How This Perfume Company’s Impact Model Helps Women

change creator divona

Exclusive interview with the co-founder of DIVONA, Kayte Torreao da Costa.

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Kayte Torreao da Costa and Mylene Paquin didn’t want to create just another perfume company – they dreamed of creating a perfume company with a purpose. One that supports the issues that many women care about. If something as small as a care package can bring light into these women’s lives than they believe it’s all worth it.

In this interview, we talk with Kayte Torreao da Costa to uncover how they connected as co-founders and developed such a unique impact model for their perfume business.

They know people want to make an impact in the world and they want their impact to reflect who they are as a person. DIVONA created a line of perfumes that provides you with a scent that reflects your unique identity as well as an easy way to empower thousands of women with a single purchase.

Some Topics Discussed:

  1. How the co-founders met and knew it was a fit
  2. How the business started
  3. How their business is set up
  4. A breakdown of their impact model and how it works
  5. When they had to pivot their model and why
  6. How they validated their product
  7. Their approach to funding
  8. A travel experience that impacted her life

This just scratches the surface so dive in and get the details to help inspire your own impact!

Related: The Beginner’s Guide to Starting a Social Business

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I was fired from my first job and after 10 years working at WebMD I had an epiphany while in Costa Rica. I started my second business, Change Creator, to help early-stage social entrepreneurs grow a profitable impact business through our signature program, Captivate, magazine and podcast. To date, I've had the privilege of talking with people such as Jay Shetty, Seth Godin, Muhammad Yunus, Richard Branson, Arianna Huffington and so many great minds.
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