Joanne Sonenshine: Grow & Scale Through Funding & Facilitated Collaboration

Listen to our exclusive interview with Joanne Sonenshine:

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As a social entrepreneur, you might need connections in foreign governments, help with navigating policy, or funding to grow your impact. But how can you make that stuff happen without having a powerhouse roladex? You find someone that already has the connections. And that is what Joanne Sonenshine, Founder & CEO, of Connective Impact does for you.

We talk to Joanne about how she helps connect business to the right people and what that means to your success. Don’t miss this high-impact interview packed with solid advice.

Learn more about Joanne and her work at > www.connectiveimpact.com/

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Transcription of Interview

(Transcribed by Otter.ai, there may be errors)

Adam G. Force 0:03
Welcome to the Change Creator podcast where entrepreneurs come to learn how to live their truth, get rich and make a massive difference in the world. I’m your host, Adam forest co founder, Change Creator and co creator of the captivate method. Each week we talk to experts about leadership, digital marketing and sales strategies that you can implement in your business and like to go big, visit us at changecreator.com forward slash go big to grab awesome resources that will help drive your business forward. Hey, what’s going on everybody? Welcome back to the Change Creator podcast. This is your host, Adam Force. I’m excited to chat today with someone who is the CEO and founder of a company called connective impact. And they’re doing some really cool stuff. And she’s a contributor over at school really deep into the social entrepreneurship space, which obviously is big for us. That’s the direction that we have been going for years and what we’re all about. So her name is Joanne now Joanne, I, I really have a hard time with your last name, but I’m going to give it a shot. And I think it’s Sonenshine. So Joanne Sonenshine and she is using this company collective impact to create collaborative approaches towards solving global problems. So she’s connecting people, entrepreneurs, with key players, whether it’s in government or other areas, to help get through different, you know, policies and updates. And, you know, when we’re trying to create change in different areas of the world, it really helps when you know, somebody that can connect you to the right people. And that’s something that they do among other things. So we’re gonna dive into all that stuff. So she’s really passionate about societal change and she has devoted her entire career to support a nonprofit decision makers, corporate leaders, different entrepreneurs, also, they can scale their impact in the world, right. So she’s also the author of a book called purposeful profits inside successful business making a positive global impact, and change seekers finding your path to impact. So we’re going to talk a lot about the the social entrepreneurs face challenges, successes, how she connects people, and you can see, you know, it might be investors, it might be government officials, whatever it is, and you’re gonna see how she might be able to kind of like help you get over certain barriers with your business. So this is really great conversation, if you missed the last one is with Michelle McGlade. And we really get into mindset stuff, which is so important, you know, 80% of the game here as an entrepreneur is in the mind. So I love tapping into those, those conversations. So if you missed that, you can go back and check it out. Last but not least, our June roster for the brand studio. So if you’re looking for branding, and website work, the June roster is full, but we are looking now forward towards July. So if you are looking to, you know, you’re not getting the sales, right, so what happens is we have people who are struggling because they’re embarrassed? Well, you know, I’ve heard it specifically people say, Well, I’m embarrassed to send, you know, important clients or celebrities, for partnerships to my website, because it’s just not reflective of who I am. It’s not done professionally. And what happens is, there’s a couple areas that cause sales to crumble, and you don’t have high conversion rates, or they’re inconsistent is, you know, you have bad first impression, you know, we’re humans first impressions matter. It builds trust and credibility, there’s data out there that supports that. So a bad first impression, you lose somebody right away, they don’t trust you, you know, they’re out. So you have leakage of the number of people that are gonna want to work with you. Number two is you know, you have a bad user experience, people are confused, they don’t understand what’s going on between the design of like what they need to do, but also the messaging. So things get really confusing and you lose it and confuse people never buy. And then last but not least, you don’t have a sales system, right? So you know, we want to optimize as many people that come to the site, we want to make sure we’re converting as many people as possible, they need to know how you’re going to help them you gotta have a really smart sale system. So this is what we help with by creating really powerful branding that people fall in love with, but also setting up a high converting website. So you can go to our website, change critter.com go to our services, and you can book a call, we’ll do a strategy call, see if we’re a good fit to work together. Alright guys, that’s it. And that’s all for July Okay, that those bookings would be for July. Alright guys, so we’re gonna jump into this conversation with Joanne. Okay, show me the heat.Hey, Joanne, welcome to the Change Creator podcast How you doing today?

Joanne Sonenshine 4:46
I’m doing great. Adam, how are you doing? Really excited to be here.

Adam G. Force 4:49
I’m doing amazing. Everything has been nice here in Miami. And yeah, I’m just looking forward to kind of hearing what you’re all about and pulling in as many good tips and inputs I can for, for everybody listening, so why don’t you, you know, just kick us off a little bit and ground everybody with what you’re all about and what’s going on today, like what you’re working on and stuff like that.

Joanne Sonenshine 5:12
Sure, I’d be happy to Yeah. So I’m Joanne Sonnenschein, I live just outside of DC and Arlington, Virginia. And my company is called connective impact. I am a development economist. So I’ve been working in the space of economic development mostly in in overseas countries, not here in the US as much. But what we do is we help bring companies together with nonprofits, funders, and in some cases, government organizations to really help build collaborations that are focused on mutual mutual mission, our goal, often in this space of well, actually only in the space of social impact and sustainability. So the company was founded in 2014. And I started the company after having spent about 10-15 years here in Washington working in policy, international NGO, kind of program delivery and working with corporates on some of their policies around sustainability. And some things I’m working on. Well, we just reconfigured our website, which is super, super exciting. And we’ve shifted our service delivery model a little bit, we were fee for service. And now we’re actually a membership organization, which has been really interesting to see that shift happen.

Adam G. Force 5:13
Yeah, how does that how does that work for your customers? Can you just like, what’s the experience like for them now?

Joanne Sonenshine 6:35
Yeah, so it has changed that much in practice, I would say a lot of it has changed on our side, companies usually come to us because they know whatever it is they’re trying to achieve in the social impact or sustainability space is tricky and requires effective partnership. And so whether it be them looking for diversified funding, or implementation partners, or other types of partners, like from a strategic perspective, they know that they need kind of a guide, or a Sherpa, or someone who knows different people within organizations who can help them achieve their goals. So that’s what we do and in terms of how it works. Now in a membership model, organizations pay us monthly, and it allows us to kind of be more free and creative and how we pull partners together, we’re not as concerned about who’s paying for what, everyone’s kind of pay the same. And we’re in this together. And we’re trying to figure out how to how to move the needle together through collaboration.

Adam G. Force 7:33
Can you share an example of a scenario where a client is coming to you with, I guess, one of those, you know, challenges that they need that support, right, like what kind of unique challenges are people facing where your support is necessary? And then what is that experience look like? So how are we? What’s the transformation for them?

Joanne Sonenshine 7:57
Yeah, it’s usually a company, or an NGO, that’s, you know, within the first few years of trying something new, maybe in a particular geographic region or around a particular theme. So let’s take climate change, for example. We’ve worked with a company who had a new climate goal that they set internally for their business operations. And we’re we’re trying to deliver on that goal and a particular region in Central America. And they came to us to say, you know, we we are slowly inching forward, but we cannot get to this goal without help, and what they needed and the key so what we do is we figure out, what is it that’s going to help them achieve their goal? What type of partners do they need? Do they need thought leadership partners? Do they need business partners? Do they need supply chain partners need funders do they need, you know, better ways of working with the governments and then the Central American country where they’re working? And once we nail that down, we can prioritize exactly who they should be engaging with, and what that type of engagement will help kind of deliver on their goal. And then from there, we become matchmakers. Where we we are the ones reaching out to the potential partners, donors, government, whoever may be telling the story of our client, we now call them members of our members and, and sharing about how, you know, a mutual goal delivery process would really benefit everyone through comparative advantage, which is one of my favorite economic principles. And and then we we pull together the respective partners and facilitate introductions and then actually get partnerships underway in the case of fundraising will also help advise on how to craft the right type of proposals or requests and things like that.

Adam G. Force 9:54
Okay, so I do want to go back to a comment you made about the economic principle that you really like? And so why don’t you explain that? What was the economic principle that you mentioned that you said?

Joanne Sonenshine 10:08
Head of advantage. Yeah

Adam G. Force 10:09
Yeah. Can you explained what that means for people.

Joanne Sonenshine 10:11
Sure, sure. So it’s, it’s essentially looking at what your strengths are, and looking at complementarity of others and how what you put into a particular engagement, collaboration, whatever it may be partnership relationship, kind of helps build up that other person’s skill set and visa V, what they bring to your skill set. So it’s, it’s basically looking at the effort that you need to take to do something alone, versus the effort that a partner could help bring to make it easier for you. It’s like complementarity on steroids. And what we often think about when we’re working with with organizations that have very high reaching goals, right, if you’re working in social impact, if you’re a social enterprise, you’re obviously trying to do a couple things at once you’re trying to make money. And you’re also trying to do something that’s good for the world. And both of those things can be challenging on their own. And when you pull it all together, it makes it much more in an intensified process. So comparative advantage just allows you to take a look at what you’re best at as an organization, and do the same for potential partners, and then look to see when you pull it all together is the is the sum greater than the What is it? Is it is the sum greater than the parts? Are you know that that term?

Adam G. Force 11:33
Yeah, the sum greater than the whole? Is that?

Joanne Sonenshine 11:35
Yeah. You know what I mean?

Adam G. Force 11:39
Yes, yes. I mean, okay, so that’s interesting. And yeah, I mean, there’s just good alignment, I guess, through partners and how they elevate each other and things like that. And how do you have the ability to make connections to you know, whether it’s, I mean, one of the most, I guess, tricky ones that stood out to me is, you know, if we had to get in touch and work through certain regulations with government and different policies like that stuff, I always find, that’s when things get really real, like when you’re running a social enterprise, and you’re trying to implement things that aren’t standard practices, obviously. And you do need to get on board with people in the government and the communities and things like that. And yeah, and I think that’s overwhelming for young entrepreneurs, when you’re starting a business, you’re in the States, or, you know, wherever, and you’re like, Oh, I want to, like help these people out in this other country. But like, it’s like, so overwhelming, like, I have no idea like, is that? Can I really do that? You know, can I Really? Am I really gonna go talk to the government and figure this thing out? Like, you know what I mean?

Joanne Sonenshine 12:45
Yeah,

Adam G. Force 12:46
I’m curious, like, where your experience and how you have the ability to make those connections? surfaced?

Joanne Sonenshine 12:54
Yeah, it’s been a long time of building those networks and understanding of regulations and roles and policies, and how that all interplays with impact work. You know, I started my career actually, as a corporate bond originator on a trading floor and London, and, you know, moved very quickly into a different space where, once I saw poverty around the world, I realized that I didn’t want to be making a lot of money selling bonds for for rich companies. And I think once you start to travel, and you see the world and you talk to people, and you learn, and you read and you, you follow people listen and learn, you know, you can, you can start to see the connections that must be made to create the solutions that we need for some of these global challenges. You know, and then once I moved into government work, I worked for the previous government for a period of time and was doing policy work on international trade. So you know, in that sense, you do get an idea of how other governments work because we were having to negotiate with every government in the in the World Trade Organization. So it just, it’s overtime, you build these like little snippets of insights, and then you pull all that together into into kind of how you use that on a day to day basis. But I’m also an avid reader and an avid researcher, and then we’ve got a great research team here at connective impact that’s that’s tracking as much as we possibly can for our members.

Adam G. Force 14:25
Hmm, interesting. Yeah. So if you become a member now you have this ongoing access, right? So and I could see the value of having those connections obviously because getting your foot in the door. I mean, that’s that’s challenging in any aspect of business right?

Joanne Sonenshine 14:42
It is

Adam G. Force 14:43
Especially when you’re getting into you know, different cultures and governments and things like that. So if I’m if you are a member now is that so people will have what what do you get access to as far Is that kind of support? Right? Is it like, because you talked about like, well, we can help with certain proposals and, you know, getting connected to certain people. So is it just that you on a regular basis have support from your team? And you can say, hey, like, how often do you need a new connection?

Joanne Sonenshine 15:20
Fair question and the answer is kind of so we start every engagement with our members with an audit, a partnership and fundraising audit, where we go through what their needs are, what their their biggest interests were, for joining collective impact. And from there, we can prioritize what it is that they’re really looking for. And then we have different levels. So it’s kind of entry level, you get access to three facilitated introductions. at the institutional level, I think it goes up to 10 or 15. And then we have corporate and funder memberships as well. And, and then, of course, there’s add on opportunities outside of that. But in addition to the actual facilitated introductions, which I think most people value very highly, we also are doing quite a bit of engagement among the different member categories. So we’re bringing folks from our from the funder network in to talk to our community of NGOs and social businesses were bringing corporates in to talk to again, the implementers. We’re trying to bring corporates together with funders to think a little bit more about like, how do you co fund How do you make the resource delivery much bigger than it already is. And so a lot of that interplay is also highly coveted. And that’s available all the time. No mystery, you can contact other members who the member directory, we have events, we have all sorts of really cool ways to to bridge the gaps that there currently are between the funding and the doing.

Adam G. Force 16:45
Okay. And so you’re saying that you actually, when you do the audit, if there’s a need, that is, you know, for funding, that there’s support in that area, too?

Joanne Sonenshine 16:57
Yes, yes, absolutely. So a lot of our work kind of is in that fundraising space, whether it be with philanthropic donors through grants, or impact investors, which for your audience might be really interesting, or in some cases, public money. So again, international development, we do a lot of work with like USAID and State Department and here in the US, and then other countries as well. They’re similar agencies. So yes, so through the audit, we’ll figure out what is it they’re looking for? Are they looking for funding? Well, then we know that we need to direct our attention to funders, are they looking for implementing partners, then we look at our do our community, you know, and so that helps us really direct our attention.

Adam G. Force 17:38
Yeah, yeah. And how do you, I feel like a lot of times, companies will jump the gun with, I need funding, or I need money, and they’re not building the business, and learning how to actually create a sales system and make money and do those things so that they can be sustainable. And they just think, oh, we just need to get money. But then when they get the money, they don’t really know how to create those sales systems. And it just burns money. Yeah. How do you do you see these, like premature? I guess, desires for funding? And do you? How do you handle that?

Joanne Sonenshine 18:18
Somewhat, I would say most of the groups that come to us have a good sense of what they would do with the money I will I agree with you if if a business or an enterprise, you know, is just getting started, there’s kind of this, this incentive to fundraise and get the equity investors and see, you know, stage a, stage B, whatever it is. But if they come to us, and they don’t have a clear sense of their vision, and short, medium and long term goals, as well as the social impact piece figured out or enough so that we can start doing matchmaking, then we’re not they’re not ready for us. We don’t see a ton of it. But we certainly have. And we have said to companies, you know, why don’t you go kind of work on your strategy and then come back, then we can talk a little bit more about about funders, but, but that vision is critical. And also thinking about how you’re going to pair the ROI from a financial perspective with the social impact is really important. Mm hmm. It’s not easy.

Adam G. Force 19:18
No, it’s not. And and we all want to like make sure you know, we’re helping people the best way we can. So I’m always curious. And if you’re talking to a lot of these different social enterprises, you know, just maybe some of those circumstances they always stick out in my mind I and then, you know, we work with a lot of entrepreneurs, and I see that too, right? So I’m always curious and how people are kind of thinking about that and if you’ve had different experiences, so I would be curious to know love. Can you share maybe one or two the types of businesses maybe that you’ve worked with successfully and you know, what kind of businesses is there a common ground but Between the types of businesses that tend to reach out aside from just social enterprise, but just, you know, e commerce versus, you know, other forms of services, so many different things. So I’m curious, who tends to be looking for this type of support from you?

Joanne Sonenshine 20:16
Yeah, from us. It’s it’s companies that have international operations that are often sourcing products from vulnerable populations. So an example would be we have a member that’s a shea butter producer, so she she sells shea butter products here in the United States to retailers that, you know, we’re familiar with, and she sources the Shea in West Africa, from women, shea butter producers, who she supports through a fair price and yeah, you know, your, your listeners have probably heard about the whole like, Fairtrade concept, right. Yeah. And in a lot of our work, my I spent a lot of time working in food and agriculture in the field. So helping support smallholder farmers that were growing things like coffee, and cocoa, and tea and spices and fruits and vegetables. They’re incredibly poor, and they’re not paid very well, despite what we think we pay for a $4 cup of coffee. And so there’s a lot of work right now to help kind of bring up the living wage, but also support basic necessities for the people that are growing our food or making our clothing that are producing things like soap. And so she’s created an amazing program. And we have been trying to help kind of bring some additional resources to bear for her for her company. We do a lot of work actually in coffee, and cocoa, tea spices, and what I mentioned before those types of companies, and what they’ve come to us for is support in bringing financial resources to the programs that they already have in place to help. Yeah, leverage some of these improvements to the producers.

Adam G. Force 22:01
And I’m curious on your KPIs, your your key performance indicators, like what you look for is with your business, obviously, is the success of the clients and members that you’re working with, obviously making those connections helping them make progress. But I’m curious if you’re also looking at how your connections are elevating communities like the one you just spoke about, like what does it mean to them, because now we have a fair trade sourcing and, you know, different pipelines, where that could improve the community and their workflow.

Joanne Sonenshine 22:38
It’s an excellent question. And we are a B Corp. So in order to report to be lab, we do have to think about how the work that we’re doing is impacting people in communities all over the world. It’s not easy to track that when we are not the ones doing the actual work on the ground. But we do try to get a sense of what what our partnerships bring. So I’ll give you an example. We were working with a pretty large Coffee Company that that everybody knows coffee beverage company, and they we paired them with an NGO, working in Mexico, and to do and a number of things. But one of the biggest results that we wanted to see under that partnerships were increased income for the farmers. And we were able to improve incomes, I think it was something like 40% for, you know, like 1100 farmers, which the encouragement for us is that if we hadn’t gotten that partnership in place, those 1100 farm families wouldn’t have improved income. So we use indicators from our members, whatever we can get to show that our partnerships are meaningful, but it’s something that we’re really focused on for the future to to better track that. Not just number of partners, not just funding, but like what is the real impact here? And that’s important. Yeah,

Adam G. Force 23:56
the actual economic impact. I mean, like, what is the and that may take time, right? So that doesn’t, it’s not like, Hey, we started this new member, and in a month, we’re gonna not you know, it could be a year or two before we see actual economic change of, you know, what is the average income for the community or, you know, things like that. And even I’d be curious, just on survey data from the community, you know, is your life different? Are things better? Do you see a difference in the community around you like just stuff like that? I always, I love to see those results. And I, I wish they were easier to capture. They’re like big efforts. And I know it’s tough, like when we’re smaller companies to really capture those things. But I guess when our eyes on the prize sooner or later, they start to surface as long as we’re thinking about them, and we’re looking for that, you know, and I just love the potential behind that from your efforts, which I think is just cool because you can help the entrepreneur And the more successful that entrepreneur becomes, then the more successful that community can be. And it’s a really good domino effect. Right?

Joanne Sonenshine 25:08
Absolutely. I couldn’t agree more. And there’s a lot of talk right now, particularly in the B Corp community about tracking impact. And, and it has to be dynamic and evolves. It’s not, it’s not static, as you say. And so it makes it really complicated, but really important, and it helps for us as entrepreneurs, it helps us direct our resources better

Adam G. Force 25:29
There’s the government’s there. Like I know, there’s a lot of statistic analysis done in the US for average incomes, different households, you know, you know, all that kind of stuff. And you can gather that every few years. are other governments even? Do they even have the resources and processes set up to capture that kind of data?

Joanne Sonenshine 25:52
They do, they do for the most part, but I would say in certain places, there are some pretty remote communities that are not touched as as well by the government. That’s true here in the US, right. And it’s it’s sometimes an invasion of privacy to have a company knock on the door and say, like, how has your income improved this year? Right. Like, we don’t necessarily all talk about that very openly, you have to be kind of careful. But yeah, there’s a ton of work being done in like household surveys and community, like through apps. And, you know, there’s a lot of now app based survey, which is takes that privacy element, you know, whole step for Yeah, yeah, there is a lot of that being done, which definitely helps.

Adam G. Force 26:31
It’s interesting. Yeah, I guess there has to be some form of reporting to really get that data from the actual, you know, worker basic, yeah. Cuz you won’t even know Do you have a job or not? And unless someone is telling you, so there’s really no way to know unless the employer can say, Well, I have now 30 people at this wage, which means two years ago, we had 10 people at a lower wage, now we have 30 people at a higher wage. So there would be from the employer, some type of statistical assessment that could help without getting input from the end user. I get that. I mean, I just because what I always love is like I see other groups where they bring in like solar to communities, and it’s it’s they do, they’re able to measure how many households are now have certain things and what that means to those families. And it’s really great to see the fruits of people’s efforts.

Joanne Sonenshine 27:26
It is. Yeah, no, absolutely, we work with a group called the Global global living wage coalition. So I would encourage people, if you’re interested to look there, they they do a lot of that. And most of the businesses that we work with have some pretty good we call it and development, monitoring and evaluation systems in place. But that is still always a work in progress.

Adam G. Force 27:50
Yeah, I would be curious if you have noticed, um, like, if I was sourcing shea butter or coffee or something, and you work with great, I know, one of our first interviews and first magazine cars would take work for ethno tech bags, and he sources, hand artists and made like fabrics for his bags and stuff and supports their culture. And I love all that stuff. And I’m I, I’m curious if shit, I was losing my thought I shouldn’t say that last example. What was I just gonna say? It was about sourcing certain products. Man, it’ll come back to me,

Joanne Sonenshine 28:28
I know, but I will say I’ll just kind of you get you gave a great example about that. That’s no bags. Here in the US, I will say there is still a little bit of a lack of awareness about how important it is to support growing enterprises that are built to these type of social impact models. Yeah. And so the more that we can do to educate our population here, lifts everyone up.

Adam G. Force 28:56
That’s it. Yeah. Okay, so I remember my thought I agree with you. And part of my the equation here, I always look at life as this like algorithm and looking at this thing. Okay, great. So we could pay fair wages for people who are in those spaces, right? cultivating the coffee, the soaps and things like that. Is there Have you seen companies coming in or other efforts in those communities to help inform people through education so they could start doing things in certain ways that will get them more fruitful results in in their communities and their lives? So it’s not just keep doing the same thing? We’re gonna pay you a decent wage. But if you could do it this way, and you can operate this way, it’ll be even more beneficial. Like is that happening too? Do you see that?

Joanne Sonenshine 29:46
Absolutely, there is a lot of that happening and I’ll just, you live in Miami. So you probably see the influx of of migration coming from, you know, part south to United States. You It’s a it’s a political challenge. It’s an economic challenge. The reason why these people are coming, you know, North is because they don’t have the economic benefit, they don’t have the safety nets, they don’t have a feeling of freedom of democracy. And so what we’re finding is that a lot of businesses that are investing in those regions, as well as the US government and other governments are trying to build out foundations that are supporting business improvements, technology, adoption, innovation for youth and women. So that the foundation is better, so that their baseline is better, so that people don’t feel the need to leave their homes, but they can actually improve their productivity on it, whether it’s farms or through whatever they’re doing in their countries. And it’s you know, it’s it’s not to say that, that in certain instances, there is a need to leave an unsafe scenario, but if the economic vibrancy is there, it makes it so much more attractive to stay and to build and to grow. Now, that to me is the is the future of social enterprise is let’s help whoever wants to create a business or be successful or have, you know, a, a, something that they believe in, let’s make sure the resources are there for them to build it for themselves. And and grow it. And I don’t care if you’re here in the US, or you’re in other places, parts of the world, we all want to feel that sense of fulfillment and ownership. Yeah, so yes, there is a lot happening. There’s still so much need.

Adam G. Force 31:34
Yeah, it’s tough. And I, I see a lot of social entrepreneurs, when I first got into the social entrepreneurship space and doing what I do. One thing that has happened a lot is people who are entrepreneurs in the social impact space, I would say 65 to 75% of the time, they are they come to me saying well, money’s not a priority for me. I’m just trying to make an impact. And wow. Yeah, you know, we see this a lot with the I mean maybe people…

Joanne Sonenshine 32:06
Yeah, it’s always the other way around. The impact, we need to we need more more money.

Adam G. Force 32:12
Yeah, well, it’s fascinating. And I’m like, Well, if you feel that way, you’re not going to make, you’re gonna have money to run the business and have an impact. And they’re, they don’t connect those dots. And so where I was going with that was I was curious. And it sounds like you’re not seeing that. So maybe when people are at a certain stage, and they’re reaching out to you. They are at that stage, because they’re beyond that thought process. Right?

Joanne Sonenshine 32:37
Yeah, I think you’re right. And I mean, listen, as a as a social entrepreneur, myself, I often grapple with that I have a business coach, who will say like, you have to pay yourself, make sure that your pricing prospect, right? We all do that. No, by the time they come to us, I would say most of their impact goals are set to an extent, there’s often this need to grow and scale and replicate and all that. But what they are needing is something, whether it be a partner or a funder, to take them to the next level.

Adam G. Force 33:09
Yeah, yeah, that makes sense. So that’s where we come in. Love it. Awesome. Well, I want to be respectful of your time. So we’ve been chatting for a while. Where can people learn more about what you’re doing? So anybody listening, you have a social enterprise, you’re looking for those connections, you need to get support on some of those more complicated processes and things like that this could be a great opportunity, because it just takes a weight off your shoulders when you have people that have the Rolodex have the networks and the experience, right. So I love the service that you’re providing to to help elevate these guys. So where can they go to learn more and connect?

Joanne Sonenshine 33:46
Well, thanks, Adam. I appreciate that. So connectiveimpact.com is where they can go. And if they click through, they’ll see all of our different membership levels. If there’s ever any questions, you know, please reach out we often host public events as well, webinars and workshops. So I would encourage folks to look at our resources page to learn about those and join any time just to get a sense for what we’re doing and what we’re talking about and who’s involved in our community.

Adam G. Force 34:13
Beautiful. All right, thank you so much for your time and you I really appreciate it. Thanks, Adam. Great to be here. Thanks for tuning into the Change Creator podcast, visit us at Change creator.com forward slash go big to get access to free downloads and other great resources that will drive your business forward.