JV Crum III: What it Takes to Scale a 7-Figure Meaningful Podcast

Listen to our interview with JV Crum III!

Subscribe to this show on Spotify  |  iTunes  |  Stitcher  |  Soundcloud

If you want to make a difference in the world with a podcast, how do you make it profitable? We asked serial entrepreneur and podcasting expert, JV Crum, who reaches over 12 million listeners.

He became a self-made millionaire in his twenties and has been an entrepreneur since the age of 4 when he set up his pup tent to sell “hand-squeezed tangerine juice” to high-school students when they got off the bus. At the age of 5, he decided the answer to his family’s often rocky and uncertain financial life, was to grow up to become a millionaire. Like many kids who grew up with a lot of financial certainty, he dreamed of a different life.

By the age of twenty-five, he had realized that dream and celebrated by purchasing a new luxury home on the water and his first Mercedes. He had the “American Dream”.

Life was great, except for one thing. J V quickly realized that his childhood dream had not included the truly important parts of life, such as feeling a deep sense of purpose and fulfilment. Although he had all the trappings of wealth and success on the outside, he felt empty inside.

This awareness led him to two decades of searching, which included reading extensively in the areas of both human potential and spirituality, attending programs such as Tony Robbins, and participating in spiritual retreats. J V wanted more and was determined to discover the answer to what was missing in his life.

Fast-forward time and now, he devotes himself to helping others find their dream by growing a business that combines making profits with creating an important difference for their customers and our world. His goal is to help you to create a business that affords you true financial freedom and a life that provides you the deep fulfillment you seek. All Conscious Millionaire trainings, programs, and coaching are designed to guide you forward on your millionaire path.

Named by Inc Magazine as one of the Top 13 Business Shows, JV Crum III hosts the Conscious Millionaire Podcast and Radio Network with over 12 Million Listeners and over 2,000 episodes heard in 190 countries.

JV is a #1 best-selling author, speaker, mindset and strategy coach, and serial-entrepreneur who made his First Million at age 25.

You can learn more about JV and his show at:

Conscious Millionaire Podcast/Show:

http://ConsciousMillionaireShow.com/

Conscious Millionaire Website:

http://ConsciousMillionaire.com/

We Also Recommend

Transcription of Interview (Transcribed by Otter.ca; there may be errors.)

Adam G. Force 0:11
Hey, what’s going on everybody? Welcome back to the Change Creator podcast show. excited to have you here. hope everybody is doing well. If you missed last, the last episode, it was with Jennifer priest. She’s a rock star in the Pinterest space. So we spoke a lot about a lot of good stuff in there. And I think you’ll get a lot of good insights, not just about Pinterest, but marketing in general, too. I think you’ll get some good golden nuggets. So swing back through if you haven’t heard it yet. And check that out and you have some time. Today we’re gonna be talking with Jay v Crum. He is the host of the conscious millionaire show with over 12 million monthly listeners in 190 countries. Season Six of his network has a total of over 2000 episodes, which is really impressive. And he’s been on top 100 many, many times. He’s a serial entrepreneur, speaker, coach, all that good stuff. Also, he’s authored book, which was a number one bestseller on Amazon when it launched called conscious millionaire grow your business by making a difference. So we’re going to learn a lot from jv crom will tap into his experience in podcasting and speaking and just in general his business expertise on scaling up to that seven figure space. Alright guys, so don’t forget to stop by Change Creator calm we have a lot of fresh content flowing out there and you could still get on the waitlist for the captivate method, our community of incredible entrepreneurs, this just might be the perfect tribe for you to get involved with community is just so powerful and growing our businesses, you really just you can’t see that value until you get in there and you start getting all the insights, feedback, networking, we’ve literally had people start new products and companies together once they’ve met, which is really exciting to see. And they’re just scaling up their businesses through the power of their marketing which is grounded in really great storytelling. So if you’re ready to supercharge your marketing with stories Telling so you could build trust and get more of those buyers. Stop by and sign up on that waitlist. Alright guys, we’re gonna dive into this conversation with JV. But don’t forget to stop by iTunes, leave us a review. We really appreciate your support and your feedback. Hey,

Adam G. Force 2:18
JV Welcome to the Change Creator podcast show how you doing today?

JV Crumm III 2:23
Yeah, well, I’m excited to be here, Adam. You know, we were talking chatting before we started that I recently was in Aspen, I live in Denver and I had a really not good fall on black ice and I have torn and my left tricep and it seems impossible but actually pulled some of the bone out from my left elbow. And so the only thing I can say is however that sounds to you, that’s how it feels

Adam G. Force 2:52
terrible.

JV Crumm III 2:53
And I’m in a six week brace to keep my arm, left arm straight. So You know, little things like cooking. Like all of a sudden, I have really sharp shears because I can’t hold a fork and then cut the meat. And I don’t I’m just saying, I want to assure you if you’ve never tried to do that it’s really hard to dry yourself when you get out of the shower with one arm. Yeah, I’m like, yeah, it’s like all these things that we take for granted. Now, what’s really interesting is that, you know, within about a half hour almost fainted. Somebody helped me to a chair, you know, got me into a restaurant, and, you know, from the impact of that, but then as soon as I started processing it, I was immediately grateful, even amid all of this, because I would gosh, you had really very little control over what happened. You know, it’s like all of a sudden, I was on an ice skating rink that was slightly wet and in, you know, I could have broken my hip, I could have broken, you know, an ankle or wrist or dislocated my shoulder or worse hit my head and god knows what would have happened from that. You Some going not pleasant. I’m not you know, I’m not saying it’s not it’s pleasant, but I’m actually grateful that it’s not other things you know, because and and of course now we’re having snowstorms and I’m like paranoid to walk on the snow. Yeah, you know out in the parking lot cuz I’m going to Oh, that’s how it all happened to begin with I’m going every step is very carefully placed right now

Adam G. Force 4:26
I don’t blame you gotta be careful and I I’ve had my fair share of broken bones and issues so I know the struggle of dealing with it and your everyday habits in life change.

JV Crumm III 4:38
Yeah, we really don’t even think about how how much life is how easy life actually is until all of a sudden, you know, half of your capacity to pick up things and everything. Yeah, just bringing the groceries in this week. It wasn’t that I bought the whole whole foods. It was just that you can only pick up one bag in the right arm, bring it in, go. packet and Heather bag. So, you know, it’s been it’s been an interesting thing. But you know, this is part of being an entrepreneur because all this stuff happens in your business as well. And I think the most important thing to remember about being an entrepreneur is that we’re human beings. We’re people going through this experience people with families or children or, you know, spouses and, and all these different things, and then something happens like this. And you go, Wow, this was, believe me this week was, you know, I think we might put it at 30% productive for the whole week. You know, but it is what it is, it is what it is. And I said, You’re sleeping 12 hours a night because my body just needs to rest. But this is part of being an entrepreneur because all of this has to be integrated in you still have sales cycles, you still have, you know, in my case, six days a week of podcasts and God we’re four months ahead, you know, but you know, clients to meet with meet next week. I’ve got a meet up to go to You still have to figure all that out? Yeah, absolutely.

Adam G. Force 6:04
Hey, let me I want to just give everybody a quick rundown. You know, just to add on to the intro and stuff and get a little more of a sense, just, you know why you got into podcasting, and how you scaled it to such a significant size. So I just maybe just give a little background of where that all started.

JV Crumm III 6:25
Yeah, so I actually started on the other side of the microphone. I was at a conference in 2013. I met Jamie masters who has Eventual Millionaire and this was June and she says, Oh, I’d like to interview you. And I, you know, barely knew what a podcast was. And I said, Yep, sounds great. And then she interviewed me and it came out in September, and within three days, I had phone calls. I must have given out my phone number something at rate and had $23,000 with a coaching business and I said to myself, well, shall we Like I need to be home more podcasts. Yeah. And so I reached out and found podcasts and got on podcasts. And then there’s a summit that no longer exists called New Media summit. And it was really great. It was always the first weekend of January in Las Vegas. And I went to that, and I had my book that was coming out in the fall of 2014. So I had prepared what are called pre EPUB samples, and it’s ones that are sent to publishers, and reviewers and the back of it is the back is different for the rest of the books the same. So I took a case of them and my whole outcome for numerous new media summit was to get on as many podcasts as I could. Yeah. However, by the end of the first night in the pre party and talking to a lot of people who had podcasts, and I’d already registered, so I saw that every one of the breakout sessions had one breakout session on podcasting, and I just had this intuitive. Oh wow. I doing a podcast. So I went to all of those. And I told my team when I got back, I’m going to do a podcast. Now, just because of life. I didn’t start recording into July, July 8 of 2014. And I told my team, I said, I don’t know why, but I’m really supposed to do this. And it’s just gonna be huge. And I don’t even know how that happens. But I was right. I started recording where we’re going to launch in a month. It’s interesting. I’ve done seven podcasts now, and none of them have launched on the date. I predicted. They always launched about a month later, but they were all successful. So folks, I coined a realization that don’t launch until you’re ready. So I didn’t launch until September 16. But by that time, I there must be some record. I mean, there’s some people who do like two minute podcasts so they can say they have a lot of podcasts, but I mean, these were all real interviews and I had 662 interviews in the can I plan to launch two days a week. But when I sat down, I said, Gosh, I’m gonna have a lot of really unhappy people that are coming out nine months from now. They probably aren’t going to like that. And so I launched five days and very quickly got to seven. And the second month, I had 150,000 downloads, and which most people if they had that in a year, they’d be ecstatic. Yeah. And, and so it then it grew. Now we have between our radio show, our podcast, downloads, streams, 190 countries, we have 12 million listeners a month. And it just it grew exponentially. And I really think it was because it was a message that the world was ready to hear that let’s build high profit businesses that make a positive impact. Let’s make a difference in what we’re doing. It’s not just about transactions and how many boxes we can sell or how many units we can sell. It’s about really transforming other people’s lives and being fulfilled and happy. And getting freedom that we’re wanting in the process and, and it just seemed like that was a magic formula that people were ready to move beyond. Let’s just make money, which is, you know, kind of vapid actually. And let’s let’s make money and a lot of it. But let’s make money by doing something that is going to help other people, transform them, fulfill us, and we’re going to become happy and get the freedom we wanted in the process. To me, that’s the best of all worlds.

Adam G. Force 10:28
Yeah. When and when did they? When did you start that podcast? I mean, you’re doing what he said. I think it’s 12 million people a month or something like that.

JV Crumm III 10:36
Yeah. So it launched September 16 2014. So we’re in our sixth season now. And this season, we’re doing six days a week. So my joke is I become a slacker. I don’t do Sunday. But if it could come back, I just seen it. You know, it’s just like, oh, we’re in a good rhythm. This works. And one day a week is solo and that’s my Saturday show, which is Monday. To set show and it’s about 10 minutes. And I think people like it because you can, you know, go to the gym, run your errands, you can listen to it in a short period of time, and it’s just designed to help you get that mindset that makes the difference in really growing and scaling your business.

Adam G. Force 11:17
Yeah, yeah. So and I’m curious, you know, over over time, like what were some of the steps that you took because you know, I mean, I we run a podcast for for social impact and stuff like that, but I share a sack don’t see 12 million people a month. So there must be some secret sauce behind it. That may be a couple of tips you can share with people.

JV Crumm III 11:39
Yeah, so I’m a numbers geek. My background, you know, includes three graduate degrees, a master’s in clinical psych tax law, and, and an MBA so the tax law is is pretty unique in that most lawyers don’t like numbers at all. And and I love numbers. So The first year alone, I would wake up during the night, I checked my numbers 12 to 15 times a day. And so I knew the patterns. And I knew that if something wasn’t hitting the pattern that something was off, and I would go in, and I would just look at my tweets, I’d look at what was going on. We’d make adjustments, I would try marketing ideas. And within a week, I would make new changes. So I spent a year figuring out how to even write my tweets. So I think because I looked at it as an experimental lab, and I was just driven by the numbers like what will make the numbers increase, and I just kept trying and trying and trying things. And now, this last year, I, I made more changes in the show that I’ve made. Like maybe in the prior five years. So I think part of it is that I look at this as a craft. And every literally my typical recording day is I do six shows, and we have an hour block for each show. And the recording time for each shows 37 minutes. So I do really well with that. But every show literally every show, I asked myself, how can I make this show this episode? Better than anything I’ve ever recorded? So rather than just saying, Hey, we’re doing well, I’m like in a mode of constant improvement and always wanting to upper level and asking how can I get more value? You know, I email my people I I’m this last six months, most of my clients have come from me doing ads, experimenting, one of the new things that I’ve been doing that’s worked really well as I do a call to action and I give people my cell phone and I say text me. You know right now I’ve got three people That I’ve got to set up appointments with that have texted me in the last two days. And I’ll say, you know, if you want to get to your first million text your name and first knowing and then I’ll, you know, write back and ask for their URL and, and it’s actually me and I actually had somebody this last week who says, I think this is a scam and I wrote him back and I said, What are the odds? It’s a scam? When you heard me say it on my own show. Right? And they wrote back and they said, Well, that’s a good point. Here’s your fine. But I’ve had people that have just picked up the phone and called Nick Oh, my God, I can’t believe it to you. And I said, Yeah, I said it was my cell phone. You know that. That’s, that’s exactly what it is. So I’m just trying out different things, to engage. I think that I have so many people ask me, where’s the money in podcasting, and most people think the money’s in a different place. So we more than cover our costs. And I have two full time people, from our advertisements from our sponsors. But that’s not The real money that’s covering the cost of making a little money, the real money is in your relationships. And it’s two kinds of relationships. And you and I’ve talked about this, yeah, one relationship is with the guests. And the other relationship is with the listeners. So the only reason someone would text me is that I’ve built a relationship with them. Right? So throughout my show, I will talk to the audience, I’ll go, you may be wondering, you know, you may be, you know, feeling like maybe this is a bit too much too quickly. So let’s break it down. And so I’m having a dialogue with them, not just with my guests, and building building relationship, which I genuinely want to do, because I happen to like building relationships. And then with the guests, as you know, we’re already talking about maybe we could do an affiliate operation. every stage I get on comes from the guests. Every you know, I have a joint venture I’ve put together with another guests that we’re launching in a month. The affiliate relationships, guests Become clients. Right? So it’s all in the relationships, that’s where the money is. And that’s where I think the money generally is if you really want to scale something.

Adam G. Force 16:12
Yeah, I think that’s great feedback. And, you know, I hear and I’d like to hear your input. I know you’ve had a lot of success with it. But I hear a lot of entrepreneurs in early stages who do not have any revenue streams established yet. You know, everyone’s excited, they’re inspired. They see people doing podcasts, they see people blogging and doing you know, put, it’s so easy now I can put up my own website and all this stuff. And they’re like, Alright, I’m gonna start a podcast, I gotta write, I’m gonna do guest posting. And I mean, would you recommend starting the podcast as part like, what’s the is the sequence of operations based on your job? Wait,

JV Crumm III 16:47
yeah, that’s such a fantastic question. Well, I actually have a nine part nine step process for building a podcast, and I call it a growth engine podcast. So first let’s talk about why I chose that as the title is that from a business perspective, if you have a business, the reason to create a podcast is it’s going to be one of your growth engines. And where most people fail at that is they haven’t yet refined their business model. And as a result, their podcast isn’t refined. So the Step two is to integrate it into your business model. But if you haven’t done the business model, precisely, it’s very hard to know what your podcast is or why you would want to choose one topic or problem over another. So let’s talk about the business model. And the business model. What I’ve learned is, most people, especially if they’re stuck in the five figures, or they’re in their six and they can’t get to the seven figure, I mean, at a conscious moving our focus mainly on six figure entrepreneurs who want to get that seven and seven that want to Another million that’s who I tend to work with. But the whether you’re in five or six, usually, you can’t answer these three questions in one sentence. And so it’s really boiling it down to the essence, what is your one market? What is your one problem? And what is your one solution? And when you can get that down to one, you know, if you really want to be, have a big answer to sentences, so something really short and precise, you don’t yet know your business model. And what I find is that people who are who are floundering who are really frustrated in getting ahead, when I look at their business model, they’re trying to do too many things. They’re trying to work with three or four different markets. They’re trying to solve multiple problems, and they have a slew of solutions for them. And so I want you to think about these are two Companies that I do business with as a customer. Beyond that, I don’t have any relationship with them, so I have no reason to promote them. But it’s lead pages and Click Funnels. Yeah, both lead pages and Click Funnels, both of which I think do a great job at what they do. Got to eight figures very, very quickly. So $10 million in revenue by doing only one thing. Now, it’s interesting to me just as a comment, that lead pages has started doing more and Click Funnels has started doing even more and frankly, I think it’s a mistake. I think that they know what they’re in the business to do. And I think Jada just do that. But my point is, they got to, you know, 10 million in revenue, lead pages just created more and more lead pages where you go in, you plug in your words, and and then people, you send people there and it tags, tags them or puts them into your CRM. That’s all they do Click Funnels. It’s a series of pages that are that you build that take people through a sales process. That’s what they do, right? And so what is really important is to figure out, well, what is that hot button problem that you want to solve? And then what’s the solution? now want to add a piece because there’s a little different approach at conscious millionaire than traditional business, traditional business. What I learned in my MBA is you go out and you look at the marketplace first and find out a problem that hasn’t been solved or solved as well as you could. But I don’t really think that’s the way to start. If you want to build a purpose driven business that’s going to fulfill you and you see that this is part of your vision for being on the planet. You need to figure out what difference you want to be making and the easy way to fit that into the formula if you’re just starting at a different place because that’s really the solution. So the difference you want to make in the world is the solution you’re providing. And then you go out and find out, look at Okay, well, there are multiple markets who have a problem that that’s the solution for. And then you look at the markets and you go, Well, which one of these markets there’s three criteria that I like to use one, which one of them has the problem and showing up in a way that excites you? I mean, some markets, you know, types of,

JV Crumm III 21:31
you know, people, or professions or businesses just don’t excite you. Write well don’t choose that as the market you’re going to work with, because you’re not going to be excited to get up in the morning. Second, do they really have a burning desire to solve this problem? Now, this is a very important point, people can have a huge problem that they actually aren’t motivated to solve. And the easy way to understand that is we’ve already had a friend or family member, because we’re kind of stuck with some of those people, right? I’m just saying, who complain endlessly about an obvious problem. But they’re really identified with the problem, and they just want to complain about it. They really don’t want to solve it. Those make lousy customers, because they actually have no motivation to change. And then the third thing is they either have to right now have the financial capabilities or right now have access access could be a credit card access could be somebody who could loan them money, but they either have the money or access right now. So that they can comfortably buy what it is that you have to sell at the price point that you’ve determined, you want to sell it and that price point should be some fraction of the return on the investment you’re going to get from buying it for you. So that’s a whole formula. And how to come up with that price. I have a six part formula. It’s a little more than we can cover today. But But the point is, is the problem showing up in that market in a way that excites you? Are they motivated? So it’s a real hot button emotionally to move forward? And do they have the money to pay you? And are there then you know, plenty of those people because here’s the secret. You want to choose where you want to be financially three years from now. And you want to choose one market that can take you there, because people go, Oh, well, in six months, I’ll add another market. No, that’s the fallacy of thinking I need all these markets, you need one market. And you need to be able to stay with them for three years and imagine if you are selling them more and more to that same market, how much you’re going to learn about that market. You’re going to become a world class expert in that market. And as and as a result, you’re going to learn how to message exactly what they need to hear Do they need to hear the word happy? Because that’s really important to them, that they need to hear the word freedom because that’s really important to them. Do they need to hear the phrase pain free because you’re doing something to get pain away from? What do they need to hear, the best way to learn that is that you spend a lot of time with them, spend a lot of time surveying them, spend a lot of time in conversations with them, meet them at events. But that’s the beauty of having one focused market is that you’re really going to drill down and now your landing pages, your website, your emails are all messaged to that one market.

Adam G. Force 24:39
Yeah, I mean, that’s exactly it. And getting that clarity is key. And I think I want to add something to that market discovery, which is, you know, you talked about going out there and saying what, what market shows the problem in a way that excites you? And I think that there’s part of this process is also understanding yourself, right? Just kind of like where do you want know, what kind of person do you want to be? What kind of life do you want to live and then you start, you start really becoming more original to because now you’re leaning into something that is unique to yourself your story and who you are. And you put that into that business. And it’s so saturated out here today that it just becomes helpful to make you original. And then you wake up every day feeling good about what you’re doing. Right.

JV Crumm III 25:26
Exactly. And I really think what you’re talking about Adam is authenticity. Pretty much. Yeah, I was talking to someone this week, I’ve done over 2000 episodes, and we were talking about authenticity. And he has a podcast as well. And and I said you know I’ve never had to even worry about anything I said because I just always say the truth about who I am and for the most part conscious millionaire as a brand is really just a statement about JB Crum, the third and who I am and what my values are and what my message is and what the difference is I want to make in the world So after 2000 episodes, I’m not worried if somebody listened to all of them that they’d hear me saying inconsistent things, because they wouldn’t or saying something that, you know, I had to worry about how I was framing it because I’m never even thinking about that. I just go, you know, this is what I’m thinking. These are my thoughts on it’s like what we’re doing today. It evolves over time, but it’s always the same theme. It’s always the same values. And I think that’s important for you that if you’re having if you feel like you’re having to make up a brand that’s not authentic, exactly. crafting the brand, finding the right words and the right phrases that’s just about messaging. That’s not taking away from authenticity that’s about connecting. But it got to start with something that’s core to who you are. And I would say that what’s really core to conscious millionaire and you think about even the brand conscious millionaires and I’m all about personal growth. I’m all about evolving my company. Just inside lived in a Buddhist monastery to learn how to meditate. I, you know that right now I’m following Dr. Joe dispenza and doing some of his work, you know, but but I’m always about how do I uplift my consciousness, uplift the consciousness of other people how can and to me that’s about respect as well. It’s respecting each other for who we are as human beings right now on our journey. And then I discovered for me as much as I love personal development, if it is somehow connected to money, it doesn’t excite me as much. So for itself, we’re just going to do personal development for the sake of personal development. It isn’t quite as exciting to me as if we’re going to do personal development, and now we’re going to be able to build our business better. And now we’re going to put more money in the bank and make a bigger difference with our business. So I had to discover that that’s my unique personality. And then there are other people who just do personal growth and it’s only for the sake of personal growth, but that’s their personality. That’s their natural value system.

Adam G. Force 28:04
Yeah, well, and you know, I was going just back to like, you know, the idea of everyone being busy started is starting a podcast, a good idea for a startup and all that kind of stuff, especially just, you know, depending on when you do it. And I think that to your point, bringing the money factor, just real quick is, you know, I think that people forget that they have to have a clear path towards establishing a revenue channel, they get excited about just content production.

JV Crumm III 28:30
Well, they do and and I want to circle back to that. I just want to make one quick comment. Because I work in this conscious space. I mean, I never pick up the phone or get on a zoom call with anybody who isn’t interested in making this a better world. So I don’t attract people who just go Hey, give me the formula to put more money in the bank and three months, but that’s it. They don’t really care about the people. They’re helping others and hey, I just want more money. Those people never even contact me which is which is good. It means my market is working because I actually want them to go away, because it’s not the people that are my market. Right. But when we come back to the podcast once you have clarification of your one market one problem, one solution once you’re clear about that, because the podcast must mirror that, and that’s where a lot of people, that’s what I want to be clear about. That’s where a lot of people go awry. You say come up with some cool name. I do not think the name of the podcast is the place to start. I think designing the podcast is the place to start. And then you come up with a name. But they come up with some cool name, hey, I’m going to do it on this and go Yeah, but how does that relate to your market? How does it relate to your business? So the podcast to be a growth engine must be able to fit inside your business model? And then my answer is when should you start a podcast today? And that doesn’t mean Put out your first episode. I think it’s gonna take you a couple of a couple of months to really get it all put together right about the fact You can do that as a month. And then you’ve got to ask some people, you’ve got to get clarification of who your guests are. It’s not just anybody. It’s very specific. But putting a podcast out, I think I have a book. And I’m proud to say, because I’m a numbers geek, it was the number one book on Amazon number one in 34 categories with 50,000 downloads in three days when I launched it, but that was a, that was a coordinated marketing effort. I wish I could say that just the name of the book attracted all these people. But no, we marketed and it was a very carefully constructed marketing plan. But the point is, my book came out and that gave me credibility. The biggest thing I got out of my book so far is that I met Arianna Huffington. And, and it was at an event and I orchestrated meeting her and I’d already signed the book to her and she looked at it for three to four seconds and it does have a fantastic cover. I mean, trust me, I paid for that. I had three different coverages. designers’ before we got what I wanted, and she looked at me and she says, Would you like to be a writer for me? As I like to say, I may not be the smartest kid in the in the room, but I’m not the dumbest. I said, Yes. Right. And in two weeks, I had my own column on the Huffington Post for three and a half years, purely off of my book. And I wouldn’t have gotten it without the book. So the book really gives you credibility. But I don’t think there’s anything that will give you traction as quickly as having a podcast. It gives you access. I have so many A Levels celebrity people in our in our world, you know, who have been on my podcast that I’ve built friendships with, that I otherwise at most might have known them as a quote unquote student, not the same status, right as a podcast that’s successful. All of a sudden you’re an equal status. Your your In one world, they’re in another world. But the but you’re acknowledging each other on the same level. And, and a lot of them have become good friends, I never would have had access to those people without the podcast.

Adam G. Force 32:14
Yeah, I mean, that is one major benefit is building those relationships, also brand equity and things like that. I just I get nervous because there is a decent amount of planning and work behind a power test.

UnJV Crumm III 32:26
I have two full time people, there is a lot of work if you’re going to pull off what I pull off.

Adam G. Force 32:31
And that’s that’s the challenge though JV is that people, especially when you’re in your first couple years, they’re like, I’m gonna do all this. Well,

JV Crumm III 32:38
you know, Adam, that’s a great point. And in fact, a reference that I said I just put together a deal with someone who was on my show a joint venture deal. It’s actually we’ve already named it podcast gold. It’s where people can come have their podcast, literally done for them all the editing, all the uploading and it’s designed to monitor ties so that rather than focusing on doing what I did where you have 12 million listeners, because the likelihood you’re going to duplicate that is not high. But that’s not really what you want. What you really want is a podcast that gets out there and makes you money. Yes. And so we designed a whole program where, where the target is to get your podcast to six figure revenues from the podcast. And so if you want to know more about that, or any, any of my programs, I’m going to give you my cell phone. If you’re at six figures, you want to get the first million just just send me a text, I’m gonna give you the phone number, first million and your name. And if you want to start a podcast and you want to do it in a way that you don’t have to do most of the work, and we’re going to help you design it so you actually make money from it. That’s podcast gold. So either send first million podcast gold, whichever you’re interested in both if you want both, here’s my cell phone 303 6410401 so that’s in Denver. It’s the Mountain Time Zone. It’s 3036 for 10401 just text me, I’d love to hear from you. And yes, as you already know, from this call, I actually am the person who gets back with you. It’s not an assessor. It’s me and we’ll be on the phone talking.

Adam G. Force 34:25
Yeah, you know, it’s funny that that happened to you. I sometimes we have that that program drift on our site, or we did and people can chat with you. And I would get I have it on my phone. So something important came up, I would respond and be Hey, you know, and, and nobody would ever believe that. It was actually me. I guess it’s Yeah,

JV Crumm III 34:44
I think we’ve got so many bots in the world. Yeah. That the natural the natural responses. This is just a bot. Yeah, it’s like no, I don’t do that because I value it. value the personal relationship. It’s all about me helping people, you know, build their businesses and build their lives. And, And that, to me is personal. So, I mean, when I send out a broadcast email, everybody knows it’s a broadcast email. You know, it’s got stuff at the bottom that says that you can unsubscribe and all that. But I really put a lot of time into personal contact with people. And I think it makes a lot of difference.

Adam G. Force 35:24
Yeah, I think it’s important to it’s a powerful, powerful and important part of any business. Well, listen, JV, I want to be respectful of your time. So I know you gave a shout out for your podcasting program. Where else can people just find your website and stuff? I want to make sure you get a chance to shout that out.

JV Crumm III Speaker 35:40
Yeah, just go to conscious millionaire com. In fact, it’s very easy to find me because I go by my name JV Chrome, and I was fortunate to get that so whether it’s instagram or facebook, or, you know, LinkedIn or Twitter, it’s at JV chrome and that’s where you can find me or you can just go The website conscious millionaire comm you’ll see the podcast tab you can join on iTunes or Stitcher. I think at the present time we’re in 37 directories 38 actually directories. And so there’s lots of ways to discover that way. But that’s the direct way. And again, if you want, you’re at six figures, and you want to get the first million texts me and if you want to build a podcast gold, that’s why we named it that way. So you’re making money from it. just text me at 3030 sorry, 3036 for 10401. I’d love to hear from you.

Adam G. Force 36:38
Awesome. Thank you so much, JV. Appreciate your time today and all your fabulous expertise. Keep up the amazing work.

Unknown Speaker 36:44
Well, Adam, it’s my honor. I listen, just a big shout out. You’re listening. You’re listening to a great podcast you need to stay and keep listening to this podcast. And I just want to challenge you today to take one thing we discussed today. Put it into action in the next 24 hours. I love that I

Adam G. Force 37:04
love that takeaway. Appreciate it. Thank you so much JV.

Outro
That’s all for this episode. Your next step is to join the Change Creator revolution by downloading our interactive digital magazine app for premium content, exclusive interviews, and more ways to stay on top of your game available now on iTunes and Google Play or visit Change Creator mag. com. We’ll see you next time where money and meaning intersect right here at the Change Creator podcast.

Previous Article
The Change Creator team brings you the latest podcasts, interviews and articles you need to know about to do business better.
>