Trudi Lebron: Creating an Anti-Racist Business

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What if we aren’t aware of how our business may play a role in different forms of racism? How can we improve to live up to our value of equality? We spoke with expert Trudi Lebron, Ph.D., who is a diversity, equity, and inclusion coach who teaches individuals and institutions how to build successful, anti-racist businesses.

About Trudi:

In the past seven years, she has grown her company, Scriptflip, into a multi-six figure machine for helping others maximize their social impact. Trudi is the host of the Business Remixed Podcast, has been featured in Forbes and was recognized as one of the Hartford Business Journal 40 Under 40 Leaders in 2016. She lives in Hartford with her two children.

Learn more about Trudi and her work at >

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Transcription of Interview

(Transcribed by, there may be errors)

Adam G. Force 00:01

And three, two and one. Hey, Trudi, welcome to the change credit podcast show how you doing today.

Trudi Lebron 00:07

I’m good, thank you for having me.

Adam G. Force 00:09

You’re welcome. I’m excited to talk about some of the things that you’re focused on. So before we get get into it, I’d love and always like to share some background. So if you can just go ahead and let people know kind of like what’s going on in your world today. And just that little bit of a nutshell of what what you’re all about.

Trudi Lebron 00:31

Yeah, so I am a business coach for folks who want to scale their business. And at the same time, make sure that they’re doing it in like equitable and inclusive, diverse ways, making sure that they’re really prioritizing their impact and the things that they care about. So that’s the kind of work I do. And I do that through, you know, one to one, consulting, some coaching programs, trainings. So we’re a service based business and really working with people at all stages of business, we have folks who are right at the beginning of their journeys and wanting to make sure that they that they do their business in a way that is super aligned with their values, all the way up through multimillion dollar companies who have been around for a while and are trying to get trying to get in alignment, make sure that their business is really truly an example for what they actually believe in, in the world.

Adam G. Force 01:30

Yeah, and, you know, that’s just one of these things that’s becoming more and more important today to people as they for, like I would say, I want to say generations now have been kind of feeling that burn of doing things that don’t align to who they are, right. So it’s kind of like percolating more, do you think?

Trudi Lebron 01:49

Yeah, I definitely think that that’s true. We are, I think, especially now that we’re in such a place of social shift, where Yeah, we’re really having to confront some, you know, Major, you know, major social issues. And so people are looking at all parts of their lives, not just their business, but to see how they can, you know, be more on alignment.

Adam G. Force 02:11

Yeah, for sure. And I mean, in a, you know, I’ve had people come to me, like, Adam, this was actually someone on Facebook reached out in a comment, they’re like, do you do you believe that their work life balance could be a core value for somebody and I, and I think it’s always interesting, because there’s always been, historically those conversations around work life balance, and things like that. And I think just to the point of people doing more meaningful work and trying to make a difference in the world, there is no I always say there’s no work life balance, there’s just life and how we choose to live it. It’s like this one streamlined thought process. And we were, I don’t know, just historically, we kind of like be, I guess this through the Industrial Revolution, where we kind of came up, and we’re working to pay my bills and do this, and this is how I do it. And then I have my family life, and I have this stuff. And I think that’s all kind of falling apart right now. And we’re trying to build just a life. And that’s it.

Trudi Lebron 03:07

Absolutely. And I think the thing about work life balance is that we think of, I think that the idea of balance, elicits this kind of view these images of sameness of like evilness. So I spend equal amounts of time doing one thing versus another thing. And I don’t know, I don’t think that that is a helpful way to think about balance, I think about balance over the course of longer stretches of time, right. So, you know, maybe there’s a few weeks or a few months where I have to be working a lot, and it feels like it’s in imbalanced or out of balance. But then maybe there’s a another three month period where I don’t have to work as much, and I can spend more time with my family. So I think if we stretch the way we think about time, that might be helpful for folks thinking about where actual balance can come from?

Adam G. Force 03:57

Yeah, yeah, I think so too. And it’s, you know, and I noticed too, like, and we’ll get into some more of the specific topics that you’re focused on a second. Just you know, as you I don’t think enough, people are actually clear on what exactly they want, they kind of learn what they need to do, and they go through a certain motion. So what I’m trying to say is like, if you write down, I just want to work four days a week, you know, I for me, for example, I have a baby boy, seven months old, it’s my first time we just bought a house life has just been flipped upside down several times for me. Yeah. And, you know, even before that, my my objective was at first objective was I want to stop work by 3pm because I like to, you know, go for a run in the afternoon, do other things, you know, and I, and I started thinking that way and because I wrote down that that’s what I wanted. I started making all these decisions that would help me do that right. Oh, well, then I better automate this. Oh, then I need a VA for that. Right, and you just start doing these things. And then if it’s like, I want to work four days a week. So anyway, my point is like we, if we don’t know what we want, it’s like, we’re just floating. And we’d have we’re never going to create these systems and ideas to come to life. Right?

Trudi Lebron 05:15

Exactly. Yeah, I think being really clear about what we want is definitely a first step.

Adam G. Force 05:20

Yeah. And you know, and that’s, and I just always laugh, because I’ll ask people these things, and they go, you know, I’m not sure. I’m like, you are investing all this money or doing all these things. And they’re, they never, it sounds so fundamental and basic, but a lot of people are do not clearly sit down and especially write it down, like what they want, right? So tell me a little bit more just about the work you’re doing. So how, how do we start helping people with these types of processes? Like what’s what was your approach? And why has this become so important to you?

Trudi Lebron 05:56

Yeah, so this has become really important to me, because it’s really the intersection of so much of my like, personal life and my professional work. So I came up through the nonprofit industry, working with youth in an inner cities, like kids who grew up like I grew up. And so I worked in the nonprofit sector, doing a lot of work in schools, and, you know, working with students to make sure that they were, you know, graduating if they had you know, that we’re making good choices, and all of those kinds of things. And, through that work, I got really interested in the ways that that the systems that play including nonprofit loved nonprofits themselves, and school systems themselves were kind of set up to disadvantage people. And that kind of led me into work around diversity, equity, and inclusion. So I spent a lot of time doing that kind of work in schools and nonprofits. While I was doing that, I was also getting a master’s degree and working on my PhD in it on the similar kinds of themes and really started to understand the ways that, you know, our world is kind of set up in ways that privilege some folks and disadvantage other folks. And what it really takes for people, my goal was to really understand what, what’s the difference, like what are the things at play that helped people have exceptional outcomes that help people beat the odds. And so, I also, being in the nonprofit industry, wasn’t making a very lot of money, like enough money to, you know, support myself and my kids, I was a teen mom, I had two kids, by the time I was 16. So, you know, I needed to make money, it was not that I couldn’t like just, you know, get by on a $30,000 a year salary. It just wasn’t working out. And so I needed to, you know, I needed to figure out how to make more money. And so I started like side hustling and like listening to podcast, and you know, like, kind of getting into the world of like, lifestyle, entrepreneurship, to see what I can do to leverage the skills and experience I had to make extra money. And so I had these like, parallel paths of being in the nonprofit world, and my career kind of accelerated through the nonprofit world. And so nonprofit leadership, and I was an assistant professor for a while at a local university, still not making enough money to survive. Yeah, and like side hustling, and building a consulting practice on the side. And I realized that the two worlds of like entrepreneurship, particularly lifestyle, entrepreneurship, you know, online entrepreneurship. And the world of the nonprofit had a lot to learn from each other, especially around around service and impact and using your business as a force for change. Whereas the the entrepreneurial world was really kind of, I felt like it was really self centered and very white, like, not competitive at all, not diverse at all. And I was like, there’s something here, like, I need to figure out a way to start bringing these worlds together. Yeah. And so that’s why I got really obsessed with it, because I saw business as a way to improve life outcomes. And also as a way to, if we can get more people using their business for good, a real opportunity to create change in communities. And so that’s how I got, like, really obsessed with this work. Yeah. And then, in terms of like, where to start, it’s funny, you know, you’re talking about having a vision. That’s where I start with all of my clients, every person that I work with, whether it’s a one on one client, or someone like in a, you know, in one of our masterminds, we start with what are your values and what is your vision for your life? You know, like, what are the things that you care about? Because if you can get really, really clear about your values, And your vision, that becomes a framework for how you make all your other choices, like forget any other roadmap, and he was trying to like give you or any other framework. Like if you don’t start with your values and your vision, you’re the risk that you are going to build something that is out of alignment with what you believe is quite high.

Adam G. Force 10:19

Yep. Yeah, that makes sense. Wow. So I guess I’m curious. So have you one, I’m curious, like in this type of with this type of work that you want to support people with? were you doing b2b? were you doing b2c reading books?

Trudi Lebron 10:40

Yeah, a little bit of both. And it was really important for me to do both. Because I didn’t want to get into this pattern of like coaches, coaching coaches, coaching coaches, which is something I talk about a lot, and I think is really a really dangerous pattern. I think that I really always wanted to make sure that we were working with people who people who are in businesses, so b2b, but also people who were, who worked in who were the end user, right? Like, we’re really trying to create, create shifts in the way that they live. So our programs kind of how we have, like a variety of programs that we offer to make sure that we’re, you know, serving people who are in different places.

Adam G. Force 11:32

Okay, and but, um, so your programs, when you and then really want to dig into this for people listening is that when you’re having an idea, like you have an inspiration, obviously, this is something meaningful to you. And you’re going to look at and say, Well, how do I help others? How do I monetize this, because there’s the one of the things that we’ve learned through our research talking to a lot of our customers doing surveys, things like that, is a lot of people struggle to get their business off the ground, because it’s not that they’re not willing to do the work, right, they’ll work and do all the stuff they need to do. They also have that that passion for what they want to do, right? So they’re very fired up. And they’re a master of their craft. However, there are business skills. So we do have to figure out how to get leads, how to do marketing, how to do sales, right? And you have to go through these systems for every product that you have. And everybody has a million ideas, a million products only thing. So take a step back for us a little bit. How did you start coming up with a plan and say, here’s how I’m going to get leads? Or what ended up working? Like what was the Can you give a little shine a little light on how that works for you and how you got set up? Yep.

Trudi Lebron 12:47

So for, for me, it was really about consistency. I, you got to understand, like, five years ago, I might have been one of the only people it’s like one of maybe a handful of people who was talking about diversity in the coaching industry at all, but then we’re not, you know, so I was I felt like, you know, about how I felt like I was screaming for like years just kind of be like, hey, there’s a fire in the back of the room. Like pay attention. I’m telling you, this is not you know, this is a problem. And it just seemed like people were ignoring me like, Oh, yeah, you know, like, whatever. Um, or people say, yeah, you know, it’s important, but you know, what, is it gonna? Like, what, how is it gonna improve my bottom line, you know, like, it was very much like worse, the cost benefit analysis of doing that kind of work. And, but I knew that it, I knew that it was important because I had been working in other industries where people have been paying attention to this issue for years. And it just hadn’t kind of crossed over yet. So consistency was really important for me. So it was, you know, starting a podcast, even though it felt like nobody was listening and just show up, you know, week after week after week, writing articles doing Facebook Lives, going to the events, shaking people’s hand, just meeting people telling people what I did over and over and over and over and over. And little by little people started to see, people started to know who I was. So name recognition, because I literally was just everywhere talking to everybody that I could, and, um, and being of service, right, so having a podcast where you’re giving massive value for free and you know, just like that investment of time that you make and money to. I edited our podcast for a year. Yeah, I got it. You think about editing podcasts. But the first year that me and my co host for our show, that’s not how that works. I learned how to edit a podcast and that’s that’s what I did. And so we would like break down things that were happening in the Industry when something went wrong, I would kind of like, you know, write a blog about why it was a problem and what could have done what we could have done better and how it could have been handled. So people really started to trust me, you know, that whole, like, trust, you know, know, like, trust,

Adam G. Force 15:15

Know, like, trust. Yeah

Trudi Lebron 15:18

So I got to say, so consistency was the very first, the very first thing. Because by the time and now I’m, you know, maybe I would say, two, two years ago, when people started to really kind of wake up, I had had a, you know, 50 or 60 podcast episodes, by that time that were like bank to waiting for people to go and, like, listen to and all kinds of articles and of course, that people could take, you know, so being consistent and resisting the urge to shift, you know, to kind of say, oh, nobody’s listening to this, maybe I should do this. And maybe I should do that. Or maybe, you know, cuz I get the urge for that, especially when you have to make money. You have to just keep trying to, to make changes. So I always tell folks, like, tinker with your idea, but don’t completely shift it, like, stay stay with the one thing that you know, is, you know, if you have that instinct, just stick with it, and and keep showing up for it. And so that meant, you know, that I was taking consulting gigs on the side that were, you know, like, into stuff that I didn’t really want to be doing, but that were gonna pay the bills

Adam G. Force 16:28

You got to pay the bills until everything else is going. Yeah,

Trudi Lebron 16:32

You know, and so I did a bit, but that’s what allowed me to have the time to build the business the way that I wanted to build it. Because if you put too much pressure on your business to work overnight, you’ll suffocate it, and it can’t grow. And you’ll end up with something that you don’t want. Mmm, yeah. Yeah. So that’s, I would say that that’s the most important thing that consistency and space and giving it time to breathe, are critical.

Adam G. Force 16:56

Yeah, and I think a lot of people miss that point that you just made, which is, you know, sometimes, well, most times, you gotta straddle two worlds meaning Yes, you’re doing work that maybe you’re not super interested in, you’re hustling on up work, or who the hell knows what to get some kind of consulting gigs, make a couple dollars gives you the flexibility. And you know, that’s that and there. And, you know, I hear a lot of I don’t have time. But it’s funny how people like yourself and others always find ways to make the time when it’s important, right?

Trudi Lebron 17:30

Yeah, and just like, just for Super transparency and clarity, right. Like the deal was, you know, I worked full time while I was building my business, I incorporated my business in 2013. So yeah, I was working full time and kind of side hustling. Then maybe six years ago, I left work full time, and was running the business but but come doing a good deal of subcontracting work for like national consulting firms around diversity, equity and inclusion. And so you know, I say I was consulting on the side, but that was bringing in like, $80,000 a year. So it’s, it was it was work. It was like full time consulting. Which meant that, you know, that I was editing my podcasts at midnight sometimes. And, you know, like, that’s just what, that’s what wasn’t desirable. But, you know, it, I was committed.

Adam G. Force 18:24

Yeah. I mean, that’s the thing. And I always, you know, I remember years ago, when I had some one of my some of my earlier interviews, I was talking to Joel Brown, I was like, Is it true? Like, I had somebody close to me, it was like, yeah, you know, I got the kids now and this man, I really want to do this, but just don’t have the time. And I, in my mind, I was always the kind of person I like, when I get an idea. Like, I don’t care what the time is, like, I’m, I’ll figure it out something like, I’m not you’re not gonna stop me. And I’m like, so Joel, like, Is there such thing as not having time and he’s like, unfortunately, people, like a lot of times, they will make excuses instead of making the time. And, you know, like, we always like, I was traveling from Philly to New York for years, because I was still working at Web MD and doing all that stuff while trying to figure things out. I had to wake up at three and four in the morning. So I had to make additional hours in the day in order to do something new, because you can’t just stop what you’re doing originally and replace it right away. You know what I mean?

Trudi Lebron 19:18

Yeah, and I think that, you know, what, what I was encouraged people to do is get is really settle into your choices, right? And so what I mean by that, is that the the, I don’t have the time reason, right? I don’t like the word excuse. But the reason I don’t have a lot of time as it is kind of an incomplete reason. And so what I ask people to consider is, you know, if you say, I don’t have the time, complete that thought, so maybe it’s like, I’ll give you an example. So I really, I have completed all of my coursework for my PhD. I need to write a dissertation. I don’t have the time to write a dissertation and invest The time required for that dissertation to be excellent. And run my business and spend time with my family the way that I want to, and, you know, and like shower regularly, like, all of those things that’s a complete, you know that that is real I can, I can put that on a chart and show you that, even if I wake up early in the morning, it’s all not going to get done at the quality that I am comfortable with. Ah, right. So the time that I couldn’t do it, if not, nothing would be getting done excellently don’t me. So I settled into the idea that, like, I’m gonna wait on the dissertation. Right. And so that’s just my choice, I’m not gonna like it, like, I don’t have the time to do it. Like, I don’t have the time to do it to the, to the degree that I want to be able to do it. So I’m gonna wait. So you prioritized, like, lean into those, like, complete, you know, complete, like complete reasons, then your system can settle. And you can be like, it’s just just not for right now. You know?

Adam G. Force 21:00

Right. And so you prioritize, right?

Trudi Lebron 21:03

Right, exactly.

Adam G. Force 21:04

Yeah. I, you know, I, I can see that. And now my only challenge on it would be if something’s really important, I guess you prioritize based on the importance, right. So whatever is most important to you, you find ways to make time because it’s important to you. And if you have three things, and to your point, I get it. I mean, there’s obviously, like, if I had to, you know, write several articles a week, I’d be like, you know, what, I definitely don’t have time. And if I did it, I would be doing some pretty crappy articles. You know, so then you look at that and say, well, is this a priority or not?

Trudi Lebron 21:38


Adam G. Force 21:40

Yeah. It’s tough, man. Cuz these conversations always come up. Because so many entrepreneurs, you know, you’re helping entrepreneurs, we’re helping entrepreneurs in our own ways, and you hear these things all the time, overwhelm stress, not sure what to do and all this stuff. So it’s really finding ways to just think about these things and prioritize you know, yeah,

Trudi Lebron 22:01


Adam G. Force 22:02

So tell me a little bit about, I guess, you know, before you work with someone, and after, like, what is that transition look like for people?

Trudi Lebron 22:16

Um, so usually, folks, the majority of folks who come to work with us have been through some kind of coaching program, or they’ve been in business for a while. And they’ve learned some strategies and techniques that, that don’t feel good to them anymore. Or they look at their business, and they go, Oh, snap, like, all of my clients are 95% of my clients are Wait, like, how did that happen? That’s not, you know, I would prefer to have a diverse community like this, I don’t understand. I don’t know, you know, how did I do that. And so they come to us, because they want to learn how they want to get additional skills to learn how to scale, to do it in a way that’s aligned with their work with their vision with their values that you know, is really prioritizing equity, diversity, inclusion, anti racism, that though, they want those things to be very active parts of their business, not just like, not intentions, but like, really, you know, like, really clear components of their business. Yeah. Um, and so they come and they work with us, you know, for a range of either six months or 12 months. And then they, we kind of we keep our folks in our community. So when people come and work with us, they don’t like, come and work with us for six months, and then leave, they come and they stay in our community, we have a community called the equity centered coaching collective. And so anyone who comes through our programs, stays in that membership forever, at no additional charge. And they continue to have a place we call the collective like a gym for your equity work. It’s like a, it’s a place where people can come and really build a practice around diversity, equity and inclusion in their business. And so they stay and they kind of, and that’s something that we recently rolled out that we’re super proud of, because we wanted to keep our community tight. And it’s just really important to have other people like a community to talk to about these things. Because these are the kinds of things we’ve been talking about race talking about diversity, talking about privilege and oppression. Those are things that are super uncomfortable for people. Yeah, but we’re going to start solving those problems and using our businesses to solve some of those problems. We need to be talking about it. And so having a safe place to talk about it where you know that other people share your values and have like a shared language is like critically important to entrepreneurs who want to continue to do that work ongoing. So they stay in our community, which is great. And then for after, you know, sometimes people want to work with us one on one and do intensives and things like that. But it’s really for us people have to kind of go through some of our foundational work before they can kind of move into intensive work or more one on one stuff.

Adam G. Force 25:21

Got it. Yeah, that’s pretty cool that you get people to stay in. How do you manage that? I mean, just out of curiosity, for my own sake, I’m curious if you have people like you’re building up, and let’s say the community is, so it’s a conversational community, you don’t have you’re not like hands on coaching or training or doing anything there. But it is a safe place to have these conversations. That’s, that’s what I’m hearing, right?

Trudi Lebron 25:44

It’s actually a guided learning community. So um, so it’s a little bit of both it’s, we’re doing we’re not doing coaching we are doing, we’re doing some training in there, we are giving people every month we released like a learning guide. So people can kind of go through the resources, they can ask questions, they can reflect on, you know, the different things that we’ve shared for them. And then yeah, and then they can, like, have conversations like in, you know, in the community itself. So, but we had, you know, we have a team, so I have a full time coach, a part time community facilitator, have, you know, the operations person, so we have pretty have a pretty robust team to kind of manage all the clients that we work with.

Adam G. Force 26:30

Got it. Got it. And I’m curious on what your take is, I heard recently, I know, and this is like a sensitive topic, and, you know, having workplace equality and all these different topics that we’re talking about here. There was a guy who went on the news, I’m trying to remember his name, but very academic background, very significant PhD this that is, and he is a black guy. He’s older now. He’s been doing stuff for a long time. And he comes out, you know, and he think he’s doing more harm than good, because he came out and he’s like, on fox news or whatever news station. And he saying, There is no such thing as systemic racism. Yeah. Have you heard that? Do you know what I’m talking about? Yeah,

Trudi Lebron 27:19

that’s all, I mean, that he’s, there’s a couple people out there talking about that nonsense. It is a lie. Um, and I, here’s, here’s a fact. Right, right now, today, and for and forever, like in our history, right? In the past, we can, we can accurately predict someone’s life outcomes by their race, and their zip code. Yeah, so with no additional information, race and zip code, we can make really accurate predictions about, let’s say, for example, someone’s educational attainment, or someone socio economic status, we can predict health outcomes, we can predict the likelihood that someone’s going to go to college or just any any number of things, right? That that is impossible to do. If we’re only accounting for like ethnicity, there is no reason there’s no like biological reason for us to be able to make those kinds of predictions. The only reason that we can do that is because this because of systemic racism, because the structures in the world in our that, you know, have a major influence over how we live day to day, break down against color lines, like bait breakdown against race, like your access to quality education or to safe have like a safe place to live into places that don’t have, you know, environmental hazards, for example. Like that, that’s all a system that is that is that has been pre determined, which is why we can drive through neighborhoods and look at maps and see where the, where the communities were, where black people black and brown folks could not buy property, you know, because it was a law that they couldn’t buy property there. It was written into deeds, that people of color couldn’t live in certain places. That’s that’s systemic racism. We and we still live even though those things are illegal now. Like they’re illegal. We can’t like write those things up. But the the systems that are at play, still kind of maintain those old school laws like we don’t need the law anymore because we have all of the structures and the we have other ways to marginalize people. So the idea that there’s no such thing as systemic racism is just, it’s a, it’s a lie. There’s no evidence for that.

Adam G. Force 30:06

There’s a ton of evidence otherwise, you know, yeah, I’m here and go through history and watch the progression of, you know, creating laws and all the policies, and then things that have changed over time. And there was just a significant, you know, bias, obviously, that made things difficult for, you know, like you say, black and brown people and things like that. And that’s because it was coming from a time where we had those biases. It’s like, they weren’t there to make it easier for them. They were just they were, they were going, leaning into what the law says, but certainly not making it any easier. And I don’t know how that someone can come out with a straight face, especially a black guy, and they come up and they say these things. And you know, now that’s the one thing you know, we have our you know, not to get political will switch, switch off this, but it is important. And it’s like, you see these these things happening, and you have to scratch your head, because now you have all these people who that’s the one person they said, Oh, we’ll see. I told you, I told you, and now that’s the only thing they’ll lean on is that, oh, he’s so credible and amazing. And he said it. So it’s real, right?

Trudi Lebron 31:17

No, yeah, there’s no, we have to be more discerning, we have to like, look at the evidence, we have to just look around us at our day to day lives and ask ourselves like, Why? Why are there communities and schools where they’re only white kids are 96% sent white kids? Like, why is that? Like, that’s not because black and brown folks don’t want to send their kids to that school is because they don’t live in that community. Because at one point, they legally couldn’t live there. And now, and then after that, they were, you know, they were priced out and unable to get mortgages. And you know, like, there’s just so many reasons historically, for that to happen. It I don’t know how anyone can, you know, can say that that’s not real.

Adam G. Force 32:05

Oh, it just drives me crazy. I’m like, even if you heard this guy go up there and lie, I’m just like, you’ve got to be able to think for yourself. I mean, geez, dude, like, come on. Anyway. So, you know, I’ve literally one of our mentors, like I mentioned that, you know, she, you know, came up and she did a whole talk to everybody who was in her master class that we were in and stuff. And she was just like, She’s like, I wouldn’t be able to make changes in my business myself. Because she’s like, there’s things that I have no idea, right? And she literally bring someone in as a consultant to help understand and retrain the way we think about business and how to be more supportive, and equitable, have greater equality between people and stuff. So it is not a simple thing. And there’s a lot of things I think that happened that were unconscious to like, we don’t even know, you know, what I mean? Like, it just it has to be pointed out?

Trudi Lebron 33:05

Absolutely, absolutely. It has to be pointed out. And you and you have to do the work. It’s not like a checklist of things that you just kind of do, like, oh, like, make sure that there’s, you know, more diversity on my website, and that’s gonna solve the problem. Like, that’s not the problem. They’re, like, it’s really just like with anything in business, like there’s the internal game, and then the external game, and you really have to be, you know, committed to the internal work and getting, you know, being prepared to hold the responsibility for, you know, leaving a diverse community leading a diverse team, standing up for people, you know, making sure that you stand against racism and oppression, you know, there’s there’s internal work that has to be done in order for you to be prepared to do that.

Adam G. Force 33:52

Absolutely. So tell everyone, what are the ways you are supporting companies today? I’m sure you started somewhere, you’re kind of consulting doing things. Where are you now? Like, do you have? Are you just working hands on with people? Do you have courses trainings? Like what’s out there for people today? Yeah, so

Trudi Lebron 34:13

for the one thing that we have, that we’re really most excited about is that equity centered coaching collective which I referred to earlier that is open to anyone who’s interested in starting this journey, who just kind of is made might be a little new, or who are working with other coaches and want are like business coaching and just want the the equity perspective, like who want to come to a place to just start supplementing their business education by getting some of this equity centered coaching skill. And so we that is like a membership program. It’s a year long membership, and people can sign up for that anytime and like I said, it’s a guided learning community. We do coaching in their live streams, we released learning materials every month, then we have a mastermind that we open, we welcome our cohort a couple times a year, that’s called the Amplified impact mastermind. And that is for folks who want a little bit more of a step by step coaching, to get some of this work done to make sure that you’re scaling for social impact, that you’re looking at the way that you sell, you’re looking at all aspects of your business, the way that you build a team, the way that you sell your offers your marketing, it’s kind of like that next step. And then we have some, you know, limited one to one, coaching and consulting available. And next year, I’ll be working with a friend of mine, Elizabeth D, alto, and we’ll be teaching a hybrid mastermind for folks who have been in business for a while who are leaving bigger businesses and want to do this work, you know, with their, with their teams and really start to heal some old business patterns.

Adam G. Force 36:01

Yeah, yeah. Awesome. And what’s the best place URL or whatever for people to find you?

Trudi Lebron 36:07

Yeah, so folks should come and hang out with me on instagram where I’m hanging out more these days. So Instagram just at Trudi LeBron, I’m shooting with an eye. You can find me on Instagram. And my website is just www.Trudi

Adam G. Force 36:25

Awesome. Appreciate it. Trudi, I appreciate you bringing this work to the table for people. And I think it’s just such a positive step for the evolution of business and just how we think about and approach business. You know, we are pushing people to think about business in a way that’s meaningful to others and protecting the planet. And you’re bringing just this whole other level of important meaning to business as well, which I love.

Trudi Lebron 36:53

Thank you so much.

Adam G. Force 36:54

Awesome. All right. Well, thanks again for your time today. We’ll, we’ll talk again, another time. All right. Take care. Thanks. All right. Take care now. Bye bye.

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