Guy Kawasaki: Secrets to Startup Success

guy kawasaki change creator interview

Exclusive interview with the Guy Kawasaki.

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Guy Kawasaki is a Silicon Valley name that needs no introduction.

Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz  and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of The Art of the Start 2.0, The Art of Social MediaEnchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

He’s been a leading voice in entrepreneurship and evangelism for years, beginning at Apple in 1983. Kawasaki has cultivated a unique perspective on what it takes to start a company. He’s particularly adept at helping startups and early-stage companies get off the ground—and guiding them towards becoming well-known, successful businesses.

In this interview we discuss what it takes to succeed as a startup.

Some of the topics covered include…

  • How to start identifying your key strengths
  • How Atlas is funding causes with their running app
  • How to approach your startup and test markets
  • Why timing matters in product development
  • A hot program tip for hacking your startup growth
  • Uncover if your startup is ready to scale impact

Plus much more!

Given the impressive list of companies for which Kawasaki has worked over the years, you might think there’s some complex formula or secret behind his success and influence. But in his mind, it’s much simpler than that.

There’s a section on Kawasaki’s website that lists the various companies for which he’s worked called “Guy’s Golden Touch.” Yet Kawasaki noted that “‘Guy’s Golden Touch is not ‘whatever Guy touches turns to gold.’ It’s ‘whatever is gold, Guy touches.'” This distinction is core to being a successful evangelist because, as he says, “it’s easy to evangelize something great and it’s very hard to evangelize crap.”

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