Listen to our exclusive interview with Kat Luckock:
What should you consider about money when running a social enterprise if you want to be successful over the long term? We decided to talk to an entrepreneur show runs 3 social enterprises and is an expert in increasing trading income for companies, Kat Luckock. She has a wealth of experience and advice to share that will help you on your journey.
Learn more about Kat and her work at > shareimpact.org
We also recommend:
- Barbara Stanny: What You Must Do to Create Financial Wealth
- Brendan Kane: Getting Your Customers Attention in 3 Seconds or Less
- Lisa McLeod: How to Start Selling with Noble Purpose to Drive More Revenue
Transcription of Interview
(Transcribed by Otter.ai, there may be errors)
Adam G. Force 00:03
Welcome to the Change Creator podcast where entrepreneurs come to learn how to live their truth, get rich and make a massive difference in the world. I’m your host, Adam force co founder, Change Creator and co creator of the captivate method. Each week we talk to experts about leadership, digital marketing and sales strategies that you can implement in your business and life to go big, visit us at Change Creator comm forward slash go big to grab awesome resources that will help drive your business forward. All right, what’s going on everybody? Welcome back to the Change Creator podcast. This is your host, Adam force. Man today, I’m excited we are getting towards the end of the year here. And hopefully you guys are all pointing to take some time off, re recalibrate and get some rest and time. Hopefully, with friends and family. I don’t know with this COVID thing, everybody, if you’re living out of state might be tough. But hopefully you get some friends and family time. And you’re planning for how you will manage your business at the end of the year when you take time off. So make sure you’re planning to lean into those holidays, cover your your business operations and all that good stuff. So last week, guys, if you just if you missed the last episode was really great. It was with Eric partaker. And what we talked about was transforming your health and your wealth. And he has his key steps that he wrote about in one of his latest books. And they’re really interesting. And they’re powerful, practical steps that you can implement in your life that will be helpful for you. So we talked about that in depth in that interview. And today we’ll be talking with someone who runs three social enterprises, and she is an expert in increasing trading income for organizations. And she now teaches other social entrepreneurs how to do the same thing, which is extremely valuable, she has a wealth of experience to share around running social enterprises. So hang in there, we’re going to jump into that conversation in just a minute with cat lucar. And last but not least, don’t forget to stop by Change creator.com forward slash go big, get some free goodies and assets and a free training a new free training that we posted up there, you can check that out. We are all over Facebook. So if you’re all if you’re not following us on Facebook, be sure to jump over there and find us and join us in our private Facebook group which is Be Change Creator, you’ll find that right on our Facebook page. There’s a big fat button there for you. Alright, let’s dive into this conversation with Kat and talk about social enterprises and making money. Okay, show me the heat. Hey Kat, welcome to the Change Creator podcast How you doing today?
Kat Luckock 02:46
Yeah, brilliant. Thanks very much for having me
Adam G. Force 02:49
Excellent. Yes, I’m excited to have a fellow social entrepreneur here who’s doing great things. Um, so just give a little background, if you could just tell me a little bit about your business, how you got into it, why social entrepreneurship, all that kind of stuff.
Kat Luckock 03:03
Sure. So I started as a social entrepreneur back in 2013. With my best friend Jen Born, I always have to mention her because it was a partnership. And, and she’s still running the social enterprise currently. So and we had an amazing opportunity, we were basically given the opportunity to take over an education program that had been running more as a charity. And but they’d there was all sorts of different challenges. And but they were about to close the organization down. And we just happened to be there at the right time having the right conversations with the right people. And the board then who were closing the organization offered the program the education program to us. And we were really interested in the idea of turning it into a social enterprise and generating a sustainable trading income for it. So it wasn’t dependent on grant funding. Yeah. And we had had some success of working with corporate partners. And previously, so we had some links there. And we really believe because of the program, which we’ll go into if that’s of interest, but and we could yet develop a trading model essentially to promote well to secure income. And because we believe there was an offer in there for corporate benefit, as well as the teenage in school benefit that was core to the program. So when we did that for Well, I did that for three and a half years or so. It was my dream job. absolutely loved it. And it was just brilliant. And and the only reason was really to that I kind of moved on. I’m still a board member, I’m still very involved. I’m just not involved operationally day to day. And was I we were have to expand pregnant as we make sense, but we were delivering an education program in secondary schools and to 11 to 14 year olds around and sustainability. So environmental sustainability, and kids had to come up with a sustainability challenge they were most concerned about and create a business solution to that challenge and we supported them throughout the academic year in their teams and was a bit like Dragon’s Den, they had to kind of and create a business plan and present their idea at various stage of the competition. And we had a comp, we have a competition finals in Parliament each year, here in the UK. And so we were running that for three and a half years for three and a half years was obviously like any sort of business was full on. And we were in it 100%. And I had just moved, and from London back to Wales, where I’m from, and but I wasn’t spending any time at home, I was kind of we were on the road four nights a week. So it was a real kind of difficult decision for me around and sort of separating myself from what I was really loving doing workwise. But seeing that there wasn’t really a role for me at that time in the organization where I could spend more time at home, which was really important to me as well. And also, I was starting to see we’d worked a lot in the social enterprise space with a lot of startup programs and been engaging with a lot of other social entrepreneurs at the same stages of us. And we were quite unique at the time and having success with selling to corporates. And and I was really interested in the certainly here in the UK, I’m not I’m less aware of what it is elsewhere, that here in the UK at the time, there was still a lot of sort of mindset around being dependent on grant funding, and, and not generating trading income. And I found this really interesting, because it wasn’t my understanding of what social entrepreneurship was. And so I really wanted to see and learn more about what we were doing differently in terms of selling successfully to corporates and how we could share that with others. So fast forward, and a few years. So, in 2017, I think it was I started sharing Pat, for two reasons, I really wanted to I’m super passionate about social entrepreneurship, and I really believe that it is the future and the way we should be running business as a whole, like, it should be the normal way that we do business. And it frustrates me that it’s not yet. And I appreciate that that will take time. But I want it to be part of that solution that you know, we can create a an economy of social entrepreneurs much quicker than we’re getting there currently. But for me, that’s not possible, unless we have and profitable social enterprises that are quite ambitious, in in their sustainability goals in terms of their business being sustainable. Because I think all too often, and lots of people are coming to social entrepreneurship with really great intentions, amazing innovations and ideas, but don’t necessarily have the business background or the ambition to make it sustainable, financially sustainable as a business. And, and often give away way too much for free. And so I just don’t think that’s very sustainable for the sector. And I also don’t think that, you know, being reliant on grant funding, and is particularly a sustainable way to create this economy. So for me, I wanted to create share impact, and, and kind of help social entrepreneurs to achieve that. And two areas that I really want to focus on, from my experience at solutions to the planet, which I felt, I’ve kind of learned in that place, and also from my previous career was, and helping social entrepreneurs communicate their social and environmental impact better to their clients, customers, stakeholders, and through better impact measurement, and communications. And then the other is Yeah, selling to corporates generating a trading income, if that’s not something to corporates, you know, having a strong solid business model that will help and get going in those first few years. So that’s where Sharon Pat came from. And that’s why now I call myself a social entrepreneur coach, because I’m a business coaching impact strategist specifically helping social entrepreneurs. But I do think it’s important for social entrepreneurs, I come from a particular perspective, my background isn’t in business. I’ve always worked in charity and third sector, but I am have experience of setting up and running a successful social enterprise.
Adam G. Force 08:52
Sure. Yeah, I mean, there’s a lot said there. So let me just kind of rewind for a second. And I’m, you know, it’s interesting that you’re supporting the corporate space and also the social entrepreneurs themselves. And, you know, it is a way that business is transitioning and shifting and I remember speaking to this guy, Taddy Blecher, he won the skull foundations award for social entrepreneurship and all that stuff. And he’s out in South Africa. And he was like, you know, I love what you know, people like you and Change Creator what we’re doing like, because what we’re doing because he’s like, you’re normalizing social, yeah, social entrepreneurship. And, you know, something that Amy and I always say is I, we kind of just, sometimes we just give up on the terminology. I’m like, I don’t even want to call like, why do we don’t even like it doesn’t need its own name. It’s just just doing business. You know, and it’s interesting, and I’m curious on your perspective around business today, we obviously have a capitalist you can I’m Max system. And I’m curious if you feel that business of this nature is a square peg in a round hole or that it fits well, because you know what I mean? Like, how do you feel about that scenario?
Kat Luckock 10:15
Conflicted. If I’m completely honest, so sometimes Yeah, I think so entrepreneurship is and can operate, I think in the capitalist system. And I think it’s certainly come out of that. And I think, in terms of my perspective about social enterprises being profitable, yeah, it comes, you know, I, I, we are, I’m a grown up in and, you know, just all intensive purposes, I have to accept that I am a capitalist as well. So and whether I want to be or not. So I think, for me, what’s more important and how I defined for me social entrepreneurship, it’s more about and profitability for the social impact. So the mission or the cause, not for personal profitability, and not for individual gain. Now, that’s not that I don’t think founders and employees of social enterprises shouldn’t be paid well, and fairly, and I have this on my website, because I think it’s really important that social entrepreneurs pay themselves really well, because I believe they are the innovators the transformation, you know, the creating the transformation of the new the new economy that we want to create, and the new society that we want to create. So I do think it’s important that that’s recognized that skill, but innovation, creativity, yeah. But for me, it’s not about endless, like becoming endlessly wealthy as an individual or to enable other people because I don’t think that part of capitalism, and that’s part of our economic system, creates the equitable society that I truly want to see. But we can’t eradicate poverty, if we’re all striving to be multimillionaires and billionaires, like, I just don’t see how that’s possible. And for me, in my values, it’s much more important that we live in a more equitable society, I want to, you know, challenge the current situation. So that’s how I kind of, yeah, I’m making sense of it at the moment. It’s not fully formulated, but that’s definitely
Adam G. Force 12:10
Yeah, it’s, um, you know, it’s something that takes a lot of thought, and there’s all these books about conscious capitalism, all these things. And, you know, an economic system like that, I think would be a long time to change. It’s just so engrained into people that they’re, you know, anytime you talk about anything different, you’re automatically a communist, or socialist, or something outside, it’s like, so to me, you know, we’ve always we’ve come to respect the, the way that because there’s good and bad for anything, right? So we’ve learned to respect money, we’ve learned to appreciate the power that it gives us as opportunity to make a difference. And here’s the deal, right? And this is something that we tell people a lot, it’s like, well, if we’re going to really start shifting things, you’re going to have to compete with the big players that are making the decisions out there about the economy and about how that money is used. So, you know, you can call out guys like Jeff Bezos and things like that, that this guy could eradicate poverty in America 10 times over, probably around the world, if you want it to as he becomes the first trillionaire. You know, but like, if you’re not willing to, to respect money, and make money and think of it in a way as this is how I transform lives. If I, someone said this to me one time, and they were like, well, if you love your audience, then you should sell to them. And I was like, Yeah, you’re right. I like that. Right. That’s a, it’s a perspective shift. And if they don’t get to that point, you’re never going to create $100 million business to compete with the other big players to actually make a difference, because they’re always going to be on top and funding the political platforms, you know.
Kat Luckock 13:51
Exactly. And I think that’s where I came to is that if we’re not being ambitious, and thinking creatively about how we generate that kind of wealth, how do we challenge the status quo? Yeah. And I think it’s about how do we, and you know, and it’s not about, like I said, it’s not about individuals, it’s about collectivism and kind of working together to create that change and create that wealth collectively, and redistribute. Generally redistributing it, which is I appreciate, certainly in America, they might see me as a communist when I say that kind of thing, but I kind of… I don’t have a problem with that. Like, for me, the state the situation economically across the globe is not okay, like it’s not equal. And, and, you know, we need to be able to support and empower people to help themselves out of poverty, because I also have an issue with just giving away charity and aid. Like, that’s not the way to transform people’s lives and give them true freedom. So I think, you know, we have to find ways and I think social entrepreneurship is brilliant at doing that.
Adam G. Force 14:51
It is. It’s like teaching someone to fish right? That’ll old analogy, because, you know, I’ve gotten in arguments, even with family members about these things, and they’re like, oh, You can’t just, you know, there’s study after study out there, you can’t just give people housing and give people things because they, and they’re right. And I’m like, Yeah, you’re right, because they don’t know how to handle that. They don’t just like someone who wins the lottery, they don’t know what to do with, you know, millions of dollars, they have no idea, right? And that’s why it usually goes out the window. And you know, they’re just not educated around that. But that doesn’t mean they can’t be educated. So it sounds like what you’re saying is, you know, we’re now empowering people to actually use these skills and do it for themselves and Karp, like, kind of create their own pads. Right?
Kat Luckock 15:38
Definitely. Yeah. And I think recognizing that some people in certain situations, and even, you know, across the whole world, you know, I don’t when I say that, and social entrepreneurs shouldn’t apply for grant funding, it’s not, you know, I definitely think there’s place when you’re starting up, and, and when you’re piloting things, while you’re testing out new ideas, there’s definitely a place to receiving funds, investment and support. And, and I’ve got no problem with that at all. And I think that’s the same for anybody that kind of needs a little bit of help. And to get to where they want to be to kind of enable their brilliant idea to actually see full fruition.
Adam G. Force 16:14
Yeah, I agree. And I think that I mean, I’ve kind of over the years personally, and you mentioned the grants and things like that, and I, I’ve learned in my own perspective, this is totally, you know, subjective. And I, I think there’s a place for it, depending on the type of business you’re in, right? If it has a requirement for very large sums of upfront funding, kind of like starting a restaurant, right? Like, you just can’t do it with the money at your pocket, most likely. But if you’re one of these people carving out a path, you know, like an e commerce shop, or a Shopify store, or like a course, or you’re a t a coach, or creator, or whatever, more modern day entrepreneur today in the digital space, I don’t think you should be taking grants and loans, because it’s not going to help you in the end, right? Because here, you get money, and you haven’t learned how to make money yet. So you’re just gonna spend it and you still don’t have a system or an understanding of how to sell how to create a marketing strategy that works. So it’s just wasted. And so I’d rather see people build their own foundation themselves. What do you think?
Kat Luckock 17:29
I totally agree with that. And that’s definitely one of the things I speak to my clients and audience about, is that if you’ve got that kind of online digital business, and, you know, I don’t know what it is, I think it’s kind of a fear and a mindset thing, issue around and needing a safety net, which I can understand, but at the same time totally with you on the fact that if you’re going to create a business, you need to learn to sell and sell, learn to sell quickly. And, and kind of learn the mistakes along the way which are inevitable, and just learn an approach that works for you and your business. And this is something now but as I’ve reflected more and more on how me and Jen got started, because we had no sales experience when we started our social enterprise, but we knew, you know, what we wanted to achieve and what our business model was going to be. And so yeah, it’s kind of like you just have to get on, you know, start learning and start doing and make those mistakes, and, and be humble enough to go Yeah, we’ll just, you know, we’ll learn from that. And I think for us, that was one of the real keys have just been really open to learning all the way through it. And finding out what worked for us what worked for other people. And yeah, all of that all the way.
Adam G. Force 18:36
Mm hmm. So, I guess through your experience, have you seen any… Can you give me an example of what are some of the Okay, actually, I already know, one, we talked about selling, and this is an important topic for this conversation. And they think, you know, you know, there’s a lot of stigma around it for good reason, you know, historically, of all the trends that have happened in marketing and bad sales, but why do you think on your, in your own perspective, the entrepreneurs you’re talking to, they’re not, they don’t feel comfortable with this process of selling and do you see them trying to outsource this type of work to a marketing team and others, like they’re just going to set that up for them?
Kat Luckock 19:27
Yeah, that’s really interesting. I think lots of people would love that. They could have that support that so I could just bring somebody in and do the selling for Yeah, yeah. Because if they just that, it kind of paralyzes them this idea of selling so I, I think for me, so I work predominantly with female social entrepreneurs and a relatively early stage they usually at least six months into their business, but within sort of two to five years of starting. And for me, I think one of the things around selling is that it’s that experience of sales previous And all of that, like exactly what you said, all of those preconceived, preconceived ideas about selling being really hard, very masculine, in their own minds like and, and very unethical and very pushy. And for me, it’s just as a coach kind of helping them reframe, yes, that might have been your experience. Well, that might be your perception of sales. But sales doesn’t have to be like that, you know, you can create how you choose to interact, engage and sell to your clients or customers, that is your choice. As a business owner. That’s your approach that you take. And it’s how you bring your personality, your ethics, your values into that. And I think what you said earlier, like, the key to this is, for social entrepreneurs is and selling through service, like being of service to people and recognizing the value that you’re offering by people purchasing your products or services. I think, when I help people reframe the difference they’re actually making, whether it’s, you know, to people’s lives, or the impact that they’re able to create, because of those sales, it takes time, but it’s easier for them to see that, yes, they are really being a value. And, and I think sometimes it’s this shift as well around, and essential products or services and non essential things, and like recognizing that those non essential things, you know, whether they’re frivolous things, whether they’re fashion items, whether, you know, they’re not food, water, shelter, etc. But there’s still things people want the need and desire, and that’s okay. And the only area that I kind of where I don’t work in necessarily is where, but it doesn’t usually fall in this is a very small area is where social entrepreneurs are selling products that I don’t feel. And actually, you know, because I’m very conscious of like the waste we create. And so for me a product has to have a purpose, and or be very much thought through in a sort of circular design module. And but apart from that, I think, you know, people can be selling in a way that they desire, and they choose to sell, but that can kind of be very, very different to the kind of very heavy negative sort of sales perspectives people have.
Adam G. Force 22:17
Right, and a lot of these people as well, they have this inspiration, and they’re even motivated to really get, you know, people are very excited when they’re starting businesses and things like that. And they don’t, they don’t always know the depth of, you know, different supply chains and things like that. And, you know, we had somebody come to us and our program, the captivate method, and they’re like, I want to do bottled water and plastic bottles as like, whoa, wait a minute. So we kind of, you know, had this conversation and talked about it, and it and they found a workaround solution in something that was biodegradable, and all that kind of stuff. But you know, it’s interesting, just to see, though, where people’s minds are at where they had a certain I forget exactly what the angle was that was mission driven about it. But it was still using resources that were not in line with those types of values. And you could still see that coming up to the surface, you’re like, Wow, so there’s just different mindsets, and I guess, understanding of these things at different levels. And it’s easy for you know, us to be like, it’s obvious, because we’re so knee deep in all this all the time that we forget that not everyone’s that that well versed in it yet.
Kat Luckock 23:29
Yeah, absolutely. And I think, you know, some social entrepreneurs as well have very much a so called social focus or a very environmental focus. Yeah. And I think it’s, it starts, you know, it’s thinking about how can you bring those closer together, because although you might have a very specific social mission. And I believe that, you know, you should be able to build in some positive environmental impacts or reducing the negative environmental impacts within your business as well, just not as the core mission, but certainly as a business that does good and thinks through the wider impact. It’s having. Yeah, yeah. And so I think that’s a really interesting thing that I think, increasingly social entrepreneurs are coming to, and recognizing, but absolutely, I think we all come from a particular experience and on a particular part of the journey and have different worldviews and I think, it’s, it’s not a hierarchy of, you know, some people are more experienced and more knowledgeable, like, all of this stuff, is quite radical, new and exploratory. And the evidence is constantly kind of coming out and kind of also changing. And we don’t, you know, you just have to be open to learning all along the way and being willing to share that learning, I think, as well, because it’s, you know, there’s so much going on at the moment, there’s so much to learn, you know, you think you could be doing good in one area, but actually then you realize you’re having a negative impact. And sometimes I think we just have to accept that for the next 25-30 years. It’s going to be messy. You know, people we’re going to get it wrong, but without intentionally trying to do so. 100 percent, it’s just,
Adam G. Force 25:01
I mean, not everything could be perfect. And, you know, sometimes we’ll help people get to the point where like, they want to be at z in the alphabet right out of the gate. And sometimes you might have to take some steps in order to get to, you know, through ABC and D at first. So that you can get there. And, you know, for an example of that may be somebody that wants to have a market, like they’ll say, our audience are people in Kenya, or another area that maybe in Nepal, and we’re like, Wow, that’s amazing, they want to help them. But to have them as an audience, like, You’re, you’re obviously gonna need grants and funding regularly, because they’re not going to be people obviously, don’t have money to be a customer, right. And so to flip the business model into something that can earn profits, and earn money from people right on its own, versus the grants and everything else, and then using that money in a way that supports those others that you want it to so kind of like shifting things around a little bit, can make a big difference for people’s business model so that they can be self sustainable and not fighting for, you know, donations and grants on the regular.
Kat Luckock 26:11
Yeah, absolutely. I think that’s really important. And sometimes it’s just recognizing what and skills and expertise and that they can be sharing in in slightly different ways that may not have been, they may not have thought of as their sort of core business activities, but I absolutely generate income.
Adam G. Force 26:26
Yeah. And that happened to us too, because you know, out of the gate with Change Creator, we had this business model in mind that one was way too complicated for somebody starting out of the gate. And two was not revenue focused. Well, we thought we were right, we had this, the Change Creator magazine, which was has been stellar for brand equity and things like that, because we’ve connected with so many great people. But it’s a really tough sell an app that’s a magazine and and to actually be profitable, because your marketing dollars can only go so deep before you can return a profit, like on a Facebook ad, right. And so we learned all that the hard way. And we had to do like b2b support of our strategies and to help other clients. So we had to find another revenue channel, which was part of our overall business strategy in the long term. But it wasn’t, we had to pull that in early. We better start doing this b2b. I mean, you can build up an audience on these types of things like the magazine, but so anyway, you know, these things shift and change, and you have to be willing to do whatever it takes to get from one step to the next. And I think another great point that you made was regarding like, the social impact people have, and it’s like, your business doesn’t have to be about just one thing, like, Oh, my business social impact, is this, right? It’s like, Well, no, I’m just operating according to my values, which means yes, I pay people fairly Yes, I source ethical, you know, materials that are biodegradable, it’s just, it’s not like you don’t have to sit there and say, I’m a social, you know, enterprise, because I do this and fair trade, it’s, it’s just, this is just, you’re running a business that aligns to your values.
Kat Luckock 28:09
Exactly. And I think that’s where, that’s what’s really important. So and when I was saying before about this as an evolving space, as well, and there’s gonna be, and it’s great that we’ve got this huge diversity, because if we’re creating the future economy, we have to allow for all types of businesses. And I think we also have to allow for the fact that globally, there are difference. So my background is actually in interfaith and intercultural dialogue, and like bringing people together from backgrounds of different faiths and beliefs, and facilitating, sometimes difficult, but sometimes brilliant compensation. And I think we have to recognize that, you know, if we want this to happen, there’s going to be people have very different value sets of where they come from, and different worldviews and different belief systems. Yeah, and I definitely think there’s increasing commonality across those things. But we have to allow for that diversity, and that is somebody else, if somebody wants to focus more on the human rights aspect, or, you know, compared to somebody that wants to just eradicate plastic from the ocean, yeah, we should be able to allow the diversity of that within the economy. And so I think that’s really key.
Adam G. Force 29:15
It is it is, and the more that we have people approaching businesses for the right reasons, and that align to those values that they have, obviously, that power of collaboration gets stronger and stronger, which is an exciting development, and we see more and more of it, but there is a major gap in the social enterprises actually becoming profitable. So many are dropping off the map, because they just can’t figure out how to sell how to do the marketing and, and I think, you know, because we talked about it a little bit earlier, people tend to have a mindset, they have this mindset of service, which is great, but then they feel like well, you know, I just I want to help people. So like, I’m not gonna sit here and charge them when they’re going to tell me, you know, I don’t have a lot of money, but I can scrap it together and you’re afraid to take the money because now all of a sudden, you just want to help. You just want to give it away. And this bartering stuff starts to happen a lot. And next thing, you know, a year goes by and you’re like, I wonder why I’m not profitable yet. You and like you said in the beginning, people give away too much for free, right?
Kat Luckock 30:22
Yeah, absolutely. And I think it’s a real risk, and that we, as social learners have to recognize quite early on. Like, I think it’s great that people want to be that giving an altruistic, but I do think that lots of people make this decision, you know, a bit too late. I bet. Yeah. Like you said, a year or two years in, yeah. But it’s kind of like, if you want to run a business, you need to learn to be okay, with generating income, making sales and selling to people. And, and recognizing that you’re doing that for a greater good and to be in service to people. Yeah, and not to, and because unless you’re already very wealthy, there’s, you know, how else are you going to generate your income unless you’re going to go and work full time and, you know, try and do both things at the same time, which some people do successfully, but for me, that’s not now I want to I want to work, you know, I, it’s important to me that I find a good balance with work and life. Yes. And one of the same thing as well, actually, exactly. And so I think, yeah, so I think it’s just really important that social entrepreneurs really recognize and I think if they’re not feeling comfortable, Well, one thing I say to a lot of my clients is do you if you if you don’t, if you don’t want to? And if you don’t want to charge for your services, or you don’t feel like it’s right to charge for your services, why don’t you set up as a charity? And I think that’s a useful thing for lots of people to think about. Because certainly here in the UK, there is this, and lots of people do set up a social entrepreneur enterprises, I think sometimes because they misunderstand the concept of it. Yeah. And because there’s some funding, and they assume that there’s more funding available, if you set up a social enterprise, and there is charities, the reality is, it’s all quite, it’s just going away. And so, but I think it’s important because sometimes I think people do come social entrepreneurship. And actually, they do have a charity in mind, like, it’s a great charity, and it should be a charity, and they should focus on generating donations, or having crowdfunding or, you know, getting sponsorship and support. And I don’t have a problem with that. I think there’s probably still space for, you know, there is space for lots of charities. But I think you do, you know, if you’re a social entrepreneur, you have to you have to see yourself as an entrepreneur that you’re, you know, be business minded. And recognize, yeah, that and get to that. And it’s taken me a long, like, it’s probably taken me the best part of seven years to get to this place myself, but recognizing that it’s okay to make money, if you’re depending on how you’re choosing to use it. And for me, that’s the big thing. It’s like, are you, you know, I think our problem with money is often because of this perception, rightly or wrongly, and I’m not saying that this is necessarily the case, but rightly or wrongly, that money creates all the world’s problems. And the wealthy people are bad people, which I think interesting anyway, because, you know, most entrepreneurs are a long way off create methods, billion dollars, but at the same time, that’s, you know, they’re resistant to creating money and making wealth in their business, because that’s what they associated with it quite strongly. And I’m always quite surprised how strongly held that is in people. Yeah. But I think, yeah, it’s just becoming more comfortable with the fact that, you know, I’m on a journey of making money, but it’s because I want to create this change. And at the moment, this is how I create that change is by having money to invest in the things that I want to invest in or support or give back to, or enable. Yeah. So So yeah, absolutely.
Adam G. Force 33:45
Yeah. 100%. And I, and you know, and I want people to be excited about selling. And, you know, it’s interesting, because we had a client recently, and he was like, like, we part of our what we do in some of our b2b is we take our course and we have a do it for you kind of like, you know, for businesses. Yeah. And we had somebody that actually bumped up from our program and was like, I just want to get help, like, more intimately work. So we started working through some stuff, because, you know, he spent like, $150,000, over 20 years. He’s like an expert coach, or like pro athletes, Olympians only stuff. And he’s been a rock star. And so he’s like, I spent $150,000, trying to like help more people by going online. And he’s hiring marketing teams, website, teams, all these things. And it was so disjointed nothing really ever came together with his messaging, and it wasn’t making sales. And as we went through everything, and got more in tune with it, he was able to kind of, he’s like God, he made his first $3,000 a day within just two months, and he was like, Well, I’m so excited to sell now. He was a guy that we felt like this old perspective, but once we shifted the way he like saw things and was able to help people is like Now I’m excited, I can’t wait to sell more. And that’s what I would love to see more social entrepreneurs feeling.
Kat Luckock 35:05
Yeah. And I think that happens when you like, and that was certainly my experience of solutions to the planet, when we made those first few sales with corporates, it is exciting because that weight of I don’t really know how I’m going to do this, if we don’t get paid next month, or, you know, can I actually afford to pay the bills this month, which is, you know, that ongoing challenge. And at the, in the early days, as soon as you start seeing that money coming in, and you see that, it’s not just making the sale and having the money in your account, it’s the recognition that somebody’s putting value on what you’re doing. And that really motivates you. And it’s kind of it’s that external validation that no, this is of interest to other people, people want to be a part of it. And people see the difference that we’re making, it’s not all in our heads, they’re just making this up. And I think that’s as well, where the excitement really comes from. It’s like, it is a validation of all the time you’ve invested. And in the idea, yeah. And but it also I think, creates for us, it created the relationship with corporates. And it really changed my perspective of, of the business and industry as a whole, like, at the end of the day, recognizing that there are always people out there, and individuals in all sorts of different walks of life, but also, you know, all across business, who are really interested, passionate, and wanting to be supportive of what we were trying to achieve. And that they knew that they could enable that to happen through their business by paying for our services, you know, and they saw the value. And obviously, they saw the value that we added to them. But they also saw that by working with us in particular, there was additional value, and that we created. So I said, Yeah, and it does become exciting
Adam G. Force 36:46
It does become exciting. I mean, I was somebody that was the old mindset of money is the root of all evil kind of thing. And I, I probably subconsciously have some old, you know, residual thoughts around that stuff. But I’ve literally have read books about Biology of Belief or the subconscious mind, I’ve had to like, retrain and reprogram my brain to understand the power of this and how important it is and to appreciate it in the right perspective. So I know the feeling. And I would watch our you know, whether it was personal or business account, like float around certain dollars, it’s It was amazing how it would go up. But I always found my way back to a certain number. I was like, What the hell is going on here? And I started learning about money mindset. And I was like, holy crap, and totally sabotaging myself. And yeah, until that that work was done. And I’m still I do it all the time. It changed and all of a sudden, the universe starts opening up, you start seeing that you’re accepting money into your life, and you’re actually holding on to it.
Kat Luckock 37:47
Yeah, absolutely. I think it’s really important. And it is a challenge. I think it’s a challenge for all of us. And, but it’s something that we as it’s something I’m really passionate about helping social entrepreneurs and something I’m still working on just like you as well. It’s just one of those things. And I don’t think it I don’t think it ever goes I’m sure it doesn’t I’m sure that we all even, you know, multimillionaires have, I’m sure they have limiting beliefs around money as well
Adam G. Force 38:09
Must be I mean, it’s just it’s, it’s hard. And it’s hard to know what you’re, I kind of want to coach that can help me work through the subconscious stuff. Because it’s such a, I was reading this book, the Biology of Belief, and it’s like 90% of our daily actions are determined by the subconscious. So like, you can’t, it’s like, it’s like saying in the conscious mind, like, I want to lose weight. So I’m not gonna eat donuts anymore. You could say that all day long to yourself. But saying it consciously is like trying to wish the CD player to change the song. He’s like, you have to actually go and reprogram it, you have to actually change that what is playing. And until you can do that you will end up with a doughnut in your hand and before you know going son of a bitch, like, I gotta stop doing this.
Kat Luckock 38:56
Absolutely. It’s powerful stuff.
Adam G. Force 38:58
It is powerful. Listen, I appreciate the work you’re doing on both ends, the b2b and the with the entrepreneurs who needs support, especially focusing on you know, women and stuff. That’s cool. So how do people who are listening, learn more about what you’re doing and connect with you if they want to chat?
Kat Luckock 39:17
So if people want to connect, I’m on Facebook at shareimpact. And I also have a Facebook community called The Impact Entrepreneurs Club. And I’m also on Instagram at KatLuckockCoaching
Adam G. Force 39:34
So what about your website here shareimpact.org and you can find all kinds of stuff there too. Kathy, thanks for your time. today. It was fun to talk with a fellow educator and social entrepreneur. We will stay connected and talk soon. Brilliant.
Kat Luckock 39:52
Adam G. Force 39:55
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