The Best Clickfunnels Alternatives: Better Options are Out There! [Updated Picks 2021]

Building a sales funnel that converts from scratch can be a huge time pit. That’s time you likely don’t have, especially in a competitive sales pipeline market as in 2020. Clickfunnels is a solid tool that a lot of people love, but there are some solid Clickfunnels alternatives that you need to know about. Here are 10 just-as-good, if not better choices (we added a couple today too). 

Fortunately, you don’t have to. There’s ClickFunnels, the popular website and sales funnel builder for entrepreneurs. And shocking to some ClickFunnels diehards as it is, there also about a dozen best ClickFunnels alternatives.

So, can what ClickFunnels does all ClickFunnels alternatives do better?

Here’s the thing:

ClickFunnels not only markets itself as an all-in-one sales and marketing funnel software, but it also packs enough tools to back up its claims. That makes it a top funnels builder to beat for many small and medium businesses.

Some of the best ClickFunnels features include the ability to:

  • Use its top-notch drag-and-drop page builder. No coding required.
  • Take advantage of some of the most powerful marketing funnel automation tools around, including Facebook marketing automation, without giving away too much control 
  • A/B test your pages
  • Build membership site funnels
  • Create your own affiliate program 
  • Host your site on ClickFunnels so you can manage almost all your sales and marketing in one place 
  • Use myriad integrations including with most email marketing platforms and Zapier
  • Convert webinar attendees to warm leads and then buying customers  
  • Select from over 20 ready-to-use templates—from landing pages to capture pages to sales pages to thank you pages, among others, so you don’t have to waste time starting from scratch  
  • Use its power-packed shopping cart and billing page optimization tools optimized to reduce cart abandonment 
  • Create product launch funnels and run entire product-based online businesses
  • Test it out against top ClickFunnels alternatives with its free 14-day trial 

On the flipside, ClickFunnels tends to overdeliver for some small businesses. That means its versatility, huge catalog of features, and customization options can feel overwhelming. 

All that sales funnel power also comes at a price.

And while you own the data as a ClickFunnels user, if you decided ClickFunnels is not for you, later on, you’d not be able to access your valuable data anymore. 

But you can download a CSV file of your contacts before deleting your ClickFunnels account. 

If you are looking for a more powerful, truly all-in-one sales and digital marketing platform, you’d also want to consider elsewhere. 

So, what other sites like ClickFunnels compare when it comes to building sales funnels that convert?

Here are 10 ClickFunnels alternatives to consider right away.  

  1. Convertri

Unlike most other ClickFunnels alternatives here, Convertri may not be very well-known to you. That’s probably because it is one of the newer sales funnel platforms on the block. And that reason could be its greatest advantage.

Convertri has had time to study the competition, gather intel on some of the crucial conversion optimization techniques, and implement them in the fabric of their SaaS offering.

Special Convertri Features Include:

  • Free-form drag and drop funnel builder; while most platforms’ editors require users to first enter rows and then columns, Convertri is a true drag and drop builder. That means it’ll let you drag and drop any element into the desired page. No clunky rows, sections, and columns required. Depending on your funnel-building experience, that may make it easier to use.
  • That also means you are not limited to linear flows. You can also just click on an arrow and drag it in the direction of the subsequent funnel stage you want your leads to follow. 
  • Share funnels with partners in a few clicks
  • A/B testing
  • Form validation
  • Supports custom HTML code and element cloning so you don’t have to create twice

Convertri vs ClickFunnels

ClickFunnels offers mobile-friendly sales funnels and web pages but Convertri goes further. Convertri comes with built-in, adjustable image compression technology, shortens unnecessarily long codes, and structures HTML best. And it does all that automatically, immediately a user hits the publish button.

Like ClickFunnels, it offers a 2-step click so you can capture all-important lead or customer data for later—say upsells, reminders, and personalized offers.

Appearances matter and Convertri will also let you build unlimited layers on any page for the best effects. 

Also, while ClickFunnels will limit you to 20,000 visitors/month, Convertri allows up to 25,000 for the basic plan. And in addition to a custom domain, free hosting, and free SSL, it also provides a WordPress plugin so you can add a Convertri page to your WP website or blog.

But you have to use Chrome while in the Funnel Editor.

Overall, Convertri is built for speed, breezy funnel building, and conversion optimization at checkout. ClickFunnels still offers a host of more in-built features and better capability for selling physical products that the more digital-products-focused Convertri. 

But the ClickFunnels alternative offers an API you can use to integrate only the tools you need and can afford than working with “bloatware”. 

Convertri Pricing:

After a 14-day, $0.1 trial, Convertri will let you use the tools and up to 50 funnels, 45 templates and 500 pages for $59/month.

For $10 more, you’d be empowered to handle up to 100,000 visitors/month, 250 funnels, 2,500 pages, and about 200 templates. The Pro plan also lets teams collaborate within Convertri and use page importers.

Agencies get 4X the Pro plan benefits and 25 sub-accounts for your clients for $199/month.   

  1. Simvoly 

This modern ClickFunnels alternative makes it to this list for a bunch of reasons the contemporary sales pipeline builder wants to see and use.

Unlike any other sales funnel software here, Simvoly can be your own white-label site and sales funnel builder. Simply choose that option and it’s all under your branding, custom CSS, pricing, templates, and offers. 

Simvoly also offers free website hosting, domain, and, on top of the free templates, you can build your own to truly make the funnels yours at every stage.

Special Simvoly Features Include:

  • Easy-to-use drag-and-drop funnel builder
  • Build ecommerce sites as you wish—with zero transaction fees 
  • Simvoly’s CRM works with every website or funnel you build 
  • Generous templates that look elegant than the likes of LeadPages 
  • Supports selling memberships, subscriptions, and recurring charges
  • Like ClickFunnels, it supports one-click upsells and downsells. Bump offers work especially great for upselling efforts
  • To help reduce cart abandonment, Simvoly will let you use its unique one-step checkout sales funnel tool
  • A/B test your efforts so you can optimize conversions and sales

ClickFunnels vs Simvoly

Compared to the base, $99/month ClickFunnels plan, Simvoly supports three websites, up to 33 domain connections (vs. 3), unlimited pages (vs. 100 pages), 30 funnels (vs. 20), and over 115,000 visitors per month (vs. 20,000). 

So, if you don’t need advanced sales funnels, want a white-label solution that’s optimized for ecommerce, don’t need sophisticated sales pipeline automation or need to keep costs on the low, Simvoly can help. 

However, you’ll be limited to not just much fewer in-built features, but also the number of integrations compatible with Simvoly—it doesn’t support Zapier, either.

Simvoly Pricing

This ClickFunnels comparison costs $59/month after a 14-day trial for full-blown features. But if you are just starting out and only need one site and funnel, the company lets you start out with both for $12/month.

Then you can advance to the $24/month plan if you have bigger projects that’d benefit from the power of 5 funnels and 3 sites.   

  1. Keap (Formerly Infusionsoft)

Infusionsoft is one of the most powerful comparisons to ClickFunnels and is actually one of the most powerful online marketing toolkits available.  It is ideal for mid-sized businesses that require more features, customization, and power functions.

Keap (formerly Infusionsoft) Features:

  • Highly extensive landing page designs: With Infusionsoft, there is a strong landing page and opt-in form builder that allows you to create engaging and high-quality content pretty quickly. The landing page builder has a wide array of features, and it is pretty intuitive.
  • Comprehensive A/B testing
  • Effective customer management (CRM)
  • Email marketing automation: It is easy to create campaigns with a few canvas-style work areas, and there are also automation tools for a wide array of situations.

Infusionsoft vs ClickFunnels

Is Infusionsoft by Keap better than ClickFunnels? 

If you want to upgrade to a truly all-in-one sales and marketing platform, have the cash to back your wishes, and a moving product already, go for Keap. 

It’s powerful marketing automation tools come into play in its sales pipeline product as well. Expect to set up custom sales funnels that you can integrate with your marketing campaigns to see all sales and marketing activities in one place.    

Keap also has an elaborate CRM tool that’ll let you see all your leads and current customers in one place. 

You can use the CRM to automatically capture leads, track their online activity so you can nurture them along the funnel, and know when’s best to send them an offer, so you can finally convert them to buying customers.

Yet, ClickFunnels packs more comprehensive sales funnel building tools than Keap, costs less, and has a comparably less steep learning curve.   

Keap Pricing

The price for Infusionsoft is about $99 per month, and this will include up to 2,500 Emails per month as well as a list size of about 50 contacts. 

However, the Complete Plan can be bought for $379 a month, and this plan includes 10,000 contacts and well up to 50,000 Emails. Check out the latest pricing structures, or get an online demo of what Infusionsoft can really do here!

  1. SamCart

While the major focus of SamCart is not on building landing pages, most small business owners consider it one of the full-packed shopping cart and checkout page platforms today. Anyone who wants to buy a membership site will definitely find SamCart useful, too.

SamCart Features Include:

  • SamCart’s One-Page Funnel is ideal if you don’t need a catalog store but want to sell many products on one page
  • Over 24 checkout page templates optimized to boost conversions
  • Integrates with the popular shopping cart and payments processing tools such as Stripe, PayPal, and major credit cards  
  • You can make use of it to create funnels
  • Sales pages, upsell, and downsell are all customized
  • You get a sweet gateway between WordPress sales pages and checkout success pages.
  • It also has seamless integration with major utilities like Stripe, Drip, Zapier, HubSpot, PayPal, and Ontraport
  • Risk-free 14-day trial

SamCart vs ClickFunnels

SamCart is ideal for people who will like to sell e-books, physical products, and digital downloads. 

Own a membership site and need to have robust payment plans or subscriptions?

SamCart offers those, as well, on top of order bumps, upsells, and downsells to help you make more sales and reduce cart abandonment. 

Again, ClickFunnels offers more advanced sales pipeline tools and funnel automations than SamCart.

SamCart feels like a close ClickFunnels alternative because despite not having solid sales funnel capability, it does pack a decent slew of conversion optimization tools specifically for the sales page. 

That’s unlike some competitors that are much more marketing and lead capture focused than sales page optimizers.   

SamCart Pricing

When the free trial is done, you can choose one of the three monthly tiers or just purchase an annual plan for a discount SamCart offers the Basic Plan ($199 a month), the Pro Plan ($99 a month), and the Premium Plan ($199 a month) However, if you’ll like to make use of upselling features, you will have to start from the Pro Plan. You can always check out the free trial here!

  1. 10 Minute Funnels

10 Minute Funnels is a platform dedicated to meeting the needs of people who will like an easy way to make web pages, websites, and marketing funnels. It makes it easy for individuals or business organizations to create effective marketing systems and professional websites easily and affordably.

Apart from being an easy website and marketing funnel builder, there is a lot that users of 10 Minute Funnels stand to gain. 

10 Minute Funnels Features Include:

  • Simply and instantly integrated drag-and-drop building.
  • You don’t have a limit on the number of pages you can create on your website
  • You can create quite a lot; live event pages, video pages, “thank you” pages, opt-in lead generation pages, sales pages, and much more.
  • You don’t need any technical skills to set it up
  • It is also mobile-responsive
  • 24-hour support
  • Full hosting services even for secure websites that move fast
  • Inbuilt tools for SEO, split testing, a shopping cart, social media links, analytics, and more widgets

10-Minute Funnels vs ClickFunnels

Like its name suggests, 10-Minute Funnels will feel easy to start with—having a less-steep learning curve and demanding of technical skills to use daily than with ClickFunnels. 

Like with ClickFunnels, you can use 10-Minute Funnels as a part of your larger sales and marketing strategy seeing it offers seamless marketing, CRM, and landing page optimization tools.

But you’d have to make do with not being able to create more thorough sales pipelines for more complex campaigns. 10-Minutes Funnels is ideal for solopreneurs or small businesses that want to do it themselves rather than have to hire a technician to build a simple funnel for them.

10-Minute Funnels Pricing

If you pay a dollar, you can easily try a free any-price plan for 14 days.  However, after this free plan, you have both the premium and Enterprise Plans to choose from. 

The Premium Plan is $97 per month (or $997 per year) while the Enterprise Plan is $197 a month (or $1,997 per year). Slightly high prices, but definitely worth all the features you’re going to get. 

Check out the latest packages here.

Watch this FAQ video to learn if 10 Minute Funnels might be for you.

  1. LeadPages

Being one of the first to do it, makes LeadPages a seasoned player in the sales pipeline solutions market. LeadPages developers show out their experience and evolving skill by helping users create stunning landing pages.

And therein is the biggest ClickFunnels and LeadPages comparison. 

LeadPages is more of a landing pages platform than a comprehensive sales funnel service. That’s not to mean you can’t create converting sales funnels on LeadPages. But you may have to put in a little more work.

Expect over 130 different templates. Feel like going custom? If none works for you, you can also create yours.

LeadPages also lets users spend an extra 10-30 bucks to grab over 120 more templates by ThemeForest.

LeadPages Features Include: 

  • Webinar hosting
  • Two different landing page editors: There’s one for beginners, and another for advanced users. The basic edition has more guides and help, while the advanced edition provides the ability to customize however you’ll like
  • Host webinars, capture leads and turn them into buyers
  • Create pop-ups to build your list
  • Powerful integration ability with Email providers, webinar platforms, and shopping cart tools to help lead more browsers to become leads and customers
  • 14-day free trial to compare what you need and what LeadPages has to offer

LeadPages vs ClickFunnels

Overall, choose LeadPages over ClickFunnels if your business emphasizes the need for essential landing pages rather than advanced online sales funnel tools. 

Grab LeadPages if your landing page copy can guide leads down to the “Buy Now” button. You’d save a lot of monthly costs that way. 

In fact, you’d have to buy the $79 Pro plan to get A/B testing, online sales, and payments, as well as email sequencing links capabilities. 

With LeadPages, you’d have to purchase separate integrations, including Stripe, Checkout, and more advanced sales funnel tools to build a basic funnel.     

LeadPages Pricing

On LeadPages, there are 3 pricing tiers; Standard, Pro, and Advanced. The Standard goes for $37 per month, the Pro goes for $79 per month, and the Advanced is $199 per month.

  1. Instapage

Instapage is known for having a better level of sophistication than many other landing page builders, and it offers members the freedom to create their own funnels on the group.

While Instapage has issues with integrating with membership platforms, it has a web-based editor that beats many other funnel builders.

There are over 200 sophisticated templates on Instapage, and its drag-and-drop editor is both easy to use and provides fluid customizability.

Instapage Features Include:

  • Heatmaps. The most unique Instapage benefit is the ability to monitor potential customers’ activity on your landing pages. That means you can track visitors and optimize your landing page, to know what they really click on and how far down pages they scroll.
  • Build unlimited pages and host 200,000 potential customers per month
  • Robust in-built analytics tool. Makes it easy for you to analyze the performance of your pages
  • A/B testing available
  • Huge library of templates and over 5,000 web fonts to further customize the templates to your brands best 

Instapage vs ClickFunnels 

Like Converti, Instapage also offers a full free-form page editor. That means, unlike ClickFunnels you don’t have to first enter rows, sections, and columns before creating attractive landing pages.

That makes it much easier to use than ClickFunnels, and even LeadPages, for some people. It helps to have 

Like ClickFunnels, you can integrate Instapage with a host of favorite marketing, CRM, and ad stacks, including Salesforce, Infusionsoft, HubSpot, WordPress, Zoho, and more apps using Zapier.

Instapage also offers a sales team collaboration tool to help reps brainstorm and follow up on potential customers fast and easy.  

Instapage Pricing

Just as it is with LeadPages, Instapage has three pricing tiers; the Core Plan, which costs $68 a month; the Optimizer Plan, which costs $113 a month; and the Team ad Agency Plan, which costs $203 a month. 

Check out which plan works best for you here

  1. Unbounce

The focus of Unbounce has always been on helping with the creation of landing pages that will enhance the marketing efforts of users. It has definitely been a driving force behind the revolutionization of page building experiences.

Unbounce Features Include:

Unbounce has a wide array of features that make it easy for users to build, integrate, and optimize their landing pages. 

  • The Unbounce Builder: This is a drag-and-drop builder that is mile accessible, with targeted convertibles and text replacement.
  • Unbounce Convertables: With these, you will be able to target landing page visitors, integrate with basically anything, and set custom templates
  • Templates: You have the freedom to create custom convertibles from over 100 templates, or just create one from scratch by yourself.
  • Conversion Tools: You get an unlimited amount of A/B testing tries, tools for lead generation and conversion optimization. Lead notifications, and lightbox forms
  • You can easily integrate Unbounce with Email and analytics tools like WordPress, HubSpot, Zapier, Salesforce, MailChimp and Marketo

Unbounce vs ClickFunnels

Unbounce has a reputation for helping discerning sales teams and individuals create stunning-looking landing pages than make it easy for potential customers to make a purchase.

Still, Unbounce is more landing page focused than sales funnel ready. You do get over 100 landing page templates to kick-start your sales page creation process in minutes. You can be up and live in no time. 

Be sure to use each dedicated landing page for each product you plan to sell to better focus visitors on just one goal; to convert on the page.    

But if you plan on having to automate more complex sales funnel efforts, you may want to look elsewhere. Or stick with ClickFunnels.  

Unbounce Pricing

There are three packages on Unbounce that are priced depending on whether you’ll like to make payments on a monthly or a yearly basis. 

The Essential package comes with a $99 monthly charge, and it allows for the creation of 75 landing pages and 8 convertables.

With the Premium package, you pay $199 a month. You can build 150 landing pages, 16 convertables, and you get better conversion tools as well as sub-accounts.

On the Enterprise package, the starting point if $499 a month. However, this cost is determined by what you need. 

Members get all the features of the Essential and Premium packages, as well as their Launch Specialist and Success Manager that will help you maximize ROI. On this package, you get over 375 landing pages and at least 40 convertibles.

  1. Thrive Themes

ThriveThemes is a WordPress plugin that got acclaim for possessing the most understandable drag-and-drop landing page builder available anywhere on the internet. It is also loved for its affordability.

ThriveThemes gives its users access to more than 160 templates, therefore making it an awesome option for entrepreneurs and small businesses that are either just starting or are at the intermediate points of their businesses.

Thrive Themes Features Include:

  • On-page payments system 
  • Affordable platform
  • With Thrive Leads, users can create opt-in forms.
  • There is also the Thrive Content Builder, which makes it easy for users to easily create catchy and engaging content
  • The Thrive Ultimatum allows for users to build scarcity campaigns that will make for easy conversion boosting.
  • With Thrive Themes, you can also easily publish landing pages on your WordPress site.
  • The Thrive Headline Optimizer allows users to optimize their sites’ content
  • Cleaver widgets help for the creation of widget-targeted content

ThriveThemes vs ClickFunnels

Like some other ClickFunnels alternatives here, ThriveThemes is ideal for salespeople looking for a simple conversion optimization solution. If you plan on selling digital products, ThriveThemes may be ideal. It even offers scarcity marketing tools such as countdown timers, and also displays credit card icons. But ThriveThemes doesn’t provide in-built payment processing functionality, so you’d have to grab an integration such as Stripe and PayPal.  

ThriveThemes is actually a collection of WordPress plugins that come together to make a good funnel building solution, especially for WordPress sites. 

ThriveThemes Pricing

Check out this side-by-side price comparison between ThriveThemes and ClickFunnels for a start:

ThriveThemes provides unlimited pages, 25 sites, unlimited simple funnels, and supports an unlimited number of visitors for under $20/month. A similar, unlimited package with ClickFunnels pricing would cost $299. But then again, that compares an apple and an orange as far as sales funnel capabilities matter. 

Note that while ThriveThemes doesn’t offer a 14-day free trial like the rest here, it’s 30-day Moneyback Guarantee is a risk-free incentive to try the platform and see how well it matches your specific needs. 

  1.  OptimizePress

OptimizePress, just like ThriveThemes, is a WordPress plugin. However, it differs in the fact that it was built for helping people create membership sites, landing pages, and sales pages for WordPress. Simple sales funnels directly on WordPress websites and blogs for optimal conversions.

OptimizePress Features Include:

  • Create webinar pages, product launch funnels, Thank You pages, and simple landing pages on your WordPress site  
  • Marketing Page Builder: This is an innovative LiveEditor system that can help to create layouts and build pages.
  • Element Browser: This provides users with all the elements that are needed for the building of marketing sites and landing pages.
  • Membership Sites and Custom Product Delivery Sites: With these, you can create secure areas for some of your custom members.
  • WordPress Themes and Plugins: OptimizePress works seamlessly with all WordPress sites, and it enables users to create landing pages and design sales pages that can be added to their blogs on WordPress.
  • LaunchSuite: With this, users will be able to create funnels for the launches of their products

OptimizePress vs ClickFunnels

That also means you’d have a higher level of control over how you implement your sales pipeline because you own the WordPress pages the funnels are based on. 

Many small businesses find they need fewer automations and more control to make their online sales processes truly theirs and scalable as they like. OptimizePress can help with that.

Like hosted services such as Unbounce and Instapage, OptimizePress offers checkout page tools such as countdown timers and a selection of 40 landing pages and 12 sales page templates. 

One of the advantages of OptimizePress is its affordability; the platform is more affordable than most other landing page builders, and on it, you can either choose the Core, Publisher or Pro Plan.

OptimizePress Pricing

All these plans come with one full year of updates and various support. If you’ll still like to make use of it then you’ll have to pay $39 per year to keep your updates and support.

The Core package has a one-time fee of $97, and members get up to three sites. The publisher package has a one-time fee of $197, and it includes all the features of the Core package and more.

The Pro package is targeted at small businesses, advanced marketers, and enterprises who will like to own more than 10 websites. It costs a one-time fee of $297, and it comes with the features of both other packages and more.

11. Wishpond

You may have heard about Wishpond from their popular social promotions apps. What you may not know (until now), is that Wishpond also has all the tools you need to build a complete sales funnel. And the best part? Wishpond’s prices are affordable for businesses of all sizes.

Wishpond’s Features:

  • Integrated, powerful marketing automation, email marketing, lead management & lead generation tools. Wishpond allows you to optimize all areas of your sales funnel in one place.
  • 400+ fully customized landing page and website popup templates, and 100+ industry-specific premade campaigns that make it easy to launch sales funnels in no time.
  • 10 different contest apps, including viral contests, Instagram hashtag competitions, and sweepstakes that help you generate engagement and grow your email list.
  • A marketing team that helps you every step of the way. From getting your sales funnels up & running to ongoing optimization for guaranteed performance.

Wishpond vs ClickFunnels

How does Wishpond compare to ClickFunnels?

Wishpond was built to make simple and powerful sales funnels for an affordable price. That is why it’s ideal for small to medium-sized businesses who want to kickstart or scale their online marketing.

The nice thing about Wishpond is that it combines (and expands) the power of other landing page builders such as Instapage and Unbounce, with the ability to run advanced email marketing campaigns, like MailChimp and Sendinblue.

If social media is a key piece of your marketing strategy, Wishpond also allows marketers to grow their audience with a powerful suite of social contest apps.

While Wishpond has a lot of positive qualities, the one downside is that you still need to set up your funnels to start. ClickFunnels walks you through the funnel building process as one cohesive step, so overall I’d say Wishpond has a steeper learning curve than its competitors.

Wishpond Pricing

You can use Wishpond free for 14 days. It’s important to mention that every plan includes full use of Wishpond’s lead generation and email marketing apps. The main difference is the number of contacts you can store in your account at any given time.

Starting Out Plan:

  • $75/month or $588/year
  • 1,000 contacts

Everything You Need Plan:

  • $149/month or $1,188/year
  • 2,500 contacts

Rapid Growth 10k Plan:

  • $199/month or $2,388/year
  • 10,000 contacts

If you need more contacts or would like to know more about Wishpond’s pricing options, you can choose the higher tier Rapid Growth plans on their plans page.

The best part? You can get their monthly Basic plan for only $25/month using Change Creator Mag’s gift code. Click here to snag the deal.

Frequently Asked Questions

What is better than Clickfunnels?

It depends on what you want to accomplish, Leadpages is a great tool that can help you create some amazing sales pages, but to create your online funnel, you will have to put in a bit more work.

Do I need a website to use Clickfunnels?

A solid WordPress website, when used with Clickfunnels can get you the best of both worlds, sales funnel creation and a solid brand presence. You can start with your website first, then capitalize on organic traffic from search engines and make them an offer and upsell using Clickfunnels.

Is Clickfunnels worth it?

Russel Brunson built this tool to solve a specific problem (to create scalable digital sales funnels) and anybody can use it. It works if you have a great offer, but there are other tools that can do what Clickfunnels can do for less cost and are just as easy to use.

Conclusion: Which is the Best ClickFunnels Alternative? 

Deciding on a ClickFunnels alternative isn’t easy. Your choice will always depend on your business goals, technical know-how, and of course budgets. If you are still on the fence about which to choose, here’s a comparison chart.

PRODUCTCOSTSFEATURESINTEGRATIONSEASE OF USE
ClickfunnelsFree 14-day trial, then either $97 per month, $297 per monthUse templates to create landing pages, great online customer serviceClickfunnels integrates with 1000 + apps with ZapierEasy to use for the non-techie
ConvertriConvertri's plans costs from $59/month up to $199/month for Agencies- Pro PlanSome of the features apart from it's drag-and-drop funnel builder are A/B testing, form validation and supports custom HTML code.Convertri has built-in integration with a long list of top services, and anything that is not on the list, you can use HTML form integration.Yes! Convertri has a true drag-and-drop funnel builder making it fun and easy to use.
SimvolyThey claim to be the most affordable funnel building program on the market starting at $12/month up to $149/month for their Pro Plan.Features include: funnel builder, build ecommerce sites, elegant templates, supports selling memberships, A/B testing and adding one-click upsells, as well as one-click checkouts.Simvoly doesn't support Zapier and has overall less integration options than Clickfunnel. It does integrate with GetResponse, ActiveCampaign, MailChimp, etc...Simvoly is quite easy to use and also includes drag-and-drop features, but if you feel too overwhelmed you can always just get their Magic Website Wizard to use AI technology to build a website based on your keywords.
Keap (InfusionSoft)Starting at 99 per month

Complete Plan is $379 a month
Highly extensive landing page designs
A/B testing
Effective customer management
Automation for Email features, including Email marketing
Integrates with Gmail, Outlook, other programs with ZapierInfusionSoft takes a lot of technical knowledge, takes time to learn how to use
SamCartBasic Plan ($199 a month), the Pro Plan ($99 a month), and the Premium Plan ($199 a month)You can make use of it to create funnels.
­Sales pages, upsell, and downsell are al customized
You get a sweet gateway between WordPress sales pages and checkout success ages.
It also has seamless integration with major utilities like Stripe, Drip, Zapier, Hubspot, PayPal, and OntraPort.
You also get a free 14-day trial
SamCart integrates with all the main email marketing tools, as well as ZapierUsers claim that this program is super easy to use but there is a learning curve.

It is known as one of the easiest shopping cart integrations out there.
10 Minute FunnelsPremium Plan is $97 per month (or $997 per year) while the Enterprise Plan is $197 a month (or $1,997 per year)You don’t need any technical skills to set it up
It is also mobile-responsive
24-hour support
Full hosting services even for secure websites that move fast
Inbuilt tools for SEO, split testing, a shopping cart, social media links, analytics, and more widgets
Integrates with Aweber, Mailchimp, will have to contact support for certain integrationsWith the drag and drop options, plus templates, this is one of the easier programs to use
LeadpagesThere are 3 pricing tiers; the Standard, Pro, and Advanced. The Standard goes for $37 per month, the Pro goes for $79 per month, and the Advanced is $199 per month.Two different landing page editors
Webinars
Create pop-up windows

You also get a 14-day free trial to explore the platform’s offerings
Leadpages works best with Hubspot, but can also be integrated with other programs via ZapierLeadpages takes some technical know-how, but there are over 130 templates to use to get started
InstaPageInstaPage has three pricing tiers; the Core Plan, which costs $68 a month; the Optimizer Plan, which costs $113 a month; and the Team ad Agency Plan, which costs $203 a month.A built-in analytics tool that makes it easy for you to analyze the performance of your pages.
The dashboard has A/B testing results available
It also has heatmaps
There are many integrations, Google AdWords, Facebook Ads, Mixpanels, as well as ZapierThere are templates, drag and drop options but software is relatively easy to use.
UnbounceEssential package, $99 monthly

Premium package, $199 monthly

Enterprise package, $499 monthly
A drag-and-drop builder that is mile accessible, with targeted covertables and text replacement.
Unbounce Convertables
Over 100 templates, or just create one from scratch by yourself.
Conversion Tools
A/B testing
You can easily integrate Unbounce with Email and analytics tools like WordPress, Hubspot, Zapier, Salesforce, MailChimp and MarketoUnbounce takes some technical know-how, but there are many templates, you will have to understand basic design principles, and A/B testing.
Thrive ThemesSingle sites, the fee is $67, $97 for multiple sites.Users have the ability to create opt-in forms.
Thrive Content Builder
Thrive Headline Optimizer
There are many integrations for Thrive Themes.You won't need to learn how to code, but there is a learning curve depending on what you want to do.
OptimizePressCore package, $97,
Publisher package has a one-time fee of $197
Enterprise, one-time fee of $297
Marketing Page Builder
Element Browser:
Membership Sites and Custom Product Delivery Sites
WordPress Themes and Plugins
Many integrations available, including Shopify, Gumroad, Madrill, and moreThere is a learning curve to this, but there is good online support to walk you through it. Not as easy as other programs.
WishpondStarting Out Plan: $75/month
Everything You Need Plan: $149/month
Rapid Growth 10k Plan: $199/month
Market automation, landing pages, lead management, email marketingIntegrates with many apps including Infusionsoft, Salesforce and MailChimp.Pretty easy to use and the marketing team is available to help you with any questions.

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23 of the Best Leadership Podcasts You’ll Love [New 2022 Picks]

change creator podcasts

As a leader, the success of your organization greatly depends on your personal qualities.

You need to keep improving yourself continuously so that you can be in a position to improve your team as well.

Listening to podcasts is a great way to work on yourself even when you are on the go.

1. Take Command – A Dale Carnegie Podcast

Dale Carnegie is famous for his book, “How to Make Friends and Influence People”. It’s legendary. Now, you can listen in on A Dale Carnegie Podcast, where they uncover what leadership means in today’s world. Hosted by Joe Hart, CEO of Dale Carnegie, they will be talking to diverse leaders across various industries to help unlock your potential for success. Sharing real-life insights into leadership—which in turn can help spark the next level of your growth as a leader.

2. At The Table – Patrick Lencioni

Any book you read by Patrick Lencioni will make you a better business person. Books like Getting Naked, 5 Temptation of a CEO and so many more are absolute game-changers. You don’t want to miss this podcast.

Hear real conversations and practical advice for everyday leaders. Sit across the table from one of the foremost experts in leadership and business. In his simple and approachable style, Lencioni tackles every topic related to the world of work (and some that aren’t). From culture to teamwork to building world-class organizations, he brings his wisdom, humor, and insight together to provide actionable advice for leaders everywhere.

3. Coaching for Leaders – Dave Stachowiak

Dave believes that nobody is born a leader. In this podcast, he teaches leaders teaches the basics of leadership, leading by example, and how to bring the best out of the people you lead.

4. Dose of Leadership – Richard Rierson

Dose of leadership has interviews with leaders from all areas of life including military, business, and even faith-based leaders. The show aims to teach leaders and aspiring leaders how to develop themselves and the organization they lead.

5. Engaging Leader – Jesse Lahey

As the name suggests, the show centers on communication as the basis of modern leadership. Jesse and his interviewees discuss the various tactics you can use to communicate with your team effectively for improved productivity.

6. Accelerate – Andy Paul

Paul started off quite badly as a salesperson but he managed to turn his fortunes around and become a leader in the field of sales. In Accelerate, he combines his experience and that of his guests to teach you how to become build successful teams for your organization to prosper.

7. The LEADx Show – Kevin Kruse

Kruse’s guests include some of the best leadership and business experts in the world. They will share with you tips on how to manage your team successfully and also how to advance yourself in different at your workplace each day.

8. Carey Nieuwhof Leadership Podcast – Carey Nieuwhof

Carey wants to help you move from an average leader to a great leader by embracing change and personal growth. Although many of the interviews may be faith-based, the content will help you become a better leader even in your business organization.

9. This Is Your Life with Michael Hyatt – Michael Hyatt

Hyatt wants you to lead your life with passion and focus and his podcast teaches just that. He will also talk you to on how to harness that passion and apply it in your area of work to become a focused and influential leader.

10. The Entreleadership Podcast – Ken Coleman

Some of the best entrepreneurial minds in the world have been Coleman’s guests. They discuss tips that will help you achieve success as a leader and business person.

11. Women’s Leadership Podcast – Sabrina Braham

The podcast’s prime target is women but anyone can benefit from the tips. It discusses ways you can achieve success and become a leader in your niche by living to your potential.

12. Awesome Office – Sean Kelly and Sean Spear

Awesome office interviews great leaders from whom you can learn how to create a strong culture in your organization.

13. Leadership Biz Café – Tanveer Naseer

Your organization and the employees need you to be a strong and influential leader. If you can become that leader it becomes much easier to achieve the organization’s goals. Naseer and his guests will guide you on how you can become the leader that your team can look up to.

14. Eternal Leadership – John Ramstead

In this faith-based show, the discussion focuses on building your legacy in the organization you lead. You will learn how to ensure your legacy in leadership outlives in business you while following God’s teachings.

15. The Look & Sound of Leadership – Tom Henschel

If you wish the people you lead to perceive you in a certain way, this is the podcast for you. It teaches you to project the leader that you want your team to perceive in you.

16. The Go-Giver Podcast – Bob Burg

Based on an international best-seller, The GO-Giver, the show discusses ideas you can use to become an influential leader and lead a fruitful life.

17. Beyond the To-Do-List – Erik Fisher

This is a show for business leaders who have tried to lead by the book but the productivity does not reflect the effort. Erik and his guests will discuss how you can boost your personal productivity as well as your team’s productivity.

18. The ONE Thing – Geoff Woods

Learn how successful people approach various aspects of their lives such as productivity, time management, business, health and habits to achieve extraordinary success.

19. The Tony Robbins Podcast – Tony Robbins

Listen to this Tony Robbins as he teaches how you can become an extraordinary leader. The show also discusses how you can let go off what is holding you back, nurture your team and manage your most important resource – time.

20. Achieve Your Goals – Hal Elrod

Achieve Your Goals is all about taking your life to the next level. Elrod will sometimes host guests while other times he does a solo show. Either way, the show will help you set goals for your team and strategize on how to reach them.

21. Authentic Brand Mastery Podcast – Adam Force

Ready to take a lead on building a meaningful brand that sells? The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design.

Great podcast for those looking to make a difference

“Adam covers an important part of the entrepreneurship space – making a positive impact on the world through our business. I really like how the interviews get into real-life struggles and cover the moral or ethical decisions that owners have to weigh against business performance. I also enjoy learning about other cultures, the challenges of creating lasting social change, and even the unexpected negative effects that we can contribute to as we seek this change.”

22. Master of Scale — Reid Hoffman

From the co-founder of LinkedIn comes this informative, yet zany and fun podcast that will set your 2019 on fire! One of our favorites is Tristan Walker’s Beauty of a Bad Idea episode — who hasn’t had one of those? As leaders, it’s up to us to take the ‘bad idea’ risks and attempt the impossible, even when those around us think we’re crazy!

23. Without Fail — Gimlet Media

When we asked our audiences what they needed more of from our content, we got a lot of responses about ‘failure stories’ — people that have failed (and lived to tell us about it). It can be so tough when you’re in the weeds of your business, on the ground building something of value and face failure. Yes, lots of people talk about failure as a nicety, but so many people gloss over these lessons in their past! Well, we recommend listening to these truly inspirational podcasts from Gimlet Media — all with a focus on failure. Hey, we can learn from others’ failures too!

We’ll keep updating the list when we find more 2019 that we fall in love with!

Frequently Asked Questions

Can podcasts make you smarter?

Yes, listening to any kind of podcast will help make you smarter in the same way that reading does! However, you can also expand your knowledge on history, science, entrepreneurship or any other topic that you are interested in.

How can podcasts make you a better leader?

Above you can find a bunch of podcasts that will present to you, and help you develop, the skills and tools that a leader needs. As well as inspire you towards a healthier life and being a more empathetic leader by listening to the words of other leaders.

Conclusion

As a leader, you are often expected to know your way around but sometimes you get stuck. Or you are in new territory with challenges that you are finding hard to overcome.

During such times or when you want to move your leadership skills to a new level, a talk show or two might do the trick.

With this list, you have a variety of shows to choose from to learn more about leadership and lead your team to greater success.

You might also enjoy:

15 of the Best Podcasts for Entrepreneurs in 2021: Looking Ahead!

Being an entrepreneur is a tough, lonely life at times. We’re the ones who trade nights out with friends or Netflix binge-watching sessions for strategy meetings and business growth development. We often spend a lot of time on the road, and in our travels, so podcasts can be a great way to learn some new business strategies, get inspired, or hear the best hard-fought success stories out there. That’s why I hand-picked 15 of my best podcasts for entrepreneurs for 2018 here.

I love listening to podcasts. Often when I’m knee-deep in editing and formatting, I put on a podcast or two to inspire me while I catch all those typos and missing hyperlinks. It can be a great way to spend a few hours on the road too. You can often catch me listening to a few of my favorite podcasts on a long flight to a conference. The best podcasts make the time go by so much faster, right?

What makes a great podcast for business leaders?

A great podcast for entrepreneurs is defined by a simple principle — are you going to learn something meaningful that you can implement into your life and business strategy? Great podcasts not only entertain, they inform. They provide insights you can’t get anywhere else. When I become addicted to a podcast, it’s usually because the interviews are fresh. And, when the interviewers are curious, I know I’m going to learn something.

I’ve chosen these top podcasts for entrepreneurs with you all in mind. Not only do business owners need motivational and inspirational, we need strategies that we can actually use.

The Best Podcasts Let You In

The greatest podcasts — full stop — are the ones that aren’t afraid to go there. By ‘there’, I mean to let us into the struggles, the failures, the times in the entrepreneurial journey that aren’t so great. I’ve listened to hundreds of podcasts in my own personal journey as an entrepreneur. These are the best business podcasts that I personally bookmark, go back to, and listen again, and again. Some are geared towards the small business owner, some help you with your inner game, some share practical insights and strategies.

Making this list I was reminded of how vital it is to listen to other’s stories of failure and success. We all can’t get to meet the influencers and leaders of our day in real life, so podcasts are a great way to ‘sit at the table’ with these leaders. I love when I learn a new tidbit, strategy or insight from someone that I thought I knew. Podcasts can do all of that. I encourage all of you to take some time this week and just listen. Hey, you just might learn something!

Without any further ado, here are the best podcasts for entrepreneurs in 2018!

1.The Gary Vee Audio Experience

There is no holding back when it comes to the real deal advice, candor, and discussions you get with Gary Vaynerchuk. We’ve been a fan for many years, watching as he continues to grow his media empire.

This podcast is filled with informative strategies and advice from the master of ‘tell it like it is’ entrepreneurial advice. The future is audio, claims Gary Vee and you can tell he puts a lot of time and effort to bring business leaders the information and strategies that we need. You’ll get a mix of relaxed, informative talks as well as the feature where you can ask Gary anything in #AskGaryVee show episodes.

2. The Joe Rogan Experience

Whether you are already a fan of Joe Rogan or not, this is a great podcast. While some might not consider this a typical entrepreneurial podcast, I say this is one of the best around. With topics such that tackle the future of work and life as we know it, Joe Rogan doesn’t shy away from the controversial topics as well.

He also covers topics such as health, fitness, and is a big supporter of the cannabis movement. While this podcast does feature heavy hitters and celebrities, the discussions are frank, honest, and always entertaining.

Watch Joe Rogan interview author, director, and anthropologist Sebastian Junger. They discuss modern society, namely the cutoff existence we all find ourselves in, which can be lead to nation-wide depression. As the future of work changes, these kinds of discussions are so important:

[vc_video link=”https://www.youtube.com/watch?time_continue=40&v=W4KiOECVGLg”]

 

3. The Tim Ferris Show

With over 300 million downloads, best of iTunes accolades, the Tim Ferris Show isn’t going anywhere any time soon. Tim has interviewed thousands of business leaders as well as celebrities in his own style, full of gritty strategies and business truths.

Covering everything from Blockchain, to the inner game of the entrepreneur, Tim keeps the content fresh, inviting and definitely entertaining. If you are looking to up your business goals, this is a great place to visit and have a listen.

4. The Motivational Millennial Podcast

With a focus on the inner game of the entrepreneur, hosts Ivy LaClair and Blake Brandes speak with a myriad of leaders, from musicians to business leaders all with the goal to discussing our purpose on this planet.

If you need some insights on how to get your mindset geared towards success, this is a great podcast to spend some time with.

5. The Growth Now Movement

If you want to manifest greatness in your life and in your business, the Growth Now Movement podcast is definitely worth your time. With interviews from Fitness Gurus, business leaders, stand-up comedians, this edgy podcast delivers the hustle and strategies social impact leaders like you need to grow your business. Entertaining and educational, this is a podcast you won’t want to miss.

Check out this interview with stand-up comedian, actor, reality tv host, Bert Kreischer on storytelling (and how not to lose your virginity). Did I say this was entertaining?

6. Entrepreneurs on Fire with John Lee Dumas

Seven days a week, host John Lee Dumas releases another entrepreneurial gem, interviewing celebrities, business leaders in this interview-style podcast that has certainly caught fire over the past few years. Interviews with leaders such as Seth Godin, Tony Robbins, Tim Ferris, Barbara Corcoran and more share their strategies for growth, insights into their successes and failures and so much more.

Check out our very own CEO and Founder of Change Creator, Adam Force imparting some truth bombs on the Entrepreneurs on Fire.

7. Leadership and Loyalty with Dov Baron

Dov Baron is a master leader and inspirational speaker. We also featured Dov on our Best Leadership Podcast super list!

Dov is a one-of-a-kind motivational speaker that tells us, not what we want to hear, but what we need to. His frank candor and energy is refreshing and cuts through the noise online. Let’s face it, being a business leader is a tough life and Dov makes nothing sound easy, but what he does do is offer valuable business insights, tough-talking points we need to hear, and motivation in the form of practical tips we all need to implement.

8. Addicted to Success with Joel Brown

Joel Brown is a superhero in the Change Creator world. Not only is he our Issue #3 cover story, we consider him a dear friend and inspiration around here. With the Addicted to Success podcast, you can feel his immense energy, his natural curiosity, and interest in his subjects at every turn.

Joel interviews startup founders, business leaders, small business leaders, founders, motivational speakers, celebrities and more on his podcast. Joel’s interviews continue to be a leading source of motivation and real actionable business strategies along our own entrepreneurial journies here at Change Creator.

One of the insights he shared with us in our exclusive interview with Change Creator, way back when in Issue #3 was the principle of Time vs Energy. We’re all given the same amount of time in each day, it’s how we spend our energy that really matters and one listen to the Addicted to Success podcast shows how much energy and passion Joel puts into his podcasts.

Two of our favorite Addicted to Success podcasts from 2018:

Garrain Jones is a transformational leader and public speaker who is all about breaking through barriers. Here Joel and Garrain talk about living a courageous life, full of passion discussing the power of telling a great story, how that can expand your network and net worth.

Getting your impact story out there is vital if you want to succeed as a purpose-driven entrepreneur and in today’s world, there’s no better way than to actually get on a podcast! If you want to break through the digital noise and not only secure a spot on the top podcasts, but have a podcast that will truly inspire and breakthrough, then listen to this interview which clearly outlines the simple, effective steps you can take to get interviews.

9. Tony Loyd — Social Entrepreneur

The passion for social impact shines through in Tony Loyd’s podcast as he interviews some of the world’s greatest social entrepreneurs with wit, humor, and genuine interest. Listen to some of the most provocative, soul-changing business stories from the front lines of social impact in this podcast that is a definite must-have on our best entrepreneurial podcasts for 2018 list!

Tony Loyd also interviewed our fearless leader, Adam Force as well. Listen to his interview as the two fellow, mission-driven entrepreneurs and podcasters swap stories. How do you make a living doing something meaningful? They discuss Adam’s personal story and early businesses before Change Creator and the transformational journey that Adam had leading up to Change Creator. This interview was done just before Issue #4 and is packed with early insights on what motivated Adam to start and grow Change Creator from the beginning.

10. Perpetual Traffic Podcast

Here’s where we get to the nitty-gritty of marketing and building your business online. Learn tips from the pros on how to lower your ROI costs, delve successfully into the world of Facebook marketing, get more relevant traffic and more. A must for any business leader that wants to grow their online presence and make more money.

The weekly podcast is produced by Digital Marketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media) and Molly Pittman (Digital Marketer). Not only do they share their personal growth hacking insights, they often interview real business owners and discuss the struggles, challenges, and nightmare scenarios they overcame in the world of digital marketing. Learn the secrets of how to create passive income, gain more followers, get more conversions, and organic traffic from real deal experts and business owners.

11. Your Kick-Ass Life Podcast with Andrea Owen

You are going to need to have a kick-ass life if you want to be a kick-ass entrepreneur. Andrea Owen isn’t afraid to dig deep into life, her own experiences, and story to share insights on how to live a kick-ass life. Geared toward the busy, hustler generation, Andrea’s thoughts on everything from the mental game, goal setting to technology are fresh and fun. Tips on things such as social blocking and productivity are helpful, I’ve learned a lot about time management and goal setting on this quirky podcast.

12. The School of Greatness Podcast with Lewis Howes

“You can ride a wave or you can start a wave.”

Former professional football player Lewis Howes is next on my list with The School of Greatness podcast. Not only does he seem to pull out great stories from all of his guests, this podcast is full of actionable advice that we all need to hear.

A great question-asker, Lewis seems to pull the best stories, insights and truth from his guests and it’s a pleasure to listen too. With interviews from professional athletes, the best business minds in the country, influencers and celebrities, there is something for every business owner, no matter how far or how long you’ve been on this journey.

Humble the Poet — A Lewis Howes Exclusive

Lewis Howes interview with spoken word poet, Humble the Poet is a great example of why I love this podcast so much. With sharp candor and fresh insights, Humble the Poet shares how we control our destiny — it is up to all of us to start our own wave and keep going. That’s what I love about this episode, watch here:

[vc_video link=”https://www.youtube.com/watch?time_continue=2&v=dv5OBNIg-rk”]

 

13. The Smart Passive Income Podcast with Pat Flynn

Passive income is a dream. If you can make money in your sleep, you have a business, if not, you’re still just trading time for money. In this podcast, Pat Flynn breaks down the challenges of earning passive income while providing some proven strategies to earn money online. Here you’ll get into the more tactical information too, like how to write sales copy that works, how to earn more media exposure, and how to run a contest to build your email list. If you want to grow your online business, I strongly encourage you to bookmark this podcast and come back often.

14. Unemployable with Brian Clark

Brian Clark, founder of Copyblogger and 7 other companies hosts this podcast where he interviews business leaders and influencers to talk about the challenges and pitfalls of entrepreneurial life. With topics that cover the fundamentals, such as entrepreneurial habits, to insightful interviews from all parts of the business journey, Unemployable is a go-to podcast for any serious business owner. Listen to one of my favorites, about a partnership gone wrong, that worked out so good: Picking Up the Pieces when a Partnership Implodes, with Jordan Harbinger.

15. Change Creator Podcast with Adam Force

This list would not be complete without a shoutout to our very own leader of the Change Creator crew, Adam Force. The Change Creator podcast features the world’s most successful business leaders, marketing and branding professionals, celebrities, and influencers. It’s a great mix of practical insights and storytelling from the front lines.

With interviews and frank discussions from world leaders such as Nobel peace prize winner Muhammad Yunus, marketing guru, Seth Godin, motivational superstar, Jay Shetty, just to name a few, the Change Creator podcast is a fresh take on modern business, with a social impact twist.

In the Change Creator podcast, we get to see the intensely curious Adam Force delve deeper into the lives, challenges, and strategies from the most successful leaders on our planet all with the goal of helping others grow their business and their impact.

I have personally listened to most of these interviews, but I do have some favorites, of course. One of my personal favorites is when Adam interviewed social activist, Sonya Renee Taylor to discuss how she grew her business, The Body Is Not An Apology form a poem to a worldwide phenomenon. I also was deeply moved by his exclusive interview with Dr. Muhammad Yunus — Solving Big Social Problems with Small Steps which showcases a personal and professional high for sure.

Some of the other Change Creator podcasts that make it to my top ten list are:

Kelly Campbell

Kelly Campbell: How She Sold Her Second Company and Created a New Meaningful Business She Loves — Adam and Kelly share an honest, lively discussion on how she went from an agency owner to helping agency owners grow their businesses.

Jake Orak Follow-Up

Jake Orak: How do you lean into your social mission to differentiate your business? Here our first cover story, Jake Orak breaks down the real struggles and challenges he went through growing Ethnotek bags. It is a refreshing look into what can really happen when you are on the ground running a social impact business.

Jay Shetty

Jay Shetty: What is Storytelling and What Makes a Good Story? This podcast features the captivating and well-spoken Jay Shetty, an online phenomenon. Here he breaks down the strategies behind his viral videos and what’s led him to this massive success he’s found online.

Guy Kawasaki

Guy Kawasaki: Pulling Back the Curtain on Startup Success – Listeners get to sit at the table with one of the most successful entrepreneurs on the planet as Adam and Guy dig deep into what it really takes to grow a startup.

Mallika Dutt

How to Use Pop Culture to Tackle Human Rights with Mallika Dutt — This was one of the earlier podcasts but it still holds a special place in my heart as I was introduced to one of the fiercest rabble-rousers out there, Mallika Dutt. As a woman entrepreneur and leader, she shares her strategical approach to rapid growth and starting a movement that saved women’s lives with Breakthrough.

Seth Godin

Seth Godin: What it Takes to be a Great Leader That Impacts the World — You would never know that Adam had mere minutes to prepare for this interview with Seth Godin as their candor and discussion is hyper-focused and right on point. We’re still talking about the insights in this podcast around these parts, as Seth breaks down the role of leadership in these changing, exciting times.

Dov Baron

Dov Baron: How Do You Find Purpose and Build Your Personal Brand — Sometimes a podcast can come into your life and just knock your socks off! That’s what happened to me when I first listened to this exclusive Dov Baron interview full of passion and kick-me-in-the-face truths all entrepreneurs need to hear (even if we don’t want to).

Bustle

And finally to round off my top ten:

Interview with Bryan Goldberg and Kate Ward from Bustle: This is always going to be known as the interview that made me want to join Adam as a partner here at Change Creator. For several months, Adam and I talked and strategized about scaling this media company, but I was super hesitant to jump in and really take it on. Then, he shared this interview. The rest, as they say, is history. Bryan and Kate showed me the possibilities in growing a media company and from that moment on, it’s all I’ve wanted to do with my life. That’s the power of a great interview. Thanks guys!

 

FAQ: Frequently Asked Questions

What podcasts do successful people listen to?

Successful people surround themselves with inspirational people. They love to listen to podcasts for leaders, such as the Dov Baron podcast, or they like to listen to the popular ones such as The Tim Ferris Show, Masters of Scale, but we would also recommend the Rise Project.

What podcasts do CEOS listen to?

If you want to be the CEO of your company, you need to listen to the podcasts that leaders do. We recommend the Leadership and Loyalty Podcast with Dov Baron, Coaching for Leaders with Dave Stachowiak and Dose of Leadership with Richard Rierson.

How do I start a podcast for my business?

Before you start a podcast, think about what your audience is most interested in and go as niche as possible with your topic. Find smart, niche-related people to talk to and map out your first 10 podcast interviews. Invest in a decent microphone and editor. You can get up and running fairly quickly if you have a plan.

My Final Thoughts

And there you have it — 15 killer entrepreneurial podcasts you have to listen to this year and beyond. Listening to podcasts can have a huge effect on your life and on your business. I implore you to take some time and have a listen.

Do you have any awesome entrepreneurial podcasts I haven’t included? Comment below with your top picks and I just might add them to my list.

You might also enjoy:

23 of the Best Leadership Podcasts You’ll Love [New 2019 Picks!!]

4 Tips to Get Out of Your Own Way And Create Next Level Success

Think of yourself as a thermometer. What temperature of success are you set for and why?

There are so many external variables that contribute to how we think, behave and in turn the level of success we have in our life.

I have always loved to study human behavior and debate my sister who’s a Ph.D. in Psychology. When I interview people for the Change Creator Podcast, I usually like to ask what they were doing before they had their business. The conditions that surround a person – family, friends, location, school, anything you can think of – impacts your perspective and behavior.

One of my favorite books by T. Harv Eker is – Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth.

Successful people think in similar ways. And unsuccessful people also think in similar ways. The way you think will determine the results you produce.

If you’re not getting the results you desire then you must consider these two things:

  1. What thoughts are holding you back?
  2. What strategies can you implement to recondition your mind so you think like a successful person?

“It’s not what we don’t know that prevents us from succeeding; it’s what we know that just ain’t so that is our greatest obstacle.” ~Josh Billings

Below I outline 4 tips to get out of your own way and create next-level success

1. Forget Instant Gratification

In today’s technological climate we have all adopted a desire for instant gratification. How can I become a millionaire in six months or what can I do to make $5k this month! This is not big picture thinking and holds you back from hitting long-term goals. There are no overnight successes or tricks for fast success. So many people jump from one business opportunity to another thinking if they just get in on the right idea they will explode. That’s like the lottery and is super unlikely to happen. Stop being sidetracked by new opportunities, bells, and whistles or when things get tough. Focus and commitment to a real strategy is an essential step.

2. Understand The Difference Between The Tools and The Toolbox

In Eker’s book, he talks about this and it’s one of the most important lessons to understand. You can share strategies, marketing tips, SaaS programs, and a million other things to two of the same people. One will go and crush it while the other falls flat.

But why would that be?

Well, you can have the best “tools” in the world but if you got a leaky “toolbox” (your mind), you’re in big trouble. The tools are the outer game and the toolbox is the inner game. Like most of us, you probably have bad thought patterns and habits that set your success thermometer to a temperature you’re not happy with.

I always say that if you hate black jelly beans you probably will never have any, right? Well, if you have financially negative thoughts and believe that what your mind tells you is always true, it will be a huge obstacle to reaching the next level of success. If you believe money is the root of all evil, you will never have much of it. You have to learn to not entertain thoughts that do not empower your vision for success.

Training and managing your own mind is the most important skill you could ever learn, in terms of both happiness and success.

3. Become the Person You Need to Be

If you’re just starting a business great if you’re already doing six figures, great. We all are pushing to the next level and have goals we wish to achieve. These insights are essential no matter what your situation is if you want to continue growing your success.

“It’s not enought to be in the right place at the right time. You have to be the right person at the right place and time.” ~T. Harv Eker

That quote is one of my favorites. It begs you to consider who you are. You have to be honest about the answers to that question and some of the others listed below.

  1. How do you think?
  2. What do you believe?
  3. How do you feel about yourself?
  4. What are your habits?
  5. What is your level of confidence?
  6. Can you act in spite of fear, worry or discomfort?

This is like taking a self-inventory which we talk about a lot in our mentor program. Most people don’t want to deal with this stuff, they just want the next overnight success idea or that magical investment. But if you can take this seriously, you will see where you need to start transforming yourself and then you can define the steps you need to take to do it. Again, your toolbox (inner game) is critical to your success. The tools (outer game) will not matter if you have a leaky toolbox.

Think of it as a house. If you have a blueprint for a 900 square foot bungalow made out of straw, then that the house you will get. And it will suck and fall apart which is stressful and requires you to build it over and over. But what if it took some time to learn how to build a new house that is 3,000 square feet and built from steel, wood, and concrete? Now you can change your blueprint and the result will be a new solid house that you truly wanted. But you have to take the time to learn how to build it.

Years ago, I acknowledged some serious thought patterns holding me back and had to create new ones. I had sticky notes all around the house where I would see them the most. My wife thought I was nuts but it was a huge help! Do what you have to do to avoid negative thinking and learn new wealth principles.

So, where do you begin? Well, a good start is to become aware of yourself more. Take notice of your behaviors and thinking. Learn what people at the next level of success do and how they think. Adopt education and action into your daily routine.  Think of it as a system that is a well-oiled machine. This will give you consistent growth.

4. Find Your Circle of Support

At the risk of beating a drum, you’ve heard many times before, I’m going to state this anyway because it’s so important. You must take note of who is toxic in your life and stay away! At the same time, you have to surround yourself with people who lift you up.

This might be:

  1. Friends
  2. Family
  3. Business network
  4. Mentors
  5. Advisors

it’s important that they support your big dreams and ideas and push you forward. For example, stay away from people who only see obstacles and find people that focus on opportunities. Negativity is contagious.

At Change Creator we connect with the best and brightest digital entrepreneurs in the business. We have invested thousands of dollars in the right programs and masterminds that have accelerated our growth and helped us see a better path for our business. We have also interviewed the best mentors around the world for Change Creator Magazine. Sure, that’s part of our business but we also learn priceless information and strategies which we share with you!

Final Thoughts

No matter where you are with your success now, if you want to level up, you will need to push your self to grow more by watering the inner game. Your success can only grow to the extent that you do. That growth is a lifelong process. You cannot change the visible if you don’t change the invisible first.

Are you ready to turn up the temperature on your thermometer? Let us know your best growth secrets in the comments!

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5 Tips for Gaining Traction in Your Small Business That You Can Start Today

Starting a business and making a sale all requires connecting with the right people. You might have an elevator speech memorized, business cards printed, website running online, and are on all the right social media platforms, but the question becomes how you close the gap. How do you connect with the right person at the right time? If you want to gain some serious traction in your small business, then this is the quick list for you!

If you’re ready to market your business or sell products a little more proactively, here are a few tips to consider:

1. Most people will never cross paths with you unless you help it happen.

Broadcasting your skills, products, or services needs to be done in a variety of ways, succinctly, and frequently. To be convincing you’ll need to clearly know yourself and what it is you do best and get the message across clearly. If you have a target audience in mind, your content can point out the benefits for that market.

Then you’ll need to connect with your target audience. Promote your products or services through your website, in newsletters, in person, in multiple social networks, or take out online advertising.  Be careful not to be tacky or pushy. Those you connect with will take but a few seconds to decide if they want to connect deeper with you or not.

2. People don’t know what you want them to know until you tell them.  

company culture change creator

It’s easy for a small business owner to stay huddled up in the safety zone of their office hoping to make sales. Does fear of sharing or self-promotion hold you back?

While you know what it is you provide customers, they won’t know it until they hear about it from you. It’s best not to assume they’ll come to you and ask what you have for them.  It’s best to narrow down one or two products or services to feature that will catch the attention of those that might invest in them.

It may be very easy for your connections to forget what you do or even care on an ongoing basis, so frequent online posts or tweets at various times of day can be helpful.

3. People want to know: What’s in it for me?

Not everyone will be receptive to your posts or promotions because most people are self-indulgent, or at least self-protective of the time and money they’ll devote to new information or products. Make your point in as few words as possible always from the angle of describing what’s in it for the person reading.

It’s never a good idea to bore anyone with lengthy speeches or long online posts, and it’s never wise to bombard people with constant sales pitches. Before posting online put yourself in the shoes of a member of your target audience and ask what their perception of you might be and what there take away is.

4. People will ignore you if you don’t engage.

 

It’s a good policy to listen to others.  Listen to the words spoken in person and in online social media posts, blogs comments, or forums. Listen to what is said between the words too. Enter into two-way conversation when appropriate.  Ask questions, respond to replies. Earn trust.

Engaging also offers a great way to do suggestive selling.  A bakery shop owner might respond to a reply to a comment and add, “Just made a three-layer chocolate cake with thick frosting now waiting to be purchased, interested?”  The person may not head out to the shop to buy it, but if they’re a sweets-lover, chances are the image will stay lodged in their brain until they can no longer resist.

5. You’re stronger in a tribe. so build one!

Never before has there been a greater opportunity for small business owners to learn from each other.  Gone are the days of only knowing as much as your high school teacher, college professor, in-house specialist, or textbook might have taught you.  There’s a crowd of knowledge out there and you get to be part of it.

Look for your crowd and join in. Get to know individual members.  Look for ideas.  Ask for solutions. Learn from them. Put your ego down and listen. Take advice. Thank those who respond. Promote others. Then plan what to do with your new information. If you make a good impression, your name will be first on their mind to recommend to others when given the chance.

Traction in your small business starts with creating your basic branding platform, followed by connecting, linking, and interacting with others. Once you begin to get feedback and see what others are sharing your posts, re-tweeting you, or helping to promote you, you’ve gained traction. As your brand, message, and personal story are broadcast, chances increase for you to make the right connection at the right time.

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Should I Become a Cannabis Entrepreneur? (Advice From 5 Experts)

We reached out to leading cannabis mission-driven entrepreneurs and asked one question: Should you jump into the cannabis industry?

Here are their answers:

1. Yes! It’s a welcoming community of entrepreneurs.

“What I would tell any aspiring pot-preneurs is that the cannabis community is welcoming and encouraging, so dive right in. Get involved locally and stay updated on current laws and issues by joining your local NORML chapter and/or other cannabis-related organizations.

Go to events, meet people and network. Find ways to make a difference in your community and don’t be shy.”

(Antonio DeRose, Co-Founder & COO, Marijuana Fitness Nutrition)

2. Yes! There’s still room for new companies.

“The sky is the limit. There is so much room for new businesses and there is a good amount of competition as well. This fact is a leading point to how professional they need to be in this industry. Cannabis is a consumable product and supporters/fans need to continually purchase.”

(Johnny Welsh, Author of Weedgalized in Colorado: True Tales From The High Country)

3. Yes, take the risk, but it’s a lot of work.

“I would pass on a few pieces of advice: follow your heart and take the risk. You will never know the outcome of your efforts unless you actually follow through and do it.

If you have made it to the point in your life where you are aspiring to be an entrepreneur in the cannabis industry you must have a vision and the desire to create it, keep your vision clear at all times. Being a successful pot-preneur takes a lot of work, vision, and perseverance.”

(Garyn Angel, CEO of MagicalButter)

Related: How Vangst Built the Number One Cannabis Recruiting Platform From Scratch

4. Yes, legal cannabis is the place to be.

“I’d say we are fortunate to be in an industry with tremendous growth and opportunities for wealth creation and social/environmental impact. For those interested in social enterprise, legal cannabis is the place to be.

The field is still pretty wide open but it is no longer a secret subculture. The primary verticals of growing and processing are becoming more saturated but there are loads of opportunities for new innovation and ancillary verticals to make things better.

The pot industry has welcomed some great social enterprises that either struggled or just couldn’t gain traction in other more traditional industries. That is, folks that had a process, service, or technology that has dual or multi-industry application, apply it to the pot industry and use it as sort of an incubator to get funded and grow into a viable business, and maybe one day they could return to their ‘home’ industry and affect change the way they originally intended. Give it a try.”

(Steven Looi, White Sheep Corp. Director of Strategy and Origination)

5. Yes, but with caution.

“Cannabis businesses need to get past the initial euphoria of the “Green Rush” and settle in for the long haul. Recognizing that medical cannabis will be the long play with the highest ROI is still difficult for most business owners.

Consider that 20-30M Americans are stoners and studies have shown potential 1-2% growth. This is untapped, but capped, market. Soon it will be saturated and a major shakeout is coming.”

(Jordan Tishler, MD is a Harvard Physician, President/CEO of the Association of Cannabis Specialists)

How Creating the Right Company Culture Motivates Employees (5 Proven Tips)

company culture change creator

Company culture is one of those vital elements of your business reputation, one that has an impact on what sort of employees you can attract, all the way to defining how the public perceives you – because what happens inside your walls will ultimately reflect on your entire brand presentation. However, as employees as the very lifeblood of your brand, making sure that you carve the optimal company culture for them specifically is the key goal of many growing businesses.

company culture change creator

With so many different companies, it’s only natural to have at least as many different methods to create the right culture for each of them. The following tips are considered the golden rules of building a stronger company culture no matter what industry you’re in or how many people work under your wing, so you can implement them and watch as your internal relationships bloom. Rest assured, that alone will be more than enough to skyrocket your success and help you stay relevant in your community and beyond.

1 – Focus on Purpose

If your business doesn’t have a well-defined mission, vision, and goals, you cannot expect your employees to feel as if there is a clear road ahead for them within your company. Younger generations, the ones that are overwhelmingly taking over the workforce today, put an immeasurable emphasis on the importance of purpose. If their job is at a standstill, or if their work has the potential of being that “stuck in a rut” career path, they will walk.

Make sure that your brand exudes purpose. If Apple is all about innovation, and if bright, fresh ideas are appreciated, then all the employees will know that no matter their department or field of work, innovation should be in their core. Help your employees truly understand and love your brand, because that is the only way you’ll ever find and hire talented candidates that will not just be there for the paycheck, but because they believe in your aspirations.

2 – Encourage Transparency

company culture change creator

Another crucial segment of a healthy company culture includes how you communicate and what kinds of relationships you encourage within your office walls. If your C-level teams keep to themselves and never exchange ideas with anyone in the “lower” ranks, you will soon experience culture problems. People need to feel as if they belong, and communication is a key piece to that puzzle.

Instead of instilling fear, you should inspire open communication, idea exchanges, regular one-on-one meetings, anonymous surveys, and let your employees know that all of their input matters. When they see that you take their words to heart, they’ll feel even more inclined to find other ways to enhance your productivity and overall effectiveness.

3 – Reward and Incentivize

Remember that we are, after all, humans. We like praise, we enjoy rewards, and we appreciate when others value what we do and how we contribute. Sometimes, all it takes is an email which puts forward specific ways in which you believe an employee makes a difference for your business. Words do matter in your relationships, so even a few words at a corporate gathering couldn’t hurt.

However, financial incentives of various kids can also do some talking instead. Now, instead of an impersonal check or picking out a nightmare gift, you can hand out Christmas gift cards that will express your gratitude for you, loud and clear. They’ll be able to spend the money in a manner they see fit, and you can make sure the gesture is more personal and thought-through on your part. Of course, the occasional extra day off or a weekend spa getaway can also do the trick, although it’s reasonable to expect that only the more prosperous businesses can afford such extravagant gifts.

4 – Foster a Learning Work Environment

company culture change creator

In addition to purpose, modern-day employees are eager to advance as people as well as professionals. They will not settle for a dead-end job where not only can they not get a promotion (not even a title), but they also cannot expect to learn anything new and master new skills that will help them in search for a better-suited position elsewhere. Some employees will inevitably outgrow their positions, but the least your company can do is ensure that there is a learning curve to challenge them on a regular basis.

Every single job description you post should emphasize that there will be opportunities to learn and move forward. Whether you choose webinars, office lectures, conference trips, or mentorships within your company structure, every employee should feel that they are more than welcome to expand on their current knowledge. Instead of unhealthy levels of competition, they should perceive their own limitations and boundaries as their greatest challenge to overcome.

5 – Ensure Work-Life Balance

Finally, contemporary businesses struggle with extremely high levels of burnout among their employees. This is a natural consequence of highly competitive work environments, where only those who stay late and deliver results ahead of time are rewarded and praised. Don’t let this become your culture-killer, because sleep-deprived, anxious, depressed, and unhealthy employees can hardly stay at the peak of their performance.

Offer competitive health packages, ones that include regular fitness activities, healthy lunches, and of course, let them know explicitly that staying after hours will not be rewarded, since they need to build their social lives, as well. Let them know their personal lives do come first, and the sheer act of respecting these boundaries will enforce a company culture that is far more trust-based.

It will always be challenging to strike the perfect balance for any company culture and establish leadership as well as guidance as your core principles of running a company. These tips will help you get there, just keep revising your methods and make sure that you always listen to what your employees need.

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7 Lessons Learned From Zero-Waste Fashion Entrepreneur Rachel Faller

rachel faller change creator

Think about how much clothing you buy in just one year. What about the clothing that you throw away?

This is just your personal consumption.

Now imagine an entire throw-away industry–that’s the fashion industry that Rachel Faller wants to change with her zero-waste fashion approach.

When she sat down to talk to us here at Change Creator, we thought we’d learn more about the staggering statistics of waste in the clothing industry, but it didn’t take long for us to learn so much more from this passionate social entrepreneur.

1 – Changing the Culture of Disposability

Our society is too quick to buy and throw things away. The clothing industry has an entire culture of quick and cheap or what insiders coin fast-fashion. For decades, this increased level of consumerism, matched with a wasteful industry, has led to devastating consequences for the environment, on the products, and on people’s lives, Faller would argue.

Nobody is coming up with sustainable fashion solutions to address the magnitude of this problem on a global scale, but thanks, in part to social entrepreneurs like her, things are beginning to shift.

How does Faller ensure consumers buy her brand, not just her mission?

In terms of fashion, she recognizes that the consumer is not going to stand behind your brand based on your mission or values alone; you must have a product that people are going to want to buy. Clothes have to look good, be at a price point that makes sense to consumers, and be accessible.

Faller’s approach to creating her zero-waste fashion is to address all of these industry concerns. She’s not just creating social change; she’s running a fashion business. We asked her what some of the challenges were in expanding her zero-waste fashion business, tonlé, and reaching more consumers, and she explained,

“The biggest challenge with ethical fashion today is that it’s just not as accessible.”

There are not enough ethical brands out there to meet the needs of consumers. “The way the industry is currently,” she says, “if you want to invest in ethical fashion, but have a party on Friday night, you probably won’t be able to find anything.”

Time is another factor that deters consumers from investing in ethical clothing as demands for new clothes increases each season with brands such as H&M, and Zara delivering. “What used to take the fashion industry 16 months to produce, from concept to clothing in the marketplace, now takes some brands one month,” Faller says. Consumers are demanding more options, lower prices, with little to no waiting times for the latest fashions, and the big brands are giving them what they want–at all costs.

“If we can get our clothes into those major retailers, then consumers are more likely to purchase our clothes. We don’t just need to get our clothes out there, we need consumers to demand ethical clothing, and we need to make clothes comparable in style and price” Faller argues.

There needs to be a demand for our clothing, but we also need to create that demand for ethical clothing through awareness or consumer protest. “Ultimately, people buy things because they like them. Once people come to our store or our website, if we don’t have merchandise that people will like, they won’t buy from us,” Faller explains.

2 – It’s Not Just About Awareness

An activist from a young age, Faller was exposed to world poverty issues early in life which implanted that inner motivation to make the world a better place.

“I knew what I wanted to contribute to in the world. In some way, these lessons from my travel stayed with me from a young age.”

However, not every volunteer opportunity is a good one. Looking back, it pains her to consider that some of these volunteer trips to help communities may actually have done more harm than good. Her advice: “Be mindful on how you try to change the world. It’s not just about travelling and volunteering abroad. Do your research before you decide to help other communities abroad.”

If you are taking away jobs from locals, for example, you are doing more harm than good in that community. “When vulnerable children, for example, are exposed to the revolving doors of help and volunteers, this can have damaging effects” Faller explains.

Being an agent for change means working within these communities, creating the right opportunities for people and that begins with education. Faller says it best:

“I know things can be different. I know it’s possible, especially if you immerse yourself in the communities that are doing all the work and collaborate with them.”

3 – Collaborating with Communities: A Change Creator Example: Dr. Gavin Armstrong

When Gavin decided to start marketing and selling his Lucky Iron Fish to help address the iron deficiencies in Cambodia, he knew he’d have to learn about the people in that country and work with them if his product was going to sell.

Some of these lessons came the hard way, as you can read about in Issue #6 of Change Creator Magazine. After so much research, working with community groups in Cambodia, Gavin thought he could simply travel around the country selling his Lucky Iron Fish, but this approach didn’t work. It wasn’t until he partnered with some local NGOs that already built trust and lines of communications with these communities that his sales began growing.

The lesson here: Work within–not just for–the communities you are serving. You are not going to solve a social problem and scale your business by creating a new social problem.

That level of trust needed to work within these communities does not happen overnight. Many so-called volunteer organizations do more harm than good. As Change Creators, we need to do our homework. Our solutions cannot tear apart a local economy, but rather, should work with them, building relationships to grow our companies.

4 – Outside of the Mainstream

Faller began to question her role in the fashion industry in college after a trip to Cambodia in 2007 exposed her to local artisan groups calling themselves fair-trade. She saw that there might be another way to pursue fashion and stay true to the core of her beliefs.

“I was hesitant to pursue a career in fashion because even at a young age, I didn’t want to participate in some of the practices in the industry,” she says. She studied textiles and fiber arts, but with more of a fine arts approach, by doing a lot of community artwork and working with a community art center.

Her passion for social justice did not go away, but neither did her love for making clothes. On her first trip to Cambodia, she learned about the fair-trade movement, especially as it related to textile and fashion.

She quickly got about to applying for the coveted Fulbright Scholarship so she could further study and learn from the fair-trade local artisan groups in Cambodia. It was not her intention at the time to start a clothing business, but as she grew to know the women in this local community and work with them to find suitable employment, it occurred to her: If not me, who?

Her intentions, at first, were to help a group of local women start their own ethical clothing company. But as this progressed, she quickly learned she could assist them more by giving them jobs and running the business herself. So, she did.

After returning from the yearlong year of research, she quickly moved on to starting her business. She was determined to take on two major issues: the wasteful clothing industry, and the lack of decent and safe opportunities for women in Cambodia.

5 – The Wasteful Clothing Industry

We asked Rachel about the environmental challenge she took on with her company, addressing the estimated 1 million tons of textile waste that dumped into landfills around the world each year, not to mention the factories that pollute 70% of China’s water.

As Faller says, “Garment factories waste a lot of fabric: minor imperfections, excess stock, and offcuts are all tossed out in the name of efficiency.”

This excessive waste is a major problem: That’s why tonlé has a zero-waste approach.

6 – Differentiating your brand: What makes Tonlé stand out?

Tonlé salvages scraps of material from offcuts that would otherwise be thrown away and repurposes them creatively to make new clothing: Say, a striped dress. They also use smaller scraps of material to make their own fabric yarn which is then weaved into bags, scarves, or even chunky jewellery.

Even after all this repurposing, there are still tiny scraps of fabric left which tonlé uses to create their own paper–leaving zero waste. This zero-waste approach is at the core of the brand, but it’s not Faller’s only focus.

Watch this video that details the process tonlé goes through to ensure zero waste in their clothing manufacturing:

7 – Giving Local Women Opportunities

Another key to Faller’s success and business model is providing a decent, safe working environment to local Cambodian women.

These women, who may have been working in unsafe situations as construction workers, factory workers, or simply unemployed would not have the livelihoods, fair, above-average pay and safe working conditions if it weren’t for tonlé.

Growing her business is not just about selling zero-waste clothing; it’s about changing the communities within Cambodia, one woman at a time.

As tonlé expands, so do opportunities, and that makes Rachel Faller a Change Creator to support.

Listen to our full interview with Rachel Faller

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5 Expert Lessons From Dale Partridge For Turning Your Passion Into a Successful Business

Nine years ago, Dale Partridge was just like most entrepreneurs.

He was launching his first business–a software company that helped rock-climbing gyms set their routes–and learning how to grow it into something successful.

As the company grew, he picked up more knowledge about how to create and scale a business and he parlayed that experience into the next one, repeating the pattern as he built multiple companies from the ground up.

Today, he’s a serial entrepreneur with a total of 7 multi-million dollar businesses under his belt and the best-selling author of the book People Over Profit. His company, Sevenly, has raised more than $4,000,000 for charities all over the world.

But that was just the first act for Partridge. After all of his success, he decided to change directions–selling off the majority of his stake in each company and starting something new.

His latest venture, StartupCamp.com, teaches other entrepreneurs how to build the company of their dreams in tandem with living a balanced life. So far, more than 3,000 people have signed up for his online course and he’s hosted a myriad of in-person seminars and events.

In May, he’ll be releasing his second book, Launch Your Dream, A 30-day Plan For Turning Your Passion Into Your Profession.

We had the chance to interview Partridge to learn about his experience building multiple purpose-driven businesses and get his advice for other entrepreneurs hoping to do the same.

Slow march toward success

One of the biggest lessons Partridge has to share is about the importance of consistency over time.

There’s a great fallacy in entrepreneurship that says starting a company is the biggest portion of the battle. Often, we’re enthralled with the chase of building and creating something new. We spend months–or years–on analysis, prototypes, beta launches, and revisions.

Then the day comes to launch the business and it feels like all of the hard work is coming to a close. Unfortunately, this isn’t how it works. Starting a business is tough. But it’s just the beginning.

Although he’s now a well-known entrepreneur with a sizable online audience, Patridge wasn’t always an internet celebrity.

His journey started from the same humble beginnings as anyone else. But what he learned from the climb toward success is that it’s a slow and steady climb up the mountain.

“[When they first start their company], people think it’s the Superbowl,” says Patridge. “It’s really the first game of the season.”

The launch of any business is really a starting point. And what comes next is consistent work that builds the company bit by bit, one day at a time.

For his own brand and each of his businesses, consistency–not rapid pace–was the key to building an audience. “What people want is consistency,” he explains. “Consistency beats frequency any day.”

He cites his own experience over the past few years as a testament to consistent work and dogged attention to detail from the start. When he first launched his podcast in 2015, he had just over 1000 plays even with already having an established audience. Today, that first episode has been played more than 300,000 times.

“Remember that when you’ve built your audience two years from now, people are going to go back and listen to the first episode,” he says, explaining how the numbers grew as his brand and his reach grew over the years.

He encourages other entrepreneurs to find something they can do every day and then do it–every single day–hundreds of days in a row. For him, it has been podcasting and sharing something through his social channels. He’s remained committed to his specific frequency every day for years, and over time that work has paid off. Even his early work that didn’t garner much attention has now been seen by thousands or hundreds of thousands of people.

“That work now? Don’t skimp on it,” he says with emphasis.

Building trust

Beyond his core businesses, Partridge has built a brand around his personality.

He’s known as an entrepreneur and a businessman, but also a self-styled relationship guru and life coach. A quick look at his Facebook or Instagram pages will show you that he isn’t all business.

“I spend a lot of my time talking about marriage, talking about parenting, talking about healthy families,” he explains. And it’s often not the type of fluffy life advice that you find online. Partridge has posted deep thoughts and insight on topics ranging from personal connections to masculinity, fatherhood, and cell-phone usage.
And people listen because of the trust he’s built with his audience.

That brand-building and trust have also helped propel his businesses forward. Talking about marriage and children helps him sell $1,000 courses about entrepreneurship.

He calls it “irony”, the ability for him to attract an audience based on the things he shares about his personal life who then become fans of his business advice. Since people are used to cut-throat business coaches with growth-at-all-costs mindsets, it makes sense that an entrepreneur as successful as him espousing the need for balance would stand out in a crowded market.

“Someone signs up on my Startupcamp course on how to start a business or buys one of my books because they trust me on my personal side,” he says. “It’s a great way to build trust in a natural way.”

Being authentic

Building that level of trust with our audience–where they’ll buy from you and rally around your brand and your product–doesn’t just come from consistency, though.

Authenticity is the other key component. People have to believe what you’re saying or, more important, believe that you believe what you’re saying in order to trust you. And in a world of “hackers” and “ninjas”, authenticity isn’t always the first thought in an entrepreneur’s mind.

“Genuineness and authenticity are not always as authentic as you hoped,” explains Partridge. He says that many entrepreneurs feign authenticity but it’s obvious when it’s not genuinely motivated by good intentions.

You can’t fake it, says Partridge. Not only will it ring hollow, but you’ll be called out for it. He points out that, “people are getting a pretty good BS meter on the internet.” And anyone who has seen an “expert” crash and burn online knows it’s true.

Authenticity isn’t just important–it’s the price for admission in most cases. The alternative is to be thrown to the wolves that lurk in comment sections and subreddits around the Internet.

Measuring your success

As an entrepreneur, there are a million ways to measure your own success. Sometimes it’s measured in terms of users, revenue, or profits. Other entrepreneurs count how many people they employ, how much money they’ve raised, or even their customer satisfaction ratings.

Partridge measures his success a bit differently. Business metrics–altogether–make up only half of the equation. The other half of success is how well you’re managing the rest of life.

“For me, I really try to look at success in a holistic way,” he explains about his personal measurement. “If you’re really successful at business but you’re not successful at home, then you’re not successful in my eyes.”

He offers a few questions to consider: “How are your relationships? How well are you stewarding your finances? How healthy are you? What do your children think about you? How’s your relationship with your spouse?”

This is how he sees his own version of success. But as a business coach through StartupCamp, it’s also how he sizes up other entrepreneurs. He tries to read between the lines to determine their true priorities and their reason for starting a business.

“You can really see that in people,” he says about talking with other entrepreneurs. “What are the priorities? Are their priorities money? Are they something else?”

Many entrepreneurs, he says, turn to business success as a way to mend what he calls “some kind of brokenness.”

“I can sense brokenness pretty quickly,” he says. “[Sometimes], people are trying to earn approval.”

And that’s maybe the greatest lesson to learn from Partridge’s success. It’s that people’s intention matters–that your intentions matter. And doing what’s right isn’t the same thing as doing what’s easy.

The right way is often the hard way

Partridge is quick to admit that adhering to principles of trust and integrity are not easy. This way of running a business is slower and more difficult.

“Integrity, maturity, putting people first–it comes at a cost,” he explains about his dedication to building a mission-driven business. “It’s not free. It’s not fast. It’s not easy. It’s always the harder way. It’s always the slower way. It’s always the more patient way.”

But even still, to him, doing things the right way–the way that emphasizes the value of people and the importance of balance–is worth the extra time, money, and effort. It’s a sacrifice he’s willing to make.

“I think for a long time, I was a knower instead of a learner–I had a sense of pride that came with me,” he explains about what led him to focus on his current business and the other aspects of his life. “I hurt a lot of people.”

This kind of self reflection can be difficult. Especially when it leads you to conclusions that may not be comfortable or convenient. That’s when things get can seem darkest–when you’re forced to choose between what you’ve been doing and what you know you should be doing.

Now, he’s cashed out of most of his businesses and is focused on running StartupCamp. He has more time for family and relationships and often shares his advice through social media on the importance of those ties. That’s the kind of advice he has for entrepreneurs now–it’s to focus on building something great only to the point where you don’t sacrifice the important things to achieve it.

“Spend time cultivating your relationships,” he tweeted in March. “The fruit of your life won’t be things you can keep in a storage unit.”

Although Partridge had accomplished so much by 28 years old, it was stepping away from all of that and making the hard choices about his priorities that led him to his happiest point.

It may not have been easy. But, for him, it was right.

Check out these articles for more helpful insights…

 

How to Tell Your Brand Story To Connect Meaningfully With Your Audience (5 Tips)

This article was originally published on The Sedge.

Marketing. I’m going to go out on a limb and guess that this is not your favorite part of being a Change Creator.

It might even be the last thing on your list. It might feel a bit scary or uncomfortable; it might feel like a task outside of your wheelhouse, or it might be something you wish you could simply avoid altogether.

As a Change Creator, the entire reason you started your social venture is to serve your community with a product or service that improves their life.

You don’t want to worry about ‘getting in front of customers’ or ‘pitching’ or ‘promotional campaigns’. And you certainly don’t want to feel like a sleazeball! You don’t want to feel like you’re pulling the wool over people’s eyes, or pushing too hard for a sale.

You just want to do the thing that makes a difference.

If you’ve ever felt this way, I have great news for you: there is another way to share your impact brand and position yourself as the go-to company (or person) for what provide. You can market your social business in a way that feels authentic, values-driven, and human.

First, let’s look at what branding and marketing entail.

Anne Miltenberg is the founder of The Branding, where she co-creates branding strategies with social entrepreneurs. In her interview with Change Creator, Anne shared what branding means to her:

“Branding is framing who you are, what you do, and why it matters. It’s having a deep understanding of who needs to know you, and how they’re going to find out about you.”

Related: Interview with Anne Miltenburg: How Her New Branding For Good Guide Can Help Your Business

Once you’re clear on who you are – your brand – you need to share it out and connect with the people who might be interested so they know you exist and are aware of the products or services you provide. That’s where marketing comes in.

Think of it this way:

If you have something that your community needs (which I’m sure you do), your job is to make sure they know about you. To that end, branding and marketing are not ‘nice to have’, they are essential activities to deliver on your mission.

People who need you are not going to find you out of thin air, or in a haystack. You need to be visible and take action in order to reach them.

I’m sure you’re doing your best to share your message. You’re probably sharing ‘who you are’, ‘what you do’, and ‘why it matters’.

But are you doing it in a way that sticks with people?

Every day you’re taking action in your business, and this shows that you walk the talk, which is important. Your actions will help reinforce the facts you’re sharing about who you are, and why you matter.

That’s great. But there’s actually a third ingredient that is going to be the most essential to help you connect with your audience and share your brand in a way that they remember, can relate to, engage with, and will share with others.

This ingredient is using storytelling in your branding and marketing.

When you use story effectively in your communications, it helps people not just understand, but connect with who you are. It helps them think of you when they need that thing that you’re delivering or creating or doing.

Here are five ways you can use story to connect authentically and meaningfully with your audience.

 

#1 – Share something personal.

This comes up naturally in stories but it’s worth mentioning because sharing something personal is a great way to form a deeper connection with your listener.

As a purpose-driven entrepreneur, the reason why you do what you do is an inherent advantage. It can be a unique driver for communicating with your with your people (although remember that you still need to have an offer that is competitive and creates real value).

As the founder, you want to use story to share why the work that you do is meaningful to you individually. You don’t need to keep your messaging ‘all business’. You can share the personal reasons why the work you do is important to you. Including this personal perspective will resonate with your audience and definitely make an impression about why they should remember you and the work that you do.

# 2 – Don’t be afraid to show your imperfections through story.

You might feel like you have to have it ‘all figured out’ in order to have a professional brand. But this approach can distance you from your audience and supporters.

The reality is, through your stories, you can show a little bit of imperfection. It could be hesitations or vulnerabilities that you might be feeling. No matter who you are, you have experienced challenges. Having doubts, questions, and vulnerabilities is a part of the human existence that we all share, and that’s why it’s so powerful.

If you’re willing to share some of those imperfections in your messaging and in your stories, it makes them that much more relatable to the people who are listening. They’re not thinking that you’re some mannequin up on a pedestal who has it all figured out, like a polished robot.

They see, “Oh, wow, this person is totally human. Their business is their passion and their business has flaws, too. And that’s okay. And I actually like them better for that because they’re real. And I get them because I have those challenges too.”

It creates a bridge where your audience can relate to you, and this shared experience can be extremely powerful for your for your brand.

#3 – Communication is a two-way street

Marketing is about standing alone shouting from the rooftops with your message, hoping it lands on your audience.

It is a two-way street with your potential customers and wider community. It’s important to give space for them engage with you, to respond and share what they think about what you’re doing. To give their feedback about your product or your offering or services.

I like to think of marketing as relationship building and it’s similar when it comes to your brand. Your audience wants to be part of the conversation, not just shouted at.

Sharing your story provides people a way to connect with your brand because stories need both a teller and a listener, otherwise you’re just talking to yourself!

Since stories are just as much about you as they are about your listener, you need to make sure that you provide channels for them to engage. Open that space. If you don’t invite them into the conversation, they’re not going to have any reason to raise their hand and talk to you.

It’s your job to make sure that you are opening up that two-way communication with your audience. Stories are a great way to do that, again, because you’re relating to people on a personal level and you’re sharing your experience and imperfections.

When you start from there, you can say, “Have you experienced this too? What’s your experience with this situation? What do you think about that?”. You open up the dialogue.

Make sure you’re always asking questions and letting your audience know that you want to hear from them.

#4 – The hero of the story is (spoiler alert) not you or your business.

Although it opens up the connection, people do not listen to you for your stories. They listen to make meaning in their own lives.

They are listening for ideas and greater understanding that applies to their own situation and objectives. It’s a very human thing to be fairly centered around your own life – you’re the one living it after all!

So your listener wants to know how, whatever you’re sharing, effects them and their life.

That makes them the hero of the story!

In the standard story arc, the hero is the person who goes through the journey. They try, they hit challenges, and they go through a transformation of some kind. They come out of their life experiences a changed person.

The hero of your brand is not you – it’s your customer, the person who is benefiting from the value that you create. This is a concept that Donald Miller outlines in his book, Building a Story Brand,

Donald explains how instead of being the hero, your role is to be the guide. You and your business are there to support the hero on their journey. No matter what kind of product or service you offer, whether it’s for a paying customer, or a beneficiary who is engaging with that value, it’s really all about them. And the more you keep that in mind in your stories and in your marketing, the more authentic and meaningful brand you will create.

#5 – Show transformation with examples.

I’m sure this is old news to you, but great stories have a beginning, middle and an end. As mentioned, usually there’s the person who encounters some kind of challenge or conflict, and they need to figure out how to move through it, coming out a changed person.

This arc can be summed up as a transformation, or a before and after. You want to use examples in your communications to show that you understand what that before and after is for your hero customer. You get where they’re at and you want to help them move through it.

The better you can describe that transformation through tangible examples, the more people will feel heard and understood. With that trust, they can rely on you as a guide in this transformation.

Those are the five tips I have for you to use story as you build your brand and connect with your audience as an authentic social entrepreneur who hopefully is getting comfortable with marketing and selling because really, it’s your impact is there if you don’t have customers?

Remember, if you’re not sharing your message with a wider audience, aka marketing, then why are you around? Why are you in business? And why are you doing this work? The people who can benefit need to hear from you and it’s your job to make that happen.

If you’re ready to craft the most compelling founder’s impact story, there might still be room in Captivate. Captivate is a 6-week program to help you articulate your story and put it at the heart of your marketing, so you can cut through the noise and attract your best customers, funders, partners and supporters.

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Over 90 Actionable Pieces of Advice from Change Creator Magazine 2018

It’s been one amazing year giving you the best social impact and innovation business leaders in our world. If you are someone who wants to change the world, but just don’t know how to get there, this list of actionable insights and key takeaways from our best content in the magazine app are you for you!

This year we will put out 10 issues of Change Creator magazine. Why 10? Before April 2018, Change Creator magazine was a bi-monthly publication but then we heard from all of you and decided to start publishing it monthly, with more strategies, tips, and mentorship in your pocket each month.

We’ve had the incredible honor of interviewing some of the world’s brightest, most impactful people on the planet and we’re super proud of the exclusive interviews we bring to you.

Without any further ado, here are xx actionable pieces of advice from Change Creator Magazine 2018:

January 2018: Dr. Muhammad Yunus: The Godfather of Social Enterprise [Cover]

We started the year off right with this exclusive interview with Nobel Peace Prize winner, Dr. Muhammad Yunus.

“Start with a big vision, solve a big problem, but take small, bite-size steps to get started towards fulfilling that vision.” Dr. Muhammad Yunus

We were so honored to get to talk to Dr. Yunus in this special edition that started our year off right. In this exclusive interview, we asked:

Is it just about providing society with something good?

How is it different from Apple creating useful products or creating jobs?

It is very easy to get bogged down by definitions. Some people are prescriptive, advocating a very narrow definition. We, at Change Creator, have a slightly more inclusive view. For us, if a venture has a social mission at its heart, it qualifies as a social business.

There were a lot of key insights in this special edition that started the year off with a bang. Here are the key actionable takeaways from Dr. Muhammad Yunus himself:

  1. Start with a big vision, solve a big problem, but take small, bite-size steps to get started towards fulfilling that vision.
  2. You must create a new road if you want a new destination. Replace old systems that no longer serve people.
  3. Do not let others frighten you out of the work you believe in.
  4. Break down your fear, take a risk, and allow yourself the ability to fail.
  5. Money is not a solution itself but a vessel through which you can achieve your goal and drive big impact.

January 2018: Bryan Goldberg, Kate Ward: How Bustle Built Their Media Empire [Feature]

We learned a lot about building a huge audience and really tapping into your what your audience wants, not what you think Google will like.

Appeal to organic traffic by pushing out content that will appeal to readers, not Google. Rank will follow, but don’t ignore paid advertising media.

We also learned a lot about hiring the people who are going to drive your business — when Bryan Goldberg wanted to start Bustle, he knew Kate Ward would be his go-to millennial, but she refused — until he persisted.

Here are the key takeaways and action steps from our Bustle feature:

  1. A flooded market isn’t always a red traffic light. Assess what makes your concept different, and flesh that out.
  2. Have a clear objective, ethos, and concept. Then stick to it.
  3. Hire brilliant staff who fit into your target market. Leverage them to appeal to investors.
  4. Make sure you have enough capital to leap onto hot marketing opportunities and product development.
  5. Appeal to organic traffic by pushing out content that will appeal to readers, not Google.
  6. Rank will follow, but don’t ignore paid advertising media.
  7. Find innovative social media marketing trends and act on them ahead of the masses.
  8. Form social partnerships and keep fishing for more influencers.
  9. The instant you have a monthly visitor rate worthy of advertising, find sponsors.

“People told us there is no room,” says Goldberg. “In fact, you’re picking by far the dumbest category to go into. You are going to be annihilated.” Bryan Goldberg, Bustle.

Guide to Social Business: Special Edition

In this special edition, we cover all the key factors of starting, growing, and scaling a social impact company. Think of this as the go-to guide to being an impact entrepreneur! Filled with valuable insights you won’t get anywhere else, we bring you the best tips and advice to help you live the life of your dreams — and save the world.

Some key pieces of actionable advice:

  1. Think outside the box to get things done. Be scrappy! Social businesses often have unconventional and disruptive needs – which means you will also need to do things differently!
  2. Get all the help you need — tell people you are starting a social enterprise and build those strong relationships from the beginning.
  3. Figure out a business model that works for you and your impact goals. There’s no one-size-fits-all approach for everyone.
  4. Start making money as soon as you can so you can amplify your impact.
  5. Use content to build strong, lasting relationships — share and create valuable content!
  6. Start ‘bite-sized’, as Dr. Muhammad Yunus told us. If all goes well and you’ve validated your idea, you can begin to expand your offering and impact.
  7. Think about products with dual-markets as a viable impact model, you can help those in need and conscious consumers in North America too.
  8. Choose a social impact idea that will fire up your life, that matches your unique values.
  9. Before you quit your day job, make sure you validate your social impact idea and know that it’s a viable option wanted in the marketplace.

“Be open-minded and look for opportunities in unlikely places. At least 80 percent of the amazing entrepreneurs Change Creator has interviewed have found their big idea during a unique travel experience.”

<<Change Creator Magazine Goes Monthly!>>

Before we launched out April magazine, Change Creator decided to start going with monthly releases of the magazine. Our goal: to become more of a monthly, mentor-in-your-pocket, bringing you the best advice from both the business world and social impact leaders! Going monthly means even more exclusive insights, interviews, and strategies than ever before!

April 2018: Sonya Renee Taylor: The Business of Activism [Cover]

We saw the powerful example of how a movement became not only a thriving business but an agent for change in our life. How can you start a purpose-based business?

“Recognizing that radical self-love is the first step. Do the hard work of looking at your own social constructs. What do you believe? What are your core values? Do the inner work first, before you begin to change the world.”

Sonya Renee Taylor shows us that we can start a social movement that radically changes and challenges social norms and make it a thriving business.

  1. Be your own Sonya. Live in your truth. Align your business with your values from the get-go; it’s the only way to build lasting results.
  2. Get early supporters on board to help build your vision. Give them the authority to make decisions, bring ideas to the table, and make it their mission, too.
  3. Monetize your movement if you want to build a sustainable solution. Figure out the business stuff, too; don’t wait to start making money.

 

May 2018: The Future of Blockchain [Cover]

In our May edition, we decided to bring you the power and technology of Blockchain, which will have a lot of impact in the future for social good. We went out to San Francisco to get exclusive interviews with some of the pioneers in the Blockchain and social impact space and showed you the vast opportunities that exist.

“By redefining business value in the context of social issues, decentralized technologies like Blockchain can create new social economies that fund social causes, stimulate social innovation, and enable individuals to make a living through social impact.”

June 2018: Seth Godin: Leadership, Innovating Impact [Cover]

Getting to interview Seth Godin for this edition was a thrill — we are big fans of his approach to marketing here at Change Creator.

“Entrepreneurship…is actually the least risky thing you can do…” Seth Godin interview.

We learned a lot in this edition about leadership, marketing, and the future of life as an entrepreneur. Here the key takeaways from our exclusive Seth Godin feature:

  1. Treat your customers morally and with respect.
  2. Throw away the jargon and think simply. Choose and become the change you want to see.
  3. Inspire your staff and buyers to want to do what you want them to do instead of doling out orders or expecting reciprocity.
  4. Treat your buyers with empathy and responsibility. Get to know their values.
  5. Don’t let fear or uncertainty dissuade you. Choose an industry that fills your soul and explores the things that make you nervous.
  6. Learn to find happiness in scary places.
  7. Let culture inform your decisions instead of becoming distracted by complex best practices.
  8. Do one thing every day to push yourself forward.
  9. Start with a small viable market and move on to greater things as you learn.
  10. Find an innovative concept that brings value and changes the world.

July 2018: Sarah Kauss: A $100 Million Company Combatting Plastic Bottles [Cover]

When it comes to social impact, there still seems to be this myth that to be successful means you can’t make a lot of money, and if you do, you have to be a charity and give it all away. With S’well waterbottles, Sarah Kauss takes this falsity and turns it on its head. Yes, you can make $100 million. Yes, you can have a $100 million worth of impact too. Taking on plastic pollution head-on, offering consumers a viable, beautiful option, Kauss is the very definition of social impact entrepreneur.

In this edition, we feature our exclusive interview with this powerhouse and learn how she started this waterbottle + social good empire.

“It might be good to say that I had a complex business plan with detailed financial goals, but I didn’t. I had a basic business plan with this amazing ambition to enhance the drinking experience in the hopes of ridding the world of plastic bottles.” Sarah Kauss, S’well.

Sarah took 30K of her own money to start and scale this business. This is an achievable dream. With determination and a strong desire to change the world and combat plastic pollution, she grew her business and is poised to be the market leader in this space.

Here are the key takeaways and action steps from our Sarah Kauss article:

  1. People need small, achievable actions if they’re to be motivated to create change.
  2. Rapid-fire start-up growth isn’t the only way to broach social entrepreneurship.
  3. Sometimes, slow and steady builds the strongest brand.
  4. Build a network of supporters who will fuel your determination during the first years of your business plan.
  5. Sometimes, preserving your vision is more important than preserving your bank account.
  6. Premium brands take time to take off.
  7. Prepare for growth by hiring people who can manage your mature business from the start.
  8. Social causes require work, not complexity.

July 2018: Jake Orak, Turning Big Challenges into Big Impact [Feature]

Jake Orak is a special friend here at Change Creator. As our first cover story, he set the stage for all future editions of the magazine by showcasing an immensely passionate and successful example of what a social entrepreneur rock star looks like.

Since that cover story, we’ve met up with Jake in person and did this follow up an interview in July. I can honestly say that his passion for his art, his business is as genuine in real life as he comes across on our podcast interviews. But, there’s more to Orak than meets the eye — he’s also a savvy business owner, marketer, and has shared his tough lessons so freely with us here.

“Implementing this new business model has helped us reconnect with the ‘why’ of our business again. It has given us a fresh story and helped us connect with digital marketing more.” Jake Orak.

Here are the key takeaways and action steps from this follow-up interview:

  1. Don’t be afraid to pivot your business. Your plan at the very beginning may not come to be a year or two down the road. There are many variables that go into creating a successful business and none of us can capture all of them. Be nimble and ready to change as the market changes or when you realize your initial idea probably isn’t going to work out.
  2. Pivoting can take longer than expected. Any big change will take longer than your estimate. This goes back to all of the unforeseen and unaccounted for variables.
    Financials are a core competency. While some parts of your financials can be outsourced, you’ll want to keep your finger very close to the pulse of all things financial in your business. Don’t be afraid to periodically dig deeper into the numbers to make sure the final (derived) picture is the real picture.
  3. Create a buffer that preserves cash. Don’t let you cash dwindle to just a few dollars. Create a buffer that doesn’t allow your cash to go below a certain amount. This way, after all expenses are paid, you still have the cash to handle any emergency that may arise.
  4. Don’t settle in and accept the status quo. What everyone else in the industry is doing may not be the most efficient approach. Explore new ideas that break with industry norms.
  5. Take breaks from the business. Completely disconnect and spend more time on “play”. This meant family, friends, and hobbies for Jake. Activities that don’t involve thinking about the business. Ultimately, these breaks made him a better leader and delegator. As well, he’s done his best work ever in the last year and feels more deeply connected with the company mission.

August 2018: Jay Shetty: Mastering Content Impact [Cover]

In August, we introduced the incomparable storyteller, Jay Shetty. With billions of views on YouTube, Shetty is a master at telling a story and his approach is based on science and ancient wisdom.

“We don’t destroy ourselves with burnout. We destroy ourselves by doing things that don’t matter.” Jay Shetty.

From 25K in debt to a social media phenomenon, Shetty took us into his storytelling strategies, let us in on how he started, and most importantly, how we can do that too.

Here are the key takeaways and action steps from our exclusive with Jay Shetty:

  1. Wealth and success are poor bedfellows, so build your brand out of passion and purpose instead.
  2. Solve a billion problems instead of aiming for a billion dollars. The profits will follow.
  3. Selfish content creation cannot compete in an attention economy. Grow to understand your demographic before you try to reach it.
  4. Build a clear concept of your content’s themes and structure. Brand strength and universality will evolve from it naturally.
  5. Create premium content, but live the principles you share. Transformational stories are the foundation of your brand and authenticity, its substance.
  6. Sharing ideas you haven’t given time to evolve is like serving uncooked food.

August 2018: Ryan Foland, The Art of Effective Communication [Feature]

We met master communicator Ryan Foland at a conference last year and were thrilled to include his exclusive interview in this edition of Change Creator magazine. If you’ve ever had to speak in front of an audience, pitch your business or tell your story, this article can help you!

Getting to the most precise message is the heart of his 3-1-3 method, which takes succinct communication to the core. If you can’t communicate your message in 3 sentences, 1 sentence, then 3 words, you need to get to work on that.

Here are the key action steps and takeaways from this article:

  1. Be aware that you are already starting to communicate before you even speak. Your clothes and body language say a lot about you.
  2. The less you say, the more profound you are. Deliver the message in a short, concise way.
  3. Leave room for questions. Allow your audience to get intrigued by your idea and welcome their questions.
  4. Listening is a speaking skill. To be a good speaker, you also need to be an effective listener. Engage people to talk by also asking them the right questions.
  5. When validating an idea, ask what problem you are trying to solve. People only care about how you’re going to solve their problems. Focus on that when selling your idea.

September 2018: Pot. Purpose. Profit. The Social Impact of the Cannabis Movement

The number of jobs that have opened due to cannabis is astounding. Studies show the cannabis industry will have surpassed the number of jobs in our manufacturing industry in only a few years, creating another 300,000 new jobs. It comes as no surprise that with this massive demand, there will be a tremendous amount of work to be done.

Cannabis prohibition has enslaved a powerful resource, creating extreme misconceptions for almost 100 years! Having been underground for decades, cannabis and its many benefits are sadly still unexplored.

We decided to put out this special edition and discuss the social implications and opportunities in this growing field where impact and innovation will be needed the most.

“I stood with a huge number of advocates. My heart began to pound as a sudden weight swept over me. I didn’t really understand the oppression I had experienced until this moment.” Amanda Spriggs, writer.

Learn from people on the front line of this movement how you can get involved, build a business and improve our world.

September 2018: Karson Humiston, Amanda Guerreo, Vangst

As state legislation across the country began to legalize both medical and recreational cannabis, Karson was able to foresee the growth opportunities in the cannabis market. Taking these trends seriously, Vangst was born.

Thus, Karson’s idea of creating a staffing agency and recruiting resource specific to the cannabis industry filled a need in an emerging market that most people continued to avoid because of inaccurate perceptions about the industry.

When we interviewed Vangst, we were not only curious about how they grew their business but how they anticipate the cannabis opportunities to grow in the next few years.

It wasn’t an overnight success, despite how it might appear to the outside observer. Vangst was started on hard work, big goals and the principle of getting the first client in the door, then growing.

“I remember thinking that every day I would wake up and think that today is the day I’m going to get my first client,” Karson mentions.

Here are some big takeaways and action steps from our exclusive interview with Vangst:

  1. Build relationships from the beginning. These relationships will help you in the beginning of your business and for the long-term.
  2. Offer free services to potential clients to get your feet in the door.
  3. Make sure employees’ goals are aligned with the long-term vision of the company.

October 2018: Virgin Unite, Jean Oelwang, Turning Challenges into Opportunities [Cover]

It was such a thrill to get this exclusive interview with the CEO of Virgin Unite, Jean Oelwang. Not only is she a badass leader, but she also gave us a lot of impactful and seriously good insights to help us scale our impact and overcome challenges.

“You will be knocked down many times if your idea is revolutionary enough to change the world.” Jean Oelwang.

Here are the key takeaways and action steps from this cover article with Jean Oelwang:

  1. Build communities, not spreadsheets. Change needs to be about the people you impact upon and who are part of your team.
  2. Join forces with partners who share your values. They will make your journey easier.
  3. Celebrate failure. “You will be knocked down many times if your idea is revolutionary enough to change the world.”
  4. Build your corporate culture around respect. Make your workplace a source of empowerment, learning, and innovation. Train and develop your team to encourage individual growth.
  5. Behave according to your brand’s values and allow your team to find personal fulfillment in their own purpose.
  6. Immerse yourself in the culture you hope to help. You cannot change a nation you’ve never visited.
  7. Infuse your partnerships with your brand’s mission and they will carry you where you want to go.
  8. You don’t need to be the star of your own brand. A leader in the social impact space must know how to serve the community, not lord over it.

October 2018: Virgin Unite, Q and A with Sir Richard Branson [Feature]

We’ve wanted to get Sir Richard Branson in the magazine for quite some time! He’s not only a social innovation rockstar, but he’s also a great person! We sent him a few burning questions and he sat down and gave us his insights in this special Q and A.

One of the questions we asked him was: What advice would you give a mission-driven entrepreneur who wants to change the world today about overcoming the fear of risk?

Here’s his answer:

“Simple — take risks, don’t avoid them.

Those who succeed do so because they dare to take risks, and they’re not too afraid to reach out and ask for help when they lack the skills they require or the advice they need.

If you allow fear of failure to become an obstacle, well then you’ve failed before you even get going.

Entrepreneurship in its very essence is all about taking risks.

You can create your own luck by opening the door to change, progression, and success.”

We couldn’t have said it better ourselves!

October 2018: Art Barter, Not Your Typical Leader [Feature]

If you want to know how to scale a business, the ethical way, this exclusive article with Art Barter, Founder, and CEO of Servant Leadership Institute, is for you. In this article, we take on the myth that successful people in business are ruthless and greedy. It doesn’t have to be that way!

Art Barter proves that the more you can lean into your values, letting those ripple effects change your company, the more your company can scale and grow. It starts with how you approach business and who you hire:

“If you are clear on your values and know who you want to serve, you need to hire people for character first and competency second.” Art Barter.

Here are some key takeaways from this feature article:

  1. Find and follow your own values and principles and be strictly faithful to them,
  2. Empower your employees to live out the mission and goals that you have defined for your business, and
  3. Don’t be afraid to show your heart to both your employees and your customers.

November 2018: Milo Runkle, Mercy for Animals [Cover]

In November, we brought you some really passionate leaders taking on the challenges of animal rights and activism. With our cover story, Milo Runkle, founder of Mercy for Animals, we delved deep into his motivations to launch this passion project, but we also learned how he scaled his company and impact.

“We went from trying to address every issue facing animals to focusing on the one that causes the most suffering for the largest number of animals: factory farming. We had limited time and financial resources and wanted to be as effective as possible.” Milo Runkle, Founder of Mercy for Animals.

When Milo chose a non-profit business model, he became part of a new generation of lean NGOs that refuses to lower its standards. None of Mercy For Animals’ talent, social media outreach, or marketing is scrappy merely because it exists on donations. That’s how good business moves forward and scales with the time.

“We have the power to change the world. Don’t ever forget it. To be born human, at this crucial time in the history of our species, comes with remarkable power and privilege — and immense responsibility: responsibility to lead heart-centered lives that seek to inspire compassion, love, and hope. Each and every one of us has unique powers and skills that can make this world a kinder and a more just place. The actions we take, the words we speak — they create ripples. Together, we can create waves of change.” Milo Runkle, Founder of Mercy for Animals.

Here are some key action steps and takeaways from this exclusive article:

  1. Build a development network of mentors, mentees, and supportive organizations. Go to conferences. Read. Find trusted allies. Then nurture those relationships.
  2. Direct your energy where counts: at policymakers and corporate spenders.
  3. Diversify your revenue stream, but earn your donations by creating real change.
  4. Expose your audience to your cause by telling stories that humanize and move it beyond the abstract.
  5. Narrow, resounding goals achieve far more than broad, impossible ones.
  6. Hire mission-aligned staff and nurture them, particularly if your cause is a traumatic one.
  7. Invest one-on-one time into your key relationships with donors.
  8. Create a data-driven campaign and hone it in an evidence-based way.
  9. If you think of your impact in terms of all the enterprises who are working towards your cause, you’ll be able to identify unmet needs. That cumulative impact will also keep you inspired.
  10. If you’re working in the food space, connect with The Good Food Institute and consider investing in New Crop Capital.

December 2018: Joel Brown and Emile Steenveld, Master Your Mind, Life Changing Adventures in Bali [Cover]

When Joel Brown cobbled together his website, Addicted2Success in 2011, he was just another nine-to-five sales executive with a hunger for his own success. Today, the site is one of the web’s hottest properties, with enough traffic to attract several million-dollar purchase offers. Who needs a million dollars when you have million-dollar dreams, though? And when you want to impact a million lives…

In this exclusive interview with Joel Brown (one of our earlier cover stories) and Emile Steenveld, we take you to Bali — where this team of two are doing some seriously amazing, life-changing things (and having a blast too!).

“You can have all the strategies down, but if your mental game — your mindset — is not en pointe, you’re not moving anywhere.” Joel Brown.

In this final edition of 2018, we wanted to end your year on a high. Getting your mindset right will help propel your success as we prepare for 2019!

Entrepreneurship requires you not only to believe you can succeed but also to align that success with your authentic self. “We teach people how to nurture their sores and their scars that they’ve been hiding or avoiding or pretending not to know. That’s when they can start moving into the strategy with Joel. You can’t go into strategy, you can’t brand yourself, you can’t be really authentic until you accept [your limiting beliefs] first.” Emil knows this lesson. He’s already been here, in the mud, trying to fight his way through his own limiting beliefs, but what does that have to do with branding and corporate objectives? Plenty, it turns out.

If you want to level up your life, your business, your entire existence, this exclusive cover feature is for you.

Here are the key takeaways and action steps from Bali:

  1. Get in touch with your self-limiting beliefs (the persistent complaints, concerns, or critiques that keep you from progress) and find a vision that integrates with your authentic self.
  2. Let your values determine your goals. To identify them, list five or six people you admire and note their key values. Put those that resonate with you on your wall and develop the steps you need to take to action them every single day. Let daily actions transform into habits.
  3. Create a five- or 10-year plan that reflects your ultimate version of yourself in the future. “The key here is that we reverse engineer it, so write out your fifth year or your tenth year, then ask, “What did I have to do in my fourth year to get to the fifth, and the third year to get to the fourth?”
  4. Don’t ignore your personal scars — they will keep you from your entrepreneurial dreams.
    If you’re giving too much, you’ll never have the energy to serve at a higher level. Let your vision determine what you say yes or no to.
  5. Focus on thriving, not surviving. Ask what you can create, not how you can get through.
  6. Measure your achievements by the impact they have, not the money they earn.
    Live with intent.
  7. Begin to action your ambitions even if your vision is not yet perfectly formed. Then, let the feedback you receive help you to refine your goals. Focus on progress, not perfection.
  8. Live in your genius and delegate the rest to those who can master your weaker abilities.

“We need to delegate to elevate. You want to make sure you’re stepping into your genius as much as possible and then delegating the rest.” Emile Steenveld.

Actionable Advice from Change Creator Magazine: Conclusion

We’ve given you a lot of great advice and exclusive insights this past year, but we’re just getting started! There is so much more to Change Creator magazine than we could do in this one roundup article (including more feature articles, interviews, action steps, and more). We cover a lot of topics but the core of all that we do is still the same — good business.

If you want to change the world and harness the power of good business to do so, then Change Creator magazine is for you. Our app is designed to be that mentor in your pocket, where you can get insights and mentorship wherever you go.

Please let us know who else you’d like to see in Change Creator magazine. And, please reach out to us and tell us what you think!

Our final actionable advice for you moving into 2019:

“Don’t be afraid to change the world. Change is possible and only you can serve with your unique values and gifts.”

Get ready for 2019 and subscribe now to Change Creator Magazine with our holiday special for just $1.99/month >>> Click Here to Get Started

4 Expert Marketing Principles For Conscious Entrepreneurs (Bonus Inside!)

Change Creator has interviewed well over 100+ conscious leaders and entrepreneurs. So, we decided to work with some of our awesome partners to dig through them all and pull out the best marketing secrets we could find.

What we found are true marketing principles every conscious entrepreneur should know.

The bonus we mentioned is at the end, don’t forget to check it out, you will love it!

 


 

4 Expert Marketing Secrets For Conscious Entrepreneurs

These are in no particular order…

1 – Break the mental chokehold and changing your inner-story.

By Tony Robbins | Entrepreneur, author, philanthropist

We all have different experiences and tell ourselves different stories. Whether you hear a story or you tell yourself a story, it will have a deep impact on the external results you produce.

“I’ve been in this game for nearly 40 years. I’ve worked with millions of people from more than 100 different countries across the world. Across the board, the number one problem business owners face when they are trying to grow their company is always the same. When a business is struggling, most business owners shift their entire focus to strategy.

But 80% of the time, the chokehold on the business is actually the owner’s psychology.

Of course, the strategy, the skills and tools – these are all critical components to creating real and sustainable growth. But knowledge alone is not power, it’s simply potential power. Execution will always create greater results than theory. And execution starts with your psychology. Because there is only a limitation when you buy into it. The whole game of business is about taking a vision and turning into a reality. If you are feeling disempowered, then you are accepting an unspoken assumption.

As a business owner, your job is to break down the limitations holding you back. Henry Ford said, “If you think you can do a thing, or you think you can’t do a thing, you’re right.” Because the minute you start believing that the problem is true is the minute you start inhibiting your growth.

ACTION TIP

Is your story limiting your life? Your business? That inner game is key in any kind of story marketing. What you tell yourself about your business is what others will either be drawn to or put off from. Before we get into the more strategic marketing tips, think about how you talk about yourself, your brand, your mission.

 

2 – Create content that shares what you uniquely know, not just highly researched data.

By Victoria Fine | Founder of Finally

Content marketing is a term you hear a lot these days. Companies are finally starting to recognize the value of creating content that helps market and sell their products, especially online. There is no better expert when it comes to content marketing in the social impact space than Victoria Fine, who was the founding managing editor at Huffington Post Impact and Education.

When we discussed how to strategize content for impact companies, Victoria talked about sharing your personal stories and expertise:

“So when people are considering their own content, I like to encourage them to think about not just the message they have to tell, but all of that shared expertise and insight that has been pulled together through an entire time and the career that they have been in in the past.”

Share your expertise. People want to know the challenges you face, how you overcome them, the successes you had and how you won them. We all are teachers and we are all students.

ACTION TIP

Lean into your skills. When creating ‘free gifts’ or incentives for your audience to build an email list, consider what skills, talents, or experiences you bring to the table that can solve an immediate problem for someone. What can you teach? You don’t have to be an expert. You just need to know something that someone else does not. Or, just interview an expert and offer something valuable to your audience!

 

3 – Be vulnerable, share your big failures.

By Russell Brunson | Founder of Clickfunnels

Storytelling was a huge factor in how Russell Brunson, Founder of Clickfunnels, got his company the edge over the competition. Not only did Russell go out and speak directly to his audiences, but he also wasn’t afraid to talk about his big failures, including his bankruptcies — all in the name of connecting with his audience.

“I think that the more that we’re willing to open up and be vulnerable and share those things, it connects people with you. And then when a competitor comes out with something similar, the usual… better or cheaper, whatever, people aren’t going to be like, ‘oh, I’m going to leave because this has this feature. This is better and cheaper’ It’s like no, I like I’m going to go with Russell and the vision and mission, because of that they stay connected with the company and everything else.”

ACTION TIP

Vulnerability is an important part of genuine marketing in a digital world saturated with junk. Don’t be afraid to tell your audience about your most vulnerable experiences. Your story is powerful. Connect with your customers on a human level to develop a loyal audience that trusts you.

 

3 -Get outside of the building. Talk, talk talk. Listen Listen Listen.

By Gavin Armstrong | Founder of Lucky Iron Fish

Lucky Iron Fish manufacturers just that, small fish-shaped blocks of iron. The simple product is one in high demand for its health benefits. Simply drop the Lucky Iron Fish in any type of boiling water to infiltrate it with iron nutrients to combat iron deficiency.

Lucky Iron Fish started in Cambodia when the founders saw the need firsthand. Given the product is something people put directly into their food, the team had to establish trust in the communities and design something that was culturally sensitive. Gavin shares more about his thought process in his interview with us:

“We can design everything we want in the lab back home but if you don’t have something that’s going to be compelling for the end user, it’s not going to go anywhere…. It was critical for us to spend a lot of time understanding the market before we moved into it.”

ACTION TIP

Consider how you can get to know your customers even better. Plan a time to go visit with a few and spend the day observing and asking questions. Set up time to talk over Skype. Whatever you have to do to start talking to them right now. And don’t stop, this is an ongoing process for any impact entrepreneur. It’s ESSENTIAL.


 

GET YOUR BONUS: 18 Marketing Secrets From 100+ Expert Interviews

Yes, we have more for you with action tips and all!

 

You might also be interested in:

Change Creator Presents: The 15 Best Interviews for Impact Entrepreneurs 2018

Subscribe on   iTunes   |   Soundcloud   |   Stitcher

Welcome to our first annual top 15 podcast interviews list.

We’re really excited to close out the year reaching well over 100+ interviews with incredible entrepreneurs impacting the world, all in their own unique way.

The Change Creator Podcast highlights the new revolution of business and how people are truly changing the world with their unique expertise.  Discover inspiration, hope for building a better future, and the strategies to create your own legacy – to be a Change Creator.

We talk to a range of experts, not just social entrepreneurs or marketing gurus. We interview Nobel Peace Prize winners, award-winning social entrepreneurs, marketing experts, celebrities, and young activists on the front lines building a life that matters to the world. This diversity is important as each person has expertise that we can learn from to excel as an authentic and conscious leader.

While we are selecting the best of 2018, this is not a competition.

Our intention is to offer you a little guidance if you don’t have time to listen to every show and offer some deserved recognition. We believe that these select interviews a lot of important value and should not be overlooked. To determine who is on the top 15 we consider audience feedback and content value.

In addition to the interview, you’ll find related materials such as books, articles and magazines to explore deeper.

Without further ado…

THE TOP 15 

The below list is no particular order.

1 – Jay Shetty: Understanding Storytelling and Creating Content That Drives True Impact 

Shetty is a smooth talker with a lot of wisdom to share. I really enjoyed this conversation and I know you will too. He’s an entrepreneur impacting the world on a global stage by leaning into his unique genius on Youtube – storytelling. From Monk to online influencer he has reached billions of views with his work and is continuing to grow.

Eager to understand storytelling and his process, we connected with Jay for this incredible discussion.  In this interview, you will learn what storytelling really is about, how he selects content, how he approaches it and even the equipment he uses.

Related:
Jay Shetty: What is Storytelling and What Makes a Good Story?
6 of the Best Inspirational Videos For Entrepreneurs from Jay Shetty
Cover Story – Change Creator Magazine issue 18

Listen to the interview:

 

2 – Muhammad Yunus (Nobel Peace Prize Winner): Solving Big Global Problems with Small Steps

No matter how many interviews I had under my belt, I was still nervous about this one. We met Yunus in San Francisco and were able to weasel our way into an interview for a great cover story with Change Creator Magazine. I plowed through his incredible book, A World of Three Zeroes, to prepare myself. Once we connected on the phone it was all smooth sailing and became one of my favorite interviews so far. He’s full of experience and passion which just become contagious. You will leave this interview ready to take on the world.

Related:
Interview with Muhammad Yunus: Taking Small Steps for Big Social Business Impact
31 Dr. Muhammad Yunus Quotes to Inspire You to Greatness!
A World of Three Zeros (Book highly recommended!)
Cover Story – Change Creator Magazine issue 13

Listen to the interview: 

 

3 – Seth Godin: What it Takes to be a Leader of Tomorrow

Timing is always important and over a year ago I reached out to Seth Godin and the timing was not right, I got shut down. Almost a year later I felt the time was right and tried again. He got back to me in about 5 minutes and when I asked when he was available for the interview, he replied saying, “How about in an hour.” Whoa! I didn’t want to say no but didn’t have much time to prepare for this one, haha.

Godin has always been an inspiration to us here at Change Creator. His unique way of thinking about business is one thing, but he’s also always ahead of the trend. The idea of storytelling is booming today as a key to marketing but he wrote that book in 2011. He’s great at using anecdotes and metaphors to help people clearly understand new things. So what does the leader of tomorrow look like? Find out in this compelling interview.

Related:
Seth Godin on Leadership for the 21st Century
Seth Godin Exclusive: Insights on Leadership that Matter Today and Tomorrow
This Is Marketing: You Can’t Be Seen Until You Learn to See (incredible book!)
Cover Story – Change Creator Magazine issue 16

Listen to the interview: 

 

4 – Guy Kawasaki: Pulling Back the Curtain on Startup Success

When I told Guy Kawasaki that I was hesitating to do more videos he simply said, “man up!” I had to laugh and agree with that. Guy is a straight shooter with a ton of experience and knowledge to share. He tells it like it us and offers really important truths about getting feedback, sharing ideas and what makes a startup tick.

We wanted to better understand the startup word from his perspective because he’s seen so many pitches and worked with many brands. You’ll enjoy his personality and get a lot of solid takeaways that should empower your own startup.

Related:
Guy Kawasaki: Secrets to Startup Success
Cover story: Issue 11 of Change Creator Magazine

Listen to the interview:

 

5 – Victoria Fine: Content Strategy For the Social Impact Space

Change Creator produces a hefty amount of content between the magazine app, website and the podcast. You can say we are content strategy nerds. We were introduced to Victoria who is the queen of impact content. Currently, she’s the founder of her own company, Finally. But historically she was the founding managing editor at Huffington Post Impact and Education. The director of a strategy at Slate and the first managing editor at Upworthy. This is such a great discussion as content is critical to any marketing strategy today, especially in the impact space. She’s also a contributing expert to our Captivate program on storytelling for marketing.

Related:
Understanding Content Strategy for the Social Impact Space: Victoria Fine

Listen to the interview:

 

6 – Mona Amodeo: How to Build a Brand That Matters Today

Personally, I have always been a geek about branding. What makes good branding, why, how does it work? Building a solid brand was instrumental to Richard Branson’s success. And, I know it’s a huge part of any impact business today too. That’s why I connected with Mona, this is her world and her expertise.

In this interview, we explore what it takes to build a brand that matters. These are insights you can take away and apply to your business. Good branding goes far beyond visual appeal. Hold on tight and listen closely to this one.

Related:
How to Build a Brand That Matters Today: Mona Amodeo, PhD.

Listen to the interview:

 

7 – Christal Earle: How This Creative Brave Sole is Changing Lives One Tire at a Time

When you hear a great story you become a marketer for that person because you tell it to others. That’s what happened here. Christal’s story is emotional in a big way. It pulls you in and offers many lessons for life and entrepreneurship. We liked it so much that even used it in our course, Captivate, and featured a story in Change Creator Magazine, issue 21.

Get ready to learn about courage and perseverance.

Related:
Explore Change Creator Magazine issue 21
Win a $200 gift card from her company Brave Soles (ends 12/12/18)

Listen to the interview:

 

8 – Art Barter: Transformational Leadership That Gets Big Results

Great leaders don’t tell people what to do they inspire people to do what needs to be done. Art took a $10M per year company and in a few years, time turned it into a $200M company. We had to know how he did that. His secret is all about leadership style.

Explore what servant leadership means and steps you can take to become a more effective leader that gets real results.

Related:
Explore Change Creator Magazine issue 20
The Servant Leadership Journal: An 18 Week Journey to Transform You and Your Organization (book recommendation)

Listen to the interview:

 

9 – Kathleen Kelly Janus: Secrets to Scaling Your Social Venture to over $2 Million

She interviewed over 200 social enterprises to learn why some reach $2M in revenue per year and other don’t. Kathleen is a social entrepreneur, author and lecturer at Stanford University’s Program on Social Entrepreneurship. This was something we wanted to learn more about!

She’s sharp and has a lot of great insights to share around this topic. Her book Social Startup Success is a must read for anyone in the impact space.

Related:
Feature article – Change Creator Magazine issue 13
Social Startup Success (book recommendation)

Listen to the interview:

 

10 – Rick Alexander: Everything You Need to Know About Becoming a Benefit Corporation

Sure, legal talk might seem boring but it’s a huge part of the business and something most of us ignore. As more people are starting to become a B-corp we thought it might be a good idea to learn how that impacts investing and other areas of the process.

So we connected with the head of legal policy at Blab, Rick Alexander. Who better to talk to and he shared a ton of important insights every Change Creator should be aware of, especially if you’re considering a B-corp status.

Related:
Feature article – Change Creator Magazine issue 19
Rick Alexander: Everything You Need to Know About Benefit Corporations and Legal Structures

Listen to the interview:

 

11 – Russell Brunson: How to Build a Loyal Audience and Self-Fund Your Startup

He kept showing up in my Facebook feed a while ago and finally I decided to listen to what he had to say. Long story short I got his books and they rocked. We had to talk to Brunson about marketing. In this interview, he talks about self-funding but also how he visits Kenya each year to help build schools. His company, Clickfunnels is crushing it now.

Related:
Russell Brunson: How to Build a Loyal Audience and Fund Yourself

Listen to the interview:

 

12 – Jake Orak: Tackling E-commerce Challenges Like a Champ

After our first magazine cover with Jake, we ran this second interview just about a year later to see what’s been going on with Ethnotek, and he faced some big challenges and successfully navigated them. Finally, our team met Jake at SOCAP 2018 in SanFrancisco. We had a blast!

In this interview, Jake shares some of his war stories which offer a ton of important advice.

Related:
How Jake Orak Built a Social Good Business to Preserve Indigenous Cultures
Cover Story – Change Creator Magazine issue 1

Listen to the interview:

 

13 – Sarah & Kevin: A Creative Marketing Strategy That Helped Raise $2.6M in Funding

We were introduced to Kevin and Sarah by someone in our network who thought they were doing great work. And they are! As founders of the Dyrt, they are dominating the campground “find and review” market. They used creative marketing strategies to build their base quickly and share great tips for landing the big investment.

Related:
Getting Back to Nature: The Dyrt Has an App for That and Just Raised $2.6M

Listen to the interview:

 

14 – Ryan Foland: How Mastering Communication Can Change Your Life

If you want your message to connect with people you have to learn how to communicate clearly. Sure we all talk and communicate but conveying an idea so someone understands in just a sentence or two is an art. That’s I spoke with Ryan, this is his speciality! He talks about steps you can take to be more powerful as a communicator and his process for doing so.

Related:
Communication Skills that Drive Your Business: Tips from Ryan Foland
Interview with Ryan Foland: How Mastering Communication Can Change Your Life

Listen to the interview:

 

15 – Emilio & Samantha: Turning a Passion for Minimalism into an Impact Business

This was a unique discussion with two people are not just downsizing how many things they own. They are helping people live a more extraordinary life and scaling that impact through online programs and books such as, A Recipe For An Extraordinary Life.

Related:
Turning a Passion for Minimalism into an Impact Business

Listen to the interview:

Final Words

Think about all the experience the 15 people above bring to the table. When you want to expedite your success you need to be open to learning from others. That’s what Change Creator Magazine and Podcast are both about.

Read, listen, learn, grow.

I hope this list is helpful, I know you’ll find the interviews empowering.

Now go forth and have impact in 2019!

Subscribe on   iTunes   |   Soundcloud   |   Stitcher

You also might want to check out…

3 Impact Business Storytelling Tips Every Entrepreneur Needs to Know

Suddenly, I noticed it was everywhere. I’m not just talking about the ads that creepily follow us all around the internet. It’s one of those situations where you talk about something and it becomes the focus of your intention. Maybe you have a small epiphany or revelation about the idea which really puts it front of mind. Next thing you know, you just start noticing people talking about it or articles written about it. Then you say to yourself, “I never noticed how popular this is.”

In my case, I’m talking about the art of storytelling. We all know that a good story can captivate and motivate people. They connect more with it emotionally. But depending on where you are in your life you can hear that and say, ‘yeah cool, makes sense,” and that’s it, you think nothing of it. Or, you might say, “actually, this is really interesting. Let me dig into that more.”

Sometimes you think nothing of it and then a few years later you have a fresh perspective and it hits you much differently and you have a small revelation (Usually triggered by a life experience) about the idea and say, “oh shit, now I really get it.”  The information was just as profound before but you just didn’t connect with it. Many times the insight sounds basic and logical so you overlook it a bit. But what seems simple on the surface does not mean there isn’t complexity when you dig a litter deeper.

Our job as Change Creators who want to help others, by teaching what we know, is to help you save time and get to important conclusions faster.

As a media company with a digital magazine app, we are always telling stories. We use information to inform people, educate and make a difference in the world. But these insights are relevant and important to all people, especially in today’s evolving digital landscape.

Since my small revelation, I have personally interviewed several incredible people to help us all better understand this art of communication and storytelling, so we can all learn how to master it faster.

To avoid information overload, I’ll start with 3 important insights you should think deeply about, especially if you want your business to succeed.

1 – Be Intentional and Don’t Get High on Your Own Supply

Here’s a quick clip where I mention how stories and personal experience made Salvador Dali great. This ties into my comment about seeing story everywhere now and it’s a segway into the next video segment from Jay Shetty.

[vc_video link=”https://www.youtube.com/watch?v=6uXyDLROqbY&feature=youtu.be”]

 

Jay Shetty is on a mission to make wisdom go viral and so far he has been very successful with over 2 billion views of his videos. What makes them so impactful? In our discussion, we explored that very topic and got a better understanding of how he thinks about storytelling.

[vc_video link=”https://www.youtube.com/watch?v=-xJBXG-6dpo&feature=youtu.be”]

Video Transcript

I have to give the credit for the art to my art teacher from when I was like, I guess in my teens, 11 to 18, I had one art teacher at school and always on my favorite subjects are in design. And whenever we do a piece of art, he does it like whether it was a painter I was terrible at painting was pretty good at graphics, I was terrible at fine too. But anytime we would draw something or put a collage together, or do something graphically, the number one question you need to go to me is, why did you do that? Like, why is that color next to that color? Why is that item on top of that item? Why is that juxtapose next to that? Like his question will be like, why did you do that?

And if I didn’t have an answer, I get a low grade and he had an answer, even though it didn’t look visually as good I get a good grade because his whole point was a mountain, meaning it was always about

Are you meaningfully connecting our colors and designs and objects and the and visions? Or are you just doing it because it looks good?

And I think that’s a beautiful way of looking at storytelling. Are you trying to tell a story so that it looks good? Or are you trying to tell a story because it’s going to be meaningful to the viewer.

So the way I explained this is that there are two types of storytellers. There are two types of creators. Imagine a spectrum. Imagine one end of the spectrum and the other end and one of the one of the spectrum you have selfish creators, what I like to call selfish created. These are people who create simply for themselves, it’s the people who get high off their own supply, right?

It’s like you made a video or you wrote a book just because you thought your idea was amazing, right? You think what you have to say, is so amazing that you make a video that you enjoy, and maybe a few of your friends tell you, it’s good. And maybe there’s a niche for you that you can grow into your selfish creator. You’re only making videos because you feel like making them for yourself.

That’s one end of the spectrum. Nothing wrong with that. No judgment. Just sharing how it works.

The other end of the scale, you have what I call sellout creators. So sellout creators only tell stories that they think people are going to love. They only tell stories that they think are going to go viral. They only focus on stuff that they think is going to get likes and what happens very, you may even get likes, but you won’t feel fulfilled inside you may even get followers and views you might not you probably will. But even if you did you still want to feel like you’ve made an impact or anything right? And that’s why when I talk about is being the best storytellers are selflessly self-aware, self-aware, self-less self-aware and selfless.

So what I mean by that is, the best storyteller has the deepest understanding of people’s pain and problems, because they’ve either lived through them themselves, or they have lived through them with others. And then their focus is on saying, how is the best way of communicating this and it may not be a video, it may be a written piece, it may be a whole book, it may be a speech, it doesn’t have to be the same format and then really figuring out how does this connect with people.

So I always say to people that I, I spent the last 12 years of my life sitting with people listening to their problems. When I was a monk, I used to coach people for free for no money for more hours in a day than that I could possibly do. And I would sit them and just-just discuss their problems and help them out of it. And that gave me a much stronger understanding of human behavior. So for me, storytelling is a deep understanding of human pain, human behavior, and then the most, most ideal format for communicating that

2 – How You Tell Your Story Can Make Or Break Your Business

What do you really need to consider when you think about your branding for an impact business? Mona Amodeo is a branding expert in the impact space and we had a chance to connect with her to discuss. Not only does she emphasize the importance of story for branding but she breaks it down in a way that helps us all understand how the moving parts come together.

This all comes together to prove out that story is the foundation of successful marketing. We call it StoryMarketing!

Is your brand attracting the right audience? Do people want to get behind your cause? What do people think about your brand? what’s your reputation?

[vc_video link=”https://www.youtube.com/watch?v=Uqp-Vw1iJP0&feature=youtu.be”]

Video Transcript

Adam G. Force
What’s the first step in understanding…well is my brand…Like…Is it saying the right thing to people? Is it attracting the right people? What are the like, I guess, preliminary or early stepping stones and thoughts around branding that needs to be considered for somebody?

Mona Amodeo
Well, I think if we think in terms of this, if we just kind of put if you can imagine three circles, interconnected circles and circles being first your business plan, what is it you’re trying to do? What are your goals? What are your dreams? What are your hopes?

The second circle, in that that’s kind of your intentions, right? The second circle comes to this idea of the brand, which really defines why you matter. I mean, every organization has to answer this question, Who are you and watch it, I care. And ultimately, your success or failure will depend on your ability to do that branding helps you shape that story. That sense of this is who we are, this is what we do. This is what we believe. And most importantly, this is what we can do for you in a way that’s different unique than other people.

So that second piece branding is that middle piece between your intentions of your business plan and your actual building the tribe I call it of people who really want to be connected.

You know, ultimately, though, Adam, what we’re really trying to do here is we’re trying to use branding as a vehicle for creating a reputation.

3 – Stories Create Chemical Reactions in the Brain

I personally made this video to stress a really important point. As a human behavior nerd, I loved learning about the chemical reactions in the brain because what it revealed is that external conditions (story) create a reaction that shapes someone’s behavior, how they respond. This is the most important part of marketing which makes this lesson 100% essential to master.

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Video Transcript

I recently came across a fascinating experiment. And it has two parts. One they wanted to understand does telling a story over video has the same impact on people as telling a story in person. The answer is yes. Two, they wanted to understand people’s reactions to the video. So they created two stories on video. One was about a little boy and his father, the little boy has cancer. The father is very emotional about it.

The second story was about the same little boy and the father. And they’re just walking through the zoo. Okay, so in the first video, people had a massive neurological change. And this is really important to understand because that neurological change is a reaction to the story. And when that neurological change happens, the human behavior changes, for example, you might be more willing to donate to a charity, the second video, people a dream halfway through, they were not hooked, they were not engaged. There was no emotional factor that pulled them in. And it’s that emotional factor that they find that creates a chemical in the brain called oxytocin. And that drives empathy. It drives people to be more cooperative.

So when you’re struggling as an entrepreneur, and you’re not being heard, especially by the most important people, the one percenters of your audience, I would highly, highly recommend starting to take more notice about human behavior.

Because whether you’re telling a story to get people to love your brand, or you’re trying to sell a product or get somebody on your team, or even get your wife to go out to a certain restaurant, you’re always selling and you can sell better when you know how to communicate because you understand human behavior. When you understand that human behavior. You could shape your story to be more effective.

3 of The Best Plastic Replacement Innovations Today

change creator plastic pollution replacements

There’s something happening as we speak. People are starting to perk up and take action against plastic pollution which is suffocating our planet.

Change Creator is passionate about getting rid of plastic pollution and we follow new innovations closely. This is also why we recently interviewed the founder of S’well, Sarah Kauss. Her work building a premium water bottle brand in an effort to combat plastic bottles is impressive.

These innovations are very important because when you stop and look around, plastic is everywhere. And the worst part is that it’s not really recyclable and it’s definitely not biodegradable. Every bit of plastic ever produced is still with us today and will be for 1000 more years.

Here’s our list of the best plastic replacement innovations today.

1 ‘Ooho’ by Skipping Rocks Lab: The Edible Water Pod

Plastic water bottles might feel convenient but they come with huge costs, socially and environmentally. Actually, you end up paying a premium for water that 25% of the time is just tap in a bottle or it has added chemicals from production or leaching.

The consumption of non-renewable resources for single-use bottles and the amount of waste generated is profoundly unsustainable. The aim of Ooho is to provide the convenience of plastic bottles while limiting the environmental impact.

This little pod is just that, it’s little and may not have the same practical use as a plastic bottle, it will have different applications. Everything starts somewhere and this is a truly a unique innovation that is going in the right direction. There are many ways this could help people and of course take a lot of pressure off our environment and food chains.

At the moment Ooho is mostly being sold at events, while they get their fully-automated production machine up and running.

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2 Cassava Carrier Bags (This is not plastic!)

An entrepreneur from Bali, disgusted at the rubbish littering the famous holiday island Bali, is trying to tackle the problem with alternatives to conventional plastic.

Every year, an estimated of 1 trillion plastic bags are consumed worldwide. Avani’s non-toxic cassava-based eco bags should be considered as one of the solutions to mitigate this horrible worldwide epidemic. Avani bags are a bio-based alternative that becomes the ideal replacement for petroleum-based plastic bags.

Through years of preparation prior to its launch, Avani has successfully embarked on its mission to replace disposable plastic products which take hundreds and even thousands of years to be decomposed by Mother nature by using renewable resources made from plants. Parallel to that, placing sustainability as its core business values, Avani is committed to exercising good corporate governance by adopting the Triple Bottom Line approach in assuring the sustainability of its business.

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3 S’well Water Bottles

While water bottles themselves are not a new innovation, the approach S’well has taken is which is why we were eager to interview their founder, Sarah Kauss. She has built a premium brand on the foundation of a very strong story pushing a mission to replace water bottles.

During today’s awakening around plastic usage, this could not have been a better time for S’well to pop up.

It’s S’well’s ongoing mission to create products that are both beautiful and eco-friendly, that infuse innovation with inspiration, and that continues to give back to communities in need.

S’well is a proud partner of UNICEF USA, committing $800,000 since 2015 to help provide clean and safe water to the world’s most vulnerable communities. Through 2018, S’well is focused on supporting water programs across Madagascar – a country where nearly 50% of the population lacks access to clean drinking water. We’re supporting UNICEF’s efforts to build infrastructure, educate families on water-borne diseases and promote national reform to make a sustainable, long-lasting change. To learn more visit: www.unicefusa.org S’well also supports BCRF and (RED).

Learn more about how Kauss has built such a successful movement in our exclusive interview.

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Do you know of any others? Leave a comment and let us know.

6 of the Best Inspirational Videos For Entrepreneurs from Jay Shetty

change creator jay shetty

We all find inspiration from different places and need to hear certain things more than once.

He went from being a monk to a social media influencer who’s mission is to make wisdom go viral.

His videos have been viewed billions of times and it’s because he knows how to tell stories that connect to the human condition.

His name is Jay Shetty and his infectious storytelling landed him on the Forbes 30 under 30 list and was noticed by Arianna Huffington who hired him to host Huffpost Lifestyle.

Get inspired today and take action.

If You Feel Lost

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Focus Your Mind

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Where New Ideas Come From

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Stand In Someone Else’s Shoes – Technology Vs Humanity

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7 Life Lessons Learned Only Through Travel

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Why I Wake Up Early

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If you want more, listen to Jay Shetty talk to with me about what storytelling really is and what makes a good story.

If You Have a Dream, These 5 Steps Will Help Make it Real

Nearly every human on this planet has a dream. Yet as we all know, some dreams come true while others don’t. Why do certain goals seem to come to fruition, sometimes with the aid of what can be described as luck, serendipity, even a touch of magic? Maybe the magic touch isn’t magic at all, but rather setting an intention, putting our goals out into our community and working hard — even when we’re not certain we’re on the right path.

Future State CEO Shannon Adkins’ LinkedIn profile touts her as a “keynote speaker.”

But Adkins recently admitted — during her keynote address at a Bay Area B Corp Leadership Development event — that it was her first time filling that role.

Sometimes, she told the audience, you have to tout first and achieve later — especially when it comes to “outrageous statements” about the future of business, the world or humanity. But of course, she knew she wasn’t telling her audience anything new.

“This is this group of people who make outrageous and ridiculous declarations of futures that no one else thinks are possible, and then build coalition and then take action and then extraordinary things happen,” she told the B Corp crowd.

She’s long heard from others that they “couldn’t possibly do that” — the outrageous, the unusual, the unexpected — for one reason or another. So Adkins suggests adopting another mindset that makes the outrageous accessible to everyone: achieving big goals isn’t luck and it isn’t magic.

“How many people in this room have been told, ‘Well, yeah, but you’re just lucky. You have magical powers, like something extraordinary happens when you’re around’? But having it be personality-based or having it be luck-based or having it be leadership-based makes it not accessible for everyone else to really see themselves inside our outrageous futures,” she says.

So just how do we go about making outrageous ideas reality? Here are Adkins’ five steps.

1. Speak the future.

“What’s really important is that you speak that future even if you have absolutely no evidence that it’s possible. Right? So I don’t have any evidence … I mean, I’m not a scientist, I don’t have any evidence, but it’s possible in my own brain. For example, I don’t know that it’s possible to reverse climate change by 2050, but I’m all in. You know, I’m gonna take that pledge, I’m gonna take that commitment and I’m gonna do what I can to do that. So speak that future, even without clarity on exactly how that’s going to happen.”

2. Share widely and boldly.

“Share your crazy dreams, your visions for reality with everyone — and not just with people that you think can help you. So not just with the one person that you know has a connection to that particular point of contact or one person that’s an expert in that industry.

“Recognize that you won’t always know who’s going to be the person who’s going to be able to connect you to that future, to that reality. So you have to share it wildly and widely.”

3. Take action.

“It’s not enough to say what you want; you have to take action as well. My personal experience is that I take action consistent with the commitment, but it isn’t usually that action that leads to the outcome.

“Take action consistent with results that align the universe for that outcome to show up and to be available in your life.”

4. Ask for help.

“Be willing to tell people about your outrageous dreams — your ridiculous hopes and dreams. Ask for help frequently. Build your coalition. Rally your community. Know that the people in your life, they want your dreams to come true for you. So it’s an honor and a gift to give people the opportunity to help make those dreams a reality.”

5. Say yes.

“Say yes, even if you have absolutely no idea what you’re going to say in front of a room of people. When I was asked to be the CEO of Future State, I didn’t have the on-paper qualifications. And in looking back through that, I don’t think I’ve actually ever had the qualifications for any job I’ve ever done, in my entire life!

“And maybe none of us do. Maybe that’s the thing, right? This illusion that there’s a formula to success and it looks something like work hard, put in the time, and eventually, someone will notice that you’re ready and they’ll give it to you. But you really have to sort of demonstrate and prove these moments along the way.”

You might also enjoy:

3 Ways You Can Travel with a Conscience

(This article, written by Rebecca Brown is used with permission from Cause Artist. It was published in full here.)

Over the decades, travel has become a multibillion-dollar industry. It keeps growing and becoming more accommodating, and we now find that plane tickets are cheaper, that there are travel agencies at every corner, that tourism is booming, and that all you really need to go somewhere these days is some money and a bit of free time.

As an interpreter, I travel more than an average person for the sake of work. And honestly? It’s all made so easy for me. I hardly have to plan anything on my own, and going from one end of the world to the other is no fuss at all. But comfort and convenience have their price, and it goes well beyond money.

The fact that I travel so much has actually made me think: how am I impacting the planet? And how can I make it better? While these are only my musings, they are based on research and experience, and if you want your own vacations and work trips to be more sustainable, read on.

1) Start with the Culture

If you ask your parents, they might remind you of a time when traveling somewhere meant having to learn at least a smattering of that country’s language. If you wanted to know how to ask for directions, or book a hotel room, or find a good restaurant, you had to know a few phrases.

Now? Everything is in English, and not only do you never have to inconvenience yourself to learn something new, you can even find all your favorite chain brands – from McDonald’s in the middle of the square in Milano, to a huge Starbucks at pretty much every corner in Beijing.

Being a green traveler isn’t just about the environment, it’s also about our impact on the culture of the place we’re going to. It’s about the fact that a beach in Barbados and one in Cancun look almost exactly the same because even when we go to a whole new place, we seem only to want to find familiar things and never get out of our comfort zone.

Sure, you’ll visit six museums in a day when you go to Rome, but you won’t remember any of them. Sustainable travel simply means mindful travel. It’s about paying respect to the place you’re going to, it’s about exploring and learning, not simply going to a Sephora in Paris and claiming you’ve seen France.

2) Get a Green Car

Solar-powered cars are a great way to lower your carbon footprint, and the prices are definitely getting lower as the world tries its best to find more energy-saving solutions. Since I can’t always afford to rent a green car, I also try taking the train instead of flying whenever I can. It’s slower, but unless I’m in a big rush, I actually don’t mind that at all. You get to see more of the country that way, and chugging along in a train is always better than flying in my opinion. Better for my health, and better for the environment.

3) Walk

When I fly for work, I try to be quick and efficient, but when I travel for my own soul, I prefer adventure. I want my vacations to be memorable and important, and so far, my favorite trip ever was walking the Camino de Santiago. It was hands down the most fun I’ve ever had in my life, and since I took the French Way (the longest route, basically) I got to learn so much about each little village, each little spot I visited.

I’m already planning to do it all over again next year, but even if you don’t think you’re up to such a long trip, I urge you to try similar options. You can actually go to pretty much any big city (Amsterdam is one of the best options), download a map of it, and then walk your way through it as much as you can. Don’t use cars or even public transport, simply get a good pair of shoes and see where your heart takes you. You might see fewer things, but the places that you do see, you’ll actually remember.

Always be aware of the impact you’re leaving on a culture. Instead of going to big places that are congested with tourists, try traveling locally, or try exploring a country that has never crossed your mind before. Be a mindful sustainable traveler.

(Read the full article, 5 Ways to Make Sustainable Travel a Reality)

Neil Patel Advice: 4 Tips to Win With Video on Facebook

Hopefully you know by now that video is a part of the online marketing future. That’s where people spend their time and that’s where big online brands are leaning into. Any technology trend or new development such as Facebook Live and Facebook Watch will be favored by Facebook. They will give you more reach if you use those tools because it’s their next big thing.

Consider this, by 2019 it is expected that Facebook will be 90% video! Think about your own behavior. Do you stop to watch videos that have text subtitles mostly or do you open articles?

Experts like Neil Patel test strategies all the time and he’s got some great tips to share that will help you make your videos have a better chance of going viral. They do weekly marketing videos jammed with great advice. This stood out because video is such an integral part of the online marketing future.

I realize that video is not everyone’s sweet spot but sometimes you have to find ways to break into new areas you might not be comfortable with. And you will suck for a while…but that’s part of the process. We all start that way.

So what do you need to know?

1 – Never share a Youtube video on Facebook

Something Facebook thrives on is their engagement rates and they are always looking for ways to get people to spend more and more time on Facebook. Any link out of Facebook is not favored by them.

This means you need to upload the video to Youtube and Facebook natively.

Neil has found they will likely get 20-50 times more views by doing this than if you used the Youtube link.

2 – A Video Length of 5-10 Minutes Seems to Work Best

This is one of the more interesting tips in this video.

We have all probably heard that shorter videos are better because people don’t stay and watch. We all now have short attention span, right?

Well, that’s not the case here.

Again, the goal is to get people engaged and videos between 5-10 minutes work best on Facebook.

But it’s important that your creative is good and you target the right people. If your video is relevant to a certain region of the the country or world, target them specifically.

3 – Make Sure You Have captions or subtitles included in the video

As I mentioned earlier, you most likely stop regularly to watch a video but don’t always click it to hear the sound. You just read the text on screen, right? If it gets really interesting you might pop it open.

This is critical to hooking people who are just curious and getting them to engage. If you don’t have the text on screen they may not even give you a shot.

Neil found that videos get 30-35% more views and engagement when they included the text on screen. Makes perfect sense, right!

4 – Presentation Matters

You might think they’re talking about the quality of the video. Honestly, I personally had a nice DSLR (Cannon) but for the sake of simplicity I moved over to using an iPhone because the the quality is great. Keep it simple. You don’t need $10k of studio gear. iPhone and Lapel mic does the trick.

But they aren’t talking about quality, they’re talking about how you present yourself.

Russell Brunson calls it the “attractive character.” Present yourself with enthusiasm, emotion, show passion for what you do, be authentic. These are traits of great leaders and entertainers.

If you’re boring then anyone who sees you will be bored. Nobody is a master of this art right away. It takes practice.

Hopefully at least one of these quick hit tips are helpful. Pass on the knowledge to someone who you think might benefit from these tips!

If you want more from Neil Patel check out our exclusive interview here >> “Turn Ice Cold Prospects into Smoking Hot Traffic: Interview with Neil Patel”

4 Ways to Turn Passion Into Profit: You Can Start Today!

Working is a necessity of life, but studies show few Americans actually enjoy what they do. Among the 100 million full-time employees in the U.S., 51 percent admit to being disengaged—in other words, not feeling connected to their job. An additional 16 percent fall into the actively disengaged category, meaning they absolutely detest their jobs and tend to bring down office morale.

Turning Your Passion Project into a Business Venture: The Basics

While some people find solace with a hobby, others turn their personal pursuits into a business venture. Embracing an entrepreneurial spirit is not for everyone, but for the right individual, it can offer freedom to do what you love, a flexible schedule (not less work, however), excitement, and a sense of accomplishment and pride.

For the same reasons, being your own boss can prove to be an effective tactic for recovery survivors, too. This is especially true if the business idea stems from something that helped them come to peace with their addiction, like art therapy, for example. More than just brushstrokes on a canvas (though there’s that, too), this alternative treatment method encompasses jewelry making, cooking, singing, dancing, sewing, woodworking, and creative writing—all of which can be translated into a business idea.

No matter where you’re at in your life, it’s never too late to consider pursuing your own endeavor. Just make sure you know what you’re into getting first.

Are You Really Ready?

Doing a hobby for the sake of pleasure is completely different than monetizing it. Before getting in too deep, ask yourself a few key questions:

  • Will I enjoy my hobby the same when I’m under pressure to complete it—quite possibly in large amounts?
  • Will I be able to handle the financial pressure to produce a profit?
  • Will I be ruining my outlet for relaxation?
  • Will I be able to deal with the good, bad, and ugly that comes from business ownership?
  • Will I be willing to wear more than one hat?

 

Getting Started: 4 Ways to Turn Passion Into Profit

 

1. Assess Your Strengths and Weaknesses

Doing something as a hobby is one thing, but is your product or service polished enough to sell to consumers? If no, then figure out a way to perfect it, or choose another outlet altogether. Alternatively, maybe you’re great at whatever you’re selling, but bad with other aspects of business like bookkeeping. Make sure you get assistance in any areas of uncertainty.

 

2. Find a Niche

While it’s not always possible to reinvent the wheel, having a niche for your business will make it stand apart from the competition. Even something subtle like packaging or an inspirational story can help, so assess every aspect of your product or service to determine its unique potential.

 

3. Create a Business Plan

 While it’s a time-consuming process, a solid business plan can unlock the doors to investment opportunities that can help you do everything from getting the business off the ground to expanding in the future. A professional plan should include: an executive summary, company description, market analysis (very important and requires thorough research), organization and management, description of service or product, a marketing and sales plan, a funding request spanning the next 3-5 years, financial projections (of great interest to investors), and an optional appendix.

 

4. Source Funding

 You’ve got your plan, and now you need the funds to start. There are several outlets to try, so it would behoove you to approach more than one source so you have funding options to compare. But forget the bank. You’re more apt to receive funding from the SBA, peer-to-peer lenders, your personal credit and savings, and crowdfunding.

Related: This Is How to Raise Seed Funding: Advice from Investors at SOCAP

You Can Do It!

Approximately 69 percent of U.S. entrepreneurs start their businesses from home, so there’s no reason why you can’t jump on that bandwagon, too. But if you want to avoid a less desirable statistic—being among the 50 percent of businesses that fail within the first four years—don’t rely on excitement alone. Ample research and a concrete plan will give you the self-confidence you need to push ahead.

 

 

5 Strategies to Help Improve LGBTQ Equality in The Workplace

LGBTQ Equality change creator

This article was written by Caitlin Copple Masingill and appeared on B The Change.

It’s probably the best time in history to be LGBTQ at work. As of 2010, nearly 70 percent of Fortune 100 companies included sexual orientation and gender identity and expression in non-discrimination policies.

Now that marriage equality is a reality in all 50 states, more employees in same-sex relationships feel comfortable bringing a spouse or partner to the office holiday party or awards gala.

Yet despite all the progress, the stats remain chilling when it comes to the obstacles that lesbian, gay, bisexual, trans and queer people face at work and in society.

Consider these facts:

  • Between 15 and 43 percent of LGBT workers have experienced being fired, denied promotions, or harassed on the job due to sexual orientation or gender identity.
  • A 2013 study by Pew Research Center found that 21 percent of LGBT respondents had been treated unfairly by an employer in hiring, pay or promotions.
  • Transgender people face even higher rates of discrimination and harassment, with as many as 78 percent experiencing at least one type of mistreatment at work because of their gender identity.
  • Fifty percent of LGBT people (myself included) live in states that do not prohibit employment discrimination based on sexual orientation and gender identity.

Armed with some context on why some LGBTQ employees may feel vulnerable at work, here are five ways you can help create a culture that values all workers and encourages us to bring our full selves to the office.

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1. Check your policy

If you have an employee manual, then most likely you already have a non-discrimination policy. Make sure that the section that says no one can be fired for reasons that have nothing to do with job performance (such as race, ethnicity, disability, religious beliefs, etc.) also includes sexual orientation and gender identity. The Human Rights Campaign offers sample policies if you’re unsure where to start.

2. Benefits for all

Does your company only offer paid paternity leave? That’s not very helpful for the lesbian woman whose wife just gave birth. Paid parental leave policies remove hetero-normative language and treat all families (including single parents) equally. Make sure you don’t unintentionally include a definition of “family” that can be used to exclude people who are more vulnerable to being underinsured.

3. Advocate in your state

As mentioned above, 50 percent of LGBT people live in states without employment discrimination protections. Is your state on the list? What about your city? Many cities in anti-LGBT states (including Boise, where I live!) have taken steps to advance equality with local non-discrimination policies. Has yours? How can your business help with these local and statewide efforts? If you’re a marketing firm, donate a logo. If you produce apparel, donate T-shirts. You get the idea.

4. It’s true what they say about assumptions

You may think you know what a gay man or a lesbian looks like, but do you really? What about a bi person, a high femme, or a transgender man? Most straight, cis-gendered (that means your gender identity matches your birth sex) people are woefully clueless about this stuff. So get to know your LGBT colleagues as people. (And yes, the stereotype that we love a good brunch is totally true.) Ask respectful questions if you’re curious, especially when it comes to using accurate pronouns. Don’t assume that one gay person speaks for all gay people everywhere — tokens are for arcade games, people!

5. Get involved locally

Most companies pride themselves on giving back. If your company prioritizes ending homelessness, make sure your employees and local charities understand that up to 40 percent of homeless youth identify as LGBTQ even though they only comprise 7 percent of the population. If you live in the Northwest, Pride Foundation is a great place to start volunteering with grantee organizations or selecting scholarship recipients.

You might also want to check out, If You Have a Great Team and Want to Keep Them, Here’s What You Need to Know

Show some love in style with this equal right shirt! 

The Best Law of Attraction Books: Make Shit Happen in Your Life!

Success is no accident in this life.

Whether you like it or not, what you put into this world, you will get out. Yes, there are many factors that determine success, wealth, and health, but what if you could harness the energy of the universe for your life? If you want to attract those things in life like health and wealth, you need to understand “The Law of Attraction.”

Here is a short definition of this universal law:

The law of attraction is the attractive, magnetic power of the Universe that draws similar energies together. It manifests through the power of creation, everywhere and in many ways. Even the law of gravity is part of the law of attraction. This law attracts thoughts, ideas, people, situations, and circumstances.

The law of attraction manifests through your thoughts, by drawing to you thoughts and ideas of a similar kind, people who think like you, and also corresponding situations and circumstances. It is the law and power that brings together people of similar interests, who unite into various groups, such as political groups, sports teams, sports fans, fraternities, etc.

(Source: The Law of Attraction — Meaning and Definitions)

Think about this definition for a second.

It’s All About Energy

This law is all about energy — our energy plus the energy we want to attract in the universe. If you think of this energy as powerful as gravity, you will begin to understand the significance of this law. Manifesting what you want in this world begins with how you think because your thoughts are powerful. Your thoughts lead to your actions in this world.

While there have been many celebrity endorsements of the Law of Attraction, namely Oprah, Will Smith, Jay Z, and Kanye — there have been several skeptics as well. There are many who believe that the universe will continue to do what the universe does, whether or not we have a positive attitude or change our thinking.

Without the action behind our thinking, the law of attraction cannot work. We must not only believe, we must do. That being said, understanding how these energies work is vital to creating a life that is ready for wealth. That’s why these books below are such great starting points.

Start your journey to wealth and prosperity here, with my best Law of Attraction books:

The Secret By Rhonda Byrne

While this might be one of the more mainstream books on The Law of Attraction, it is still worth a quick read through. Based on the popular movie of the same name, The Secret by Rhonda Byrne takes you through the journey the film tries to, only this time in print. Full of inspirational quotes, insights, and testimonials, this is a good place to begin your journey learning about the laws of the universe.

The Secret Law of Attraction: Master the Power of Intention” – Katherine Hurst

 

Still confused about how you can apply the Law of Attraction in your life? You might want to start here with this book by Katherine Hurst that gives you step by step instructions on how to start manifesting more of what you want in this life. Reviews for this book are generally positive and it gets an overall rating of 3.79 stars on Goodreads.

Katherine Hurts has personally helped millions of her followers around the world learn more about the Law of Attraction and knows first-hand the kinds of questions people have. There are plenty of practical exercises you can do in this book as well, so if you want to take your knowledge beyond intellect, here is a good way to start.

The Power Of Intention” – Dr. Wayne Dyer

 

 

Dr. Wayne Dyer is a leading author, speaker, and self-help guru that has helped many people take control of their lives and make changes that matter to them. In this, one of his cornerstone books on intention, he explores a variety of gurus, mentors, and teachers to create his own theories on intention. There are seven types of energy fields, or intention, or attraction that Dyer discusses: creativity, kindness, love, beauty, expansion, abundance, and receptivity.

This is a book that allows you to more fully explore how you can harness these energies for your life. The Power of Intention walks you through the barriers that you are still clinging to, those barriers that are literally blocking powerful energy from your life and existence. One of those energies or the power of intention responds to appreciation, as Dyer explains:

“Meditate on appreciation. Cherish the energy that you share with all living beings now and in the future, and even those who have lived before you. Feel the surge of that life force that allows you to think, sleep, move about, digest, and even meditate. The power of intention responds to your appreciation of it. The life force that’s in your body is key to what you desire.”

The Science of Getting Rich” – Wallace D Wattles

 

 

We’ve talked about this before, that to be wealthy, you have to have a wealth mindset. This is one of the classic Law of Attraction books (mentioned in the Secret movie) that has stuck around for generations because the principles never get old.

Here is a real reader quote:

This book has changed my life. It has inspired ideas and plans in me that I never thought existed. It changed the way I saw the world, and actually worked to draw me nearer to my dreams as a result of the way the world works. I recommend everyone who is inspired to do more in their lives to read this, as it is a life-changing book.

If you want to attract wealth into your life, this is a good book to read as a starting point and guideline. Yes, the wealth discussed in this book is all about money, but that doesn’t mean you cannot use these principles to attract all kind of riches into your life as well. A foundational read, one that shouldn’t be glossed over!

Related post: 4 Life Lessons from the Legacy of Stephen Hawking.

It Works: The Famous Little Red Book That Makes Your Dreams Come True! by R.H. Jarret

 

 

This little book (under 30 pages) was written anonymously in 1926 and still is one of the most popular manifestos around. This is the kind of book you’ll find passed from family member to family member, across generations. The truths revealed inside still ring true.

In less than one hour total reading time, you can begin to make your dreams come true. You’ll be inspired to start writing lists of what you want to accomplish and then taking those ‘ideas’ and making them a reality. The plan set out in this book is simple and effective. I can strongly recommend this to anyone that wants to dream big and make shit happen in their lives! It’s one of my favorites for sure.

E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality

 

 

Time to get experimenting with the Law of Attraction in your own life? Yes. Great. That’s why E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality is on my list. Filled with scientific experiments anyone can do, that take little to no money, and very little time, this book is a lot of fun.

The first of the experiments begin with you asking for a tangible item within a certain time frame. Sounds easy enough, doesn’t it? What does this prove? That you can manipulate and control the laws of the universe, that you can literally will what you want into your life. As you begin to prove this to yourself within these experiments, you’ll squeeze that inner critic right out of your life.

Don’t believe me? Try it for yourself. That’s the beauty of this book. You can really criticize what you haven’t experienced for yourself. Out of all the books I recommend on this list, I think this might be the most powerful because you are literally experimenting and testing these theories in your life.

And isn’t that the real power in all of this — you want to change your life, get started.

Reasons Why Manifestations Don’t Work

If, after reading all of these books, your manifestations are not working, it’s time to continue the education. Stop by the I Am a Change Creator group to discuss what could possibly be holding you back. Our community of change creators is there to help you!

One of our dedicated I Am A Change Creator members Jennifer Yense just happens to be a Law of Attraction coach! Yes, you can hire someone to help you manifest more in your life. Watch her video to learn more!

Thank you for reading my best Law of Attraction book picks! Now it’s time to start testing these theories out in your life and getting shit done.

Do you have any selections you’d like to add to the list? Let me know! I’d love to hear from you.

If You Want to Reduce Stress Than These 7 Steps Can Help You Detach

This article was written by Leo Babauta and appeared on Zen Habits.

Imagine having a mind that clings to nothing — it doesn’t get attached, it doesn’t need things to be a certain way, it doesn’t need people to behave in particular ways. It’s a mind at home everywhere, because it doesn’t need to be anywhere in particular.

How it Would Put Our Challenges at Ease

If someone irritates you, it’s because you are attached to a particular way you want them to behave, and when you don’t get that way, you are unhappy. If your mind didn’t cling to what you wanted, you would be fine with how they were acting. In fact, you might have compassion for them, as you could see they are suffering.

If you are stuck in traffic, or a long line somewhere, you can become bothered when you want your life to be different (to not have traffic or a long line). Your mind is clinging to how it wants things and doesn’t like not getting its way.

When someone is upset with you, you can become defensive or angry that they’re acting that way, because you’re clinging to wishing they would treat you a certain way. If you let go of clinging, it wouldn’t excuse their bad behavior — nor would you have to allow yourself to be abused. But you would not have to be upset, you would just protect yourself by not allowing yourself to be abused (if necessary). And again, you might have to understand for their suffering.

Every difficulty is caused by this clinging: stress when you’re overwhelmed, procrastination when you don’t want to work on something difficult or do uncomfortable exercise, loneliness, shutting your heart down in an argument, overeating, bad financial habits, and much more.

Let’s look at how we’d react in one situation, if we could have a mind of no clinging. Then let’s look at how we might start to develop that no-clinging mind.

Quick Example: Dealing with a Difficult Situation without Attachment

Let’s say you have a loved one who is addicted to drugs, and you really want to help them. But you’re stressed about how to help them, about them going down this path, and about whether you’re even able to help.

The stress is caused by clinging — how you want them to behave, wanting things to turn out the way you want them to turn out. You have a loving intention, but at the same time, your clinging is causing you some suffering.

Their drug addiction is also caused by clinging. They ran to drugs to get away from their difficulties, which were caused by clinging. They enjoyed the high and found it to be a comfort from their difficulties, and clung to that feeling. Over time, that clinging hardened to addiction, and their clinging causes them to stay addicted. They are suffering, and we can see that and have a genuine wish for it to end (without clinging to needing that outcome to happen).

So seeing all of this, you start to let go. You don’t need them to be a certain way, you just love them. You just show up for them, with acceptance and compassion. You open your heart to them, without needing things to change.

And you offer help, of course. You share ideas for seeking counseling, for meditation, for drug addiction strategies and treatment centers. But you are not attached to them actually doing those things — they are offered lovingly, as a gift.

This is one way a non-clinging mind might deal with a difficult situation. There are many others, but you can see that this non-clinging can be tremendously helpful in any situation.

7 Tips to Develop a Mind Without Attachment

I’m not going to pretend that I never cling, nor that it’s easy to develop a mind that clings to nothing. This is something I’m still working on, and I’m not attached to having it develop overnight (or ever getting there, really). To the extent that we practice, it is helpful.

So here’s how I would practice:

  1. Start by just noticing when you are clinging. It’s hard to see at first, but once you start to see, you can notice it all the time. When you don’t like the way your food tastes, that’s clinging. When you need to have your coffee, that’s clinging. When you overeat, procrastinate, get frustrated, lash out, run to your favorite distractions, shut someone out … those are ways of clinging. Just start noticing, without judgment.
  2. Notice how it feels when you’re clinging. What do you notice about your mind? What do you notice about the sensations in your body? Get curious, and start to fine-tune your attention so that you can notice the smallest details.
  3. Practice daily meditation, in the morning, for 5-10 minutes for at least a month. Extend it to 10-15 minutes after a month. Notice when you are putting off meditation (clinging to wanting to check your phone), or when you are wanting to get up from your seat before meditation is over, or when you are clinging to anything during the meditation.
  4. Practice letting go. It’s a kind of relaxing of the tightening of your mind and body. It’s a relaxing of your grasp on how you want things to be. It’s easier when you don’t care that much, so practice in easier situations at first. It’s saying to yourself, “I don’t need things to be my way. I don’t need them to be anyway. I’m content either way because no matter what happens, the universe is freaking amazing.”
  5. Notice the self-centeredness of clinging. When you are clinging to something, it’s because you are at the center of your universe. You want things to go your way, to meet your desires (or avoid your aversions), to be the way you like it. This is when we put ourselves at the center of everything. This is not judgmental, but just a noticing of perspective.
  6. Expand your perspective beyond your self-focused view, to get out of the clinging. See the other person’s perspective, understand that they are suffering, understand that in their suffering and clinging, you are alike, you are connected. See that you and all others are interconnected, affecting each other, supporting each other, and to the extent that you can wish for an end to others’ suffering, it benefits you as well. Expand your heart to wish for an end to the clinging and suffering of others, and not worry so much about your own desires and self-protection. This is a helpful thing when it comes to clinging because when we expand, we no longer need things to be our way.
  7. See the beauty in everything, the immense, profound awesomeness in every little thing. When we cling to things being one way, we ignore the amazingness of the things around us, because if we saw that amazingness, we wouldn’t need things to be one way. All ways are incredible, in their own way. Appreciating that is helpful.

This won’t get you all the way, but it gets you a lot closer.

The real way to develop a mind that clings to nothing is to first, continue to let go. Moment after moment, notice the clinging and then let go. Over and over again.

And then to expand yourself beyond your narrow perspective, to see the interconnectedness of all things, to appreciate the beauty in all around us, to not see yourself as separate from everything else but a part of it all, in it together, and fall deeply in love with that fact.

If you’re feeling a bit like you’re on a hamster wheel in life you should check out this article, If You’re Feeling Stuck in Life Than This Will Help You.

Your mental game is essential to master for greater success in your life and the legacy you leave behind.

A really powerful book from one of the leading thinkers of our time, Eckert Tolle, is A New Earth: Awakening to Your Life’s Purpose (Oprah’s Book Club, Selection 61). Reading books like this help you see the big picture and start managing your habits and perspective better.

3 Expert Lessons To Help You Raise Venture Capital Funding by Neil Patel

Neil Patel is a marketing and all-around business rockstar today.

He continues to tackle the video marketing space by putting out high-value content where he drops his expertise.

There are many ways to get funding and depending on the type of business your approach may vary.

In this video Neil nails some key lessons all new founders must understand to win with investors. Neil has raised over $20 million in venture capital over the years.

There’s a lot of great insight in the video but we want to call out three really great lessons:

Lesson 1: Only raise a little more than you need

As you can probably imagine, things always go wrong so he suggests adding a little padding. This is a great point because if you’re thinking about what you need to do in the next 6 months and 12 months, which an investor will want to know, you should be clear about exactly how much need to make those steps.

More money does not make things easier, it makes them more complicated and usually means giving away more of your company.

You shouldn’t raise more than you need at a given time.

Related: Interview with Neil Patel: Strategies for Building Your Startups Visibility

Lesson 2: You Must Build Relationships

This is a HUGE tip.

Actually, once you start hunting for funding you will quickly find this lesson is shared by all big players. You must get out from behind your computer and meet people in person. We have learned this at Change Creator as well and we recommend you take it very seriously.

As Neil mentions:

“It’s not about raising money from random people, it’s about raising money from the right people.”

You have to have a strategy and know what kind of investor you need so you can go to the right places to connect.

Ken and Ben Lerer of the firm Lerer Hippeau will back this up saying that one of their most important factors when investing is if they trust the person. A good idea does not matter if they don’t trust the people involved. Neil mentions that many times the idea you start with tends to change over time anyway. He gives a great example about Twitter. It started out as ODEO, a podcast company that didn’t work. So Twitter was born.

You can’t trust someone you don’t know. You have to let people get to know you if you want them to invest in your startup.

Network with people and get their feedback before you pitch them.

Lesson 3: Get a Co-founder & Think Big

This is important for multiple reasons. Statistically, businesses that have co-founders are far more likely to succeed. So, if you don’t have one now you should start thinking about who could help and where to find them. At the same time, having a co-founder also increases your chances of landing investment. It’s important that they complement your skills and are not the same.

One thing we have experience directly at Change Creator in discussion with investors is that they want to see a big vision. If the money isn’t big they will probably pass.

“They would rather you go for a big idea or lose money. They don’t want you to create a business that makes only $20 million per year. It doesn’t do much for them.” ~Neil Patel

Investors get a lot of emails and people trying to get their attention so how can you connect the right way? Luni Libes has over 25 years of experience and shares is expertise here – How to Really Reach Out to an Investor (And Not Waste Their Time)

 

Check out Neil’s latest book. This is the book that inspired us to interview Neil. You’ll find a ton of incredible strategies for stepping up your game.

4 Impact Business Models That You Wish You Thought Of

We interview a lot of cool people who are creating their own thing their own way. We love that!

Today, the business model is changing and impact or what we call social profit is part of the model. If you’re missing that you will not have the same level of success because you won’t have the same support from the public as a business who does.

People today believe businesses have a moral obligation to ensure their business is not harming people or planet but is actually using it’s power to help it.

Without further blabbing, I want to share some awesome impact models to stimulate your thinking so you can create the next unicorn model.

1. Kenny Ewan | Wefarm

Where tech and collaboration intersect.

Kenny and his team have created the world’s largest farmer-to-farmer digital network and it’s freaking awesome. The network was created to put power into the hands of our farmers, online or offline.

The Model:

Many farmers around the world don’t have regular wifi access and disease or other issues can commonly destroy crops which has a huge impact on the farmer but also the communities.  Many people have phones, just not wifi, so they decided to build a network that leveraged SMS text messaging technology.

Now, based on the idea of collaboration, farmers can join this network which allows them to shoot out a question to crowd source an answer. So if a disease or bug is destroying crops and they don’t know how to fix it they can get help.

Here is where it gets really cool. SMS is basic and not so fancy on the surface. But, behind the scenes Wefarm work their magic using an algorithm. When a question is submitted it does not go to the full network. It’s actually analyzed by their proprietary technology to find the top 20 or so people that can best answer that question and sent to them immediately and results in a response within about 24 hours. They plan to narrow that down to the top 10 or 5 people as the tech gets smarter.

Today they have almost 700k farmers in the network and have had 825,000 questions asked with 1,200,000 answers shared! It works!

If you’re interested in hearing from Kenny you can listen to our full interview here

wefarm

2. Kayte Torreao da Costa | DIVONA

Investing in good and giving to those in need.

Kayte Torreano da Cost and Mylene Paquin created a unique perfume company that helps women who have faced trafficking and domestic abuse by sending them care packages.

The Model:

All startups are faced with the challenge of finding their audience and getting visibility. What if you don’t have huge marketing budgets to tell the world what you’re doing? You have to get creative and that’s just what DIVONA did.

There are three parts to this model which is really cool.

First, for every bottle of perfume purchased they put aside $2.

Second, they connected with a number of social enterprise suppliers to purchase goods for the care packages. At the same time this supports the social enterprise and helps them drive more impact. In return suppliers agreed to promote DIVONA to their audiences.

Third, they work with related nonprofits by creating marketing exchange agreements. They provide them the care packages to be shared with the women in their network. In return, the nonprofits agree to promote DIVONA to their audience.

This allows DIVONA to create a circular model of helping others and building a customer based.

It’s a brilliant model that offers organic growth.

If you’re interested in hearing from Kayte you can listen to our full interview here

divona

3. Rachel Faller | Tonle

Zero waste fair fashion.

Rachel Faller knew she would not find her career path in the mass consumptive fashion industry. Instead she founded KeoK’jay, which later became Tonle’, a company based in Phnom Penh Cambodia, which she now oversees as creative director. Tonle is focused on producing sustainable clothes while adhering to principles of transparency, fairness, and waste reduction.

The Model:

An estimated 1 million tons of textile waste is dumped into landfills around the world each year. The Tonle business model consists of a couple different layers to help tackle this problem and show the world a new approach to fashion.

First, they spent years developing a zero-waste design process that that incorporates leftover scraps of recycled materials into original looks.

Second, she originally was teaching young woman in Cambodia to start their own business but ultimately the women asked if they could just work for Rache. So now, their workshops on the ground in Cambodia are structured in small teams, where staff work on a variety of different products, contributing creatively in a positive working environment while earning fair wages and benefits.

Rachels model successfully creates amazing clothing that creates zero-waste while at the same time employs women in Cambodia who earn a fair wage.

In a constantly shrinking world, they believe you need the people who make your clothes as much as they need you, and they aim to connect people on opposite ends of the supply chain through transparent policies and marketing.

If you’re interested in hearing from Rachel you can listen to our full interview here

Ladies, if you want to support Tonle and buy badass clothing that you can feel good about you can check them out here.

tonle

4. Kelly Campbell | Digital Web Consulting

Going from agency to “do good” consultant.

Kelly is the founder of Digital Web Consulting and after selling two businesses she decided to change her life path. Actually her agency that she sold in 2016 was the recipient of several national and international awards for creative excellence and web technology innovation.

The Model:

Someone at Goldman Sachs once told Kelly that she has a ton of knowledge and should consider being a consultant. She owned a business at the time so that sounded crazy. But after thinking on it she realized there might be something to it.

In a bold move, she sold her company and decided she could help other agencies gain clarity on their purpose, adopt an impact model, and do more of the work that is meaningful to them. Adopting an impact model today is essential to success and Kelly is helping agencies pivot to find more long term success.

At the same time, Kelly put time aside to use her skills and work with environmental nonprofits to help them increase internal efficiencies and donations.

Another creative idea for agencies that she shared, and has implemented, is to structure a client deal based on giving two percent of a total project fee to a charity of the client’s choice. So if the client contract was $200,000, then the client would select a charity to which the agency would donate $4,000.

If you’re interested in hearing from Kelly you can listen to our full interview here

 

5 Predictions: How Social Responsibility Will Evolve in 2021

This article was written by Russ Stoddard and Oliver Russell and originally published on B The Change.

Call it what you want — mission-driven, purpose-driven or socially conscious business — social entrepreneurs and their market-based enterprises are driving real change in the marketplace.

I believe 2018 will be the tipping point for social enterprise. Here are five specific predictions for the sector and the positive gains it will create in the workplace and the world.

1. The blockchain revolutionizes social responsibility reporting.

Corporations currently pursue a range of certifications, from fair trade to B Corporation status, each offered by an independent verification body.

In 2018, I believe blockchain technology will begin revolutionizing the assessment of corporate social responsibility (CSR) and how a company measures its accountability and sustainability based on environmental, social and governance (ESG) policies and behavior. Blockchain technology will authenticate a richer, more accurate global ledger of a company’s social and environmental performance to enable truer assessment. Motive Ventures, a startup I’m currently advising, is working on one such blockchain certification technology called Goodchain.

 

2. Consumers will be rated on social responsibility.

In 2018, certification will move beyond the corporate world as technology enables assessment of an individual’s social and environmental impact.

As a citizen consumer, you’ll be rated on a number of fronts: from your personal energy consumption to your use of alternative transportation, and from your charitable donations and volunteer work to the purchases you make from companies rated as socially conscious. You’ll receive a score, which will be fluid and gamified by companies or governments to serve multiple purposes: stroke your ego, encourage measurable improvement of sustainable actions and provide behavior-based rewards such as discounts and special offers.

I predict that your “number” will even be used to align values with prospective dating opportunities. Far-fetched? Such a system is currently being prototyped by the Chinese government.

3. Nonprofits will become more like for-profits.

The rise of for-profit social enterprises combined with new government tax policies will change the way nonprofits operate, and those that embrace disruption will flourish.

Social enterprises engage in work that creates positive environmental and social outcomes typical of those of the nonprofit world. These mission-driven initiatives range from independent volunteer efforts to impact investing. Foundations, too, are becoming more self-directed and bypassing nonprofits to pursue their own projects. Individuals are already doing the same through crowdfunding and crowdworking initiatives.

At the same time, newly enacted tax reform substantially raises limits on standard deductions for single and joint filers. This will likely reduce the number of people itemizing charitable donations on their tax returns. The big question is, will it reduce the number of donations that are made? Without itemizing, the incentive for some to make a donation could decrease. Nonprofits are highly concerned this will significantly dent donations in the United States, increasing pressure on nonprofits to replace this source of unearned revenue.

Double whammy! These twin forces of heightened competition and unfavorable tax policy will force nonprofits to be less reliant on contributed income from individual donations and foundation grants, and will encourage them to instead generate earned income from services and products that compete in the open market.

4. Corporations take a stand and invest accordingly.

Companies will extend the current trend of brand activism by taking contentious stands on issues of public importance. They will also pursue a more stealthy form of activism to their portfolios — making impact investments in startups seeking environmental or social change.

Companies like Patagonia, TOMS, Chobani and even our small business, Oliver Russell, are now making impact investments outside their core businesses by taking equity stakes in startups that aim to deliver social, environmental and financial returns on invested capital.

These investments align with the companies’ social and environmental charters. They also are smart business moves that extend the reach of their brands, incubate new ideas and collaborations, and diversify business risk beyond their core industries and product lines.

5. Women will rise in the social enterprise economy.

In my book published in September, Rise Up: How to Build a Socially Conscious Business, I predict that over the next decade, a combination of purpose-driven social enterprise and the market-shifting effects of social technology will lead to advancements for women in the marketplace.

 

I now believe these will be accelerated into 2018 with major and measurable gains for women in the workplace, thanks in part to the #MeToo movement.

Society now has the momentum that will embolden women and cause corporations to make significant changes to workplace policies, close the gender wage gap and achieve parity in senior management and corporate boards. If you’re looking for proof that this might just happen, look no further than General Motors — yes, General Motors! Led by CEO Mary Barra, its board is made up of 50 percent women and 50 percent men. I’d say it’s about time.

You may also be interested in learning how social media tech can help solve massive problems in 3 Ways Social Media Has Been Leveraged For Mass Collaboration

 

6 Best Boss Bitch Books You’ll Want to Read Today!

What defines a boss bitch? It’s a good thing.

Trust me. If you want to succeed in business, you need to harness that boss bitch attitude. I’m not just writing this for all the ladies out there — although, I love a great woman at the top. I’m writing this for anyone who wants to make things happen. It can be a long road to the top, but these books have you covered.

If you are starting from the bottom, or just want to take your business to the next level, a good book will seriously help you out. Need some inspiration? Pick up a book. Need some serious, kick-ass inspiration, read one of these books?

How can you harness the boss bitch mentality in your business?

The list below is just a start, but I guarantee you will be transformed by these books. Let’s face it. We all have those days in our lives and our business that we need to harness that warrior, boss bitch mentality.

This year, I’ve had a lot of those moments in my own business. You know, those super-tough meetings when you just have to put on your big girl pants and deal with the situation. I can tell you that every time I have one of these meetings, it’s always about money.

What is it about money and a girl in charge that makes people feel that they can take advantage? If you want to be truly successful, you’re going to have to take charge of your life. You are going to have to dig deep and find that mindset of bad boss bitch at times.

I’ve learned how to assert myself as a boss in business, but this didn’t happen overnight. I’ve also had those negotiations where I didn’t assert myself. Agreed to do something I shouldn’t have. Committed to way more than I should have. That’s not the boss bitch mentality, to be sure.

You see, harnessing that boss bitch mentality doesn’t happen overnight. But, you can speed up the process with these books.

So, get out there and make shit happen. Here are my top 7 picks for best boss bitch books that you really have to read:

First Pick: Boss Bitch: A Simple 12-Step Plan to Take Charge of Your Career

 

 

While not specifically about business, I decided to put Nicole Lapin’s book on this list because it’s full of great insights (plus I love the name, obviously).

I started this list with this pick because it’s a great starting point, as the introduction says

“You don’t need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t even need one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner Boss Bitch — your most confident, savvy, ambitious self—and own it.”

Being a boss should start in your own life. How you approach everything matters. This is also a great book for those of you who haven’t quite clarified your direction in life yet. The first section is all about figuring out what career choice is best for you. Although she’s talking about ‘career’, you can take many of the principles to mean ‘business’.

The final two sections of the book get more into the boss bitch mentality and what it takes to lead. If you want to be a leader in your life, this is a great book to start. You can find the latest edition on Amazon here!

Pick Two: You Are a Badass

 

 

The subtitle of this book, “How to Stop Doubting Your Greatness and Start Living an Awesome Life” really says it all, doesn’t it? We all have those feelings of doubt with our abilities. We all feel ‘less than’ at times, especially when it comes to business. Those days, weeks, even months that you are building your empire can be soul-sucking.

At Change Creator, many of you have expressed this fear to us — that you feel like you are not good enough, that you are an imposter, that in some way you are lacking. I’m here to tell you that we all feel like that at times, but there are strategies you can do to overcome these fears, starting with picking up a copy of You Are a Badass.

Now, I’m not going to promise you that this book is revolutionary in any way. It’s mainstream, pop, fun, but it will give you a lift and pick me up. It’s an easy read too. It’s a little bit of fluff, mixed with some real-deal truths on how to stop making excuses and how to improve your life. It’s on the list because there is way more good in this little gem, than there is annoying, although the snappy, hip dialogue does get tiring after a while.

Pick Three: #Girlboss

 

 

When Sophia Amoruso was 22 years old, she was broke, living in San Francisco, eating dumpster bagels and working the front desk of an art gallery to buy herself some vintage clothes.

That life would soon be disrupted by a lifetime of ups, downs, and immense success. What started as a good idea to sell vintage clothes online — with proper marketing, became an empire. This is the story of how she got there and what lessons she learned along the way. If you want to start a business that matters, this book is a great inspiration. It’s witty, smart, and sassy just like a #Girlboss book should be.

Pick Four: How to be a Bawse: A Guide to Conquering Life

 

 

I would never have imagined that a YouTube star’s book would make my list of boss bitch books to love, but here we are. Surprisingly, there are a lot of smart, clever gems of inspiration that will really help you harness that bad bitch mentality and be the boss of your own life, including:

  • How to let go of FOMO (Fear of Missing Out)
  • How to treat niceness like an item on your daily to-do list (and get more done).
  • How to schedule inspiration, not just wait for it to hit you.
  • How to continually challenge yourself to do more.

I’m not saying that this book is a revelation, but it does have a few solid, helpful tips that can lead you to a new way of taking charge of your life and business, so right there it’s totally worth it.

Her vivacious, youthful energy does come through in the book. You can also check her out in her day job here:

Pick Five: The Body Is Not An Apology: The Power of Radical Self-Love

 

 

I can’t give this book enough love. It’s something every human being needs to read. According to Sonya Renee Taylor, radical self-love is the key to a better world. That’s simplifying things quite a bit, but it’s true. The systems of our world are tired and play off of putting the ‘other’ down. Racism, sexism, any ‘ism is due to the fact that we don’t radically love ourselves and see others as ‘less than’.

We met the incomparable Sonya Renee Taylor at the Socap conference in San Francisco last year. Her vivacious spirit oozes out of every page of this book. It really was quite a read. There are plenty of thought-provoking moments throughout this book, which is really designed to make you think and change your perspective in life.

Read this book to learn also how Sonya became the boss bitch in her life and how she created a movement and a business that continues to grow and inspire millions of people every year. What are you waiting for? Get this book here! 

Pick Six: The Subtle Art of Not Giving a F*ck

 

 

By, now, you should be sensing a pattern.

If you are not feeling more empowered already, this could be the book to get you going. Although this book was written by a dude, I’m adding it the list because it has a clear message that any girl boss needs to know — not to take shit from anyone.

This little gem has become a guiding light to many. I like its message and I think it’s a good place to end this list.

In the end, being a boss bitch is all about finding your power and doing what you know is right. It’s about becoming a better you. It’s about leading with heart and making the world a better place.

Do you have any books to add to the list? Join me at our Facebook Group and get in on the discussion!

3 Social Enterprise Startup Examples to Get You Inspired for Change

While the traditional model used by non-profit organizations for providing aid and donating items to populations in need helps alleviate short-term social issues caused by poverty, it often fails to address the root cause of the problems.

Since there’s no economic incentive baked into the process, aid and donations don’t provide the opportunity for communities to generate income, reinvest back into the local economy, and create a virtuous cycle of self-sustainability.

A new generation of social entrepreneurs is innovating how we empower underserved populations. Their for-profit social enterprises deliver a “multiple bottom line” solution that creates both profit and progress for everyone involved.

These social businesses were often started when the founders lived among a local community in a developing country and discovered the work of craftsmen and artisans.

Their winning formula integrates the unique craftsmanship with high-quality and well-designed products that appeal to consumers in the developed world while sharing their brand stories to generate awareness and sales.

The craftsmen and artisans are paid a fair wage. Profits from the businesses are reinvested into the local communities, which benefit from the economic activities.

The success of these social enterprise startups is a great example of how we can create social progress and have a thriving business at the same time:

Ethnotek: Inspired in Vietnam, A Whole New Way to Sustainable Fashion

After being inspired by his travels in Vietnam, Jake Orak founded Ethnotek.

The company designs and produces high-quality laptop and travel bags that feature handmade textiles ethically sourced from craftsmen living in Ghana, Guatemala, India, Indonesia, and Vietnam.

The social venture promotes the art of hand printing, weaving, and embroidery while celebrating the local cultures and communities.

The products are designed with the modern travelers’ high-tech lifestyle in mind, marrying ethnology with technology.

The brand’s website has a section that introduces the traditional craftsmanship of each region it supports. By connecting consumers with the origin of the products, Ethnotek helps broaden our perspective and raise awareness about cultural preservation.

The commercial success of this social enterprise allows artisans to continue their traditional crafts – protecting jobs, handcraft practices, and local cultures in villages that are most in need.

Combat Flip Flop: Two Shark Tank Guys do Good

Donald Lee and Matthew Griff, two former Army Rangers who served in Afghanistan, founded Combat Flip Flop after seeing a country filled with hard-working people who wanted jobs, not handouts.

The company is now selling way more than flip-flops. All their products are sourced from communities in developing countries – creating employment opportunities and sustainable economic development along the way.

For example, their flip-flops are made in Bogota, their sarongs are handmade in Afghanistan by local women, and their bangles are sent straight from artisans in Laos (made from landmines dropped during the Vietnam war.)

Besides employing artisans and underserved populations in need, the company achieves a “double bottom line:”

  • For every product sold, it donates funds to put an Afghan girl into secondary school for a day.
  • For each bangle or coin wrap sold, 3 square meters of Unexploded Ordnance (UXO) is cleared – saving lives and providing an economic opportunity at the same time.

Tonlé: Addressing Textile Waste from the Get-Go

When Rachel Fuller was studying textiles and fiber arts, she noticed the enormous mass of textile waste that occurred each year from large brand factories, end of season stock purging, and consumer-discarded clothing.

Even though she loves fashion, she was bothered by the many wasteful habits in the mass consumptive fashion industry.

When she was conducting research under a Fulbright Grant in Cambodia, she got to know the local artisans and conceived a fair trade movement related to fashion production.

In addition, she noticed that even though there were non-profit organizations helping local communities produce and sell textile products, there was an underlying issue that prevented their success.

The non-profit business model focuses on getting funding or donation instead of creating products that appeal to a global market. As a result, many of these projects struggle to stay afloat because they can’t generate enough sales.

Rachel eventually founded Tonlé, a fashion brand that uses scrap waste sourced from mass clothing manufacturers to create handmade clothing and accessories signed by their Cambodian makers.

Their zero-waste production process creates ethically made, comfortable, affordable, and practical clothing designed to appeal to an international market.

For-Profit Social Enterprises Achieving “Multiple Bottom Lines”

Today’s social entrepreneurs empower the communities they work with through profitable business models that not only allow the populations to earn a fair wage but also reinvest in the local economies for sustainable growth.

In addition to making their products in an environmentally conscious way, they often use part of the proceeds from their sales to promote other worthy causes by partnering with non-profit organizations.

The three examples we looked at are just the tip of the iceberg – social entrepreneurship offers a wealth of opportunities for us to make a living in a meaningful and impactful manner in this connected world.

Inspired? What’s your big idea?

The Best Inspirational Podcasts You’ll Love – Be Inspired and Informed!

change creator best podcasts

There are times that you have a natural psyche to live and chase your dreams. But then there are also days that you can’t motivate yourself to even get off the bed.

You want to chase your dreams but you lack the courage to get out of your comfort zone.

You want to make a positive change in your life but you need something to give you that first push.

Surrounding yourself with positive thoughts is the first step towards making those positive changes in your life.

Motivation books and seminars are often not available when you need them most.

On the other hand, you can listen to the best inspirational podcasts virtually everywhere.

Here we have made a list of six amazing inspirational podcasts, in no particular order, that will motivate you and build you up:

1. Inspire Nation – Michael Sandler

Michael Sandler hosts some of the top authors, life coaches, spiritual leaders and leaders in other spheres of life to give inspirational talks. Two life-threatening experiences inspired Michael to start the show through which he aims to motivate people to live to the fullest of their potential.

The show’s commitment is to motivate you through the advice of these guests to help you shine brightly in all the aspects of life. To this end, they cover different topics depending on the guest’s area of expertise. The ideas you hear are practical and can be applied together to heal you lead a life of purpose.

Psychologist guests will guide you on how to rewire your life to achieve positivity, mental well-being, and happiness. The show also hosts spiritual leaders and experts to share their wisdom on why we are here and what to do about it. You will also get actionable ideas from Law of Attraction experts on how to live the life of your dreams.

If you are seeking to live a life of holistic excellence you need to add this podcast to your playlist.

2. Tiny Leaps Big Changes – Gregg Clunis

Gregg acknowledges the impact of the tiny things we do daily in our life.

This is the basis of this motivational, self-help and wellness podcast. Many people are unable to improve their lives because they look at the big change they wish to achieve and it seems too hard.

Gregg removes this hurdle by breaking the change you yearn for into smaller portions.

In each episode, he discusses some self-improvement strategies that you can incorporate into your daily habits to achieve the overall improvement in your life. By doing so, the change seems much more achievable and the listeners are inspired to start the strategy.

As far as self-help inspirational podcasts go, Tiny Leaps Big Changes stands out because the strategies that Gregg shares with you are not anecdotal. For each strategy he discusses, he gives the results of scientific studies that have been carried out about the strategy.

The show provides you with practical strategies that have been tested and proven to work.

Related: 6 Startup Apps To Help New Entrepreneurs Get Results

3. Optimal Living Daily – Justin Malik

In this show, Justin Malik has taken a different approach to podcasting. Rather than interviewing guests, he reads contents by other authors on productivity, minimalism, and self-development. He does this with the permission of the authors.

In each episode, you get to hear inspirational content on strategies you can use to transform your life. His show is a collection of top-quality content that he has sampled and found resourceful in helping you live an optimal life.

Most of the content of the Optimal Living Daily show is from blogs. Justin makes sure to mention the blogs from which he has sourced the content. If you find the content useful, you can follow source for similar content.

Justin does more than just give you amazing content, he also connects you with great authors that you can follow for further tips and ideas.

4. Change Creator Podcast – Adam Force

Get inspired by the best in business, social enterprise, and people on the front lines changing our world for good.

From business leaders such as Guy Kawasaki to Jake Orak, Founder of Ethnotek Bags – a creative social entrepreneur with quite an inspirational story to tell. Intensely curious, Adam asks the questions all of us wish we could. He gets some amazing insights as well!

Learn more than just business models, growth hacks, and productivity tips – get the real deal stories of people like Maggie Doyne, whose compassion to help children become a social enterprise that sustains real change in children’s lives.

“I’ve been listening to the Change Creator podcast off and on since December 2016, when social media from Tonle mentioned your interview with their founder Rachel Faller. Thank you for your recent unedited podcast on authenticity. Though there is discouragement, this episode has bolstered me to pursue the good that can come from producing music that reckons with society’s brokenness and concerts that open people’s minds to new ideas as they meet living composers.”

5. The Chalene Show – Chalene Johnson

Chalene Johnson is not your conventional motivational speaker. She is a health and fitness expert and you will detect her seriousness in the self-improvement process the minute you press play on her content. As your virtual life-coach, her energetic yet friendly voice will guide you through the steps that you need to make to improve your life.

In each episode, Chalene walks with you step by step through the challenges that life may through at you. She addresses topics like healthy living, positivity, and self-motivation.

As you follow Chalene step by step through her talks, you will soon start to pinpoint what areas of your life are holding you back. You will also start to realize that the solution to some of your problems is right in front of you.

You cannot listen to the Chalene Show and fail to change your life. At the end of each show, you will have a different perspective on almost everything in your life. You will also get insight into how other people perceive you thus prompting you to change for better.

6. Happier with Gretchen Rubin

Gretchen is committed to helping you live a life of happiness daily. She has authored a bestseller on how to make achieve happiness daily – The Happiness Project. There are other books by her that also discuss the pursuit of happiness in detail.

The Happier with Gretchen Show gives more insight into happiness as she interviews various experts on what happiness and how to achieve it. Together with her guests, she also discusses the habits that one can adopt on a daily basis in order to achieve the happiness they desire.

Read Gretchen’s books if you can. If you can’t make sure you listen to this show that will help you live a life of satisfaction day by day.

Final Thoughts

Whichever area of your life you wish to improve, you can always use a little inspiration to get you going.

These podcasts are just a sample of the great podcasts that you can easily access online for your self-improvement.

Utilize them to set your personal short term and long term goals and strategize on how to achieve the goals and dig up for even more.

8 Famous Social Entrepreneurs Doing Good and Making Money

What is a social entrepreneur? When I think of these words, I visualize the people who seek to create solutions to widespread social issues such as poverty, famine, and a lack of education. They pour themselves into their business and into the people that they are trying to serve. They aren’t just entrepreneurs, they are business people seeking to make a difference in the world.

Unfortunately, we have come to equate the term “social entrepreneur” with “ineffective” or “unprofitable business”. However, social entrepreneurs are no different from everyday entrepreneurs in the way that they conduct business or turn profits. To give you an idea of how social entrepreneurship is still entrepreneurship, here are 8 famous social entrepreneurs that you may have heard of:

1) Bill Drayton

When it comes to social entrepreneurs, Bill Drayton could be considered the man responsible for bringing social entrepreneurship into mainstream society.

Related: The Beginner’s Guide to Starting a Social Business

In 1980, Drayton established the non-profit organization known as Ashoka. This organization identifies, enlists, and supports major social entrepreneurs in order to create a worldwide team of “changemakers” who can help instill empathy in everyone, lead the young in a socially conscious direction, and break barriers in society. According to the organization’s website, “Ashoka’s impact is both multifaceted and far-reaching, spanning many levels of change in many nations across the globe.”

In fact, a study conducted by Ashoka in 2013 found that 87 percent of social entrepreneurs felt that the organization helped to increase their impact and 49 percent stated that the organization made a critical difference to their work.

Along with the formation of this organization, Drayton has other notable achievements such as forming Yale Legislative Services at Yale Law School, holding a chair position at the job creation organization known as Get America Working!, and receiving one of the earlier “genius grants” from the MacArthur Fellows Program.

2) Blake Mycoskie

While Blake Mycoskie may not be a name you are familiar with, the company name TOMSwill certainly ring a bell.

Born out of a trip to Argentina where he witnessed the issues children without shoes were facing, Mycoskie formed TOMS with the intention of donating a pair of shoes to a child in need for every pair that was purchased from his company. Over the years, the company has expanded to areas such as eyewear, water, safe births, and anti-bullying programs. To date, Tom’s has managed to donate over 60 million pairs of shoes, restore eyesight to over 400,000 people, and give over 335,000 weeks of safe water.

TOMS owes its extreme success to the many businesses that Mycoskie ran prior to forming the company. Since the first laundromat business that he created to serve the college he attended, he launched four other business which includes an outdoor billboard company, a cable network, an online driver’s education service, and a marketing firm.

Related: 5 Women Social Entrepreneurs Reinventing the World (Get Inspired!)

3) Muhammad Yunus

Another name commonly associated with social entrepreneurship is Muhammad Yunus.

Armed with the belief that the poor should have access to basic banking services and a fierce desire to see his vision through, Yunus established the Grameen Bank in the country of Bangladesh in 1983. What the Grameen Bank set out to do was to provide small loans to those living in poverty so that they would be able to become financially self-sufficient. Rather than operating like most banks or lenders, the Grameen Bank requires no collateral from its borrowers.

Although this may seem like a fatal business flaw, the Grameen Bank is thriving and so are its borrowers. Of the bank’s borrowers, over 97 percent are women and these women pay their loans back at a rate of 97 percent. The Grameen Bank has managed to bring in a net income of $10 million and because of its success, Yunus has received the Nobel Prize, among other awards.

4) Jeffrey Hollender

Jeffrey Hollender and his company Seventh Generation are perfect examples of corporate social responsibility and how much a socially responsible company can grow.

Jeffrey Hollender founded Seventh Generation, a company specializing in the production of eco-friendly household cleaning products and personal hygiene products, in the late 80’s. Along with developing products that were free of harsh chemicals, the company also decided to donate 10 percent of its profits to non-profit organizations and businesses that are dedicated to social and environmental causes.

Hollender’s company was built on morals and systems that were perceived to be unprofitable and limiting. In the year 2010 alone, however, Seventh Generation brought in over $150 million in revenue. The company is even backed by comedian Maya Rudolph.

Although Hollender no longer has a role in the company, he still continues to speak out about corporate social responsibility, write books about social entrepreneurship, and serve on boards such as Greenpeace US.

5) Jacqueline Novogratz

Jacqueline Novogratz is one of the few social entrepreneurs who has successfully managed to integrate traditional investment methods with entrepreneurial investment techniques.

Novogratz created her company Acumen in 2001 with the help of funding provided by the Rockefeller Foundation, the Cisco Systems Foundation, and several other philanthropists. Acumen, which was previously named the Acumen Fund, uses patient, or long-term capital to helps fund businesses who have a focus on providing solutions to social issues.

While most banks and other lenders invest money in businesses and expect immediate profits from the borrower, Acumen provides funds and expects to start receiving returns when the business has had time to build itself. In Acumen’s case, this expected timeframe for these returns is around seven to ten years. In 2014, it was estimated that Acumen had provided over $110 million in funding to businesses.

Besides this successful company, Novogratz has worked for the World Bank, helped found a microfinance institution in Rwanda, and wrote a New York Times Bestseller called The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World.

6) Tom Szaky

Out of all the individuals who have wanted to make a difference in the world, Tom Szaky seemed to be least likely to achieve success as a social entrepreneur.

After dropping out of Princeton University, Szaky used investment money provided by venture capitalist Suman Sinha to start selling his own homemade fertilizer out of the back of his car. In order to build his business, Szaky took his worm waste fertilizer to major business such as Walmart and Home Depot, where he was able to convince them to sell fliers. Little did he know that this small business venture would soon turn into a multi-million dollar company known as TerraCycle.

Once Szaky realized the impact that his company could have on other areas of waste, TerraCycle began taking on things such as recycling and repurposing used objects that are often difficult to recycle, providing waste solutions to municipalities, and providing solutions for industrial waste. Along with its environmental focus, Szaky designed TerraCycle to donate two cents to charity for each waste object that it recycled.

TerraCycle has already raised over $3.2 million.

7) Scott Harrison

Scott Harrison has become one of the most successful social entrepreneurs through his non-profit organization known as charity: water.

Charity: water began after Harrison decided that he was spiritually unsatisfied and made a journey to West Africa with an organization called Mercy Ships. He was humbled by the experience and his time spent him Liberia taught him that he wanted to dedicate his life to charity.

According to the organization’s website, charity: water has already funded around 25,000 water projects, will provide fresh water to over 7 million people, and is currently operating in 24 countries. Unlike many other socially conscious businesses, Harrison uses all of the profits to fund future and current water projects. Although this is typically seen as a business plan that is fatal to most ventures, he has managed to be extremely successful and continues to inspire other social entrepreneurs.

8) Willie Smits

Willie Smits, a former microbiologist working in Indonesia, never intended on becoming a social entrepreneur.

It wasn’t until he had an encounter in Indonesia with a baby Orangutan who was left to die in a trash heap that he decided he needed to change the world. This Orangutan, which he named Uce, sparked the beginnings of what would become the Borneo Orangutan Survival Foundation, a foundation dedicated to helping abandoned apes that were at risk for being harmed.

Along with helping Orangutans and other apes, Smits’ foundation also helps to teach local people the importance of sustainable farming methods, reforestation, and preserving the forest areas that already exist. Smits also has a hand in the Masarang Foundation and has received significant awards such as the title of knighthood in the Netherlands and a fellowship from the Ashoka Foundation.

Famous Social Entrepreneurs: Yes! You Can Be Next!

Social entrepreneurship doesn’t mean that you run a business that’s less effective or less profitable. Overall, social entrepreneurship is a type of business that allows you to reap a spiritual reward along with your profits and your impact. As demonstrated by the 8 examples above, social entrepreneurship can be as impactful, if not even more impactful, than a regular business plan. If you plan on becoming a social entrepreneur, learn from the wise people above and take comfort in knowing that you can one day join them in their ranks.

6 Startup Apps To Help New Entrepreneurs Get Results

change creator startup apps

At some point you might have gotten the itch to become your own boss. I mean, why not right?

I had a surreal experience and spoke to Nobel Peace Prize winner, Muhammad Yunus. He made a comment that stuck in my head:

“you can be a job seeker or a job creator.”

There’s nothing wrong with being a job seeker. But the level of change you can create as a job creator if far greater (I did not make the rhyme on purpose). Many people start as job seekers and later decide they want to break free and do something on their own.

Here’s the thing though. How the hell do you become a job creator?

We’ve accomplished a lot a Change Creator but like any entrepreneurial journey, it never ends. You’re always figuring out the next steps and learning how to do it right by failing 20 times first. It’s hard work but the process is what’s great. It is the destination.

Our team has used a lot of different startup apps that serve different purposes and I want to share some of the startup apps that were found most useful in our ongoing thirst to learn and manage our process effectively.

6 Startup Apps – education & Authority and productivity

To be clear, when I say “startup app” I’m referring to any app that we found important to a new founder or team in the startup phase.

Education & Authority

Not only do you need to constantly learn everyday but you need to build your authority if you want to be taken seriously. These can help.

Feedly – FREE
When you’re new to the entrepreneur world or journey you have work to do. That means you need to build your authority which requires ongoing education, especially in your area of interest. Feedly is a great tool because you can follow thought leaders in your space to see what topics are trending and hot. This will not only keep you informed but it will help you create relevant content because you need to be doing that regularly if you want to build your authority.

Reddit – FREE
This is a great platform for a few reasons if you’re audience is here, which it probably is. Similar to feedly you get a great pulse of what’s hot, what people are saying and thinking, but also you contribute. Every time you answer a question for someone in your area of expertise you build up your authority if you do it well. Over time this is can be extremely valuable, especially when you want to promote something you’re doing.

Change Creator Magazine (4 weeks free)
Not to be biased but Change Creator Magazine is a must for new entrepreneurs that want to use business as a tool for income and impact. It’s a one of kind magazine. Generation to generation learning. Peer to Peer learning. There is no better way to expedite your success than to learn from the amazing brave souls who are already blazing a trail. We specifically connect you with the best entrepreneurs on the planet using business to solve social and environmental problems.  They are your mentors! If you have expertise or experiences to share as part of the global impact entrepreneur conversation then you can apply to be a Change Creator Contributor to build your authority.

Productivity

Wunderlist – FREE
This is a great app with a ton of function. Plus, it’s free! Create all kinds of lists that can be shared with the team so you know what’s getting done when. From creating collaborative work lists to personal vacation list or project planning, Wunderlist helps you easily create and share lists by syncing with your phone, tablet and computer and allows you to access them from anywhere.Now you can sync your work and life lists through the cloud-based task management app.

Trello – FREE
We have used Trello as a content management tool for the Change Creator blog. It’s a great project management tool that allows you to track workflows and provides excellent visibility into every project point. Users can create boards, add and assign tasks to share workloads, add editable checklists, upload photos and videos, customize workflows, keep tabs on projects and even invite co-workers to interact with and edit documents. The app offers a tons of integrations too.

Slack
Sure, you probably know Slack already. But a lot of people question why they might use it over other applications. What’s great about slack, aside from creating specific topic based channels for communication with a team or community, you can share documents, videos, and it’s all searchable, unlike a Facebook Group. We use this on the regular!

Final Words on Startup Apps

Knowing about these apps is great. But actually using them and making them part of your daily process is what matters.

Great things take time, so be consistent, stay organized and focused on what matters, and always soak up information from others with experience.

Related: If you’re a busy person than this one skill will change your life

5 Things That Will Kill Your Social Enterprise Startup

There are endless articles listing 5 or 10 or 20 things that will kill a startup. But what about those of you who are launching a social enterprise? What’s out there for you? That’s why I want to discuss the things that will kill your social enterprise startup. You are doing important work. Don’t let some of these things sabotage your success!

Some might argue that the early stages of business and social startups are essentially the same – that you need a strong vision, a product or service, a market, passion, creativity, and so on.

But there are certain things that you, specifically as a social entrepreneur, will face that can make or break the success of your venture.

So, what are the five things that could kill your startup social enterprise?

1. Not planning.

Don’t panic – we’re not talking about a 50-page business plan with detailed financial forecasts, human resource plans, or expense policies. We’re talking about planning out the basic elements of your venture. Without basic planning, your venture will lack focus, likely not achieve the change you seek, and potentially fall apart. So what should you do?

Here are a few ideas:

  • Get your idea on paper. Write it out, type it, draw it – get it in physical form so you can see it in front of you.
  • Consider the business model you will use. Then consider the model you will use to make the change you’d like to see. How will you do it? Who will help you? What do you need?
  • Think about your challenges. Once you’ve got that down, consider some of the challenges you might face and how you’ll mitigate them.
  • Consider your basic finances. How will you make money? Will you have a social enterprise with a product, will you apply for grants, will you use some sort of hybrid model?

These are the important questions you have to ask yourself. For more information about social enterprise planning, see an article we just ran on the topic.

2. Waiting too long to launch your service or product.

This is a pitfall that plagues both social and business entrepreneurs because your product or service is your baby; it’s something you’ve put your blood, sweat, and tears into and you will feel that the last thing you want is to release it before it’s ready.

We’re familiar with the sentiment. It’s easy to feel this way. But it’s important to be honest with yourself and accept that the chances that your product or service is perfect from the onset are quite low.

What’s more, what often happens is people spend lots of time and money on a product or service and then once they think it’s perfect, launch it to a market that doesn’t need it, like it, or use it.

That’s why it’s important to launch pilots, test your assumptions and get out there generally with what you plan to do. Don’t worry, it won’t ruin your project or your reputation. Your market won’t turn against you or disappear. In fact, it’s almost always the opposite. Your target group gives you feedback, helps you improve your service, and allows you to test the assumptions you’ve made. So don’t keep your creation hidden in a basement. Get out there, test what you’ve come up with, talk to people and get feedback.

3. Having an unbalanced team when it comes to expertise.

The social enterprise startup is unique because it requires both social development and business acumen to be successful. In my experience, very few people are experts at both. Some are development visionaries – they can see what needs changing and which ideas would help. Others are business gurus who can find the perfect price point, financial model, and business development strategy.

You need both. There’s no way around it.

So what do you do?

Make sure your team, volunteers, interns, advisory board and so on are diverse in terms of experience and background. Ensure that you have a mix of people around you and on your team who you can defer to for specialized expertise. Avoid at all costs a team of purely business people or purely development experts. Having an overabundance of one can kill your social enterprise startup and hey, isn’t it more interesting to have a diverse team anyway?

4. Not checking your assumptions

This goes for everything. Validating your assumptions is a common business practice, but it’s even more vital when it comes to your social enterprise startup. Before you launch your startup and during its early and mid stages, you need to make a list of all the assumptions you made and go out and test them.

For example, a venture I was working within Cairo came up with a wonderful program for giving women entrepreneurial skills. However, after setting up training and mentorship sessions at various times throughout the day, which we thought would match an Egyptian woman’s schedule, we realized that no one could come. The reason? There were many – from cultural norms to bus schedules to the distance of our office to many suburbs. The result was that our first training session was a complete disaster, and it was because we didn’t ask these women what time worked best for them.

Related: The Role of Empathy in Social Enterprise

When you’re launching your social enterprise startup, you need to talk with your beneficiaries: ask them questions, get the details of their lives, ask them whether your assumptions are true, gather data, send out surveys – do whatever it takes to understand what the reality on the ground is.

5. Venturing out alone.

This may sound like simple advice but you’d be surprised at how many social entrepreneurs don’t take advantage of the people and networks around them. The advice of people who have previously launched a social enterprise can be life-saving to your venture. It can help you avoid common mistakes and expected pitfalls, and can give you the courage to continue when you’re struggling.

I don’t mean to burst your bubble but you can’t do this on your own.

No successful ventures, business or social, have been built with the hands of just one person.

It simply doesn’t work like that. So reach out to people, ask for advice, make calls, make friends, talk to people, ask questions. The most important take away is that people want to help you; you just need to ask.

5 Best Tips for Increasing Your Productivity That You Need to Know Now!

Productivity: a seemingly simple word that manages to both excite and terrify the entrepreneur within us.

Over the years, there have been plenty of self-help gurus and business owners that have come forward with their own ideas on how to boost productivity. However, some ideas are more harmful than helpful and a lot of people are unable to differentiate the good from the bad. Instead of wasting your time devouring self-help books and scouring the internet for productivity courses, take a look at 5 of the best tips for boosting your productivity below.

  1. Use Technology to Your Advantage

In the productivity world, technology is often advertised as the bane of one’s existence. While technology does have the potential to prevent you from getting work done, it also has the potential to increase your productivity.

One article on Ecopreneur explores several of the apps currently on the market that can help you improve your productivity, including:

  • Evernote: “Evernote manages everything from basic plaintext notes to rich text documents to images to entire web pages… Three of the handiest features are the ability to take a picture of a document with your device’s camera and store it as a note, which Evernote can then search within, the ability to record audio notes for either transcribing into text or for use as an audio recording, and the Shared Notebook feature, which allows you to collaborate with other members of your team. As a productivity app, Evernote is hard to beat.
  • HootSuite: “This social media management system makes it simple and effective to post to multiple social networks, including Twitter, Facebook (both personal pages and company pages), LinkedIn, and Google+, and it allows for collaboration with other team members.”
  • Carrot: “This somewhat aggressive to-do app helps motivate you to get stuff done by giving you feedback with an attitude. Carrot has a gesture-based interface, learns as you use it, and offers ‘rewards’ when you stay on track. This app, of all of those listed here, is probably the one most likely to be considered a productivity app exclusively, as it focuses solely on tasks and the completion of the tasks.”

Not every application will work for you, however. Make sure that you carefully research and test each app before you begin relying on it to boost your productivity.

  1. Know Your Energy Schedule

Everyone has certain times throughout the day when they feel the most energized. For me, I feel the most energized in the mornings. At around 2:00 p.m., I begin to experience a lull that affects my productivity and prevents me from plowing through my tasks. Instead of fighting it and trying to accomplish one task for hours, I use this time to complete simple tasks that require minimal effort. The lull eventually wears off and I begin working on my important tasks again.

Figure out when you feel the most energized, focused, and motivated and schedule your important work around those times. For some people, this may not be possible. You may be a night owl who is currently working a 9-5 job. If this is the case for you and your energy isn’t highest during your working hours, find ways that you can boost your energy levels.

Some great ways to boost your energy include listening to motivational music, getting up and doing a brief exercise every 10 minutes or so, and drinking plenty of cold water. Only consider caffeine and supplements if you have tried alternative methods and they haven’t worked for you.

If you are a night owl, don’t let society’s normal schedule prevent you from doing work when you are capable of doing it best. An article in Foundr recently investigated the night owl lifestyle and provided several examples of famous night owls including Elon Musk, who goes to bed at 1:00 a.m. and wakes up at 7:00 a.m., Reddit founder Alexis Ohanian, who goes to bed at 2:00 a.m. and wakes up at around 10:00 a.m., and Moz founder Rand Fishkin, who goes to bed between 1:30 a.m. and 2:00 a.m. and wakes up between 9:00 a.m. and 9:30 a.m.

Related: Characteristics of a Social Entrepreneur

  1. Rely on Others for Time-Consuming Tasks

Outsourcing is a blessing for many business owners. No matter what type of business you run, there are probably hundreds of tasks you do throughout the day that takes away from the time you need to complete major projects. Maybe you spend several hours a day marketing yourself and your product when you should be creating content for your product. Maybe you’re taking time out of your day to schedule appointments with clients instead of working with clients you already have.

Whatever it is that is preventing you from being truly productive, I can guarantee that there is someone or something out there that could be doing these tasks for you. The freelance market has experienced a dramatic change over the past few years and there is currently an abundance of professionals on the internet, waiting to take on work that business owners don’t have time for.

Although outsourcing has a stigma attached to it, there is a way that you can outsource your work while being socially conscious. Companies such as Samasource and Digital Divide Data take the work that you need to be done and outsource it to underdeveloped countries to provide those in need with employment.

The CEO of DDD, Michael Chertok, further explains this in an article in Huffington Post.

“Today, more than two dozen BPO (Business Process Outsourcing) firms in countries as diverse as Bangladesh, Ghana, Haiti, Kenya and Pakistan deliver services to clients performed by individuals from very disadvantaged backgrounds. In countries where the BPO industry is thriving, including India, the Philippines and the U.S.A., social entrepreneurs are bringing this model to small towns and villages in rural and remote areas to create employment and opportunity.”

  1. Keep Your To-Do List Realistic

I can’t even begin to explain to you how many times I have packed my to-do list with nearly impossible tasks. If you know what I am talking about, then you understand the feeling that comes after you are unable to achieve everything that you set out to do. This daily feeling of “failure” leads you to believe that you are not capable of being a productive human being.

The problem, however, does not lie in your inability to tackle so many tasks at once. It lies in your inability to create a realistic to-do list. If you only have 8 hours to work and you’ve put over 10 large projects on your to-do list, you are setting yourself up for failure. Rather than going through this cycle, determine what you are able to do with the time that you have available.

Start by looking at your work and figuring out what needs to be done first. Organize your work in order of importance and start there. Once you’ve organized your work, schedule the most important tasks as soon as possible and place the items that you have time to do towards the end of your list or personal organizer. Take into consideration how much time you have to dedicate towards these projects and whether or not you will be able to finish each task on that given day.

Solène Pignet, CEO of Creators for Good, wrote a post on her blog a few years ago that explored the topic of social entrepreneurs and burnout. In it, she offered this helpful advice:

  • Plan – how much you want to work on a weekly basis, and stick to that
  • Schedule – your holidays and long weekends in advance. At least 6 times per year (yes! that often! You are not an employee; you need more rest than them to have enough energy!)
  • Be strategic – about the impact you want to have, the milestones you need to reach, and the selective actions you are going to take. And then, stick to it! Stop working quantitatively, and have a qualitative approach instead.

If you remain honest and organized, your productivity levels will begin to soar.

Related: 7 Productivity Myths Busted: Are You Falling for Any of These?

  1. Practice Self-Care When Needed

Sometimes, the best thing that you can do for yourself is to take a break and recharge. I know, it seems counterintuitive. However, think back to the last time that you attempted to do work when you were mentally exhausted or upset. Did you get any work done? If so, did you manage to produce the same quality of work that you would have if you were happy and well-rested? The answer to this is most likely no.

Jamie Green, a social entrepreneur who sells sleepwear and uses the proceeds to feed the homeless, creating homeless shelters, and generate employment, was recently featured in an article on Virgin where he commented on taking time to break away from his work:

“I spend 95 percent of my time behind a screen. If it’s not on my laptop creating pitch decks, answering emails and editing photos, it is spending time on my phone scrolling Instagram and reading the news – and to be honest it can take its toll on my mental health. I have different methods of dealing with this – I call them refocus days – and they might include going for a surf, cleaning the house or listening to a podcast while on a drive to get re-inspired.”

You can’t be productive if you have allowed your emotional, spiritual, mental, and physical health to suffer. If you need an entire day to recuperate, take a day off. If you only need a couple of hours, take a break from your work for a couple of hours. No matter how long it takes for you to recharge, you must take the time out of your day to do it or else your quality of work and your work output will continually suffer.

Do you need some ideas on how to practice self-care? Here are some suggestions that Forbes recommends for social entrepreneurs:

  • Set aside time during your day to meditate
  • Create a solid support system of people that you can go to when you feel overwhelmed with life and work
  • Start a journal that helps you to recognize symptoms and triggers of burnout

Productivity seems to be elusive to so many people because they believe it is an art or a science rather than what it is: a deep understanding of the self. Knowing what drives you, when you feel driven, and what helps you to tackle the world is productivity in a nutshell. With these 5 tips, you will be better able to understand yourself and become more productive.

5 Expert Tips on How to Turn Your Side Hustle Into a Good Business

Side hustles are great supplemental income opportunities that allow us to pursue our passions and talents outside of our everyday job. However, what happens when your side hustle proves itself to be profitable and becomes a potential full-time job? It can be a daunting task to turn your side hustle into your main job but it is possible. Many business owners that we know today have done exactly that. While we are not telling you to quit your day job just yet, if you truly believe in what you are doing, read this article!

If you believe that you want to turn your side hustle into a business, use the 5 expert tips below.

  1. Begin Treating Your Side Hustle as a Business

Before you begin researching business plans and crafting your own, you will first have to determine whether or not you truly want to turn your hobby job into a full-time job or business. In order to do this, simply start treating your side hustle as if it already was a business.

Begin working longer hours, taking on more clients, and launching new projects. If you are unable to handle the increase in work for your side hustle or if you begin to lose the passion that you currently had for it, you will most likely not be able to handle it as a business. It’s better to leave it as it was than to pursue something that will end up failing down the road.

If you are able to handle the increase in work and you are thriving, however, then your side hustle may be a viable business. You will also have a better idea of what you will be doing when you turn your hobby into a full-time business. Of course, there’s more than just time and commitment to your idea that matters here. You need to plan ahead of time for success and learn from others who have done just as you want to do.

Take heed to a lesson here from Sophie Unwin, who runs a social enterprise that teaches people how to repair and recycle damaged household items known as Remade in Edinburgh, made this amazing statement about passion and business ideas:

 “I’ve been thinking about the social enterprises that have sprung up around me, and why some succeed where others don’t. I think a lot of success comes down to how convinced the founder is about their idea, and how they can make that idea a shared vision…”

Related: Powerful Lessons From 3 Award Winning Social Entrepreneurs

  1. Start Building Your Audience

It doesn’t matter if you are selling the holy grail of weight loss pills that actually works. Without an audience, you will have no one to sell your product to. If you’ve been hustling on the side for awhile, your audience might be larger than you think. We love to consider the low-hanging fruit you have around you, by that we mean your friends, your co-workers, your circle of influence. We all have them. Just look at your social media feeds! How many potential clients or customers are there?

While you should have already built an audience working on your side hustle, you will need to expand in order to become a business. First, build a website that’s attractive, functional, and make sure that it showcases your achievements to your audience. This website will help you to sell yourself to people and convince them that it’s your product or services that they should be buying. You can also start creating social media profiles that make your work and advertisements easily shareable.

Next, you will need to figure out your marketing plan. Here are some questions that you are going to need to ask yourself during this process:

  • Who exactly is MY audience?
  • Do I have enough funds to pay for commercials and advertisements?
  • What are some free methods that I can use to get my products or services out there?
  • How can I market myself and appear more attractive to my audience?
  • How can I stand out from my competition?

A marketing plan and a website may not be immediately put to use but they are both things that need to be established prior to filling out business forms and licenses. This way, you will be able to launch your business immediately once you’ve been approved.

Side Hustle Nation founder and social entrepreneur Nick Loper was recently featured in the Change Creator podcast where he talks about monetization, marketing, and reaching his desired audience. He says,

 “It’s been just a slow steady climb… Basically, when you write every post, you gotta think of, who is this for and how can I get it in front of them?”

  1. Add to Your Experience and Ask for Feedback

There is a big difference between occasionally earning money from a side hustle and running a serious business. Let’s imagine that you have been producing wedding invitations and other wedding-based goods on a small online marketplace. While a couple of successful designs that you’ve produced for your side hustle are impressive enough to a potential client looking for quick, affordable work, you are going to need more experience than what you currently have in order to attract customers to your business.

Rather than taking on clients who aren’t going to improve your work experience or reputation, aim to take on bigger clients who will help you to grow in your field. These clients generally pay more, respect you and your time, and expect you to provide them with products or services that are of the highest quality.

Along with growing your experience, you will also need to ask clients for feedback on your products or services. This feedback will be valuable to you later one. Especially when you post it on your website so that you can prove to potential clients that you have worked with others before and are capable of delivering them the product or service that they need.

You should also be looking for feedback from other organizations and businesses. Unwin, who we mentioned earlier in the article, discussed the importance of receiving feedback from organizations in regards to her business:

 “I talked to a lot of organisations in my field before I started Remade in Edinburgh, to get feedback, learn from them, and to ensure I wasn’t replicating what anyone was already doing in Edinburgh… A couple of years on, when things were really picking up, those other organisations felt like they had a stake in our success because they had been consulted from the beginning. Having them on board has been really valuable as we’ve grown. Make sure there’s buy-in from the groups you work with… you’re going to have a difficult time if the people in your field aren’t convinced.”

  1. Save Enough Money for Emergency Situations

We all envision our businesses being successful from the moment that we launch them but this is often not the case. To prepare for this, grow your savings until you have enough money to safely fall back on in the event of an emergency.

Take into consideration both business expenses and personal living expenses such as:

  • Marketing Costs
  • Website Costs
  • Employee Wages (if applicable)
  • Office Rent and Utility Costs
  • Food
  • Electricity and Water
  • Personal Costs
  • Debt

Once you have enough to cover the costs of launching your business, unforeseen costs, and a couple of months of living expenses, you should be able to safely move forward with your business.

Of course, this is only applicable to side hustles that are not large enough or significant enough to receive the funding that they need. Do you have interested investors? Are you currently looking for more funding for your social enterprise? If you want to increase your wealth, it starts with a mindset. I recommend you read Lessons for Wealth that Stand the Test of Time to get started!

Related: 8 Considerations For Social Enterprise Growth and Funding That You Need to Know

  1. Build a Network Now!

Forming relationships with other experts and professionals in your field is necessary if you want to thrive as a business owner rather than survive. When you have a relationship with another business owner, it benefits both parties. Through them, you are able to better market your product to a larger audience who will trust what your partner is endorsing. You will also be able to collaborate with them in the event that you find yourself running out of ideas for new products or services.

In order to network successfully, you will need to form meaningful relationships with other professionals. These meaningful, personal relationships will bleed over into your business life when you begin performing favors for each other. Attempting to only ask from favors from others without attempting to form a relationship with them will only prevent others from working with you and might affect your reputation.

In fact, there is a great post in Change Creator magazine that explains the why and the how of reaching out to important influencers in your industry. In order to reach these people in your industry that have already developed their business and have an extensive audience, you will have to:

  • Identify who these major players are
  • Start mentioning them in your content and providing valuable feedback on their content
  • Reach out to them once you’ve received more exposure and attracted their attention

These types of business relationships with other experts will not only help you grow but will make you a major player as well.

Turning your side hustle into a full-time job isn’t as difficult as it seems. Once you’ve done the research, created a plan, and prepared yourself to execute it, you will officially be able to say that your passion is now your career. Take these 5 tips seriously and the transition from hustler to business owner will happen with ease.

Meet Three of the Best Companies Upcycling and Reusing Waste for Social Good

Want to save the world? Let’s start with reducing waste! Here are three of the best companies upcycling and reusing the valuable resources we have! This may even lead you to start your own social enterprise.

Meet Jared Criscuolo: UpCycling Waste to Create a Better Fertilizer

Site: https://www.upcycleandcompany.com/

Jared Criscuolo wants to turn your poop into fertilizer. In 2012, Jared got sick from polluted water while surfing. The water was contaminated with wastewater and runoff from the city. This is a common occurrence in the USA, and Jared set out to be part of the solution to our waste problems.

 

He started his own fertilizer company, epicycles waste products from other industries to add to the fertilizer, and has tapped into the brewing industry as well. The end product is a 100% safe, dry pellet that is easy to apply. Jared’s goal is to upcycle 3 million pounds of biosolids per year. Most fertilizers involve mining for nutrients, which decimates the land, and they’re shipped around the world, guzzling fossil fuels. Jared’s “future friendly fertilizer” is sourced, made, and sold locally.

To learn more about Jared Criscuolo, visit his Website and follow him on Facebook and Instagram.

Meet Tessa Cook and Saasha Celestial-One: Creators of the OLIO Food Waste App

Everyone is going to love leftovers now with the OLIO Food Waste App. Tessa and Saasha found a way to share leftover food so there’s less food waste!

Saasha-Celestial-One

Saasha Celestial-One, Co-Founder & COO

OLIO is a free app that connects neighbors with each other and with local businesses so surplus food can be shared, not thrown away. This could be food nearing its sell-by date in local stores, spare home-grown vegetables, bread from your baker, or the groceries in your fridge when you go away. For your convenience, OLIO can also be used for non-food household items too.

Got leftovers, but no friends to share them with? There’s an app for that! With OLIO you can list your surplus food and someone can come pick it up from you.

 

About half of all food in the USA is never eaten. This app is out to shrink that number and feed bellies, not bins! Nearly 200,000 people have downloaded the app so far and shared food with their neighbors.

To learn more about the OLIO Food Waste App, visit their Website and follow them on FacebookTwitter, and Instagram.

Toast Ale: Craft Beer Made From Wasted Bread

Americans love their bread, but they waste millions of pounds of it each year. Most ends up in landfills where it emits methane: a potent green house gas. Americans also love their beer, so Toast Ale has come up with an innovative solution to make a craft beer from bread that would have otherwise gone to waste!

“We have over 200 soup kitchens in New York City but I don’t think that is enough to use all the bread that New York City Produces.” Madi and Devin of Toast Ale have long been stressed by the scale of wasted food. They just brewed a pilot batch in New York with 300 pounds of rescued bread, and are crowdfunding to bring full-scale production to the US by this summer.

They plan to rescue 10,000 pounds of bread in their first year and brew 150,000 pints of Toast Ale. 100% of the profits will be donated to charities working to end food waste. Toast Ale believes that saving the environment requires throwing a better party than the people destroying it.

To learn more about Toast Ale, visit their Website and follow them on Facebook and Instagram

Support their crowdfunding campaign to bring this beer to the USA: Indiegogo

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15 Ways You Can Integrate Social Impact Into Your Life Now

social impact

This article was originally posted by Hannah Gay on on https://hannahgay.com

Let me let you in on a little secret.

We all have an opportunity to influence social impact.

Every one of us. Yes, you too.

This doesn’t mean totally jumping ship and starting a nonprofit. Instead, it’s a process of reflection, deliberate opportunity recognition, creativity, service leadership, and a little bit of soul searching.

And yes, it generally means being intentional with money and power. For better or worse, both of those are the biggest tools out there for igniting (or stifling) social change.

Read on for my top fifteen opportunities for you to integrate impact into your life today, and be sure to download the supplemental worksheet to help guide you through these.

Disclaimer: I am not a financial advisor. None of what I say should be taken as investment advice or advice for personal wealth management. Rather, I am putting opportunities on your radar that you can discuss with your financial planner, your family, or whomever helps you make investment decisions. I am not recommending or endorsing any funding/investment opportunity I outline or hyperlink below. A few of the investment opportunities I have outlined are restricted to US citizens. I am not making any judgement claim there about whether or not they should be open internationally. I am a fan of the articles and companies I mention, but my mention and fandom should not be misinterpreted as endorsement. For more, please review my Terms of Service.

Opportunity #1: Give unrestricted funding to nonprofits

Whether you give $10 or $10 million, if you have a day job that is outside of working at the nonprofit you’re giving to, you probably don’t have enough information to decide how those funds should be spent.

I get it, sometimes nonprofit leaders and employees are so overwhelmed that at times, they actually may not have enough information either.

Regardless of who knows more about what, your money should be empowering, not a source of power. There is a difference. Funders want to be able to claim some ownership of results, which is a totally normal expectation, but too often, here’s what happens.

Funder A says “here’s a ton of money to do X.” So the nonprofit, needing money, does X, even if it’s a little different than what they were previously doing.

Funder B comes along and thinks “Shoot. Funder A is funding X, so if I fund X too I can only claim half the credit for the results. So I’m going to fund Y.” The nonprofit hadn’t really been doing Y before, but because it needs money, it now starts doing Y.

And then Funder C comes along and funds Z. And it goes on, until the nonprofit is now doing 10 different things moderately ok to appease funders instead of doing one thing well.

If you sense opportunity for better spending, don’t prescribe anything. Instead, empower staff with help (ahem..this is what I do!) to actually build a sustainable organization in which funds will be spent most effectively, regardless of who’s giving.

Related: Want to Change The World? You Need to Read This First!

Opportunity #2: Fund salaries at nonprofits

There is absolutely nothing stopping a funder from paying directly for overhead. It’s not incredibly sexy, and it’s not going to get you the same bragging rights at a cocktail party as your buddy who says “I helped pay for water for seventeen poor children in this third world country.”

But let me lift back the curtain a little. I’m on a Facebook group that is 30,000+ strong, full of nonprofit employees supporting one another. And guess what conversations I’m seeing pop up each week? How to apply for food stamps. Best tips for living on a $40K salary with a family of four in an urban area. When it’s ok to jump ship to the corporate sector for salary parity.

Larger nonprofits often have some semblance of salary parity, but the smaller ones don’t. A lot of this comes down to the refusal of funders to pay, which is straight up power grab that has detrimental effects on emotional health and wellbeing (see Inequitable Salaries at Nonprofits Are a Kind of Bullying and the study it cites on economic bullying for more).

And those nonprofits that say “100% of your donation will go directly to programming”– insinuating that this is a more worthy donation – piss me off. Because behind the scenes, somebody is paying for salaries and overhead. Nothing effective is totally volunteer run; you know this. If you want to fund world change, you need to be sure that smart, talented people are creating that change. And smart, talented people cost money.

So while you may not be paying directly for clean water for seventeen children in a poor country, you will be paying for talent that sticks around, earns a dignified salary, and enables change for hundreds or thousands of people throughout his or her career.

Opportunity #3: If you’re on a nonprofit board, be a leader in demanding salary parity

See above.

There is absolutely zero strategic reason for nonprofit employees to be paid less than their for-profit peers. It’s an industry standard that has led to high turnover which has led, in my opinion, to stagnant results. Yes, there are hundreds of nonprofits out there all trying to solve the same problems. But if you’re on a board, you should truly believe in the change potential of the organization you help lead and its team, and it’s your fiduciary responsibility to ensure impact. Salary parity is a huge step in that direction; there’s a lot more world change that can get done with happy and emotionally healthy employees who stay.

Opportunity #4: Ask the nonprofit you donate to what giving structure is preferred

Say you have $1,000 you want to donate. Some nonprofits may prefer all that cash today, while others may actually prefer you donate $100 a month for the next ten months. Obviously this plays out differently for you, but when you can, it’s great to be willing to at least have this conversation, especially if you’re dishing out larger amounts.

Opportunity #5: Pay for your team or company’s corporate day of service

I know, even typing those words makes me be like – wait what? Pay to give time away?

Yes. Well, mostly. Unless a nonprofit seeks you out or advertises opportunities for service, recognize that oftentimes, creating an opportunity for your team or company to come in and volunteer takes a ton of work. Managing this opportunity and your team also pulls the nonprofit staff away from doing their day-to-day stuff.

Think of literally every other activity you may be do for group bonding and employee engagement. Experience something together like a boat ride or show? Play intramural baseball? Have a corporate retreat in the mountains? All of that costs money, because some other organization is creating and curating an experience for you. The same goes for volunteer days.

Opportunity #6: Design for nonprofits instead of giving away your for profit solution for free

I have been on the customer and client side of free or reduced-price software or pro bono consulting provided to nonprofits. And generally, it’s been a huge pain. I’ve spent more time hacking my way around software or educating pro bono consultants than I have saved from using these products or service.

If you’re offering what you do for free to nonprofits, your software and service was not designed for nonprofit customers and clients; if it had been, they would pay for it (nonprofits do, after all, have budgets, however limited they may be).

Related: How Maggie Doyne Turned Her Compassion Into A Thriving Social Enterprise

Case study: Small nonprofits and social enterprises, oftentimes with five or six figure budgets, pay me – sometimes a lot – because 100% of what I do was designed for them.

If you want to create impact, design for nonprofits and social enterprises. Create SASS products and consulting services that help them align revenue and impact generation. Design something that is both at a price point that works for them and that will generate income for your company, so that in your leaner years, it doesn’t disappear (guess what sucks: when a pro-bono consulting project is cut halfway through implementation because the consultants had to focus on a revenue-generating client instead. True story).

Another case study: Keela. Small nonprofits can probably hack together a bunch of free software to manage projects, donors, end users, and more, or they can pay as little as $35 a month for an all-one nonprofit management system. Nonprofits have a solution, Keela makes money that can sustain it as a company, and everyone wins.

Related: Want to Change The World? You Need to Read This First!

Opportunity #7: Consider this new era of crowdfunding

In the spring of 2016, part of the JOBS Act in the US in (specifically Title III known as Regulation Crowdfunding or Reg CF) opened up revenue sharing opportunities that had previously been restricted to accredited investors – or relatively upper middle class Americans.

This is not your grandma’s crowdfunding where you get a t-shirt in return for what is essentially a donation. This is an actual regulated asset that can get real returns (or, like any other investment, real losses).

The investment is a hybrid debt/equity structure that’s worth exploring, whether you’re an accredited investor or not. But in short, this has opened up small (often as small as $100-$200 minimum) investment opportunities in all sorts of funds and businesses. It’s a great way to help fund small business creation in your backyard or globally in impact areas and communities you care about.

Check out my friends at Startwise.

I’m always looking out for similar platforms and will update this blog as I learn of more. And keep your ear to the ground. I have had opportunities to invest $100 in a fund for low income housing, a woman-empowering media company, and more, just because I love these companies and have followed them pretty closely for awhile. A lot more companies are opening their revenue sharing doors in similar ways.

Opportunity #8: Generally seek out impact investment opportunity

I can’t begin to list all the other opportunities for impact investing that exist or all the case studies thus far that demonstrate the opportunity for significant returns. Whether you have oversight of pension funds or endowments or just a few hundred or thousand dollars of personal wealth, pretty much every single major bank out there now has some sort impact investment portfolio or structure, and platforms like Swell (incubated within Pacific Life) are popping up all the time. Whomever manages these funds will generate both impact and financial performance reporting, and participating in decision making as a shareholder is a great opportunity have a voice in driving that reported impact forward.

Opportunity #9: Bank with credit unions or community banks

Whether you are using it to manage your personal finances or your company’s money, where you bank has tremendous impact. Many community banks and credit unions are established as nonprofits, and so many of them use the revenue your banking helps generate to combat things like predatory lending, or to introduce savings and banking habits to unbanked and underbanked populations – many of which are also lower income and stuck in cycles of high interest rate debt and zero savings.

Local credit unions and community banks are a great way of helping the economic development of your home community, while a lot of online credit unions serve members and communities nationally. Check out Mighty Deposit’s tools for helping you find a bank that effects the change that matters to you most.

Opportunity #10: Hire, manage, and promote for impact

If you lead a team, manage employees, oversee hiring, run professional development, foster talent pipelines, or otherwise have anything to do with the professional and financial opportunity of people who work at your employer or company, you have tremendous opportunity to change the gender, race, and other wage gaps that are sadly the status quo. There’s so much out there on hiring diverse talent, but not enough on fostering equity once someone is already working for you.

Analyze salaries and benefit packages and change things that need to be changed for parity. Change maternity leave to parental leave and open it to all genders. Let every female employee know that they are welcome to start or grow their families while employed with you. Build in a program that allows women to leave for a few months and come back without feeling left behind; they’ll be much more likely to stay with and contribute to your company after their maternity leave if you do so.

And yes, policies like this have up-front costs. But the longer-term returns are proven, as outlined in hundreds of reports like The science behind why paid parental leave is good for everyone.

Opportunity #11: Shop locally, shop small, and shop quality

In December of 2016, I challenged myself to stop shopping for clothes point blank. If I really, really needed or wanted something, it had to be ethically made, it had to be timeless, and it had to be quality. Since then, my wardrobe has gotten a lot more manageable as I’ve lost countless fast-fashion purchases to my rag bin, I have realized how little I needed them and have not had to buy new replacements. And while I’ve formed relationships with a lot of ethical brands, I’ve also let them kindly know that I would likely not be buying their stuff until I needed it – to which they have all responded “duh, that’s part of our mission!” (I’m looking at you Proclaim, my newest BFFs on Instagram)!

One of my business school friends just launched a bathing suit line and posted on LinkedIn about her newfound shock at seeing a $10 bathing suit, when she now knows first hand what it takes to make a quality garment while paying fair wages.

I know not every family can afford to constantly shop with this mindset, but if and when you can, do it (it also has a side benefit of major Marie Kondo clarity, and honestly has saved me tons of money over the long term as I’ve become more conscious of quality over quantity and variety).

If you ever need any inspiration, just Google “ethical brands” or type it into the Instagram search bar. While there’s no universal certification of ethical brands (I do not think something needs to be fair trade or otherwise certified to have positive impact), most brands that are truly impactful are also incredibly transparent.

Opportunity #12: Travel with intention

Yes, I know, travel is typically a luxury. But you don’t need to travel far. Even visiting another neighborhood or nearby town or eating another culture’s food or seeing their performances builds empathy and crosses a lot of bridges. Or maybe it’s just traveling across the street and inviting your neighbors you’d never really talked to over.

If there’s one thing we’ve learned in global politics over the last year, empathy is where it’s at, and forming genuine connections and conversations with people is the fastest track to empathy I’ve seen.

If you can, take your kids. I never traveled internationally until I was in college, but even the domestic small trips my parents would take me on (literally never in touristy spots) while I grew up had a huge influence on my career and worldview.

Approach travel with humility and intention. Go outside of the touristy areas. Get a little lost and support small businesses and in the communities you visit. Listen, eat, watch, soak it all in, but don’t ever ask to be educated (and please don’t ask people or children who don’t look like you to pose for hashtagable pictures with you – and ask first before photographing them or their homes). It’s never anybody else’s responsibility to explain their culture or community to you – but if they offer to do so, what an awesome opportunity. Show gratitude.

If you ever need to learn why or want some inspiration, check out my friend Lauren’s blog at Best World Ever. She just took some time off work to travel the world and explore social impact in various cultures and markets, and is an inspiring woman to and through.

Opportunity #13: Speak up

If you have a platform and privilege, use it. It may be a little uncomfortable, but if you don’t, who will?

Interpret this as you will, but I have rarely seen negative repercussions for speaking up on behalf of underserved, discriminated against, or otherwise unfairly treated populations – whether they be halfway across the world or across the conference table from you.

I have seen enormous missed opportunities though when it comes to advocating for them. Take a few moments to start jotting down where you see opportunities to speak up, and next to them write down how you can seize that opportunity next time it comes your way. Look forward not backward, and you will see your impact grow exponentially.

Opportunity #14: Jump ship, but with humility and hunger

Sometimes, it’s just the right time for you to take you talent to a nonprofit, social enterprise, or otherwise socially aware and responsible company. Before you start your search though, take some time to be very deliberate about what you know, what you’re good at, and what you don’t know.

It’s fine to look for a new job in an impact area you’re passionate about, like education, but it’s more impactful to recognize what you have to learn in that space than to spend hours Googling it before your first interview in order to come across as having any expertise. You don’t. The person across the table interviewing you probably does. Let them know that you know that, and that while you’ll do your best to self-educate, you’re also hungry to learn from them and their team.

And then on day one of the job, start learning. Observe, listen, explore what has worked and has not worked in the past before offering your innovative ideas. Listen to learn, not to respond. Make a running list of questions. They may be deep profound thoughts or they may be tactical, and don’t feel the need to answer them all at once.

With time, you’ll be the person at the table with expertise, but know that it’s going to take time. The person who hired you knows that too, and they’d rather you take that time than pretend to know what you don’t.

Opportunity #15: Intention Driven Impact program

Ok, now for why I’m sharing all this. I’m all about opportunity recognition, but at times, we just need a little help and a little discipline when it comes to recognizing opportunities to integrate social impact into our day-to-day lives. I love helping friends and strangers grasp this opportunity over time, something I’ve done informally for long enough that it’s high time I formalize it.

My Intention Driven Impact program – for individuals who want to lead more impactful lives or be more effective at the impact they are already driving – is launching this fall. I’m starting with only a handful of clients as I fit this into my existing client services. Access the supplementary worksheet for this blog post and automatically join the waitlist today to ensure your spot at the top of the list once spots open up.

Related: 13 Traits That All Effective Social Entrepreneurs (and Conscious People) Share 

5 Steps to Consider Before Leaving Your Job to Pursue a Socially Conscious Business

This is a dream that many people have; to one day leave full-time employment to focus on business or a worthy social cause. Perhaps you wondered what the best time to leave was. Or whether you would succeed or not.

Leaving your job should not be an overnight decision.  Plenty of time and energy must be spent on it. Begin by identifying your passion or drive. Before you consider making your move, explore the following steps carefully.

1.   Don’t just decide alone, consult widely

Leaving a full-time job, where you have been working for an extended period, can be a major decision. It’s not a decision to be rushed and may not be ideal for everyone.

While we’d love to tell you to go out and follow your social good passion, this can be a really big decision. One that you should only make this after wide consultation, especially with those who care about you. Also feel free to include some professionals in your consultations list. Make a list of everyone you know that is already doing what you need to do, then reach out to them first with your plans.

Talking to people helps you understand what to prepare for. Discuss your ideas with your mentors to obtain advice. Find out if your friends believe in your idea. Is your spouse or partner willing to take this major risk with you? Put out a wide net to figure out what resources you’ll have if you do decide to leave and go out it alone. This is the first step in your plan to make your dreams a reality.

Not sure how to find social entrepreneur opportunities? Read our in-depth article on How to Find Social Entrepreneur Opportunities to get started if you don’t know where to start. 

2.   Ensure you have a feasible idea

Spend time examining your idea to establish whether it is viable. Within a day, numerous ideas cross your mind. Although many of them are good, not each is sustainable. The theory is very different from actuality and what may seem excellent in theory, may not work in real life.

Check carefully your idea’s viability. This includes a lot of market research.

Identify any potential competitors involved in a similar business or cause. How did they start? What made them succeed? Why? What made others fail? Find out how consumer-ready your solution is before implementing it. Again, we’re telling you to do your homework. It can take a few weeks of hard-core market research to figure out if you have a viable idea.

Sometimes the best way to test out an idea is just to get out there with it. We’ve talked to many social entrepreneurs that had to test out their ideas on the front line — sometimes that’s the best way!

You also might want to figure out your business model at this stage. Don’t worry, we have you covered! We talked to Tim Berry about lean business planning last month and he set out 4 steps that you can do today! Read the full article on Lean Business Planning and get started! Get to know your business before you make the big leap to do it full time. It could save you a ton of money and time!

3.   Outline a Detailed Financial Plan

You knew we’d talk about money, right.

It costs money to start a business. It costs even more to grow a business.

It’s up to you to make sure your finances are in order if you want to make that leap from employee to powerful change creator! It can be done, but you need to be strategic and smart if you want to succeed.

Remember this. Leaving your job means losing a source of sustainable income. You need to have counter measures in place to help you transition to your business or cause becomes profitable.  Your financial plan needs to be perfectly orchestrated to help you avoid financial challenges.

Evaluate how much money you have and what amount is needed to fund your current lifestyle. How long can your savings last? In case money runs out, what backup options are available? How can you lower your fixed expenses? How will you deal with debt? Begin now to accumulate cash reserves that will cover your future expenses and offer a constant income stream.

We won’t leave you stranded. We’ve got lots of content on our funding, investments, budgets for you here! It’s our number one question we get from you — How do I get funding for my social enterprise?

Here are some amazing resources for you to check out:

  1. How to know what type of investment to seek out — This article quickly explains the various ways you can get funded. Start here to figure out your options.
  2. You’ll have to do some serious number crunching in your own life. Here are 5 tips for managing your own finances as well.
  3. For more on funding, you should read this article on everything you’ll need to know to get considered for funding and growth!

4.    Success is not guaranteed

Branching out on your own doesn’t guarantee automatic success. Be prepared for the reality that the first few months (or years) may involve a lot of struggle with few rewards. Refuse to be discouraged and commit to keeping it no matter what. Change how you measure success and make fulfillment a big part of that.

Being a change creator is not for the faint of heart, but you know that.

Bear in mind that many successful individuals failed several times before they finally succeeded. Leaving your full-time job is very challenging but can be rewarding in the end if done right. Preserve your relationships and don’t burn your bridges as you leave. You might either need to get back to working or connect with employers as part of your business.

As stated, success is still not guaranteed, therefore establish multiple income sources. In fact, you can start working on your new cause while still employed, then only leave when you see some form of sustainable success. Whatever you decide to do, always have an open mind.

We have already shared a lot of stories of people who stuck with it and built successful social enterprises. It can be tough in the beginning stages, but that’s why we learn from these amazing examples — it’s motivating to hear other’s stories of how they got started.

Here’s what you need to do when you are getting discouraged. Listen to some of our amazing Podcasts! Here are a few of our fave pics to keep you focused on what really matters:

  1. How to Overcome Life Challenges and Pursue Your Mission — In this podcast, Adam sits down to talk to Iffit Qureshi who had overcome personal and professional challenges to pursue her mission.
  2. How to take your side hustle into your full-time hustle. This podcast with Nick Loper will give you valuable insights on how to make your side project your main mission. Isn’t that what we are all here to do.
  3. Creating a responsible food system with Tom McDougall. In this podcast, we learned how to quickly get an idea on the table. You’ll be more motivated to get moving on your mission after hearing what Tom has to say!

You can spend so long preparing to prepare that you never launch.” ~Tom McDougall

5.   Stay motivated and learn from others

Fear and doubt are expected as you consider leaving full-time employment. When you are committed, staying motivated becomes critical. Design in detail how the new life will be and review this daily. Identify and connect to people that will build you towards your goal and teach you more. Communicate regularly with them.

Stay positive and place yourself in a position where the only option is to keep going. Read about people who made the transition and thrived. Learn from their mistakes and embrace their advice. Listen to encouraging podcasts and don’t be afraid to ask for help because this will bring success faster.

After going through these steps and you feel confident about leaving, go ahead. At least you will be more prepared to make the move.

Of course, we’ve talked about motivation a lot on the site. All of us at Change Creator magazine get discouraged at times. There are so many variables in growing a business — money, time, risk, reward… it can be overwhelming at times. That’s why I wrote this blog: How to Be Motivated – 5 Ways to Find Motivation Before You Hit the Big Time.

If you don’t want to be working for ‘the man’ anymore and you have the fire in your belly to do something meaningful in your life, stick with us here at Change Creator magazine. We help people like you break free from the norm every, single day through informative articles, insights you won’t find anywhere else, and interviews with people on the front line of change. It isn’t easy to leave the safety and security of a full-time job, but with a lot of determination, some planning, and a lot of hard work — it can be done.