In today’s ever-competitive world, building a rock-solid personal brand is a must. That’s the only way to build trust and make a great impression. And while there are many ways to do it, publishing your own book is one of the most powerful ones.
But the question is –
“When is the right time to consider something like a book?”
Scott Turman, the founder and CEO at BrightRay Publishing, in today’s episode, talks about all the nitty-gritty details of what it takes to publish a book.
More About Scott:
Scott Turman is an entrepreneur, technologist, and author who’s been looking forward to making book writing accessible. He started his career writing code as well as cryptographic systems for organizations, including:
- The US Department of Defense
- Other Fortune 500s.
Also, he’s the founder & CEO of BrightRay Publishing – a popular company offering writing as well as publishing services for CEOs, founders, politicians, and other professionals.
Scott has co-written two books –
- Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits – This book reached Amazon’s Top 10 rank for its category
- How to Build Your Brand with a Book: Establishing Yourself as a Published Expert.
Throughout This Episode, Adam & Scott Discuss:
- Scott gives insights into his background and how he started his own publishing company.
- What inspired Scott to make his jump from his technology venture to publishing one.
- Scott shares the key milestones he has achieved with his publishing venture – BrightRay
- Should you publish your own book? Who is this for and what’s the value behind it?
- Why is personal branding important?
- Can publishing your own book along with other personal branding aspects help you close more clients and build better business relationships? How?
- What types of businesses or professionals does it make sense to publish their own book? Does it make sense for everyone or in all scenarios?
- Not always will publishing a book help you increase revenue or acquire or retain more clients. But it’ll help you get your story out, connect with your audience, trigger emotions and build long-lasting relationships.
- What exactly is a personal brand – Scott explains.
- What are some of the main pain points people struggle with when it comes to putting a book together?
- How long does it take to put a book together?
- How important is showcasing your expertise based on someone’s personal experience with something that’s what’s going to make it credible?
- Can you use content from your book(s) and share it across different platforms in different formats?
- Who’s Scott’s perfect customer? Who should get a book published, in Scott’s opinion?
- How is publishing a book a long-term investment?
Book publishing requires you to spend time and money. The upfront costs may seem high. But if you really want to build a rock-solid personal brand, it’s a powerful way to do so – will help you win the long game.
Want to Get a Book Published?
Find Scott at https://brightray.com/
Need Help with Branding?
Chat with Adam at: https://studio.changecreator.com
We Also Recommend:
- Why Do 88% Of People Buy From Brands Today?
- The Biggest Reason Most Entrepreneurs Get Stuck
- Uyi Abraham: From $100 in Your Pocket to an 8-Figure Company
- Jake Orak: Skyrocketing Your eCommerce Brand From Zero to 7-Figures
- Chris Kneeland: Mastering Meaningful Audience Engagement
Episode Transcript (unedited, will likely have typos):
Adam G. Force 0:00
How do social entrepreneurs and small businesses create an authentic brand people love so they can get the edge they need to stand out, create Predictable Revenue and compete against the big guys. That’s what we’re here to discuss. I’m Adam forest, the founder of change creator, and this is the authentic brand mastery podcast.
What’s up everybody, welcome back to the show. Lots of exciting stuff going on over here at change creator, I think, you know, we’re strategizing some ideas to really help organize our thoughts around the podcast. And I think we might be putting together some seasons on some key topics and going a little deeper with some of the key people that we talk to, to help kind of give a better look under the hood for you guys who are building different kinds of businesses in the E commerce space. And just really understanding the sales and lead generation processes and things like that. So hopefully, that will be helpful. We’re going to roll that out soon. You know, in the meantime, today, if you have missed the last episode, it was with Derrick straw, so he’s actually an expert in advertising. So he’s a media buyer, and he runs the agency, agency horizon digital, we actually partner with him on a number of projects, and he’s got a lot of great insights to share. So if you missed that episode, you want to go back and check that out. Their focus is specifically running media for supporting and scaling ecommerce brands. So today, we’re going to be talking with someone by the name of Scott Terman. So he’s got a lot of incredible experience. And so Scott is actually somebody that is a technologists entrepreneur, he’s also an author as a book, all that kind of stuff. And he started his career back in the day, like with NASA, and the US Department of Defense, Disney, and all kinds of crazy work in the past. And he’s now the founder and CEO of bright Ray publishing. And so they actually offer writing and publishing services for founders. So really building your personal brand and profile online, which is a really valuable asset to any company and brand and founder. So we want to just dive into that. Alright, guys, so you know, if you’re looking for support in the E commerce space, want to scale your business, reach out to us just go visit change creator.com, you can fill out the form on our services page. Don’t forget to leave us a review. It goes a long way. And we appreciate your ongoing support. Let’s get into this conversation. Okay, show me the heat. No, you go to the show today. How you doing, man? You’re pretty good. Thanks for having me. Yeah, absolutely. You know, I just found you know, the work that you’re doing to be really interesting. And you have a pretty extensive background of experience that I wanted to bring to the table for this conversation. But let’s just kind of get people acclimated, like, what do you got going on today? How’d you get there, just give us a little bit of background.
Scott Turman 3:18
I may start from the beginning. And I’ll move all the way forward. And I’ll do it in less than two minutes. So the border might have been 2528 years ago, I was I was at NASA for a couple of years, just building software doing really pretty cool stuff. And I made my way through that kind of a fortune 500 Consulting here in Florida for the last view of 20 years. About two years ago, I Well, 12 years ago, I started a technology company, we got up to 2025 employees. Two years ago, I realized I’m sick to death of technology. And, and we started this publishing company. And, and it’s been going amazing ever since. And I’m in a really good spot
Adam G. Force 4:01
technology to publishing what made you what inspired you to make that jump?
Scott Turman 4:05
Ah, so two years ago, I was trying to write a book. And what it was about was I was trying to teach, so I had the need to hire a ton of software developers. So it occurred to me that you know, writing a book that actually help software developers may help them trust me and my company a little bit more. So I wrote her negotiations book on how to how to negotiate your salary, nerds and I’m included in that nerd column. We’re not very good at negotiating salary or talking to anything about anybody. And I felt like we needed a book to kind of go down that road along the way wrote the I couldn’t write it. So I’m a terrible writer, I partner with with someone I’ve known for quite a time. She she had published you know, several books by the time she was in her 20s. And then she kind of worked this process out to try to you know, try to pull the book out of my head ever since. It was a hybrid COVID We worked the process out. And then we haven’t looked back and started doing it for other people. And and here we are.
Adam G. Force 5:07
Interesting. And so what have been some of the key, I guess, milestones at this point with bright Ray, the publishing company, anything exciting to throw out there?
Scott Turman 5:18
Well, yeah, you know, it’s the milestones are one employee, right that that, you know, over my, my 12 years, well, 15 years of entrepreneurship, but I’ve really only, you know, been doing pretty well with it in the last seven to nine years, it’s that first employ, the very first employee is that is when it becomes real, when you actually have to run a payroll, in my opinion, right, you’re duplicating yourself, right? For the first time ever, you have a process, you don’t want to do anymore, or you need to scale. So go hire someone. So that’s the very first step. You know, and I, we’re on our 13th 13th or 14th, employ, you know, as of as of today, actually. And I guess the milestones are first employ first 100,001st 10 employees first million dollars, so that
Adam G. Force 6:04
just goes, yeah, yeah, that’s definitely exciting to see the progress. So tell me just a little bit about, you know, why people should consider this as part of a marketing strategy, the publishing side of things, because it is like an overwhelming and daunting commitment, I feel like so talk a little bit about it. Now, you know, we’re talking to entrepreneurs, you know, they can be service ecommerce, whatever, typically, you know, they’re there a few years in is like, who is this for? And what’s the real value behind it?
Scott Turman 6:40
So ultimately, someone is going to have to buy something from somebody, right? You know, whether it’s Adam force, or Adam G force, which by the way, is a rad name. If it’s an unfortunate Scott terminal, or whoever, there’s typically a name assigned to that business. And you know, unless you’re selling T shirts, or widgets, or maybe not right, but ultimately, someone’s going to look you up, and what are they gonna find? Right? How trustworthy Are you? how trustworthy are your projects, your site, it’s all comes down to kind of personal branding. I believe that the books are kind of that foundational to that branding. If you do, like, for instance, if you do a Google search, or my name’s Scott Turman TRMM, you’ll see that I get to have this knowledge panel that pops up Google presents me kind of in as not so much as an expert, but presents me as Oh, I know this person, they’ve done some stuff. You know, here’s more information on when people go to do business with me, at the very minimum, they’ve got they’ve got the, they’ve got the I’m kind of passing the smell test, so to speak, right? very minimum, you know, have they done something? I mean, just something warranted, enough for me to do business with them. And no matter what you do service or not, it comes down to who was that person? And can they be trusted? And that kind of personal brand? Is that trust?
Adam G. Force 7:51
Right? Yeah. Now, the trust factor is pretty big. You know, and I worked with a company once where they were in the, I won’t get into details, but they’re in the market, right? For investing and stuff like that. And I when I first looked at what they were trying to push, I was like, Yeah, how’s it going, people gonna find this like sketchy. And then I saw that they were actually like, talked about on Forbes, and, you know, Business Insider, and I was like, Oh, I was like, okay, like this, this seems more legit. Now, there’s that immediate, like, justification, or credibility factor. And so when you’re looking someone up, and you see certain results, like you’re talking about, it does put the mind at ease, right to earn that trust and credibility. So and then obviously, if they read the literature, that that can go a long way to building more business and better relationships with your audience, right?
Scott Turman 8:46
It’s funny, it’s funny, you mentioned the Forbes, Business Insider, etc. I couldn’t get any reporters to take me seriously, let alone quote me or write a story on me before I went, right.
Adam G. Force 8:57
Until you wrote about it, because now it’s something to talk about. That’s right.
Scott Turman 9:01
It’s all kind of it’s all foundational, right? You write a book, you know, you’re kind of raising your when people look you up to kind of see more information on you. You have a knowledge panel, or what are going to Wikipedia or whatever, right? So now when you start submitting these kind of requests for quotes from reporters, they look you up and go, Oh, okay, author, Oh, okay. Had this business, that business did this happen the other, and then it all kind of kind of builds, right? If you if you kind of look up my name in Google News, you’ll see I’m in Forbes, I’m in Business Insider, I’m in Wall Street. I mean, a bunch of places, but none of that was possible until I wrote a book. Right? And that’s, it’s, it’s kind of foundational to well, it makes it a lot easier than trying to get a Wikipedia page as that requires. That requires you being kind of well known to begin with. Certain circumventing that or at least getting there a little quicker.
Adam G. Force 9:48
Yeah, yeah, no, that’s interesting. And I can see that about platforms like Forbes and things like that. Yeah, they need something to talk about, you know what I mean? And so having a book gives that little bit of stuff. One thing and
Scott Turman 10:02
it’s worse than that, because because the writer has to go to their editor and go look, at the very minimum, this person did this, that and the other, right? It’s just it’s just, it’s the ability for them to, at the very minimum, how to go back to the writer and go this the reason that I chose them or this the reason I quoted them is at the very minimum, they have this expertise.
Adam G. Force 10:21
Yeah, yeah. Yeah, that’s interesting. And, you know, like we in the beginning, when we started change creator magazine. There’s a cachet, just like having a book has cachet. A magazine has cachet. It’s related to what you’re saying, which is, you could go out and be like, Hey, Tony Robbins, can we interview you? And he’d be like, for like a podcast, he’d be like, probably not right now. Hey, you want to be on the cover of this magazine? Oh, talk to my team. Right. All of a sudden, you got the interview? You got them? Just because you say you got a magazine, right? I mean, it was Arianna Huffington. Richard Brandt, all these guys. And without the magazine, though, they never would if it was just a podcast probably never happened, right. And I see the cachet behind the book kind of giving a stepping stone of power towards more access to these types of things. You know what I mean? So as far as it goes to personal branding, is this more relevant? Like if I’m running an E commerce shop? Right? And I think you said you did in the past as well. Does it make sense for me? Like, I’m not running a service business where I’m an influencer of some kind? I mean, I guess ecommerce, you could still be influencer. But is it as relevant?
Scott Turman 11:30
It depends, right? That’s what are you selling? Exactly? If you’re selling something that’s a commodity, probably not something that has no differential differentiation? Probably not. But if you’re selling something that requires trust, if you’re selling something that’s more than $1,000, if you’re selling something that requires the demonstration of expertise, that the reason you’re selling it, yeah, makes a big difference. And that’s the thing is that I mean, how many people have hung a shingle out and frequent. For instance, when I first started, check for lead, right? So my son was, was born, my mother gave him a present, there was a fire truck. And with the fire truck, it came out that had a lead in it right, my son didn’t get poison lead poisoning from it, but it still had lead in it. I was thinking, Man, I wish there was a way to test these toys for it. So I found that I found someone who had a patent for lead testing, global star check for live.com started selling I think, the first month, I think we made $11. This next month, we made $7, and on and on and on, right. And then the law got changed. It says you’ve got to test your lead, if you do any renovations to your house that was built in 1978. That Monday, we made $30,000. On Tuesday, we wait. And it just went on and on and on and on. And I had to become the face of the company, an expert in this area, or no one would have trusted me.
Adam G. Force 12:48
Yeah, I can see that. And I mean, let’s say you have a product, that is kind of making a difference. So say you’re helping with plastic pollution or something significant, like you have a bigger mission. It’s not just a commodity, where it’s like a $5 transactional Packard Gump, that no one cares about, right. And so even if it does cost less, but you have a bigger purpose and mission and intent behind it, I could see having your story be very attractive of the movement, you’re trying to create the change you’re trying to make. And then when people read about that, then it’s like, oh, you believe and have all this expertise, weaving these things. And you’ve started this business to help push that idea that I can see making a big difference in the success of a company.
Scott Turman 13:37
Well, that’s the thing a company can’t speak for itself. speaks for the company. If you’re not going down that road, you’re probably you’re missing all the opportunities in the world to to kind of promote your company magazines, because no one’s talking to a company, or the CEO or the founder. It’s just how it is. And and so you kind of have to build that that brand of believability of this person knows what they’re talking about. And that’s just what it that’s just kind of what it boils down to.
Adam G. Force 14:08
And you’ve worked with a lot of you know, CEOs and even I think celebrities, athletes, all that kind of stuff. And I think there’s a role in these positions. So you know, anybody listening, it’s, it’s kinda like, I think there’s a hesitation for some people like, well, if I ever wanted to sell this company, I don’t want it to rely on me being like the face of the brand, right? But I don’t think that’s what’s happening here. Right? So it’s kind of like I look at Blake Mycoskie. We interviewed him for TOMS Shoes. He has multiple books, but that business is still thriving and he didn’t become the face of the brand, but he did get the story out there that pulled a lot of people into the emotional side of why he does what he does, right.
Scott Turman 14:47
Yeah, I mean, it’s, it’s, it’s funny. So if you’re a contractor if you’re someone who just kind of goes from from project to project, you know, you know what follows you around as your brand, no matter where even if you’re at a place with Three years, your 15,000 LinkedIn followers follow you to the next gig, right? That personal brand is forever that project you’re on, it’s probably not forever. So whether you’re doing it just as an employee or as a contractor, or you have the business itself, you know, being able to speak to that and kind of building that because so it’s why it’s my belief that personal brand is not what people find about you. Personal Brand is a verb in my opinion, it’s the act of shaping what people find about you. Right? And and ultimately, the vast majority a lot of these decisions, whether it’s a project base, ecommerce, or whatever, they’re making that decision and what they find about you. That’s, that’s the brand. That’s that’s the verb go create, go construct, go stand down, and go and go make your brand.
Adam G. Force 15:46
Yeah, I can understand that. What are some of the main pain points you see people struggle with when it comes to putting a book together?
Scott Turman 15:54
Oh, wait, writing it. That’s what we do. We have a bunch of writers on staff that kind of coax the book out of their head, all they have to do is talk, we meet once a week for an hour, and then we just pull the book out of their head thesis, you know, the rise and fall of everything. But the biggest mistake I see people make when they’re writing a book is writing a book for everybody. If you write a book for everybody, you’ve written a book for nobody, you should be writing a book for like five or 6000 people who have the exact problem that you’re pitching that you have a solution for that you’re the expert in. If you write a book for 10 million people, you’ve written nothing you’ve gotten, it’s got no value. Mostly, the vast majority of these books don’t sell more than a couple 1000 copies. Anyway, that said, you might also target the people who can you know, help build your business or your target customer?
Adam G. Force 16:39
Yeah, yeah, I can see that. And once like, how long does it take someone to put something like this together? Because I think in my mind, and in a lot of others, there could be, it could be a reality, or it could be a total misconception where it’s like, oh, man, I’d love to have a book. But one, I’m not good enough. I don’t have a interesting enough background or story. And two, it’s just way too much work.
Scott Turman 17:06
It is a lot of work. And that’s why companies like mine exist. I mean, we write the book for you, you just talk but ultimately, even when I hear people say, Well, do I have the information? Or do I have the interesting background to write a book? I think you just have to niche down. I mean, if you’re if you’re, if your expertise is ecommerce, you can niched down to the exact area of E commerce that a lot of people have problems with. Is it payment systems? Is it paying taxes? Is it you know, holding that stupid inventory? Right? The inventory crushes typically most ecommerce companies is because you got a million dollars in inventory you got to sit on you’re not gonna make a dime and all your money’s there all your profits are all sitting in a warehouse somewhere. Yeah, well, how do you manage that? That’s a great book doesn’t have to be 5000? No. Okay, just know, can be 100 pages. niched, down to exactly your expertise. And I believe that most people have a very minimal excuse to write a book.
Adam G. Force 17:57
Yeah, I mean, there’s definitely, I mean, how important though, is, because when you get into expertise on things, it’s obviously based on someone’s personal experience with something that’s what’s going to make it credible. Right.
Scott Turman 18:12
Right. So, so every business book, the formula goes something like this. So it’s the IRS backstory, how did you how did you build these conclusions? What stories led you to certain conclusions? three chapters in what problems are you’ve been facing? And what have you been solving? You know, with that with that with that hero’s journey, and then the last four chapters is, well, here’s how you solve the damn problems. Right? Here’s why you should trust me, here’s the issues. Let’s go solve them. That’s the rise and fall of 90% of all business books. And you’ll also find that it’s also the rise and fall of most, you know, most movies too, right? That’s a here has a problem. I hear a meets some type of some type of guide, that guy shows them how to overcome the problem. And then they go they go kill Darth Vader, are they are they? I mean, Yoda same thing just goes on and on.
Adam G. Force 19:00
Yeah. Yeah, I mean, that is the classic. What is it fray tags, storytelling arc, right? It’s built the tension hit the climax, what’s the resolution?
Scott Turman 19:14
You’ll notice, you’ll notice that there’s a guide, almost 80 or 90% of all the stories you can think of that probe that person who had the issue, right, met someone who helped them overcome the issue. And then when people write these books, the problem is they put themselves as the hero, no one gives a crap about that. They want to hear about their own problems and solve their own problems. You’re the guide, you’re the person writing the book, you’re still be the guide, the reader is the hero and that’s the other biggest mistake. I see him making.
Adam G. Force 19:42
Yeah, I can see that too. I can see that too. It’s interesting. And I wonder like, by going through the book process, you know, let’s say working with your company and they’re pulling all this out of your brain with like interview questions or whatever. All of a sudden, as like, I feel like a lot of have content, ideas like things you could talk about on short videos and all that. All of a sudden, all these things start coming to life even more with clarity for you. Because now Yes, you are creating this book. But I think there’s like byproducts of like, oh, you know what, that really is a great story. I’m going to use that in my next video on YouTube as well, or whatever on Facebook and it’s Facebook Live, and I’ll talk about it. And so you have all these these things coming to life. And you see that happen a lot.
Scott Turman 20:27
Yeah, it’s years have gone to it’s years of posts. I mean, a book represents hundreds, if not 1000s, of little snippets and stories and tweets and blog posts that are that are now there for you to choose into in post as you as you see fit. You know, the my two books. Well, Zoe Rosen has two books, you know, we pull the content on there all the time to create these these either tweets and or LinkedIn kind of stories or whatever it’s it’s, it’s, it’s a very, very deep well of content.
Adam G. Force 21:00
Yeah, yeah. Yeah, I see that happen. You know, like, just as what made me think of that is like, even just like putting together like a 90 minute webinar, you’re like, oh, I need my story. I need a story from my background about this, this this and all of a sudden, it forces you to dial into all these great stories that you just don’t think of otherwise. But they’re there in the back corner of a dark corner. And then all of a sudden, you’re on a podcast being interviewed, and you’re sharing them because you’re like, oh, yeah, now that’s top of mine. And I can just imagine when you go through this process with your team of writing a book like this, that you just get tons of things that even if it doesn’t go into the book, you probably surface a lot of a lot of content, like you said, a whole lifetime of content. That takes
Scott Turman 21:39
you to really, really, really weird places. Just so we published No, our second book, you know, last year, how to build a brand with a book. And, and that triggered several, a couple of podcasts that triggered a couple of quotes in some odd places, insider magazine, and Forbes. And then at a middle where I get a call from the national television of Turkey. Right now I’m being interviewed on live TV in front of 6.2 million people about Elon Musk. I mean, I’m a technologist. That’s kind of what I do. Right. But how how I got there, it’s just got that book was just the tipping point. Because all these other things that kind of fall over?
Adam G. Force 22:20
Yeah, that’s interesting. It’s a lot of work. So I mean, is this is this offer that you have? I mean, it sounds great. Like, yes, I would love someone to interview me put the book together and do it all professionally Great. Is this for? Like, I guess, like, who’s your primary? Who’s your like, perfect customer, I guess, to give people a sense of like, who does this really make sense for? Because someone who’s just starting a business like they’re not, they’re not gonna be ready to pony up and do something like this? You know what I mean? So I’m just kind of grounding that a little.
Scott Turman 22:53
Yeah, typically, it’s someone trying to trying to build enough notoriety for people to care. Right? It’s the it’s the x, c, c, suite of Disney. Next on, it’s the, it’s the entrepreneur, who has a marketing company, who needs people to take him or her seriously. And a book helps do that. It’s, you know, it’s it’s kind of, it’s a submarine commander for us this Indianapolis who he wrote a book, you know, about, you know, it just his transition into basically from I think it was called, from some commanding officer to CEO, right, this guy has entrepreneurship journey, right? All those things are all, you know, it all depends on what they want to do the book, the book is simply a vector. In other things, the book is simply a way to convince your prospective customer that you’re the right person. And that’s the books are for right there. They’re there for building that kind of personal brand. But for people to kind of instantly trust you, the way you get in front of a podium in front of 1000 people to talk on Turkish national TV in our case, or how whatever you’re trying to look to do to kind of build your brand up a little bit. Yeah. But ultimately, you’re selling more of what you do your services, your product, whatever it is that you did.
Adam G. Force 24:02
Yeah. Yeah, that makes sense. And I think, you know, it also gives you a great, just like we talked about Forbes and stuff, where it’s like you’re giving them something to go on, write a story to tell. So if you have you can align something like this to new product launches and things going on with the business and do. It’s a great reason to get on other interviews. So if you have a really nice topic that bites into, like you said, a niche that big, I love to talk about that for my audience. And then you have a road show on interviews, and you’re talking about this book. And now I mean, there’s this nice, I think, domino effect. So there is an investment upfront of time and money, but the long term play there and what you can get out of it, I think is tenfold bigger, you know what I mean?
Scott Turman 24:46
Yeah, I mean, ultimately, you’re flapping your arms, you’re making a bunch of noise, right? Yeah. And then in a book is a reason to flap your arms I’m book is, is a reason to scream for the highest mountain tops of your expertise. Otherwise, you sound like an egomaniac, right? Yeah. ser Raisa, it just this is bottom line, there’s no reason no one has any reason to talk about themselves. They’re just they just don’t. They’re not I mean, the vast majority of humans don’t have either the accomplishment or whatever it takes to do that, you know, a book kind of highlights those, that the framework of those things right that you’re expert in, gives you a reason to talk but it also gives you the credibility to talk. And, and is that that kind of fear of do I know enough to do the interview or, or whatever that’s, you know, that’s, that’s also what the editors thinking too is like, Jesus person credible enough for me to put in a book helped to do that, you know, I mean, I’ve done 22 podcasts in the last seven months, six months, I’ve been on multiple news stations, multiple kind of, you know, different different different places. But that all started with the credibility of a book. I mean, it’s just it’s just kind of just kind of blows up from there if you do it, right.
Adam G. Force 25:50
Got it? Yeah, I love that. All right, let’s wrap this up. Where do people kind of find you if they’re interested in this book stuff don’t have the time to write it themselves. So when I look into this, where can they get more information and check that out?
Scott Turman 26:03
So years ago, I I filed for the trademark, bright Ray be your IG HT ra y. So everything I’ve ever owned the last couple of years is bright Ray something whether it’s consulting or public. So if you go to bright ray.com is where we’re republishing resides, just just do a Google search and you will be the first thing to pop up for the word bright red or bright Ray publishing.
Adam G. Force 26:28
Okay, awesome. Appreciate your time to this guy just kind of walking through these ideas and what the benefits are of kind of really thinking about this type of commitment. You know what, what am I do for somebody?
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