All business owners should have a content marketing strategy to make sure they get the most out of their content. Those who have a written content marketing strategy are more likely to find content marketing effective for their businesses, have less content-related stress thanks to knowing what they will do and when they’ll do it, and have a clear idea of what their ROI is. To put it simply, if you don’t have a content marketing strategy, you’re writing in the dark.
What holds most business owners back from writing a content marketing plan is feeling overwhelmed by the thought and not knowing how to go about it. Creating a strategy for your content marketing is not as complicated as it seems. Here are the necessary sections your plan needs to embody:
#1 Reasons for Creating Content
Your content marketing plan should include a short list of reasons why you’re creating content in the first place. It sounds simplistic but you’ll be surprised at how much power and focus you get from taking a few seconds to think about WHY you’re doing something. Whenever you feel low on motivation to work on content marketing, read your list of reasons why it’s so important to your business.
#2 Clarify Your Objectives for Content Marketing
After you know why you’re using content marketing, create a new section in your content marketing plan for objectives. Specifically, what do you want to accomplish with content marketing? Do you want greater brand awareness? More leads? Higher customer retention rates? The goals for your content marketing will determine the direction it takes.
#3 What Makes You Unique?
Also write down what makes you unique. How will you be different from your competitors in your social media usage? This is similar to determining a unique selling point for your business. In fact, what makes you stand out in the social space may be the same as or close to what your unique selling point is.
#4 Which Platforms Will You Use?
A content marketing strategy should have a section that outlines which platforms you will use to spread your content. Include your objectives and plans for successful engagement for each platform. Because every social media site has its own culture and methods that work, you need to address that for each subsection. Your approach should be catered to each platform and clearly defined, so that you can easily find your voice when marketing your content.
#5 Determine How You Will Measure Success
Next, you must write down how you will measure your content marketing success. Determine what metrics you will monitor and how you will collect the necessary data. The metrics you choose as indicators of your content marketing success will be based on your objectives. For example, if you want more leads, a metric to look at is clickthroughs. There are many social media analytics tools available, so research relevant tools and write down which you will use to monitor your content marketing progress.
#6 Target Audience Research
Another crucial section in your content marketing plan is target audience. Provide a thorough explanation of who your target audience is, what they need, what their pain points are, where they can be found, etc. Writing down the most important information about your target audience will help you consistently deliver the right message with the right approach. A way to make this even easier is to create a persona, so that you’re talking to one person every time you market your content.
You now have all of the necessary components of a good content marketing strategy. Print out your plan when you’re finished typing and editing it, and regularly consult it while marketing your content. Don’t be afraid to update it when necessary. The worst thing you could do is never look at your strategy again after writing it.
Adriana has an interest in a wide array of topics, such as psychology, natural remedies, and relationships. Her articles reflect these interests because she writes about what piques her curiosity. Adriana also enjoys horse-back riding and watching Asian dramas.