How Mobile Technology Boosts Workplace Productivity

Businesses are starting to see the importance of mobile technologies in the workplace. From omnichannel customer support to flexible working, every business operation requires a certain degree of mobility.

However, mobility isn’t just about letting your staff members bring their devices to work. You should build a strategy that will encourage them to use wearable technologies strategically to boost their daily performance.

Let’s learn how mobile technologies improve employee productivity.

A BYOD Policy Maximizes Employee Productivity

There is a direct relationship between BYOD workplaces and employee productivity. Your employees are more familiar with their own devices and interfaces, meaning they won’t waste time getting to know new mobile devices. Above all, research says that employees that use their own tech work about two hours more every day. Namely, 30% of them open their work email before their workday begins, as well as send 20 more emails daily.

Mobile Apps Increase Employee Performance

With tech and telecommunications companies offering flexible repayment periods ranging from 12 to 36 months, mobile phones are now more affordable than ever. Statista predicts that the number of smartphone users worldwide will reach 3.5 billion by 2020.

Moreover, smartphones have become an integral segment of our lives. No matter if you want to lose weight, pay bills, or play games, there are a bunch of apps that will meet your needs. Just like they make our personal lives easier, mobile apps will also make your employees more comfortable and satisfied.

Stats state the same. According to the 2016 research study by Apperian, 91% of employees use at least one mobile app. Furthermore, 45% of corporations provide apps to at least half of their employees, while 58% even promote business apps both internally or externally.

The same study says that the higher app adoption in the workplace increases the overall employee performance. Namely, 30% of employees say apps improve business processes, 23% believe they improve productivity, while 14% reported improved satisfaction.

Real-Time Communication Boosts Workplace Flexibility

Mobility provides greater workplace flexibility and efficiency. With sophisticated email, instant messaging, video conferencing, and collaboration apps available on their smartphones, your employees can work from anywhere, anytime.

No matter if they’re working from their homes or a local coffee shop, your workers will be able to work on complex projects, coordinate tasks, and communicate with their teams. Using public or private clouds, video conferencing software, and project management tools, they will manage tasks, share information, and communicate in real-time. For you, video conferencing technologies are the opportunity to hire international employees, host proactive meetings and conferences, as well as minimize employee absenteeism.

Apart from boosting internal communications, mobile devices can also improve customer relationships. This is especially important if you’re targeting global audiences. Your marketing and sales teams will be able to track customer statistics, create amazing customer reports, and provide real-time customer support right from their mobile devices.

Greater Flexibility Results in Higher Employee Satisfaction

The mere fact that they can choose when and how they will work will keep your employees happy. And, that’s exactly where mobile technologies shine, redefining the traditional 9-to-5 work schedules. According to the 2018 Global Talent Trends survey, 51% of employees expect their company to offer more flexible work opportunities. Another survey says that working parents value workplace flexibility more than a high salary.

Companies that provide greater flexibility are more likely to enhance employee morale and productivity. Research says that 78% of employees agree that flexible work arrangements would make them more productive. Otherwise, 36% of them would quit their jobs due to the lack of workplace flexibility.

Sophisticated Technologies Attract Top Talent

According to the Evolving Workforce Project, younger generational cohorts consider a company’s mobile and BYOD policy before applying for a job. And, that’s logical. Like I’ve mentioned above, using their own devices, they will be familiar with the interface and applications and be able to complete the tasks faster.

Apart from hiring in-house employees, mobile technologies let you access the global talent pool. Remote working can significantly improve your corporate culture, boost productivity, save on equipment and office space, and minimize workplace absenteeism. You will be able to create a more diverse company culture and find the employees that share your business’ values and missions. These are all immensely important factors that will increase your employee retention rates. Statistics say that businesses that allow remote work have 25% lower employee turnover rates.

Security Remains a Primary Concern

While using BYOD is critical for your business, it still increases online security risks. It’s enough for an employee to open a malicious link on Facebook and infect your business’ entire network. To avoid becoming the next victim of sophisticated cybercriminals, you need to take certain actionable steps to boost your data security.

  • Build a documented policy that will strictly define how mobile devices should be used. What sites should they avoid? What links and files not to open? How to create strong passwords? What apps to download and how to do so securely? What to do if they notice suspicious activities? These are just some of the numerous questions your cybersecurity policy should answer.
  • Leverage web content filtering. This type of software is used to detect and eliminate inappropriate or dangerous content, including pornographic content, malicious files, spammy online content, gambling sites, etc. This way, it will prevent dangerous files from reaching your employees’ mobile devices. Above all, it will boost workplace productivity. You can even ban social networks, entertainment sites, live-streaming sites, etc.
  • Invest in the right type of online security tools, such as malware, penetration testing tools, secure cloud options, VPN, password managers, and so forth.
  • Train your employees. They need to know what the major cybersecurity risks are, how to recognize them, and what to do if they get hacked.
  • Create a crisis management plan. It should define what a cybersecurity crisis means to your organization and what steps each employee needs to take in the event of a cyberattack.

Over to You

In today’s hyperconnected era, businesses need to invest in mobile devices, apps, and tools. By making mobility a key part of your business strategy, you will increase employees’ satisfaction, engagement, collaboration and, most importantly, productivity. These are significant factors that will boost your employee retention rates and increase your bottom line.

5 Ethical Ways to Improve Sales & Follow up Techniques Online

We all remember the days of cold calls in the middle of lunch and marketers eagerly spamming us with emails day and night. The old-fashioned methods were to some extent considered appropriate but were very quickly dubbed as intrusive, somewhat aggressive, and consistently ineffective in terms of inspiring loyalty and return business. Working in sales in the modern era comes with so many changes to the methods of yore, but it also comes with a slew of flexible, yet ethical solutions that expand on the notion of lead generation, nurturing, and qualifying. 

By combining ethical online and offline marketing and sales techniques, your customer-centric business can now actually skyrocket the affection it inspires among its customers. Since every brand and every industry are different, you will be able to mix and match between different approaches until you find the blend that fits your business, all the while learning how to keep your customers satisfied and eager to come back to your doorstep. If you’re not quite certain what you can do to make your sales and follow-up methods more ethical, here are a few ideas to add to your strategy.

Ask your customers – they know best

A simple “How did we do?” is a surprisingly effective doorway to an entire collection of informative responses. You simultaneously show your customers that you care about their opinion and you gather relevant information that can help you streamline your efforts in the future and communicate your services better. However, don’t ask the question until you’re ready to hear and implement the answers.

If they tell you that you’ve gone too far with frequent emails or that they find your discounts meaningless because you keep sending them offers they have zero interest in – this is your chance to shine and take their advice. 

Furthermore, surveys regarding your service or product are a unique glimpse into the reception of your brand. Every business needs room to evolve, and the data your customers give you is a well of innovation just waiting to spring to life. Above all, credit your customers for their contribution, and they’ll be even more inspired to share further insights when you ask them more questions next time. 

Add credibility to your efforts with data

Unlike old-fashioned sales pitches, follow-up emails, and messages, modern-day brands need to do everything in their power to sound less, well, salesy. Your customer already knows you’re trying to sell them something. Use your communication to show them how they can benefit from the sale and to share something valuable with them to keep their interest alive.

  • Send them detailed how-to infographics with useful tips that contribute to their life. If you’re selling fitness gear, you can send them a guide on maximizing their workout performance with actionable, athlete-approved tips.

  • Freebies are always a great idea, be it an e-book on a topic that would interest them, or a gift certificate for their birthday. Your customers will appreciate the attention and remember the gesture.

  • Support your follow-up with research and studies that directly link your product or service to a benefit in their life. People do want to know how they will benefit other than saving a few bucks when there’s a discount. 

Personalize your follow-up

You need to remember that your brand is just another business filling your customers’ inboxes with offers, discount codes, follow-up emails, reminders that they’ve left something in your cart. They will often see your subject line and just send the email straight to the trash folder without opening it. For your follow-ups to have more impact and substance, give them a personal touch. 

If you’d like to surprise them for their birthday, you can customize cards with the help of PoscardMania and mail it directly to your customer together with a voucher for your store. A hand-written signature by your business owner would be another special touch worth remembering. Any customer that receives such treatment in this digitally-dominated era will certainly talk about the gesture to their loved ones. This also gives you the opportunity to follow up in a timely manner, but keep things more personal due to the connection you will have established by that point. 

Referral incentives for better business

Another way to formulate your follow-up without strictly using it to push your products or services is to let your customers know that if they share the love, so to speak, they can earn points with your brand and redeem them for something in your store. 

Perhaps they might not feel the need to make a purchase right now, but they know someone who could benefit from the buy. Incentivizing the referral just means that you give them that final “nudge” to forward your link. This instantly grants you access to a potential qualified lead, since your customer has already decided you’re a good match, and a chance to boost repeat business through referrals. 

Let your values do the talking 

Finally, all of the above methods are based on one premise that nowadays simply goes without saying: transparency. No hidden agenda, no hidden costs, no fine-print fees they cannot see until they hit the final checkout page. Transparency is the one key value that allows your sales team to establish meaningful connections and find a way to communicate with potential and repeat customers. 

Once you have established that transparency is the very foundation of the trust they place in your brand, you can introduce them to other values they can relate to. Do you donate a percentage of every purchase to a cause dear to your clientele? Do you feed shelter dogs from a portion of your profits? Do you give away your own products to those in need for every five (or every one) items sold in your store, like Bombas does? There are ways to allow your brand to epitomize anything you stand for. 

Wrapping up

In a world riddled by frauds and aggressive sales folk, you can develop a culture and a team that represents your brand in an ethical, customer-centric manner. These are examples of the tactics you can implement in your sales and follow-up strategy, so use them not just to boost your ROI, but also to make sure that your products and services go to people who will genuinely benefit from them. That is by far the best way to maintain loyalty and protect your reputation for years on end. 

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5 Simple Ways to Make More Impact Locally

Businesses that have managed to find success in their local community should feel a sense of gratitude and a need to give something back as, at the end of the day, their community is the reason they’ve become as successful as they are. However, donating to local charities isn’t the only way to give back to your local community. In fact, there are many ways you can go about doing this and the best part is that there are actual practical benefits for your business if you focus on the right things. So, in order to help you out, today we are going to take a look at how your business can give back to the local community. 

1. Organize a fundraiser

Fundraisers are a great way to get the local community together in order to solve a common issue they may be facing. For example, if there’s an area of your town that’s run down and needs to be renovated or if there’s a local person who needs support you can step in and take it upon your business to be the ones to solve these issues through fundraisers. You can organize charitable events such as a sports tournament or just put together a big gathering for which you will provide the necessities such as drinks and food for people to come to and donate their money. This can be a very good way to give back to your local community as you will not only be solving a common issue or helping out a person in need but will also get everyone together and make them feel good if you are able to reach your goals.

2. Sponsor a local sports team

Local sports teams tend to be one of the main pillars of a local community as they allow for people to get behind a local symbol and connect with each other. Because of this, becoming a sponsor of a local sports team can be a great way to show your local community you want to support them through things they really care about. This can be even more efficient if the sports team has training programs for kids which you’ll be able to help with the funds it needs to operate as well as to keep the prices acceptable and get publicity in exchange for your support. 

3. Help preserve the environment

Another great way to give back to your local community is by helping it preserve its natural beauty and make a move towards environmental sustainability. In fact, around 70% of Americans think the environment is more important than economic growth which means general people would be a lot more thankful if you organize an event to clean up a local park than if you open a few extra jobs. There are many different ways you can help preserve your local environment as a business and one great example is that of the Jack Brown invest island project. Essentially, it aims to protect the paradise-like environment of an island in Indonesia through three simple steps.

The first step is a reduction in the general use of plastic which would result in a reduction of plastic waste. Secondly, it aims to increase the general awareness of local inhabitants as well as tourists have about the dangers of not preserving the environment. And finally, it believes that the education of younger generations is key as they will grow up learning the effect that waste is having on our planet and the damage that it can cause to the environment they live in, which is why they are organizing many different educational programs. Each of these three steps individually can be a great way to give back to your local community and should give you plenty of inspiration, to begin with.

4. Promote other local businesses

Finding other non-competing local businesses to partner up with is another great way to not only give back to your local community but also to help your businesses grow. By aiming to buy most of the products, services or materials you need to operate your business from other local companies, you will promote growth and increase the overall prosperity of your local community. However, it will also allow you to reach more people and thus end up being a big win for everyone involved. 

5. Encourage employee volunteerism

Finally, you also shouldn’t forget the role your employees can have in supporting the local community. There are a lot of businesses nowadays that encourage their employees to volunteer in local charities by giving them a specific amount of paid time each year to go out and volunteer. Doing this also has the added benefit of promoting a positive spirit within your businesses as it will encourage your employees to do good deeds but it can also serve as a great team-building exercise as your employees can form very strong bonds when volunteering together

Conclusion

When wanting to give back to your local community it’s important to remember that there are many options you can choose from but that you should also keep the capabilities of your business in mind. If there’s a way you can give back by offering the specific products or services, your business offers you should make sure to utilise them as they will have the smallest impact on your funds while at the same time helping you promote yourself. 

6 Ethical Strategies to Increase Sales and Manage Your Sales Teams

Sales is a naturally competitive domain and therefore attracts people who are results-oriented. Friendly competitiveness is generally encouraged as it increases motivation and drives productivity. However, when the goals are set too high, people might be tempted to engage in unethical sales practices. Such practices seemingly produce short term results but are not sustainable in the long run and are counterproductive to both the salesperson and the entire company.

Managers need to be aware of this dynamic and strive to create a competitive but fair environment within their sales teams. This is by no means an easy task but there are ways to keep people motivated and productive while following a code of ethics. This only works if the code of ethics is well defined and enforced.

Here are 6 ethical strategies that will increase your sales results and create long-lasting profitable relationships both within the company and with outside clients:

1. Define the company’s goals.

How do you get your employees to put customers’ needs above their own? Finding the answer to this question could increase ethical sales activities, but that is only seemingly so. This question is, in fact, irrelevant and the true question should be:

“How do you show your employees that their needs are interconnected with the needs of customers?”

As a manager, you need to set clear business goals and show how those goals are directly correlated to the happiness of your customers. You might be able to scam a customer into a bad deal, but as soon as he realizes that, he will cut his relationship with your company. A satisfied customer, on the other hand, will come back and continue using your product and in this way, provide long-lasting revenue for your business.

All goals need to be measurable in order to be effective. If a company sets customer satisfaction as a clear and measurable target, it will be easier to evaluate its efforts towards those goals.

2. Set up satisfaction-based rewards.

Salary and bonuses within the sales team are usually defined by the number of successfully closed deals. This drives your employees to produce results but gives no indication that those results need to be long-lasting. Setting a system which rewards sales employees for creating long-lasting client relationships can change the way they approach business interactions.

For example, you could pay out bonuses not only when a new client is brought on board but each time that client renews his contract. If the goals you set are well-defined, as mentioned in the previous paragraph, then setting up a reward system which incorporates those goals should be relatively straightforward. Employees need to be both morally and financially motivated towards the longevity of customer relationships and the best way to do that is by making it part of your company culture.

3. Outsourcing as an ethical solution.

Outsourcing is the process of hiring an outside company or individual to perform contracted work. Businesses use this method to reduce operational costs and oftentimes as a means of gaining an outside perspective on the task at hand.

There are certain ethical implications when it comes to outsourcing as certain people question its morality. The arguments are that companies should make local employment rates a priority rather than focus on cost-effective measures. However, the economic implications of outsourcing are far more complex than that. Establishing a free market where companies have more diverse options drives competitiveness and raises productivity.

A company might want to hire an outsourced sales team in order to lower operational costs and make it easier to continue operations. An argument can be made that local jobs would be lost without the option to hire more cost-effective outside help. Therefore, outsourcing is an excellent way to stimulate the local economy and create additional jobs, even if part of the company relies on outside help.

4. Lead by example.

Enforcing actions and attitudes only makes sense if you are following them as well. A leader needs to be a personal and professional example to other employees. But just acting the right way is not enough. You need to truly believe in the values that you represent and that you are willing to put on your business cards for everyone to see.

People have a natural way of differentiating between honest and disingenuous behavior and will only follow leaders who also act according to the moral standards they expect from others. Therefore, the best leaders are those that lead by example.

5. Organize coaching sessions for your sales team.

Many companies will put together a sales training to ensure that their employees are well-educated and skilled in their day to day sales activities. Sadly, ethical implications are most of the time not mentioned during such educational sessions even though they provide the right opportunity to educate the sales team on the best practices that are used for building long-lasting relationships.

A company should use every opportunity to promote its values and remind employees about the influence that those values have on the success of the company. One on one coaching sessions is also a good way to produce quick results among individual employees. Try to talk to them about the way they build trust with their clients and what the areas are where they feel like there is room for improvement. Work together with your employees to build a stronger and ethically conscious team.

6. Organize external seminars.

If you want to raise awareness about ethical strategies amongst your team, you could organize external seminars where you invite people from outside the company to participate. Have your employees prepare presentations where they teach others various skills that they learned about the sales business.

This will have multiple positive effects on your company. Firstly, it will get your sales team to interact with other people, making them more aware of their problems and desires. And secondly, it will promote your company as socially responsible and open to communication with the community.

Use the tips above to lay the foundation for a sales team that is more ethically aware. In time, you will notice the rise of trust-based customer relationships within your company. Such an approach will make dealing with customers easy and significantly increase sales results.

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4 Trusted (Old School) Marketing Techniques You Should Try and Why They Might Work for You

No matter what industry your business is in, good and effective marketing will always be an indispensable asset. It’s essential for them, but if used correctly, it can also help you develop brand awareness, further engage customers and ensure you rise above your competition. However, with the ever-increasing influence, modern technologies are having on how marketing is being done, it can be hard to orient yourself and choose the methods that best fit your business. On top of this, many of these new technologies can still be somewhat out of reach for a smaller business, so it’s always a good idea to consider some tried-and-trusted techniques that will never fail you. With so much digital noise online, it can be tough to break through that and really get your business heard. Whether you are a small business owner, or just looking to break into a new market, these old school marketing techniques might be worth a try!

1. Billboards and flyers

While billboards and flyers may seem like an outdated marketing method, in reality, they are still widely used with great results. The main reason behind this is the fact that while our world is increasingly moving towards being more digitized, people still like to have something that they can see outside of their screens or hold in their hands.

Unlike online adds that people don’t even see most of the time, billboards can reliably and effectively draw a person’s attention and stick in their minds for quite some time after they’ve seen it. And, while they are relatively straightforward, there are nonetheless a few things you should keep in mind. The first one is that the best way to get the most out of a billboard is to make sure it is placed in an area where your potential customers are most likely going to see it. This is why knowing your customer base and doing extensive research in areas where you are considering putting them up is essential in order to get the best results. The second thing is that creativity and originality are the two essential things that will really make your billboard stick out from the rest and help it go above and beyond in the battle for customer attention.

Flyers, on the other hand, are another great, but also cheap trusted marketing method. They have been used for a very long time and are essentially very similar to billboards. They are most effective if well designed and if you research and target places where they are going to be noticed the most.

2. Giving away free stuff

Giving away promotional products has been a valuable marketing method that many companies have been using for a very long time. The reason behind this is simple, everyone likes to get free stuff, so why not use that to your advantage. Whether it’s t-shirts, cups or pens, when people receive a product with your brand’s name on it, they are going to form a positive opinion about your business. This will lead to them either actively using those products and in the process doing additional free marketing for you, or spreading the word about how great your business is to their coworkers, friends or family.

One word of advice when doing giveaways though — make sure you create a giveaway that targets the right audience for you. It can be tempting to have a giveaway, get a lot of people on your email list, but if these people don’t become buyers, all will be lost. Everyone likes to get free stuff, but not everyone wants to buy your product or use your service. Create a giveaway with an action if you want more engagement, or target people who you know will become buyers.

3. Event marketing

While hosting events in order to promote your business and products may seem like a thing of the past, this marketing strategy has started to gain steam in recent years, and the numbers show that it’s only going to grow in popularity. In fact, 41% of marketers believe that events are the single most effective marketing channel. The biggest reason companies participate in or host events is that it allows them to engage in effective brand building through direct interaction with their customers, while at the same time spreading brand awareness and attracting new customers. But the potential for marketing doesn’t stop there. Once again, knowing your target audience can help you gain even more by helping you choose what type of events to organize and participate in. On top of this, you can use events as a way to educate your audience about your products and form a more authentic connection with them.

Check out our 2019 Event Guide in the Change Creator Magazine app (this is a free edition!)

4. Direct mail

With most companies nowadays opting to actively use email with various offers and deals, receiving actual mail can be very refreshing. With that being said, to make sure the mail you sent doesn’t end up in the trash before it’s even opened, you will have to put a certain amount of money and effort into crafting it. The more time you put into it, the more it will be appreciated and thus have a better result. Whether you are sending thank you cards to your customers or informing them on a new deal you are offering, direct mail can achieve great results if used properly.

Sometimes, old school marketing wins…

In conclusion, choosing the best marketing strategy will be highly dependent on your companies needs and possibilities. This is why it’s important to experiment and optimize until you find the methods that best suit you. With that in mind, the only way to do this is by starting now!

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How Creating the Right Company Culture Motivates Employees (5 Proven Tips)

company culture change creator

Company culture is one of those vital elements of your business reputation, one that has an impact on what sort of employees you can attract, all the way to defining how the public perceives you – because what happens inside your walls will ultimately reflect on your entire brand presentation. However, as employees as the very lifeblood of your brand, making sure that you carve the optimal company culture for them specifically is the key goal of many growing businesses.

company culture change creator

With so many different companies, it’s only natural to have at least as many different methods to create the right culture for each of them. The following tips are considered the golden rules of building a stronger company culture no matter what industry you’re in or how many people work under your wing, so you can implement them and watch as your internal relationships bloom. Rest assured, that alone will be more than enough to skyrocket your success and help you stay relevant in your community and beyond.

1 – Focus on Purpose

If your business doesn’t have a well-defined mission, vision, and goals, you cannot expect your employees to feel as if there is a clear road ahead for them within your company. Younger generations, the ones that are overwhelmingly taking over the workforce today, put an immeasurable emphasis on the importance of purpose. If their job is at a standstill, or if their work has the potential of being that “stuck in a rut” career path, they will walk.

Make sure that your brand exudes purpose. If Apple is all about innovation, and if bright, fresh ideas are appreciated, then all the employees will know that no matter their department or field of work, innovation should be in their core. Help your employees truly understand and love your brand, because that is the only way you’ll ever find and hire talented candidates that will not just be there for the paycheck, but because they believe in your aspirations.

2 – Encourage Transparency

company culture change creator

Another crucial segment of a healthy company culture includes how you communicate and what kinds of relationships you encourage within your office walls. If your C-level teams keep to themselves and never exchange ideas with anyone in the “lower” ranks, you will soon experience culture problems. People need to feel as if they belong, and communication is a key piece to that puzzle.

Instead of instilling fear, you should inspire open communication, idea exchanges, regular one-on-one meetings, anonymous surveys, and let your employees know that all of their input matters. When they see that you take their words to heart, they’ll feel even more inclined to find other ways to enhance your productivity and overall effectiveness.

3 – Reward and Incentivize

Remember that we are, after all, humans. We like praise, we enjoy rewards, and we appreciate when others value what we do and how we contribute. Sometimes, all it takes is an email which puts forward specific ways in which you believe an employee makes a difference for your business. Words do matter in your relationships, so even a few words at a corporate gathering couldn’t hurt.

However, financial incentives of various kids can also do some talking instead. Now, instead of an impersonal check or picking out a nightmare gift, you can hand out Christmas gift cards that will express your gratitude for you, loud and clear. They’ll be able to spend the money in a manner they see fit, and you can make sure the gesture is more personal and thought-through on your part. Of course, the occasional extra day off or a weekend spa getaway can also do the trick, although it’s reasonable to expect that only the more prosperous businesses can afford such extravagant gifts.

4 – Foster a Learning Work Environment

company culture change creator

In addition to purpose, modern-day employees are eager to advance as people as well as professionals. They will not settle for a dead-end job where not only can they not get a promotion (not even a title), but they also cannot expect to learn anything new and master new skills that will help them in search for a better-suited position elsewhere. Some employees will inevitably outgrow their positions, but the least your company can do is ensure that there is a learning curve to challenge them on a regular basis.

Every single job description you post should emphasize that there will be opportunities to learn and move forward. Whether you choose webinars, office lectures, conference trips, or mentorships within your company structure, every employee should feel that they are more than welcome to expand on their current knowledge. Instead of unhealthy levels of competition, they should perceive their own limitations and boundaries as their greatest challenge to overcome.

5 – Ensure Work-Life Balance

Finally, contemporary businesses struggle with extremely high levels of burnout among their employees. This is a natural consequence of highly competitive work environments, where only those who stay late and deliver results ahead of time are rewarded and praised. Don’t let this become your culture-killer, because sleep-deprived, anxious, depressed, and unhealthy employees can hardly stay at the peak of their performance.

Offer competitive health packages, ones that include regular fitness activities, healthy lunches, and of course, let them know explicitly that staying after hours will not be rewarded, since they need to build their social lives, as well. Let them know their personal lives do come first, and the sheer act of respecting these boundaries will enforce a company culture that is far more trust-based.

It will always be challenging to strike the perfect balance for any company culture and establish leadership as well as guidance as your core principles of running a company. These tips will help you get there, just keep revising your methods and make sure that you always listen to what your employees need.

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