling that kind of thing, so that you can take yourself out of it more?
Christina Jandali 26:28
Yeah, great question. I mean, I think it’s having working one on one long term, does it it’s gonna lead to no time and a glorified job, ultimately.
Adam G. Force 26:37
Christina Jandali 26:38
So but it I mean, it’s, it’s super valuable, it’s a great place to start. Because you develop your process, and you develop your skill set.
Adam G. Force 26:45
And you have to start there. It’s like, you have to, like, get in there. And like, do it before you can do anything else. Really,
Christina Jandali 26:52
definitely. I’ve always liked it. It’s like, it’s like that step that stepping stone and, and so for me, when I remember, I was getting into thinking, Okay, I want to leverage more of my time. And I started my very first program. And it was a group program. And I remember I thought, Okay, how am I going to fill it right? How am I going to fill it? What am I going to do? And so I made this, and I remember, like, and it’s funny, because we just grow so much, right? And just to give perspective, it took me five years to build a seven figure company in the online space. And so this is the first like, this is the beginning. This is early on. This is like the first year and so I knew that I was wanting to sell this group coaching program. And I remember thinking to myself, I paid someone to set up the sales page on a website, and, and they were like, a developer person that did it. My I have no idea what they’re doing. And I paid this money. And I’m like, if I could just make the money back so that I’m not in the hole. I’m good. And I was working with a coach at the time. And she’s like, Christina, come on. I’m like, Well, I just I don’t I don’t mean to, like I was in this conversation. Like, I don’t want to charge and I feel bad. And I’m just learning and, and she says, Okay, let’s stretch, let’s stretch a little bit like, what can we do here? And I said, Okay, you know, maybe, and I said, Okay, I want to have I’d really like to have at least five people. And then she’s like, Okay, what will be bigger stretch than that? And I’m like, well, 10 people, she’s like, okay, let’s focus on getting between five and 10 people into this group coaching program. And this, this, I don’t know, so, okay, great. I’m gonna focus on five to 10 people, I was so broad with my, my niche at the time, like I yes, I started this group, but I also was in these, you know, I was in these different areas of, of niches in my, in my physical environment, like when I go to networking events, and so on, I would do that. So I remember having all this idea that I was going to do this webinar, and I was going to convert all these people and other buyers were to come in there and I did this webinar and nobody bought. And I was so bummed out thinking like, oh, but I said, Okay, now I’m committed to this. And so my very first program, I still laugh, I don’t know how I managed to pull off people from all different sorts, but I had financial advisors in there, I had a photographer in there, I had an artist in there, I had a mortgage person in there, like the whole gamut of like, different mix of people interested and I just remember thinking, well, I can help anyone and so I just like I really the first that first time is like I just hustled through relationships, connection, outreach, talking to people to fill it in, it felt, oh my gosh, oh, my gosh, this is exhausting. And that took me a while to even get up the courage to go and do it again. And that particular program it was used to be called 90 days to getting books and getting paid and it was focused on helping new coaches get their their pink first paying clients coming in and establishing their business offer. And but I just wasn’t excited about it. And no and I just kind of shifted down to that and and then what happened because i was growing in my facebook group people are seeing like, wow, like you’re just seeing so much growth, so much engagement and like what is it that you’re doing? Can you teach us what you’re doing like Good I can do and and that’s really where it just felt so aligned, because that was how I’d had such massive breakthroughs. And so I started teaching people what I was doing in my facebook group. So they could do that. And yeah, that was kind of how it came about of creating my facebook group program.
Adam G. Force 30:16
Yeah, and and, you know, the hustle to do that was only because you were booking clients and trying to figure out how to do that for yourself, which led you to have a skill set that other people were interested in.
Christina Jandali 30:29
Exactly. And what I didn’t even realize you guys was, I was hustling to get these clients into this group coaching program, what I didn’t realize is like, okay, I was using challenges, and they were converting effectively for me to sell my private coaching. So why would I not use the same process and sales system to be booking people into my group program. And then when I shifted that, and sold, use my challenge to sell, so just to give perspective, and I thought, Okay, I’m gonna teach this program, I sold two spots this to teach people I can do in the Facebook group, I sold two spots, and it kind of bombed. And I was like, oh, two people in the group program, I’m gonna look like a loser and people are gonna, why would I listen to you? And so I offered them a refund, I didn’t have the heart to tell them why, like, why I just said, Oh, something changed, and they wouldn’t take their money back. He said, No, Christina, I want like, I want you to help me like, I don’t want my money back. I want your help. And so that’s when I kind of regrouped. And I had that, aha, why don’t I use the same method that I was going to teach them, which I’ve been using inside of my, instead of my group? Why don’t I just do that, and then lead into it. And so I did that. And I sold 20 spots into my very first program for the Facebook group questions like, Oh, yes, make sense
Adam G. Force 31:42
I love that. I mean, are you still doing any high ticket coaching yourself? Are you totally like hands off now doing this other thing?
Christina Jandali 31:51
We do have, I do have a high level group coaching program that I work with people our VIP cash flow accelerator program, and is on a leveraged basis. And we have coaches in there. And I usually will work with three maximum people privately one to one. And I’m very, very picky about who we have. And we tend to have a long list for people that want to come in, but I enjoy it for the right people and in very small doses, because it is very time intensive.
Adam G. Force 32:17
Yeah. And how does the just out of curiosity, I hear a lot of people doing group coaching and stuff like that. What can you give a little taste of how that operates? Like, what how does that like? Is that like you meet monthly? Are you actually like teaching people anything? Or is it just they’re coming to questions on a topic? How does that flow for you?
Christina Jandali 32:38
So for our just as an example, like for our larger group coaching program, right over a year, every 90 days is curriculum that like an implementation plan. So there’s very specific, here’s what you’re doing, here’s how you do it. So the first 90 days, people focus on really building a decent, sizable audience base. And then for the next nine months, we focus on their challenge launches and debriefing and, and, and going and doing it again, and really reaching a level of mastery. So there’s predictability, right, and knowing like, okay, by the end of the year is knowing that you’ve got a sale system dialed in, that’s converting predictably for you to take those leads into buyers. So we have the three month and then the nine month and then there’s, they get to group coaching call actually three. Now, three group coaching calls with me each month, they have two accountability calls with an accountability coach each week, it’s cool. For the first three weeks of the month, they get copy reviews from a copywriter twice a month, they get tech calls every week for my team. So it’s not somewhere I would start with that. But because the business has grown and the team has grown, I have the capacity, the ability to bring in my team and resources to serve people. But in the beginning, I would have started a group where I was the one serving them in the different aspects that I could that was aligned with me. And typically I would work with people, you know, if I was doing a group coaching program, they’d be meet with them every week. And then they’d have the Facebook group for support. But it’s important that we always start where you are, start simple. And you can always add on and scale from
Adam G. Force 34:07
Exactly. I think that’s good advice for people is, you know, don’t feel like it because you’re at a different level. So it’s like the people like oh, I gotta do all this stuff. And it’s like, you know, they get into it and like, No, dude, like, you need to start small. So I’m glad you said that.
Christina Jandali 34:25
Very much, so yes, you’ve got it.
Adam G. Force 34:26
Yeah. I mean, it’s and it grows, right. So when you see that you’re getting more clients that things are working, you can continue to, I guess expand on adding the extra extra bonus benefits to people and stuff like that. That’s interesting. So it’s like a year long program, I guess. That’s right. Yeah. Yeah. Pretty cool. Pretty cool. And so now the Facebook stuff that you teach, that’s like a course.
Christina Jandali 34:51
Yeah, it’s more like a course. So with like eight weeks start to finish every week has a module and then yeah, you know, coaching support to be able to go
Adam G. Force 34:58
You got the trifecta. You got the high Ticket coaching. He got the group mastermind, basically and then you got the the course.
Christina Jandali 35:05
Yeah, you gotta
Adam G. Force 35:06
love it. Yeah, I like that. Like that’s a great model too because it, it’s also good. Like, it’s good as the founder and entrepreneur to go through that process, right? And then also for the people who start maybe in the Facebook course, and they if they want to get them in the mastermind and work their way up that ladder as well, right?
Christina Jandali 35:25
Yeah, absolutely. I think the most important thing to look at is I remember, Clay Colin’s family pages. Does he really do?
Adam G. Force 35:32
I do not, I remember when he first started.
Christina Jandali 35:34
Yeah, and something that he said that really landed with me as his five by one model. And I was like, the fastest way to build a million dollar business. And he was talking about having one target market, one offer, right one sale system, one core source of traffic over one year. And if you do that over a year, and you just focus on those five ones for a year, you’re gonna end up way further ahead than if you’re trying to dabble into multiples of those on all of those platforms as you go.
Adam G. Force 36:04
Right? But would you consider like, when you started, you were doing hands on like coaching $5,000. ahead, that would be one offer. But to scale that to seven figures, you’d be a very busy bee.
Christina Jandali 36:17
Yes, so 100%. And so I think I look at it from this perspective, when you’re when you’re growing in your scale, you start from the beginning, you’re doing private coaching, right? You know, if you want to get to million dollar business, and you’re charging, you know, 100,000 per person, or 50,000 per person, like you’re charging a significant higher amount of money, if you’re going to want to hit that number and be able to manage it. And so you have to be asking yourself, as the you know, is that is the value there to be able to create that. But I look at when you’re starting with private coaching, you’re creating cash flow, that funds your ability to be able to start building out the leverage component. So I almost look at it as like the private coaching in the beginning is almost like a job. It’s like, Okay, I’m putting in this time, I’m getting paid decently for the time that I’m putting in this. And what it’s doing is it’s giving me the space and freedom to now spend the rest of my time to mastermind marketing and sales and to build out that leverage offer. So they have a capacity to be able to grow. So I kind of look at it from the perspective is like it’s feeding your freedom, and it’s giving you letting you eat so that you can develop because most people don’t realize that if you are selling a low ticket course, then you have to have another income source to be able to fund yourself as you grow. Because it’s just not tough.
Adam G. Force 37:28
No, it’s tough. And you’re going to be trying to like, Oh, I gotta get I see everybody wants to jump right into Facebook ads. So sexy. I’m like, if you’re not selling 1020 grand organically, you should not be doing Facebook ads, right? Man, yeah, that’s always a place that people want to jump right into. And it’s usually too early Timing is everything.
Christina Jandali 37:48
So true. Yeah.
Adam G. Force 37:49
So we’ll wrap up here in a minute. I know, you got some things you got to get to shortly. So one thing I think is really interesting, important, and I know you’ve tackled this, because I can hear what you’ve been saying is how we think, right? The mindset, which is, you know, that is like, all the business strategy in the world is great. And you know, you can have all those skills, but if you can’t get out of your own way, you know, like, I’m big, like, I love every morning, and every night, I need certain affirmations. I know what it is. It’s it’s more like, not Yes, you are reprogramming in a sense, but it’s to remind yourself, like, I can’t remember what I watched last night on TV, let alone these important changes I’m trying to make, right. So if you’re not reminding yourself all the time. So I’m curious, like, what were some of the major barriers that were you found that you had to kind of like to become the next version of Christina, you know, like, what, what did you find was the biggest challenges for you?
Christina Jandali 38:50
Oh, my gosh, there’s been so many. And the funny thing is when I first started is like mindset, I don’t need mindset, why do I need mindset, just give me the strategy
Adam G. Force 38:59
Christina Jandali 38:59
Just give me the strategy
Adam G. Force 38:59
Give me that fufu crap.
Christina Jandali 39:02
But but here’s, here’s the thing, right? When when we’re taking a look at, you know, you know, we’re taking a look at strategy, right is that strategy, the way we see something is what we create, right? The way you look at business is the way that you’re going to experience business. And so if you look at business as hard, it’s going to be hard. If you look at it, that it’s going to take a long time to get to where you want to go, it’s going to take a long time to get to where you want to go. If you look at right like if you find if you look at money, being easy to make, you’re gonna find that money is gonna come in easily to you. And so, so and I know that the the the I think the biggest massive breakthrough shift that I had, in my perspective and thinking was taking 100% responsibility. And what that meant was in the beginning, I always hoped that a mentor or someone would like scoop me up and demonstrate like their belief in me or that would show me the way and they would introduce me the right person. They would do me well. they would they would, they would, you know, elevate me to the status that I wanted to be they have all the right answers, they tell me about the right offer, they tell me the right way to do something. And if I just listened to them, then I’m going to be able to get the result. And then what would happen was I didn’t get the result. And then I would think that, well, maybe they weren’t the right person, or that wasn’t the right programmer. It wasn’t the right coach, and I was constantly looking at, okay, well, maybe I need something else. Maybe I need something else. And I’d have like, all of these, you know, half built bridges to get to where I want to go. And then I thought, oh, that didn’t work, and then start a new one, right? Oh, like, you know, you hear all this thing full time, Oh, my gosh, I’m Instagram, you start doing Instagram didn’t work, okay, starting to think maybe I need to have Facebook and I can I can do that podcast. And you always people that are starting these new things all the way over. And they’re never giving themselves the opportunity to get to the finish line. And it’s because they’re not taking responsibility, because let’s face it, there’s other people that are massively succeeding in any of those strategies to get the results. And starting a new one is not going to create the result, unless you’re doing something out of order, which sometimes can be the case. But for the most part, it’s really taking a look, okay, if I’m trying five different things, and they’re not working, what’s the common denominator here, and sometimes it’s hard to really look at that and say, Whoa, like, maybe it’s me. And it’s not about assigning blame or feeling bad about it, because the way you treat yourself in the breakdown is more important than anything, but it’s taking a look at, okay, it’s the way that I look at it. And if my beliefs, my expectations are creating the results that I want, then that means I have the power to change that and adapt what I think so that I can create what it is that I want. And so I so so we can’t blame other people or expect other people to save us, we’ve got to take 100% ownership. And that’s when you have that level of commitment and intent that no matter what you will create that outcome that you’re going to go after. And that’s when you start building trust with yourself. And oftentimes it starts small, right? It starts small with just doing that like one thing, and then you start to build trust with yourself and say, like, okay, I could do this, and, you know, it grows and it gets a little bit more and so 100% responsibility 100% of the time means that no one’s to blame, because the complainer’s they all stick together, and and they all fail and flop and bomb. And all of the leaders, if you look at this, if you’re editing group program, all the leaders, the ones that are rocking it, the ones that are like making massive waves, they’re like stepping into the driver’s seat, they’re not waiting for someone to save them or fix them or tell them the way they’re running with it. And they’re open. They’re coachable, they’re getting support, but they have that level of commitment of what it is that they’re stepping into. So 100% responsibility, lets us really just take a look. Okay, if I what I’m seeing an experience right now is not what I want, then what do I need to change within me to be able to change that? Because the perfect tactic is not going to fix what you’re not aligned to being to creating?
Adam G. Force 42:53
Yeah, no, I appreciate everything you just said. And it’s, it’s really, I think it’s one of those things that a lot of people are late to the party to realize, you know, but they, as soon as they like, they go bankrupt, or their bank accounts down to that last dollar, they’re gone. I know, I’m smart. I was great. And corporate, I did all this stuff. But why isn’t this working. And he started saying the only last place to look is right there, right. And then they finally will start doing what they need to do. But you’re right, like, we kind of touched on earlier, like doing things at the right time is important. And I hear a lot of people, I want to run this kind of business. So I’m just gonna start a course I’m gonna make something up, I read a couple books, I’m just gonna sell it, sell it, and I can, and you can spend a million dollars trying to figure out how to sell that thing, right? Or you can go in the right order and do it for people first, like we’ve been talking about, learn, learn, learn, and I think a lot of people don’t want to go through those processes. It’s too daunting to them, you know,
Christina Jandali 43:51
You know, it is daunting. And you know, the other. The other thing that, you know, no one ever tells us when we get into this space is that it’s going to be the best personal development that you’ve ever done. And it’s like building a business. And, and being a parent to my dad, together is probably the best, like personal development on steroids. Yeah, cuz you’re forced to look at yourself a lot and have to move through stuff. And part of that I know that might sound strange to sound, but part of that is actually healing old stories and old wounds and old things that you’ve experienced that have given you the belief system that you have, and that it’s not fun to go through. But if you don’t go through that, you’re just gonna keep replaying creating the same thing over and over and over again
Adam G. Force 44:34
Paradigm stuck. Absolutely. Yeah, no, it’s really true. And you’re right. I mean, people get they get stuck in those loops. And I see it all the more you go through this as an entrepreneur, like you start seeing it with other people like Oh, man, you do the same thing all the time. And it makes more sense to and he didn’t dive into it. The other nice thing too, about starting in the right order with the services and stuff is you learn how to sell And once you learn how to sell, then you’re never gonna go hungry. Like you can always get a client or to pay the bills do what you got to do. And then it’s just a matter of like scaling and figuring out the other stuff. But if you can get on the ground level learn to sell, you’re in good shape.
Christina Jandali 45:15
Yes, I mean, it’s, when you look at that, it’s like, I think your mate has two skill sets, they need to master in business, right? marketing, which is attraction, building an audience and selling. And when you have those two mastered, no one can ever take that away from you, you’re indispensable and you can create anything that you want. And that’s why oftentimes, when people start businesses, I always say, start with where you’re most confident, because you developing this skill set in an area that you’re most confident you can carry over something else. So when I first started, I was working with financial advisors and I had, I was going through the different steps, but it’s like, that’s what I knew. And I was like, Okay, I could feel confident there. And then I could develop my skill set and marketing and sales, then I can carry it over to where it is that I want to go. But if you’re not feeling confident about what you’re selling, or what you’re speaking into, and then you hope that your passion projects going to be the thing to get there, then it’s going to take you a little longer to get there
Adam G. Force 46:05
A lot longer. Alright, so we’re gonna wrap up, but I do have one more thing if you have a minute. So we talked a lot about your kind of your latest, you know, offer, which is really growing these Facebook groups and learning how to sell to these guys, which is just a great process. Can you tease the audience a little bit with a couple ideas of Well, how do I start building a Facebook group? Is there anything that we can we could test out on our own just to kind of get a little flavor of that?
Christina Jandali 46:35
Yeah, I mean, I think that there’s there’s multiple different ways of growing your group and I’ve got a little gift for you guys that will help you with more tactical things that you can share anything that with, with, with starting your group you want to be thinking about, okay, what is it? What’s in it for them? Like, why are they going to want to join and if it’s a post or a PDF, or a checklist that you would do like as a lead magnet to get people on your list as an example, you can have the same for your Facebook group, so giving them a reason for them to join, you’re gonna do your training, you’re gonna give them a little cheat sheet you’re gonna give them something and then once you’ve got that now you got to tell people about it right because like you said, being the best kept secret so so what I do have for you guys is a grow your group bundles is something that we actually sell and I’m gifting it to you guys. And what’s included in that is the perfect naming blueprint. So it’s how to how to come up with that perfect name for your Facebook group. So your people know like yes, this is for me, it also has how to create your perfect intro post so how to introduce yourself to the members in your group in a way that builds credibility but also relatability and then the third piece is a five step mini course on how to grow your Facebook group. So you’ll get like tangible actionable steps that you can apply right away.
Adam G. Force 47:46
Sweet. Okay, so how would anybody listening get their hands on this very special gift?
Christina Jandali 47:53
So you can go to deliveryourgenius.com/Adam, and you can pick that up. deliveryourgenius.com/Adam.
Adam G. Force 48:05
Okay, so your your basic domain with my name. So we’ll add that in the show notes and stuff like that. When we get live. Everybody can grab it. And if you hear this before it’s on our website, you can grab it as soon as you hear it. And then obviously if you want to learn more about Christina work with her get into her programs. Obviously she knows what she’s doing. And you guys could check that out at deliveryourgenius.com.
Christina Jandali 48:27
Awesome. Thanks for having me Adam.
Adam G. Force 48:29
No, I appreciate it was fun conversation and yeah, we’ll stay in touch.
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