The Beginner’s Guide to Starting a Social Business

As a consumer, you have probably heard of or engaged with brands with a social mission. And if you’re pondering about starting a business, you may wonder if incorporating a social mission is right for you. There’s no better time than now to start a social business, as consumers increasingly desire to be associated with brands that are ethical: 56% of US consumers have stopped buying from companies that are unethical. 63% of consumers feel that ethical issues are becoming more important. 58% of consumers revealed that buying ethically produced products makes them feel good. However, it’s not always...

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