Best Shopify Page Builders – Which is the Best Page Builder for You?

Shopify is an excellent platform, used and enjoyed by many people around the world. As an eCommerce platform, it works brilliantly, but if you really want to grow your online stores, there comes a time when you need more than just the page builders that Shopify offers, which is why I wanted to discuss the best Shopify page builders I’ve found with you here today.

However, you may want a more ‘complete’ website – something that shows your customers exactly what your brand is about, something that gives them extra content and that gives them a good first impression. For that, you may need to consider installing a page builder app. Shopify offers a range of different apps, and page builders are a great tool for those who want to make beautiful landing pages, blog posts, and more.

In this article, we’ll be looking at the best Shopify page builders, testing out how they work and exploring their pros and cons, to see which is the best one for you.

Why Do I Need a Page Builder for Shopify?

Although Shopify is a great platform for your eCommerce business, you might find their templates a bit limiting. You want a website that will capture the interest of your potential customers; you want something that looks professional, interesting and is easy for them to navigate. A page builder could be the thing you’re looking for: it will work with your Shopify products, enabling you to design a page that looks exactly the way you want it to.

You may also want to make different pages for your website. You might want a detailed About page that will explain the story of your business to your customers. You may want to run a blog, perhaps showing them a glimpse of what your business looks like behind the scenes, or to inform your customers of upcoming products. Or, you may want to create a page from scratch that doesn’t fit into any of those categories.

Some page builders also include extra features, like split testing, or analytics. This is great if you want to further understand how your business is doing, or if you want to improve the performance of your pages.

Finally, a good page builder will work with other platforms – for example, you may be able to create custom social media buttons to give your customers more ways to connect with you, or you may be able to insert a form for email marketing platform. These things may seem small, but they could make a big difference to your business overall.

Interested? Let’s take a look at five of the best page building apps there are for Shopify right now.

Shogun

Shogun (full review here!) is a great platform for Shopify (and is also available on Magento and BigCommerce), with tons of attractive templates to choose from. You can build the following types of pages:

Standard pages
Blog posts
Product pages
Collections

Page Builder

There are a lot of beautiful templates to choose from with Shogun.

They look easy to navigate and professional, and you can choose to view how they will look on different types of platforms before you decide.

The page builder itself is a real highlight of Shogun – it’s really easy to use and nice to look at, too.

At any time, you can switch between types of devices and keep editing – so if you want to check it looks okay on a mobile device, you can do that, and then choose to keep working on the page in mobile view.

The menu on the right-hand side allows you to build your page. You can choose from basic structural blocks, like sections, columns, sliders, tables, tabs, and accordions – and simply drag your chosen block onto the page. Once you’ve arranged things the way you like, you add content, which includes:

Images (you can upload these or choose them from another platform, like Facebook or Google Drive)
Videos
Text, including headings, paragraphs and bullet-point lists
Icons
Countdowns
Separators
Maps
Forms
Custom HTML

You can also add products from your Shopify store – you can choose a product image, title, and description, for example, and drag them around where you want them on the page. You can also add product reviews, which is great, as well as an add to cart button.

Another great feature is the social media icons section – you can create icons for your main social media accounts in any size and color.

Structural blocks allow you to add pre-made blocks of content to your page. Again, this is great if you’re building a page from scratch and you’re not sure where to start.

Split Testing

Using the highest-priced plan, you can split test your pages. This is a really great tool to improve the performance of your pages over time, and Shogun has gone out of their way to make this a really simple process for you. You can choose from three objectives: clickthrough rates, sales, and add-to-cart. Shogun will then create a duplicate version of your page, allowing you to make slight adjustments (you can swap between them easily in the page builder).

Shogun will then run the split test for as long as you want it to. You can choose to allow Shogun to pick the most likely winner, or you can view the results and choose which version you’d like to use.

This is a really great feature – and could make a big difference to your sales over time.

SEO

Shogun helps you to optimize your SEO in the following ways:

Set page title and meta description easily when you make a page
Add alt-tags to your images
Images will be compressed, making the load time faster
Uses semantic HTML, resulting in SEO-friendly pages

Analytics

On the two highest price tiers, Shogun has an Analytics Suite.

You can see how well your pages are performing in the following areas:

Sales Conversion
Add to Cart
Total Sessions
Bounce Rate
Top Clickthrough Destinations
Top Outside Referrers

You can also see how each page performs on different types of devices. The great thing is you can compare your pages – this gives you a great visualisation of how each type of page is doing.

You can also view your split test results here. All in all, it’s a great analytics package, and it’s so helpful to have it ready for you without having to worry about signing up to another platform.

Extra Features

There are a few more things we need to say about Shogun, too:

Syncing

This allows you to copy content between your stores – whether that is a whole page, a blog post, or snippets of pages that you’ve created. As long as you have two or more stores on a paid plan with the same verified email address, you’ll be able to sync your content right away.

Advanced Settings

If you know Liquid, CSS, or JavaScript, you can create custom elements for your Shogun pages. You can also add extras, like a MailChimp form, custom fonts, an anchor for your pages, and even embed third-party forms.

Support

Shogun has a pretty good knowledge base, with videos, tutorials, and FAQs. You can also leave a message for a Shogun representative to get back to you if you have any issues, or if you’re a higher price plan, you can access a live chat feature to speak to someone straight away.

Pricing

Here’s the lowdown on Shogun’s pricing plans:

Build

Build costs $39 per month and includes the following:

Drag and drop page builder
All page types
30 + page templates
Design by screen size
SEO controls
Email support
2 user seats

Measure

Measure costs $99 per month and includes the following:

Everything in the ‘Build’ plan
Analytics Suite
Multi Site CMS/page syncing
Content scheduling
Dev tools
Email and live chat support
4 user seats

Optimize

Optimize costs $149 per month and includes the following:

Everything in the ‘Measure’ plan
AB testing
6 user seats

Click here to find out about Shogun’s 10-day free trial!

Pros and Cons of Shogun

Here are the pros and cons of the platform:

Pros

Platform is super easy to use and looks great
Templates are beautiful and professional
The editor is very easy to use
The extra features (like split testing and analytics) are great

Cons

It’s a shame that split testing is only available on the most expensive plan
Not many integrations yet (although there may be more on the way according to the developers)