This is How to Raise Seed Funding – Advice from Investors at SOCAP

32In this 1-hour video (above) you will hear leading impact seed funds talk about specific investment strategies and how their focus on impact boosts performance. Don’t worry, we break this video down for you and highlight the key takeaways below.

As the world of business continues to take on a new form new opportunities for funding purpose-driven startups are rising.

Historically, accelerators and incubators addressed funding for purpose-driven companies, producing a group of early-stage startups on the hunt for seed money.  Over time, many of accelerators have transformed into seed funds as the field has matured.

The Change Creator team attended SOCAP in 2017 and found priceless insights from this this panel.

Most of the VC firms on stage have been working in the impact space for over 10 years and there has been a lot of evolution during that time.

Years ago there was very little early-stage capital and that has changed quite a bit.

Who’s on Stage in This Panel?

Moderator: Wes Selke | Better Ventures

Wes is Managing Director and Founder of Better Ventures.  He’s the resident “numbers guy” and enjoys helping startups figure out how they’re going to make and raise money.  Wes has 15 years of venture capital and financial advisory experience with Good Capital’s Social Enterprise Expansion Fund, William Blair, and Ernst & Young’s Mergers & Acquisitions group.  He earned an MBA from the Haas School of Business at UC Berkeley and a BBA from the University of Michigan.  Wes has volunteered with organizations around the globe, which has fueled his passion for applying his business skills to build a better world.  He lives in Oakland, CA with his wife and two young kids and enjoys road cycling in the East Bay hills and Sunday trips to the farmers market.

Julie Lein | Urban Innovation Fund

Julie is a co-founder and Managing Partner of the Urban Innovation Fund, a venture capital firm that invests in the future of cities. The fund provides seed capital and regulatory support to entrepreneurs solving our toughest urban challenges – helping them grow into tomorrow’s most valued companies.

Shantel Poulson | Reach Capital

Shantel is the General Partner at Reach Capital which supports the most promising entrepreneurs developing technology solutions for challenges in early childhood, K-12, and higher education. We invest in early-stage tech tools, applications, content, and services to improve educational opportunities for all children.

Tasha sites | Impact Engine

Tasha Seitz is a partner with Impact Engine, a venture fund that invests financial and human capital in early-stage, for-profit technology businesses that are improving education, health, economic empowerment, and resource efficiency. Tasha has two decades of venture investment experience as a partner with JK&B Capital, a technology venture capital firm based in Chicago with over a billion dollars under management. As a partner, she has been responsible for identifying, evaluating and making investments in early-stage start-up software companies, serving on the board of directors, managing growth, coaching and hiring executive teams and managing investments through the exit.

Brian Dixon | Kaper Capital

Brian Dixon focuses on identifying and evaluating early-stage investments along with helping portfolio companies grow effectively. Brian joined Kapor Capital in 2011 after spending two summers as an MBA intern and was promoted to partner in November 2015. He is committed to making sure entrepreneurs of all backgrounds have access to advice and capital in order to make their business succeed.

Are you an impact fund and how do you think about “impact”? (7m28s)

Impact can either sink your ship or help make it rise up states, Wes, as he sets this question up.

Brian jumps in up to explain that when they are making an investment they want to know how something is going to make a difference.

They put structure around it to ensure they can define what the impact will be over a period of time.

Julie makes a great point about the word itself by stating that the definition has become very diluted. In initial screenings of a potential investment she wants to know that the entrepreneurs are in it for the right reasons. In the end, actions speak louder than words.

The way impact is evaluated has progressed over time, according to Shantel. Her teams look at who they are impacting, usage penetration, satisfaction, and lastly if it’s improving student outcomes.

Actually, many entrepreneurs won’t even identify themselves with impact. Why? Because they worry about the baggage or challenges associated with the world. It’s a charged word. For example, some investors have an immediate reaction to believe that if a company is focused on impact they are not focused on market return. This has led a shift to entrepreneurs stating they are ‘impact’ curious.

Julie’s team is a market rate driven fund and they are 100% purpose-driven. But many of their entrepreneurs will not self-identify as impact because they worry about the challenges of that word.  In some investors minds, it triggers ideas such as being concessionary or not market return driven. You want to lead with things like market rates.

Many of their investors would not identify as impact but more-so, impact curious.

They all measure impact!

Related: Funding Your Social Enterprise: First Stop – Grants

When you evaluate a deal what is more important to you between the team or the market and what else do you look for? (13m25s)

In early stages, it’s important to focus on the team because they are driving the company, states Shantel. The right team will figure out the market and should have a big vision.

Julie agrees with Shantel but shares a great point stating that many times people talk about investing in a team but what does that really mean? It’s common that in Venture Capital you see affirmation bias where many of the same faces and names get funded over and over. When she looks at a team she really tries to place a large stake on execution…

“[…]so showing that even when you’re early stage you can still have traction, you can demonstrate that you’re hungry, scrappy and working really hard at starting to have a lot of market penetration in an early stage – for us thats really the most important thing”

Tasha agreed with Julie but added a little to that by explaining she also looks for entrepreneurs targeting large markets or where they see market adjacencies because they are trying to drive and attract a financial return. So many companies have great products and even great teams but if there isn’t a big market opportunity its just hard to grow a big valuable company.

For us it comes down to the “why,” claims Brian. Why is it a problem you want to spend the next five years addressing? That doesn’t get his team to invest but it sparks their curiosity to look more closely. They will take a closer look but you must have a product established, at least an minimum viable product (MVP), and some type of revenue. This does not mean you have to be profitable. It means you have sold something and proven people will buy it.

Everyone on stage agreed that it’s near impossible to raise money today without a product for seed round and revenue for series A.

It’s important to recognize that the world has changed dramatically. As Tasha points out, today, it does not cost a lot to create an MVP.  Entrepreneurs can get a long way without a lot of cash today. It may not be a final product but you can get something done – they want to see you get scrappy.

A great example Julie shares is about an entrepreneur that pitched them and was way too early.  Their idea was to make city commuting better. The pitch had passion they liked but it was too early. Two weeks later the same entrepreneur showed up at their office again saying, “I did it.” He starting driving around town running tests and not only demonstrated his ability to get things done but starting providing his idea works and made financial transactions. His company is called Chariot and less than two years after Julie’s team invested they sold to Ford.

How do you think about portfolio construction? (22m)

There were a few interesting points made during this segment that are helpful to understand.

The strategy of each fund changes over time-based on the landscape.

For example, Shantel’s team used to plant many small investments all over the place as one-off investments. But today, they identify a couple seed deals and reserve cash to double down later with winners by doing a follow-on investment.  On the on side of the coin teams like Tasha’s don’t have a lot for follow-ons.

Some funds are ownership stake driven but others they are multiple return driven. They focus less on the size of their equity pool and more on the ability to make a big return.

What is the investing landscape? (25m)

Most of the funds are open to convertible notes and SAFE models. This is more common for early phase. The biggest challenge with convertible notes is that with different caps things can get very mess. This means price models are important to help give everyone clarity. Entrepreneurs must be conscious of time and if things are messing and complicated it’s a huge time suck that nobody wants.

80% of Brian’s deals come from convertible or SAFE. They try to educate entrepreneurs about the pros and cons. SAFEs are easy to do because it’s just 3 things to select.

Tasha followed that up stating that they do a lot of SAFE and convertibles but not without a cap.

What’s broken or doesn’t work with the VC model as it relates to purpose-driven entrepreneurs? (29m)

We’re really thinking about the exit outlook, stated Shantel. Now it’s M&A and mainly PE. For example, one company they worked with did a management buyout and became an employee-owned company. They are looking to explore more unique exits like that.

Tasha’s team has been considering alternative structures for liquidity. Right now, the percentage of funds fully liquidated after 10 years is just four percent!

There are a few more talking points in this segment about their structure and liquidity but I think it’s something you can listen to directly in the video.

What are the do’s and don’ts of fundraising? (35m)

Here I just bullet out the do’s and the don’ts that the panel shared which really offered some valuable insight any entrepreneur should know when raising funding.

The Do’s:

  1. Know how much you need and why
  2. Have the team pulled together or show up with the team and hires you have already identified so that when you raise the funding they will convert to your team.
  3. Show you spent some time on the product, MVP.
  4. Show real customer data
  5. Show your impact in the next year and 5 years
  6. Do your homework and know who you’re talking to so you can convince them they are the right fund
  7. Cold emails are fine but personalize them, make them unique

 

The Don’ts

  1. Don’t raise multiple rounds at once such a seed and series A. It creates confusion for the investor and makes them feel you don’t have a real plan in place. This does not mean you shouldn’t think ahead and know how many rounds you need. Just avoid the confusion.
  2. Don’t cold email an investor with a generic template or CC the whole group

 

What do you think about equity crowdsourcing? (40m)

Brian’s team is invested in Angel list which he thinks is a great resource if you already have traction. It is not an approach to take to start your fundraising. If you have already raised $750k of a $1M goal, then you might use something like Angel List to close the round.

What is the difference between pre-seed and seed? (48m)

Today’s seed round is yesterday’s series A round.

Seed rounds are now landing around $2M-$3M and sometimes even as big as $4M-$5M.

Pre-seed is what used to be seed so there has basically been a shift in the models. Pre-seed is really early but they have a founding team, MVP, but are just starting. Before pre-seed entrepreneurs commonly leverage accelerators and friends & family.

Shantel made a very interesting point by calling out that today there has been a shift to multiple seed rounds. This was new to us at Change Creator and something to explore more.

An important point Wes made during this segment is to avoid “bridge rounds”. Basically the idea that you have not gotten as far as you thought you would and need just a bit more cash to get there. You have to show progress.

Some Final Thoughts

These are exciting times and the impact investing space is not only growing but it’s constantly evolving during these transitional times. The way we approach and think about business is changing, it’s in transition, and these changes reflect that evolution.

Today there is no excuse to not have an MVP and some demonstration of revenue to prove out your idea. This is essential to be considered and taken seriously.

Nobody wants to invest in a small vision, so please think big and be prepared to demonstrate how you’re going to bring your vision to life but also the impact of doing so.

When connecting with an investor it does pay to get a referral or meet in person, big time! But that does not mean cold emails are off the table. When done right it can work and most of these funds are open to cold emails. Actually, they have benefited quite a bit from cold emails so don’t shy away.

You might also like, How to Know Which Type of Investment to Seek For Early Stage Startups

How to Work Remotely In Mexico For Creative Inspiration

Gray walls.

Beige floors.

Boring work environments make people miserable.

After twenty years of working in corporate cubicles and client offices without windows, it’s so refreshing to finally be free… free to choose to work in the places that are most conducive to creative ideas and better quality of life.

2018 is the year for finding freedom from the daily road rage commutes, stuffy suits, and bad pod coffee.

Most people think that only recent grads, backpackers, or bloggers could live this alternative work lifestyle.

But what I’ve learned after working in and traveling through 85 countries is that as corporate citizens, management consultants, sales executives, and generally, anyone can work “remotely” by a rooftop pool in Mexico, at an ecolodge by a volcanic lake, or on a tropical white sand beach in the Caribbean. All within hours from home and for about $250 round trip.

It’s great to people watch while working from a rooftop bar overlooking Zócalo, the famous square in Old Town.

You can almost see James Bond jumping from rooftop to rooftop from here.

As part of a series of “Travel for Change of Perspective,” we feature Mexico City as an easy option for anyone wanting change, creativity, and inspiration.

Mexico City

Yes, You Can Afford to Work Remotely!

With recent emergence of discount regional airlines like Volaris, Aerobus, or Interjet, anyone can fly to and work from Mexico City for less than a month’s rent of single person office at an NYC coworking space and a subway pass.

mexico city

Even a week there will change the way you think!

  • Flights less than $80 each way.
  • AirBnbs offering great WiFi and rooftop pools for less than $50/day.
  • Great specialty coffee shops and taquerias making coffee breaks and lunches much more affordable than $6 Starbucks.
  • $12 lunches in the US.
  • Subway rides are less than $1 there.
  • Ride-sharing is ridiculously cheap (eg, about $3 for 30 minute ride across the city).

WishPoints team is working from the Airbnb apartment rooftop with pool and lounge chairs in sunny Polanco while it’s below freezing back in NYC Headquarters.

If Google conference rooms offer ball pits for better brainstorming, why not have your next creative session in a sunny rooftop pool with your team?

Your Work Can Be More Creative & Productive There!

The creative design, food, consumer, and tech industries in Mexico City are thriving. The talent you meet in the city are worldly, socially conscious, experts in their fields, and ambitious change-makers.

If you want to collaborate with graphic designers, digital marketers, or find smart & affordable programmers, there are plenty of startups and freelancers are available in Expat’s Polanco, Refined Reforma, and of course, Bustling Roma Norte and Hipster’s Condesa.

WiFi is readily available for working while having lunch in organic food markets, sipping the World’s Best Cocktails for happy hour, or under the dangling umbrellas in Chinatown.

Meeting clients and organizing team-building events are better here when it’s a buzzing ambiance than a dull corporate boardroom.

No better way to conduct market research with both consumers and B2B customers/partners than being able to get live feedback from bilingual target audience in Latin America.

Assumptions on a whiteboard are not always accurate when you’re trying to enter a new market.

We were able to test our UX assumptions in the app with the Spanish-speaking users and get more downloads by simply walking down the street to meet our target consumers.

Yes, Companies Want to Help You See the World!

Because we believe that the best way to break down cultural barriers and understand other people is to travel, WishPoint’s mission is to help users discover unique experiences around the world and enable travel companies to help you get there.

We are partnering with airlines, hotels, ecolodges, villas, and hostels around the world to make it easier, cheaper, and more accessible for you to work remotely from beaches, lakes, and cultural cities around the world.

Colorful umbrellas decorate the pedestrian lane with tables and chairs for working in Chinatown, Mexico City.

Related: How to Find a Travel Experience and Give Back (Wouldn’t That Be Great?)

 

 

Drip vs. ActiveCampaign: Which Marketing Automation Tool Works Best?

I recently decided to upgrade from an old-school autoresponder to a modern solution. After some research, I selected Drip vs. ActiveCampaign for a head-to-head comparison. Let’s see how these two compare, shall we?

Introduction to Drip

Drip is the newer of the two. It caught my attention when Leadpages acquired the company. Drip is a quirky but powerful marketing platform that focuses on speed and ease of use. This is also what I focus on when selecting software tools.

Introduction to Activecampaign

A comparative dinosaur in tech years, ActiveCampaign launched in 2003. A full 10 years before Drip. They used their head start to develop a sophisticated platform for intelligence-driven marketing. That is what I like to hear because my previous solution left me blind. Trapping me in a system in which every subscriber in a given segment would receive the same message. Having the subscriber’s name in an email doesn’t count as personalization. Everybody under the age of 60 understands that does not constitute a true personal touch.

Who is this for?

Activecampaign for relationship marketers

I decided to test ActiveCampaign first because their guiding philosophy resonated with me.

Selling services is all about personal relationships.

This is not helped when my subscribers receive a mass message where I am trying to speak to every one of them as a group. Instead, I should be speaking to them as the individuals that they are. This left me sending out unfocused, general messages.

These were profitable but must have lacked emotional impact. They may have also turned off a lot of people. Sending these mixed signals may have had a damaging effect on my business. Especially because some of what I say is relevant but much of it is not. I could imagine clients wondering whether I understood their needs. And if I don’t understand their needs, why should they do business with me?

ActiveCampaign helped me repair the lack of personalization in my email marketing system. It helped me to send potential clients messages based on what I have learned about them. I was able to personalize my messages in both content and timing. This meant that individual messages are specific to single subscribers.

The platform helps me give people more of what they want through a better understanding of who they are. This improvement in relevancy translated to improved engagement. Providing more sales and better relationships. I found that people were more willing to read my emails and respond to my well-targeted calls to action.

Drip, perfect for E-commerce

A significant part of my earnings come from e-commerce. A big part of e-commerce is plugging revenue leaks. The biggest leak occurs when a buyer drops out of the shopping process with items in their basket. This is cart abandonment. I was able to use trigger links for effective follow up with people who left a full basket without buying.

And for my online courses, I am able to provide a more self-paced learning experience. Trigger links allow me to send emails based on how far a learner has progressed along the learning path.

Things get even better with events. They differ from tags by recording dates, as the name suggests. It also tracks the number of times an event happens. Events are useful because I can apply a single event, such as “purchased toner”, to a subscriber many times. Whereas I can only apply a tag like “toner customer” once. I use events tagging on the e-commerce side to send emails to repeat customers. For instance, somebody may buy a certain product three times in a month. In this case, they get an email offering an exclusive bulk discount. This is huge for profitability. Instead of making blind offers, I’m able to send deals that make sense to each individual.

Pros and Cons

ActiveCampaign

ActiveCampaign stood out most when I combined the tagging system with website visitor tracking. This cool feature allows me to tag my subscribers based on their behavior on my website. This provides a level of insight that was impossible outside of a lab environment. I was able to get more specific with my marketing messages. This was an unprecedented opportunity to leverage reliable behavioral data into profitable offers.

On the downside, ActiveCampaign’s list management is almost too flexible. I’m sure as I become more skilled using these tools I will look back at this criticism and scoff. At the moment, I do find myself often overwhelmed by the options and how complex the automation can get. I don’t yet have a good system for keeping everything straight.

Drip

The big advantage of Drip is that it packs a large number of complex capabilities into a simple toolset. It does so much but without a lot of the lag that I experienced with ActiveCampaign. It’s also intuitive, even though Drip doesn’t use lists it still somehow makes more sense. This is especially true if you have a background as a relationship minded marketer. If you’re not used to relationship marketing then you may experience a bit of a learning curve. But, if you have a few years of marketing experience under your belt then you can make the most out of Drip.

Although I enjoyed the power and speed of Drip. The only thing that lets it down is that it’s one of the most expensive email marketing tools in its class. If money is a factor, I recommend sticking with ActiveCampaign. It’s not as smooth or as quick as Drip but it has everything you need to run a profitable marketing campaign. But, if you need a solution that is powerful and fast, Drip is worth the money.

Costs

Drip Costs ActiveCampaign Costs
Starting price Free Starting price $9
2.5k contacts $41 2.5k contacts $29
10k contacts $149 10k contacts $70
25k contacts $254 25k contacts $135
100k contacts $779 100k contacts $415

 

Selected Integrations: Drip vs. ActiveCampaign

Drip ActiveCampaign
1ShoppingCart Drupal
3dcart Facebook
Coupon Carrier Google Analytics
Fastspring LeadsBridge
Fomo Magento
Gumroad Salesforce Sales Cloud
Justuno Shopify
Nanacast Slack
Salesforce Sales Cloud SugarCRM
SamCart Twitter
SendOwl WooCommerce
Shopify WordPress
Thrivecart Xero
WooCommerce Zapier

Standout Features

ActiveCampaign

ActiveCampaign was the more familiar of the two to me because it makes use of both lists and tags. In that way, it reminds me more of the old autoresponders I’m used to working with. This meant that managing list segmentation was intuitive for me. The tagged list approach appeals to me because I have more control over subscribers.

For example, I can manage many lists with multiple tags. This enhances the personalization of my campaigns. There is also a lot of flexibility in list management. I appreciated that I did not need to make manual changes. I had the option to tag in bulk and make use of automatic behavioral tagging.

Automation is a major benefit of ActiveCampaign. I found the automation workflows feature very logical to use although a bit slow. It allowed for the automatic tagging of subscribers based on a broad range of actions. For example, I have been creating link-specific tags. That is not a general “clicked link” tag but a unique tag for each unique link. This is what I call deep behavioral personalization. ActiveCampaign gives me this superpower right there within the email editor.

Drip

Drip takes a very different approach to subscriber management. It took me some time to get used to their events and tags idea. Drip does not use lists so the only way to organize subscribers is through tagging. I could apply these by hand. But, after all the fun I had with ActiveCampaign, I became eager to try Drip’s automation workflows. I was very impressed. Drip made it easy for me to configure behavior-based tagging. I was able to go into minute detail on the historical behavior of my subscribers.

Drip has an interesting little feature called trigger links. This allows me to create special links that can start automated actions within Drip. Using a single link in a bunch of different places gets confusing. This is especially true if you don’t keep track of where the link is used. Still, I found it easy to keep track of trigger links with Drip because they immediately appear in the trigger menu.

What I love most about this feature is time-saving. I would usually need to copy and paste tracking links manually. With the trigger menu, I can select from a convenient drop-down list. These links are very flexible. I was able to use them to replace many content links on my website. I like that the functionality is not limited to Drip emails.

Drip vs. ActiveCampaign: Who Wins?

ActiveCampaign stood out most when I combined the tagging system with website visitor tracking. This cool feature allows me to tag my subscribers based on their behavior on my website. This provides a level of insight that was impossible outside of a lab environment. I was able to get more specific with my marketing messages. This was an unprecedented opportunity to leverage reliable behavioral data into profitable offers.

On the downside, ActiveCampaign’s list management is almost too flexible. I’m sure as I become more skilled using these tools I will look back at this criticism and scoff. At the moment, I do find myself often overwhelmed by the options and how complex the automation can get. I don’t yet have a good system for keeping everything straight.

When Drip and ActiveCampaign go head-to-head, the best choice depends on your skill. Your experience matters more than any pros or cons I found testing either software. If you are a beginning or an intermediate marketer, i.e. you have less than five years of full-time experience. Meaning you have less than 40 hours a week running digital marketing campaigns over the last 5 years. In this case, I would recommend ActiveCampaign to you.

But, if you have over 9,800 hours of professional marketing experience, you are an expert. In this case, Drip will be one of the most powerful pieces in your toolset.

In This Video Jay Shetty Shares Powerful Perspective That Inspires Hope

“Not everything that counts can be counted. Not everything that’s counted truly counts.” ~Albert Einstein

In this powerful video, Jay Shetty shares what he believes true success is but also what you need to know about achieving it.

An important point is that there is no “right” schedule to live your life by.

A few great talking points Shetty uses to demonstrate this include:

“Some people graduate at 21 and get a job at 27”

“Some people graduate at 27 and get a job right away.”

“I know people who took gap years and found their purpose.”

“I know people who were so sure about what they were going to do at 16, they changed their mind at 26.”

Related: Jay Shetty: What is Storytelling and What Makes a Good Story?

We all seem to be in a race in life and put a ton of pressure on ourselves. But there is no race. There is no right or wrong. Everyone has their own clock which plays out just the way it supposed to. Don’t judge your life based on others.

As Shetty mentioned, Jk Rowling, who wrote Harry Potter, was rejected by publishers until age 32! Jack Ma didn’t even start Ali Baba until he was 35. Morgan Freeman didn’t get his big break until he was 52 years old.

One of the most important lessons is to be patient and do what you love.

If you want to create a meaningful, purposeful and fulfilling life, you should work on using your passion to make a difference in the lives of others.

This is sound advice not only from Shetty, but also from people such as Tony Robbins, Arianna Huffington, the Dali Lama and so many more great thinkers. It’s up to each of us individually to listen and act on their wisdom.

One of my favorite books that I found really inspiring was called Think and Grow Rich by Napoleon Hill.

If you’re interested, I highly recommend you check it out. It’s a must for anyone!

Clickfunnels vs. WordPress: Two Approaches. Which One is Best?

Do you need a dedicated WordPress website or could you use Clickfunnels as the lead generation tool for your business? That is the question I ask in this comparison review. Clickfunnels vs. WordPress, which one works best for you?

Introduction: Clickfunnels vs WordPress

Not long ago I made the decision to move from regular work to freelancing. I knew from experience that success depends on my ability to generate a consistent flow of leads. But, I cannot afford to waste a lot of money in the process. I have no problem investing but getting a return on that investment is critical. When money is tight we have to spend time. This means making trade-offs between spending time and spending money.

The lead generation part of the business is no different.

I’m not a trained coder, so building lead generation pages from scratch was never an option. In the end, I found myself choosing between ClickFunnels and WordPress. Yet, building a WordPress site was daunting to me.

The $1000+ price tag of ClickFunnels was also worrying. Since ClickFunnels offered a 14-day trial, I decided to try it out and see what I could achieve. Afterward, I tested WordPress to see whether the time savings were worth the extra costs.

I learned a lot during this simple experiment. We will look at both sides of each solution and you can decide the best fit for your needs.

Costs

My first concern is usually: how much is all this going to cost me? I take a longer-term view of my business so I measure costs over a year, rather than month-to-month.

ClickFunnels

As mentioned it offers a 14-day Clickfunnels free trial and then has two paid options depending on your needs. Here are the two main types of accounts:

Basic Account (Starter Account) – The ClickFunnels pricing for this program is $97 per month. You will have the ability to create twenty funnels, over one hundred pages (whoa!) and up to 20,000 visitors per month.

Etison Suite (Enterprise Account) – The ClickFunnels pricing for this program is $297 per month.  You will receive Actionetics and Backpack affiliate system.   If you think you might want to use ClickFunnels as your “all in one” tool including List Building, this may be for you. In addition, you can utilize ClickFunnels pricing as an affiliate.

WordPress

WordPress is a little more variable.

To calculate the cost I have to consider hosting, theme, and plug-ins. Hosting would cost about $71.40 for the year, depending on the hosting service you use and the necessary themes and plug-ins would cost $89 for the year.

So the WordPress option would cost hundred and $160.40 for the year (of course, this is just for the basic setup, not including any specialty themes, e-commerce add-ons, or design spend). Another question in my head is: what am I getting for that extra $1003.60?

It’s not a really fair comparison because, as Clickfunnels claims, you can replace your entire website and save thousands, but nevertheless, if you just want to get online and start building those leads, WordPress may be the less expensive option to start.

Ease-of-use

Clickfunnels

When you decide to create a new funnel in ClickFunnels, there are a lot of options. At first, I found this overwhelming. What the heck is a hero funnel? When should I use a bridge funnel? But, when you click on a funnel type there is a little explainer video that helps.

I am not current with the latest Internet Marketing lingo. So these short videos helped point me to the funnel I needed for my design company. (A sales funnel, as it turns out).

Once I was able to select a suitable funnel, I found an advantage with ClickFunnels. I could create a visitor journey to increase the chances of a lead to converting into a customer. But, two weeks was too short to know if I was trading efficacy for ease-of-use.

WordPress

Anyone can learn how to make a basic WordPress site without coding but if you need anything more elaborate or extensive for your business, it can get quite tricky. WordPress offers thousands of plugins for a reason, with thousands of themes to choose from before that. If you are a new business owner, never had an online presence, you should probably consult with a design team first (which could cost you).

Of course, there are quite a few easy-to-use WordPress themes that are free. If you just want to get online and start building leads, many of these will work.

Is WordPress easy to use?

That really depends on what you want to accomplish. If you want a basic site, you could upload a theme, or use your hosting company’s theme builder and get online but that doesn’t mean you’ll get what you want necessarily. WordPress itself is a basic, open-sourced software tool that really does nothing. It will take a bit of know-how and expertise to learn how to use, but if you are above-average tech savvy (or learn things quickly), you can figure out how to get online.

Of course, with anything technical like a website, that is typically not always the case.

Here is what the backend of a basic WordPress site looks like:

You can take online courses and seminars to learn how to use WordPress, and of course, your hosting service or theme that you build should have plenty of materials, videos, resources for you to learn how to create a site.

Be ready to invest some serious time if you want to go online. WordPress is one of the better, and certainly most used tools for websites out there for a reason, but there is a lot of technical know-how that has to go into it.

Is Clickfunnels easy to use?

Well, that is the claim that Clickfunnels makes, isn’t it — that you can be up and running and have your first funnel built in under 10 minutes. I’m not sure if that is entirely accurate, especially if you are new to Clickfunnels or just getting started.

Just like anything else in business, Clickfunnels takes some time to learn, and a lot more time to master. Of course, there are numerous online resources, many from Clickfunnels themselves that can help you along the way.

If you really want to learn more about Clickfunnels and the magic sauce behind how online funnels work, I strongly recommend reading Russel Brunson’s work — even if you don’t end up getting Clickfunnels for your business, this book is a must-read. It is jam-packed full of best practices, insider tips and more on how Brunson (the Founder of Clickfunnels) built his multi-million dollar funnel empire. I strongly recommend it.

ROI

The price difference between ClickFunnels and WordPress is too large for a fair ROI comparison. Instead, I judge them on both ROI and return on effort. WordPress has the advantage in the former and ClickFunnels in the latter.

ClickFunnels takes a lot less effort upfront. There is a certain amount of comfort in having the pages already predesigned for sales. I was able to sign-in, pick a funnel, and then I had the choice of a few different designs. There wasn’t a lot of variation in the free designs but I found the paid options to be expensive.

Once I had a funnel template, the next step was the modification. This part took the longest but I still had a page I was happy with in under an hour.

Support

With WordPress, my site would become a total mess from time to time. I spent many hours trying to figure out exactly which change is causing the mess. Not exactly a good look for a designer.

Of course, I shouldn’t be editing the live version of the site. But, editing an off-line version and making the switchover is something I find tricky. My strategy when something like this happened was twofold. First, I would post on WordPress forums asking for help. And while I awaited an answer from the community, I would begin a painful trial and error process.

With ClickFunnels support, there is an instant messaging feature. This makes it very easy to ask for help and follow along with instructions. It’s not exactly instant but for me, it has always been under an hour and sometimes less than 10 minutes.

Search Engine Optimization

ClickFunnels has more SEO options than one might expect from a landing page builder. Since I am using this for paid advertising campaigns, I did not expect much in the way of SEO features. I was surprised to find that I could at least edit SEO metadata. But, it is still limiting compared to what I could achieve on WordPress. The Yoast SEO plug-in provides a more comprehensive toolset, and with some SEO know-how, you can achieve a lot of best practices using Yoast.

There are also many SEO-focused WordPress plugin if you are ready to do that, and of course, you’ll have the flexibility to add your own meta tags, meta descriptions, titles, and more.

Time

The time factor was not trivial to me. I do not want to spend a lot of my day dealing with technical issues when I could be working on projects. Then again, if I don’t get the tech right then I won’t have any clients to work in the first place.

The time it takes to create and edit landing pages is important to me. I expect to test different page variations for optimal results with AdWords traffic.

Flexibility: My Real World Testing

I was confident in producing funnels using ClickFunnels. Yet, I did find it a little restrictive. My test with ClickFunnels went quicker than I planned. So I began testing with WordPress before my trial period was over.

My research into funnels and recent experience with ClickFunnels gave me some clues. I needed five pages for my WordPress funnel. Opt-in, confirmation, thank you, quote request, and download. The first issue I ran into was that WordPress pages contain a sidebar on the right by default. If I put links there it takes this squeeze out of the squeeze page, and if I leave it blank it looks weird.

The theme I selected had a template for full width. The problem was that this ended up being a little too wide for my taste. I had to do a bit of tinkering to get a basic layout I could live with. By this time I had already spent a couple of hours configuring WordPress.

Example of WordPress Backend

So after about a day of work, I had my five basic pages set up and ready to go. Or so I thought. When you’re doing everything yourself, it is easy to miss the little details. One of the positive points of WordPress is that it’s SEO friendly. Your pages get indexed in Google very easily. The problem is that there are some pages you do not want to be indexed, especially download and thank you pages. I caught the mistake before doing too much damage. After a little more research I was able to remove the pages from my site index. It took a few days before they stopped appearing in Google searches.

After linking the pages together, my funnel was ready to go. It took about two days to complete this funnel compared to a couple of hours on ClickFunnels. I am also worried about the security of my pages. I’m protecting these pages from search engine spiders. But, could someone with technical skill still uncover them? With ClickFunnels, I am more confident in the security of these pages.

A learning experience

I am not sure how to consider the extra time I spent on my WordPress funnel. It was my first time building such a funnel but future funnels should be easier and take less time as I gain skills. In fact, the skill development aspect is what I am enjoying most about WordPress. I liken it to automatic versus manual cars. If I can build a funnel on WordPress, that skill would make me more proficient using other software.

I started this experiment looking for a way to attract new clients. As an unintended side effect, I find myself learning new skills. Although these skills are not related to my core business they seem handy to me.

My Final Thoughts: Who wins this battle?

The choice you make between ClickFunnels and WordPress will depend on your budget, time, and desire to tinker. You may prefer to pay for a more consistent and less stressful experience through ClickFunnels. Others will prefer more flexibility and enjoy the learning process of building funnels in WordPress.

On functionality, it was a dead heat. I sent an equal amount of paid traffic to each funnel and they both produced many leads. Not an equal amount of leads. But, there are so many variables at play that I cannot say the software was the deciding factor. In the end, this was a fun experiment that fixed my funnel problem and I learned a lot in the process.

Of course, you can watch this video and see for yourself if Clickfunnels could possibly replace your website:

Clickfunnels vs. WordPress: Features at a Glance

Features Clickfunnels WordPress
Costs Free 14-day trial, then either $97 per month, $297 per month 13.40 + (for basic WordPress theme, basic hosting) – unlimited (considering design factors, theme add ons, e-commerce store, sign-up tools, etc.)
Ease of Use You’ll have to learn a bit about online funnels in general, but software is easy to learn, there are a lot of resources to help you out. Great for non-coders, or non-techies. You will have to invest some serious time to learning how to use WordPress if you are a novice.You might also have to hire web designers depending on the type or function of your website.
ROI Clickfunnels takes less effort to get started, so you could get ROI sooner. It takes time to build a site that can return any ROI using WordPress.
Support Clickfunnels has an instant messaging service to assist you when you are building out your funnels. Depends on the theme, plugins, and hosting company you choose. Varies.
SEO Has some SEO capabilities, able to edit meta data. Full SEO capabilities using plugins.
Time Clickfunnels can be up and running within a week. It can take a few weeks to get your site up and functioning as working website.
Flexibility Clickfunnels does limit options with templates, but there are many ways to brand them for your company. There are unlimited options in WordPress overall, but depending on the themes you choose, you could be very limited in style and branding choices.

 

Interview with Jarie Bolander: What it Takes to Build a More Ethical & Inclusive Entrepreneur Community

Exclusive interview with entrepreneur and author, Jarie Bolander.

Subscribe to this show on  iTunes  |  Stitcher  |  Soundcloud

Bolander is an engineer by training and an entrepreneur with over 20 years of bringing innovative solutions to market such as Bluetooth, USB, RFID and Semiconductor DNA sequencing. He is currently the co-founder and COO of Lab Sensor Solutions, a digital health company that is applying sensor technology to track the temperature and location of perishables to prevent spoilage.

But the reason we are here now is because he is also the author of, The Entrepreneur Ethos: How to Build a More Ethical, Inclusive, and Resilient Entrepreneur Community. These are essential building blocks of the future for any entrepreneur to better understand and succeed in creating a more just world.

Bolander’s book helps anyone seeking to be an Entrepreneur and needs some proven background experience before starting a successful path. This book outlines mistakes and successes that will help those seeking to be a successful Entrepreneur and how Ethos plays such and important part of success. Well researched with factual cases.

In this interview we ask questions such as…

  1. What gave Bolander the knowledge and insight to write such a book?
  2. What was your process for putting the book together?
  3. How did writing this book impact you as a person?
  4. What kind of community are you defining in your book and why?
  5. What are some of the key lessons people will learn from this book?
  6. Who is this book best suited for?
  7. The book discusses successes and failure of companies so does that tie into how they operate their company culture?

Plus so much more!

You Might Also Enjoy:

How Can Your Business Help Create a More Inclusive Economy? (Interview with Ovenly)

This article originally appeared on B The Change.

Ovenly, a New York City retail and wholesale bakery business was founded in 2010 by two female entrepreneurs.

The company “scales profit and business to create progressive social change,” putting a high premium on social responsibility, such as through its open-hiring policy.

Customers come to Ovenly for the salted chocolate chip cookie and a Brooklyn blackout cake.

They may not be aware that they are also supporting a revolutionary way to employ people who might not otherwise have a chance at a job. Employees at Ovenly’s locations are brought on through an open-hiring process, meaning there are no interviews to get a job at the company.

As described here, Ovenly has had an open hiring policy since 2012, working with organizations such as Getting Out Staying Out, Drive Change, The Center for Economic Opportunity, and the Ansob Center for Refugees, to hire political refugees and citizens returning from the criminal justice system.

Instead of a traditional interview process, candidates come in for a “trial” during which they shadow different positions for four to six hours to assess their skills and where they might fit.

These partnerships have not only given the team “some of the best staff members Ovenly has ever had,” but have created a curated talent pool based on the partners’ knowledge of their needs and ongoing support for their employees. Through these partnerships, they have been able to create higher levels of employee retention in a high-turnover industry.

The company now had 56 employees and have been expanding to additional locations quickly. An active participant in the Best for NYC Campaign, Ovenly has used the Best for NYC Challenge to think through new benefits for their team. The Best for NYC Challenge is a free, online tool to help business owners compare their impact on NYC workers, communities and the environment against 8,000-plus businesses, and the platform provides free resources to improve.

Below is an interview with Katherine Dumais, formerly with Best for NYC, and Agatha Kulaga, a co-founder of Ovenly.

change creator

What inspired you to start Ovenly?

Both my business partner and I definitely had previous careers in non-food related areas, and we both were working very hard to build our careers, and at some point we got burnt out on the jobs we were at. I felt I needed a change. I think there is the idea of wanting to start your own business to be able to make the change in your life and other peoples lives’ as you see fit. I had also been baking on the side, more as a reprieve from the stress of the work I was doing. It was a way for me to find a little bit of comfort in my own personal life.

I was also in a food-focused book club where I met my business partner. We started chatting, and we realized that we had a lot of similar characteristics in terms of our work ethic and determination and wanting to really take a leap and start new careers, and we met a week later and decided to start a business together. It was a huge leap for us, and it was something that we discussed for about a year before we landed on the idea of Ovenly.

So the way Ovenly got started is that we were really both passionate about food and baking. We knew we wanted to start a bakery and make a lot of delicious desserts, but we wanted to make some sort of bigger impact with our business and that’s how we started to work with Getting Out & Staying Out (GOSO). The rest is history.

The people who have continually surprised us are the people who have come from the most challenging backgrounds, and that to me is so meaningful.
Are there specific socially responsible practices you are particularly proud of?

We instituted open-hiring practices in our businesses. We don’t require that someone has a resumé to apply for a job with us. We don’t care about someone’s education or personal background. We only care about someone coming in and showing that they are eager and excited to work and are passionate about what we are doing.

We want people to work hard and have fun in doing the work we are doing. And I think that what I am continuously impressed by is the people who come into our business who have no food background what so ever — no experience working in the kitchen — and go from working as a porter and continually move up into different positions and gain more experience. It really just showed us that you don’t need the experience, you need the work ethic and the attitude to succeed and build a career in the business we have here. That’s what’s most important to us.

How did you all begin your open-hiring policy?

In 2012, we opened our bake shop in Greenpoint. One of our regular customers was Geoffrey Galia from GOSO, and he came into the shop one day and said, “Hey, I work with young men who have been previously incarcerated or have gone through the criminal justice system, and we do really incredible job training and education with them at our program. Then we try to place them in internships in various businesses based on their interests and skills. Would you ever consider taking any of our guys as interns?”

Given that my business partner worked in nonprofits in arts management and I worked in social work and psychology/psychiatry, both of us didn’t hesitate to say, “Yes.”

It was obvious that was something that we would want to do. And so we opened up a few intern positions for some of the GOSO guys, and it was an opportunity for us to rethink how we were approaching our hiring practices and the interview process.

At that time when we had the GOSO interns come in, we had a few people that were referrals from other employees, and so it was a cousin of someone or a brother of someone. Those people who came in and didn’t have resumés — if they had come in and had to interview for the position, I don’t know if they would have answered the questions in the right way or would have presented in a way that would have compelled me to hire them. But when they came into the kitchen everything about them was right. They became some of our best employees.

I think in terms of work motivation, work ethic, and, really, the desire to want to change your own life, that is enough to be able to succeed and really build a career. We’ve been doing open hiring since 2012, and we now have partnerships with GOSO, the Center for Employment Opportunities and Drive Change — all programs that place people who have gone through the criminal-justice system. And we also work with the Ansob Center for Refugees to place political refugees in jobs at Ovenly.

ovenly

What’s your step-by-step process to do open hiring?

If anyone contacts us by email or by phone, or if they just come into the kitchen and express interest for a position, we ask them what their experience is. If they do have a resumé, obviously they can provide it. If they don’t have a resumé, we just ask them to provide a few references, personal or professional, who can just give us a sense of who they are. And then, for back-of-house positions, we will schedule them for a trial. We don’t do an interview, we actually have them come in to do a four to six hour trial for a position, or for a few positions.

Generally, we decide on the spot if we want to hire that person or not. And, generally, if they come in and we think they might be a good fit, but we are a little unsure, we ask them to come back because there can be a lot of pressure and nervousness when coming in for the first time, so we often times will give someone a second opportunity to come in.

In terms of the onboarding, we generally go through the training piece. Once someone is actually hired, they go through a three-month training period. We ask people to invest the time and energy to master the positions they are in, and if they do, we are always willing to move people up and around to different positions based on what they are actually interested in. We don’t expect people to want to do the same job for five years. We want people to grow and we strive to provide people with greater earning potential, whether at Ovenly or somewhere else.

If we can continue to make a difference in that way, and really reduce the stigma for people who have faced employment challenges and overall life challenges for so long, then that is where I really think we can really make a difference.

In the food industry, there is so much turnover, and that is such a huge challenge for so many of our colleagues, anyone who owns a food business, turnover is such a huge challenge. On the flip side of that, being in the food industry right now, there is such potential for making a great impact because it is the fastest growing sector of our economy. So just in terms of our hiring practices right now and the partnerships that we have with these job training programs, what is great for us, is these partnerships provide us with an opportunity that is both financial and social.

Our turnover rate at this point for back of house is 8 months to a year, and for us, we actually think that is great. And obviously we want that to be higher. We have worked really hard to provide great benefits to our employees. We offer a wonderful paternity and maternity leave policy that other large corporate businesses don’t even offer. That is something that is very important to us and especially being a woman-owned business, is something that we wanted to do from the start. We offer paid sick leave, free yoga, and a family meal at every shift, and we provide training on financial literacy, entrepreneurship, and environmentally sustainable kitchen practices, such as composting.

Do you have any larger goals that you are striving for in your business as you are moving forward? Where do you see Ovenly in five years?

Our real focus right now is continuing to scale our business in a responsible way. We are continuing to grow our retail network and we are opening more stores, so we are continuing to create more jobs both on the retail side and the back-of-house side. I would really love to get to a place where where we are filling other positions in addition to the back-of-house openings in the company with the referrals we are getting. I think it is just a different type of training people need.

We are working with our job partners to figure out, “What are the training needs for the variety of different positions we have?” For example, if someone doesn’t have any customer-service experience, it takes a lot more training to get there on that end, so what are the skills that we can provide and what is the training required? There are so many food businesses that need the same type of trainings, so how do we share our resources better to retain employees and have employees build the strength and skills to succeed in the position they are in. I think there is a way to create training programs where people can share these resources and we can have larger trainings that employees can actually go to and build the skills that they need.

Our aim is really to build healthful communities as we grow our business. By healthful communities, we mean being able to create jobs for our employees that are meaningful to them, help them grow their careers, and create a better life satisfaction for them.

I think a huge part of it is getting other business on board to really work on being open to creating jobs for everyone. And I think a big part of it is eliminating stigma, specifically for returning citizens — especially for returning citizens. A lot of times the question is: “Do you ever feel unsafe? If you don’t know someone’s criminal history, if you don’t know their job history, how do you know what a person’s character is?” My answer to that is always, “If you accept someone off the street who is applying from Craigslist, how do you know where that person is coming from?”

The people who have continually surprised us are the people who have come from the most challenging backgrounds, and that to me is so meaningful. And if we can continue to make a difference in that way, and really reduce the stigma for people who have faced employment challenges and overall life challenges for so long, then that is where I really think we can really make a difference.

What changes have you implemented as a result of the Best for NYC program and Best for NYC Challenge?

We created an employee-wellness position, and added more employee benefits since we have done the Challenge. We ended up meeting with our management team and then with the rest of the team to redefine our mission, vision and values as a company. After we did the Challenge, we created a few different surveys for our team members to gather metrics about our employees and ask questions about their demographics — where they are coming from, the job experience they have had, what they feel like Ovenly is providing, the compensation they have had at other jobs, what they are getting here, whether they’re interested in any other types of benefits.

All of that information we gather from people who come on board, and we also instituted employee surveys throughout the year to get a sense of what our employees want from Ovenly and what their job satisfaction, personal life satisfaction and goals are as well.

Top 5 Moments from the March for Our Lives We Couldn’t Help But Share

Today, as students from all over America and around the world marched, we could not help but share the momentous moments in our history. These young people are showing the true spirit of activism, standing up for their rights for change and doing something about the state of the world they find themselves in.

What started as a group of young survivors from Florida has turned into a national-wide, and worldwide movement to address gun-control laws. Though Washington hosted the main event, more than 800 other marches were held across the world in full support of these students, teachers, parents, and survivors who started the March for Our Lives movement.

Let’s celebrate these amazing, brave, young activists with the 5 best moments from the March for our Lives, March 24, 2018.

1. When Emma Gonzalez stands on stage for 6 minutes, 20 seconds…

When survivor and student Emma Gonzalez decides to stand, in front of a crowd of thousands, silent for exactly 6 minutes and 20 seconds, you can feel the power of this movement.

“Six minutes and about 20 seconds,” she said. “In a little over 6 minutes, 17 of our friends were taken from us, 15 were injured and everyone in the Douglas community was forever altered. Everyone who was there understands. Everyone who has been touched by the cold grip of gun violence understands. For us, long, tearful, chaotic hours in the scorching afternoon sun were spent not knowing. No one understood the extent of what had happened.”

2. When the world decided to join.

Don’t let anyone tell you that you are not enough, that you don’t have a say. Today’s march showed how one, by one, when we decide that change is worth it and band together, we can make a difference. Not only did all the major U. S. cities participate (see below), so did many cities around the world.

March for Our Lives in London

In Montreal

3. When Lady Gaga got involved.

 

We say #BeKind and Channel Kindness! #Marchforourlives #march4ourlives @chnlkindness

A post shared by Lady Gaga (@ladygaga) on

And, other celebs joined in as well…

 

Sending love to you from Oberhausen. @marchforourlives

A post shared by @ harrystyles on

4. When 11-year-old Naomi Walder speaks out for those lives we don’t always think about.

This young girl’s poise and presence literally sends chills down my spine. Not only did she lead a walk out of her elementary school, Naomi stood up and spoke out for all African-American girls and victims the media often ignores. It is so encouraging to know that this is our future.

5. David Hogg’s Push Back to All Politicians

https://www.youtube.com/watch?v=kwpTPkQVJao

“The cold grasp of corruption shackles the District of Columbia” says Hogg as he begins this emotional, impassionated speech. It is time to not only question the status-quo of our government, it is time to change. Hogg shows great presence, poise, and dignity through extreme emotional grief as he confronts the government that, he claims, has put a price on kids’ lives.

“If you listen real close, you can hear the people in power shaking,” says Hogg.

We applaud you young activists, right-fighters, out there making the world a better place.

5 Strategies to Help Improve LGBTQ Equality in The Workplace

LGBTQ Equality change creator

This article was written by Caitlin Copple Masingill and appeared on B The Change.

It’s probably the best time in history to be LGBTQ at work. As of 2010, nearly 70 percent of Fortune 100 companies included sexual orientation and gender identity and expression in non-discrimination policies.

Now that marriage equality is a reality in all 50 states, more employees in same-sex relationships feel comfortable bringing a spouse or partner to the office holiday party or awards gala.

Yet despite all the progress, the stats remain chilling when it comes to the obstacles that lesbian, gay, bisexual, trans and queer people face at work and in society.

Consider these facts:

  • Between 15 and 43 percent of LGBT workers have experienced being fired, denied promotions, or harassed on the job due to sexual orientation or gender identity.
  • A 2013 study by Pew Research Center found that 21 percent of LGBT respondents had been treated unfairly by an employer in hiring, pay or promotions.
  • Transgender people face even higher rates of discrimination and harassment, with as many as 78 percent experiencing at least one type of mistreatment at work because of their gender identity.
  • Fifty percent of LGBT people (myself included) live in states that do not prohibit employment discrimination based on sexual orientation and gender identity.

Armed with some context on why some LGBTQ employees may feel vulnerable at work, here are five ways you can help create a culture that values all workers and encourages us to bring our full selves to the office.

Subscribe to Change Creator Magazine: Read 1-month free and empower yourself to make a difference in the world (Bonus: get a free copy of our Top 10 Special Edition)

1. Check your policy

If you have an employee manual, then most likely you already have a non-discrimination policy. Make sure that the section that says no one can be fired for reasons that have nothing to do with job performance (such as race, ethnicity, disability, religious beliefs, etc.) also includes sexual orientation and gender identity. The Human Rights Campaign offers sample policies if you’re unsure where to start.

2. Benefits for all

Does your company only offer paid paternity leave? That’s not very helpful for the lesbian woman whose wife just gave birth. Paid parental leave policies remove hetero-normative language and treat all families (including single parents) equally. Make sure you don’t unintentionally include a definition of “family” that can be used to exclude people who are more vulnerable to being underinsured.

3. Advocate in your state

As mentioned above, 50 percent of LGBT people live in states without employment discrimination protections. Is your state on the list? What about your city? Many cities in anti-LGBT states (including Boise, where I live!) have taken steps to advance equality with local non-discrimination policies. Has yours? How can your business help with these local and statewide efforts? If you’re a marketing firm, donate a logo. If you produce apparel, donate T-shirts. You get the idea.

4. It’s true what they say about assumptions

You may think you know what a gay man or a lesbian looks like, but do you really? What about a bi person, a high femme, or a transgender man? Most straight, cis-gendered (that means your gender identity matches your birth sex) people are woefully clueless about this stuff. So get to know your LGBT colleagues as people. (And yes, the stereotype that we love a good brunch is totally true.) Ask respectful questions if you’re curious, especially when it comes to using accurate pronouns. Don’t assume that one gay person speaks for all gay people everywhere — tokens are for arcade games, people!

5. Get involved locally

Most companies pride themselves on giving back. If your company prioritizes ending homelessness, make sure your employees and local charities understand that up to 40 percent of homeless youth identify as LGBTQ even though they only comprise 7 percent of the population. If you live in the Northwest, Pride Foundation is a great place to start volunteering with grantee organizations or selecting scholarship recipients.

You might also want to check out, If You Have a Great Team and Want to Keep Them, Here’s What You Need to Know

Show some love in style with this equal right shirt! 

What You Need to Know About Data For Bigger Social Impact

Exclusive interview with the founder of Impact Mapper, Alexandra Pittman

Subscribe to this show on  iTunes  |  Stitcher  |  Soundcloud

Data, data, data. It’s said to be the new currency.

What is it telling you? How are you tracking it? Does it matter?

We are becoming a world inundated by data and yes it matters…a lot.

The insights you gather allow you to effectively optimize your work for greater impact. But what insights are you getting? What are you missing?

Many of our current tools for tracking social change are overly burdensome and focused on minutiae that take creative time and energy away from the field. More often than not, we privilege quantitative metrics in the sector, often because they are easier to measure, but they don’t tell the whole story—especially when thinking about longer-term societal change processes, like increasing human rights and eradicating racial and gender inequalities, which takes longer than 2-3 years to achieve. This means that we might not be funding the right change-makers that will truly transform the world and end social, racial and gender inequalities. We can and must do more.

Alexandra and her team have built a platform to make it easy for users to track trends lying latent with stories, and other text data formats, so they can be tracked along with other quantitative metrics. They help organizations think through what data could be useful and a catalyzing force for good in communities.

The concept is built on a strong foundation of social justice values (equality, participation, voice) and based on the needs of and collaborations with feminist, human rights and social justice advocates and evaluators.

Some of the questions I asked Alexandra…

  1. How was Impact Mapper started?
  2. How did you fund the first development of the software?
  3. What were some of the big challenges you faced in this process?
  4. What kind of data have you found to be important for measuring impact?
  5. What is the triangle of elements?
  6. How do they manage people’s learning curve?
  7. Who is Impact Mapper for?
  8. How do people get involved?

Plus so much more…

You might also enjoy:

The Best Law of Attraction Books: Make Shit Happen in Your Life!

Success is no accident in this life.

Whether you like it or not, what you put into this world, you will get out. Yes, there are many factors that determine success, wealth, and health, but what if you could harness the energy of the universe for your life? If you want to attract those things in life like health and wealth, you need to understand “The Law of Attraction.”

Here is a short definition of this universal law:

The law of attraction is the attractive, magnetic power of the Universe that draws similar energies together. It manifests through the power of creation, everywhere and in many ways. Even the law of gravity is part of the law of attraction. This law attracts thoughts, ideas, people, situations, and circumstances.

The law of attraction manifests through your thoughts, by drawing to you thoughts and ideas of a similar kind, people who think like you, and also corresponding situations and circumstances. It is the law and power that brings together people of similar interests, who unite into various groups, such as political groups, sports teams, sports fans, fraternities, etc.

(Source: The Law of Attraction — Meaning and Definitions)

Think about this definition for a second.

It’s All About Energy

This law is all about energy — our energy plus the energy we want to attract in the universe. If you think of this energy as powerful as gravity, you will begin to understand the significance of this law. Manifesting what you want in this world begins with how you think because your thoughts are powerful. Your thoughts lead to your actions in this world.

While there have been many celebrity endorsements of the Law of Attraction, namely Oprah, Will Smith, Jay Z, and Kanye — there have been several skeptics as well. There are many who believe that the universe will continue to do what the universe does, whether or not we have a positive attitude or change our thinking.

Without the action behind our thinking, the law of attraction cannot work. We must not only believe, we must do. That being said, understanding how these energies work is vital to creating a life that is ready for wealth. That’s why these books below are such great starting points.

Start your journey to wealth and prosperity here, with my best Law of Attraction books:

The Secret By Rhonda Byrne

While this might be one of the more mainstream books on The Law of Attraction, it is still worth a quick read through. Based on the popular movie of the same name, The Secret by Rhonda Byrne takes you through the journey the film tries to, only this time in print. Full of inspirational quotes, insights, and testimonials, this is a good place to begin your journey learning about the laws of the universe.

The Secret Law of Attraction: Master the Power of Intention” – Katherine Hurst

 

Still confused about how you can apply the Law of Attraction in your life? You might want to start here with this book by Katherine Hurst that gives you step by step instructions on how to start manifesting more of what you want in this life. Reviews for this book are generally positive and it gets an overall rating of 3.79 stars on Goodreads.

Katherine Hurts has personally helped millions of her followers around the world learn more about the Law of Attraction and knows first-hand the kinds of questions people have. There are plenty of practical exercises you can do in this book as well, so if you want to take your knowledge beyond intellect, here is a good way to start.

The Power Of Intention” – Dr. Wayne Dyer

 

 

Dr. Wayne Dyer is a leading author, speaker, and self-help guru that has helped many people take control of their lives and make changes that matter to them. In this, one of his cornerstone books on intention, he explores a variety of gurus, mentors, and teachers to create his own theories on intention. There are seven types of energy fields, or intention, or attraction that Dyer discusses: creativity, kindness, love, beauty, expansion, abundance, and receptivity.

This is a book that allows you to more fully explore how you can harness these energies for your life. The Power of Intention walks you through the barriers that you are still clinging to, those barriers that are literally blocking powerful energy from your life and existence. One of those energies or the power of intention responds to appreciation, as Dyer explains:

“Meditate on appreciation. Cherish the energy that you share with all living beings now and in the future, and even those who have lived before you. Feel the surge of that life force that allows you to think, sleep, move about, digest, and even meditate. The power of intention responds to your appreciation of it. The life force that’s in your body is key to what you desire.”

The Science of Getting Rich” – Wallace D Wattles

 

 

We’ve talked about this before, that to be wealthy, you have to have a wealth mindset. This is one of the classic Law of Attraction books (mentioned in the Secret movie) that has stuck around for generations because the principles never get old.

Here is a real reader quote:

This book has changed my life. It has inspired ideas and plans in me that I never thought existed. It changed the way I saw the world, and actually worked to draw me nearer to my dreams as a result of the way the world works. I recommend everyone who is inspired to do more in their lives to read this, as it is a life-changing book.

If you want to attract wealth into your life, this is a good book to read as a starting point and guideline. Yes, the wealth discussed in this book is all about money, but that doesn’t mean you cannot use these principles to attract all kind of riches into your life as well. A foundational read, one that shouldn’t be glossed over!

Related post: 4 Life Lessons from the Legacy of Stephen Hawking.

It Works: The Famous Little Red Book That Makes Your Dreams Come True! by R.H. Jarret

 

 

This little book (under 30 pages) was written anonymously in 1926 and still is one of the most popular manifestos around. This is the kind of book you’ll find passed from family member to family member, across generations. The truths revealed inside still ring true.

In less than one hour total reading time, you can begin to make your dreams come true. You’ll be inspired to start writing lists of what you want to accomplish and then taking those ‘ideas’ and making them a reality. The plan set out in this book is simple and effective. I can strongly recommend this to anyone that wants to dream big and make shit happen in their lives! It’s one of my favorites for sure.

E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality

 

 

Time to get experimenting with the Law of Attraction in your own life? Yes. Great. That’s why E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality is on my list. Filled with scientific experiments anyone can do, that take little to no money, and very little time, this book is a lot of fun.

The first of the experiments begin with you asking for a tangible item within a certain time frame. Sounds easy enough, doesn’t it? What does this prove? That you can manipulate and control the laws of the universe, that you can literally will what you want into your life. As you begin to prove this to yourself within these experiments, you’ll squeeze that inner critic right out of your life.

Don’t believe me? Try it for yourself. That’s the beauty of this book. You can really criticize what you haven’t experienced for yourself. Out of all the books I recommend on this list, I think this might be the most powerful because you are literally experimenting and testing these theories in your life.

And isn’t that the real power in all of this — you want to change your life, get started.

Reasons Why Manifestations Don’t Work

If, after reading all of these books, your manifestations are not working, it’s time to continue the education. Stop by the I Am a Change Creator group to discuss what could possibly be holding you back. Our community of change creators is there to help you!

One of our dedicated I Am A Change Creator members Jennifer Yense just happens to be a Law of Attraction coach! Yes, you can hire someone to help you manifest more in your life. Watch her video to learn more!

Thank you for reading my best Law of Attraction book picks! Now it’s time to start testing these theories out in your life and getting shit done.

Do you have any selections you’d like to add to the list? Let me know! I’d love to hear from you.

If You Want to Reduce Stress Than These 7 Steps Can Help You Detach

This article was written by Leo Babauta and appeared on Zen Habits.

Imagine having a mind that clings to nothing — it doesn’t get attached, it doesn’t need things to be a certain way, it doesn’t need people to behave in particular ways. It’s a mind at home everywhere, because it doesn’t need to be anywhere in particular.

How it Would Put Our Challenges at Ease

If someone irritates you, it’s because you are attached to a particular way you want them to behave, and when you don’t get that way, you are unhappy. If your mind didn’t cling to what you wanted, you would be fine with how they were acting. In fact, you might have compassion for them, as you could see they are suffering.

If you are stuck in traffic, or a long line somewhere, you can become bothered when you want your life to be different (to not have traffic or a long line). Your mind is clinging to how it wants things and doesn’t like not getting its way.

When someone is upset with you, you can become defensive or angry that they’re acting that way, because you’re clinging to wishing they would treat you a certain way. If you let go of clinging, it wouldn’t excuse their bad behavior — nor would you have to allow yourself to be abused. But you would not have to be upset, you would just protect yourself by not allowing yourself to be abused (if necessary). And again, you might have to understand for their suffering.

Every difficulty is caused by this clinging: stress when you’re overwhelmed, procrastination when you don’t want to work on something difficult or do uncomfortable exercise, loneliness, shutting your heart down in an argument, overeating, bad financial habits, and much more.

Let’s look at how we’d react in one situation, if we could have a mind of no clinging. Then let’s look at how we might start to develop that no-clinging mind.

Quick Example: Dealing with a Difficult Situation without Attachment

Let’s say you have a loved one who is addicted to drugs, and you really want to help them. But you’re stressed about how to help them, about them going down this path, and about whether you’re even able to help.

The stress is caused by clinging — how you want them to behave, wanting things to turn out the way you want them to turn out. You have a loving intention, but at the same time, your clinging is causing you some suffering.

Their drug addiction is also caused by clinging. They ran to drugs to get away from their difficulties, which were caused by clinging. They enjoyed the high and found it to be a comfort from their difficulties, and clung to that feeling. Over time, that clinging hardened to addiction, and their clinging causes them to stay addicted. They are suffering, and we can see that and have a genuine wish for it to end (without clinging to needing that outcome to happen).

So seeing all of this, you start to let go. You don’t need them to be a certain way, you just love them. You just show up for them, with acceptance and compassion. You open your heart to them, without needing things to change.

And you offer help, of course. You share ideas for seeking counseling, for meditation, for drug addiction strategies and treatment centers. But you are not attached to them actually doing those things — they are offered lovingly, as a gift.

This is one way a non-clinging mind might deal with a difficult situation. There are many others, but you can see that this non-clinging can be tremendously helpful in any situation.

7 Tips to Develop a Mind Without Attachment

I’m not going to pretend that I never cling, nor that it’s easy to develop a mind that clings to nothing. This is something I’m still working on, and I’m not attached to having it develop overnight (or ever getting there, really). To the extent that we practice, it is helpful.

So here’s how I would practice:

  1. Start by just noticing when you are clinging. It’s hard to see at first, but once you start to see, you can notice it all the time. When you don’t like the way your food tastes, that’s clinging. When you need to have your coffee, that’s clinging. When you overeat, procrastinate, get frustrated, lash out, run to your favorite distractions, shut someone out … those are ways of clinging. Just start noticing, without judgment.
  2. Notice how it feels when you’re clinging. What do you notice about your mind? What do you notice about the sensations in your body? Get curious, and start to fine-tune your attention so that you can notice the smallest details.
  3. Practice daily meditation, in the morning, for 5-10 minutes for at least a month. Extend it to 10-15 minutes after a month. Notice when you are putting off meditation (clinging to wanting to check your phone), or when you are wanting to get up from your seat before meditation is over, or when you are clinging to anything during the meditation.
  4. Practice letting go. It’s a kind of relaxing of the tightening of your mind and body. It’s a relaxing of your grasp on how you want things to be. It’s easier when you don’t care that much, so practice in easier situations at first. It’s saying to yourself, “I don’t need things to be my way. I don’t need them to be anyway. I’m content either way because no matter what happens, the universe is freaking amazing.”
  5. Notice the self-centeredness of clinging. When you are clinging to something, it’s because you are at the center of your universe. You want things to go your way, to meet your desires (or avoid your aversions), to be the way you like it. This is when we put ourselves at the center of everything. This is not judgmental, but just a noticing of perspective.
  6. Expand your perspective beyond your self-focused view, to get out of the clinging. See the other person’s perspective, understand that they are suffering, understand that in their suffering and clinging, you are alike, you are connected. See that you and all others are interconnected, affecting each other, supporting each other, and to the extent that you can wish for an end to others’ suffering, it benefits you as well. Expand your heart to wish for an end to the clinging and suffering of others, and not worry so much about your own desires and self-protection. This is a helpful thing when it comes to clinging because when we expand, we no longer need things to be our way.
  7. See the beauty in everything, the immense, profound awesomeness in every little thing. When we cling to things being one way, we ignore the amazingness of the things around us, because if we saw that amazingness, we wouldn’t need things to be one way. All ways are incredible, in their own way. Appreciating that is helpful.

This won’t get you all the way, but it gets you a lot closer.

The real way to develop a mind that clings to nothing is to first, continue to let go. Moment after moment, notice the clinging and then let go. Over and over again.

And then to expand yourself beyond your narrow perspective, to see the interconnectedness of all things, to appreciate the beauty in all around us, to not see yourself as separate from everything else but a part of it all, in it together, and fall deeply in love with that fact.

If you’re feeling a bit like you’re on a hamster wheel in life you should check out this article, If You’re Feeling Stuck in Life Than This Will Help You.

Your mental game is essential to master for greater success in your life and the legacy you leave behind.

A really powerful book from one of the leading thinkers of our time, Eckert Tolle, is A New Earth: Awakening to Your Life’s Purpose (Oprah’s Book Club, Selection 61). Reading books like this help you see the big picture and start managing your habits and perspective better.

3 Expert Lessons To Help You Raise Venture Capital Funding by Neil Patel

Neil Patel is a marketing and all-around business rockstar today.

He continues to tackle the video marketing space by putting out high-value content where he drops his expertise.

There are many ways to get funding and depending on the type of business your approach may vary.

In this video Neil nails some key lessons all new founders must understand to win with investors. Neil has raised over $20 million in venture capital over the years.

There’s a lot of great insight in the video but we want to call out three really great lessons:

Lesson 1: Only raise a little more than you need

As you can probably imagine, things always go wrong so he suggests adding a little padding. This is a great point because if you’re thinking about what you need to do in the next 6 months and 12 months, which an investor will want to know, you should be clear about exactly how much need to make those steps.

More money does not make things easier, it makes them more complicated and usually means giving away more of your company.

You shouldn’t raise more than you need at a given time.

Related: Interview with Neil Patel: Strategies for Building Your Startups Visibility

Lesson 2: You Must Build Relationships

This is a HUGE tip.

Actually, once you start hunting for funding you will quickly find this lesson is shared by all big players. You must get out from behind your computer and meet people in person. We have learned this at Change Creator as well and we recommend you take it very seriously.

As Neil mentions:

“It’s not about raising money from random people, it’s about raising money from the right people.”

You have to have a strategy and know what kind of investor you need so you can go to the right places to connect.

Ken and Ben Lerer of the firm Lerer Hippeau will back this up saying that one of their most important factors when investing is if they trust the person. A good idea does not matter if they don’t trust the people involved. Neil mentions that many times the idea you start with tends to change over time anyway. He gives a great example about Twitter. It started out as ODEO, a podcast company that didn’t work. So Twitter was born.

You can’t trust someone you don’t know. You have to let people get to know you if you want them to invest in your startup.

Network with people and get their feedback before you pitch them.

Lesson 3: Get a Co-founder & Think Big

This is important for multiple reasons. Statistically, businesses that have co-founders are far more likely to succeed. So, if you don’t have one now you should start thinking about who could help and where to find them. At the same time, having a co-founder also increases your chances of landing investment. It’s important that they complement your skills and are not the same.

One thing we have experience directly at Change Creator in discussion with investors is that they want to see a big vision. If the money isn’t big they will probably pass.

“They would rather you go for a big idea or lose money. They don’t want you to create a business that makes only $20 million per year. It doesn’t do much for them.” ~Neil Patel

Investors get a lot of emails and people trying to get their attention so how can you connect the right way? Luni Libes has over 25 years of experience and shares is expertise here – How to Really Reach Out to an Investor (And Not Waste Their Time)

 

Check out Neil’s latest book. This is the book that inspired us to interview Neil. You’ll find a ton of incredible strategies for stepping up your game.

Spark MicroGrant’s Strategies for Driving Human Impact

As a little girl, Sasha Fisher always wondered why the world she lived in was unequal. A world where some people were unable to meet their basic needs and couldn’t afford to live in dignity.

She always knew she wanted to change that — thus she decided to work with non-profit organizations.

Why non-profits?

Fisher explains that there are three ways of addressing world inequality.

These include:

  • businesses,
  • governments
  • and non-profits.

The non-profit sector hasn’t matured as much as it needs to. She states, “Non-profits are all focused around human impact and that’s what I care about primarily. The question is the vehicle to get there.

Non-profits focus on human impact. Their mission is to impact the world’s population in a positive way. They don’t model the organization to have an income stream. They are people- and impact-motivated. She explains, “There is an opportunity to be as clear as possible about your mission and the impact you want to create without muddying it with compromise.”

Don’t be afraid to start young

In high school, Fisher became involved in fundraising for a non-profit organization with projects in Sierra Leone. In University, during her sophomore year, she joined a team of volunteers to South Sudan. Working with this international non-profit organization gave her first-hand experience dealing with critical development issues. She started young and was determined to make it at all costs.

Fisher realized that she had no way of knowing what type of aid was more or less effective. She asked herself, “What’s the difference between donating to one aid organization and another?” She had no clue. She believed this South Sudan opportunity would help her understand more about impact.

“There are some ratings online on Charity Navigator about a handful non-profit companies. But they don’t tell much about impact,” she adds.

It was an exciting opportunity for her because she would travel with the team to the field. The country director taught her a lot about the context and the region. She was shown around to other aid projects as well. She felt they were not being used effectively in an area that received a lot of aid money.

In South Sudan, Fisher realized that most non-profit organizations were not able to measure project impact.

Most of the aid projects were not being effectively utilized. Several aid organizations were letting the South Sudanese people sit on the sidelines. They did not involve them in the conversation on what was being built. Local communities had no ownership of the projects.

Related: How This Teacher Started a Social Change Business on The Side

Give communities control over their own future

Fisher felt that, considering the South Sudanese had fought for their freedom for more than two decades, they ought to be given control over their future.

They had the fundamental human right to define what the future held for them and their families, a quality that was lacking.

By the end of her volunteer period, she had one big question lingering in her mind, “Who was making the decisions on getting power to the hands of local communities and families?”

When Fisher graduated, she felt obligated to go to Rwanda, even though she had never been there.

She needed to go to a region that required foreign aid and Rwanda seemed like the perfect place for her.

Moving to the country was the least scary. Instead, she couldn’t stop thinking about how they could use their foreign aid money better. She couldn’t figure this out unless she was in the area receiving the aid money.

Her first steps involved locating a region with an operational local CBO. She started by learning from the organization, then piloted a project within the community. She deeply felt that local community had to drive and own local projects.

She says, “I didn’t want to be an expert at anything because the whole point was this: Whatever happens should be owned and driven by local communities.”

In the Rwandan villages, Fisher brainstormed with local partners to identify how best to support, launch, and implement their development programs.

After a lot of consultation and deliberation with government, businesse,s and non-profits, Spark MicroGrants was established in 2010

Support pre-existing non-profits

Fisher felt that Spark’s role should be supportive of the non-profits already on the ground. They could also act as a bridge between the villages and their government. The organization came up with a facilitation process paired with a seed grant provided directly to villages. This process is fully inclusive of gender and age. Community members make decisions about their welfare.

This furthers the main goal of helping the local community learn how to control their future. Helping them tap into their potential is a strong way to bring long-term change.

Spark works in collaboration with the Rwandan government to strengthen village leadership. Building community village elders that take charge of these projects is one of the main keys of Spark’s success. Spark goes into a village for only two years, so implementing the process correctly is the key to the long-term success of the village.

Focus on the process of your project if you want to succeed

The core process – from Spark first getting involved to finding seed funding — takes 6 months, after which implementation begins. This can last three to six months and Spark management support is always provided.

The focus is to bring the project to life, but an income earning component is often attached. This depends on the type of project the community selects.

Some of the projects that have been done include:

  • Starting a mill where villagers pay to mill their cereals
  • Sale of surplus crops from farming

Ninety percent of Spark-funded projects are still sustaining two years after launching

So, what’s the process?

MONTH 1

Within the first month, Spark MicroGrants goes into a village and conducts discussions for community building. The community identifies the right people, the direction to take, and problems to address.

MONTHS 2 & 3

Next is two months of goal setting. In the first month, the village discusses their history and enumerates their existing assets. It also addresses past projects.

In the second month, they identify the village they foresee and set goals to achieve it. They then brainstorm find pathways to reach the goals.

MONTHS 4 & 5

After that, proposal development starts, which takes two months. It includes a financial sustainment strategy in which the organization offers basic training on cash flow. The financial literacy includes skills that are kept simple and basic to ensure everyone understands.

Spark MicroGrants then explains the amount of funding provided to begin the project and how much is required to sustain it over time. Community members elect a village committee to manage the program and assign roles.

Transparency is imperative with Sparks as they are continually held accountable to their donors. In each village, the leaders have a responsibility to report fully on project finances. The report includes the specific amount of money received and the amount spent in the project. Transparency within the organization and villages enhances visibility on how money is spent and for what purpose.

MONTHS 6, 7, & 8

In the next three months, there is a technical review, management support, and future visioning.

The technical review process includes some training and technical specifications to address the set goals.

Future visioning involves building partnerships with local organizations and government officials. The whole idea here is to have a smooth process that enables the set goals to be carried out successfully.

The last step before the implementation is the disbursement of the village fund —  $8,000 per village — with which to implement the project of their choice. The community is physically involved in the actual building of projects. The media, businesses, and local government personalities are invited to create awareness.

When dealing with projects that involve money and development, it’s all about the process. Therefore, Sparks puts in a lot of work into ensuring everything is done well, with pinpoint precision. This enables them to leave a long-lasting mark in a community.

Seventy-three percent of villages advocated for external support after working with Spark

Meet Gracie

On passion, learning, and raising money

When Fisher founded Spark MicroGrants, she knew very little about making money. All she knew was that she needed more money to reach more villages. She was so passionate about this.

In the initial years, there was a lot of learning to do because the fundraising experience she had was during high school and university. See, even if you have passion for something, you need to learn about ways to make it happen.

While in her senior year of university, Fisher asked several people to help out with funds. She wrote emails to several groups, which seemed like a crazy idea. To her surprise, two foundations based in New Jersey actually responded and donated some money. This was a big break for her, finally getting first donations to the organization. One of the foundations has grown with Spark MicroGrants and still funds them to over $100,000 to date.

In the first year of the organization’s operation, it started with $10,000. By 2016, they were able to raise $1.5 million which they leveraged for programs and other organization uses. Currently, the organization obtains funding from individuals, foundations, and corporates, among other donors. They have a huge group of sponsors willing to chip in and sponsor villages.

It costs $10,000 to fund a village through this process. From this amount, a village chooses its own project. For every project the organization institutes, a second project is launched independently.

From deep passion and learning, Spark was able to beat the odds and raise the cash needed to get going.

Setting out to be different and to keep growing

From the beginning, Spark MicroGrants set out to be different.

It designed a new approach that moved away from the traditional problem-solving framework to focus on goals. In the beginning, the grants were based on projects but the company has now streamlined the grant to a village grant.

Every village receives the same amount of money so there is no competition to get more.

In the first village in Rwanda, the Spark’s core process took three months. This period has changed, evolved with feedback from families. It has currently grown to a six-month process with a two-year follow on support. This includes quarterly check-ins per village.

spark microgrants

How do they make decisions?

Decision making is based on impact. To avoid corruption, Spark establishes clear accountability to the villages they serve. Its mission is to support communities and improve local conditions. It has an efficient system, designed to achieve that in the best way possible.

There is a lot of prescriptive aid and Spark MicroGrants seeks to change this. Its model pushes the limit on how much ownership and decisions the people being served can be left with. It believes that all the decisions should belong to the people.

The project process is cyclical. Every year, there is something new to tackle within the village. The village goes through strategic planning on the future, which is reviewed every year. This process ensures the village is leaping back while looking forward.

From Rwanda, Spark MicroGrants has grown to Burundi, Congo, Ghana, and DRC. In these countries, they have partnered with more than 150 villages. Of all the village projects facilitated by Spark, 94 percent are self-sustaining and 77 percent have birthed other projects without Spark’s support. Over 90 percent of these continue to meet regularly and discuss important community issues.

Helping people to achieve the future they want

Spark MicroGrants has been working in Rwanda for seven years now. Over 56 community partners have been facilitated with Spark staff. The organization has helped villagers create a system of agreeing on ideas, building a plan for execution, and managing their own projects.

Collective weekly meetings are held where village families in the communities plan for the future they want. The project ideas originate from the families, who then work on them together.

Spark was founded to get resources to the hands of families they sought to support. They do this without viewing them as beneficiaries. This approach is different because they encourage communities to seek their own solutions. It trusts people with their own future.

This shows how organizations can support community members better. There has been great feedback from families in the supported villages. This include progress in goal setting and government advocacy. Spark constantly listens to feedback from villages on how to improve the system.

Actionable Steps and Takeaways

  • Be willing to move out of your comfort zone. Traveling and experiencing the world can create powerful inspiration but change also starts where you are. You don’t have to move to Rwanda to find problems worth addressing.
  • Being entrepreneurial doesn’t always mean building your own organization. You can get your innovations incorporated into existing institutions.  “The best teams are full of entrepreneurs working together with complementary skill sets and ways of thinking to build a larger scale movement,” Fisher says.
  • Every human being has a cause. Something they feel passionately about. Fisher always knew her niche was human impact and that non-profits were the best way to achieve that. What do you have and how can you get it to the people?
  • Work with the people whom you are serving to solve problems and build long-term solutions into your processes.

Listen to our full interview with Sasha Fisher here

4 Life Lessons From The Legacy of Stephen Hawking (One will truly strike home!)

World renowned physicist Stephen Hawking has died at the age of 76 but his legacy will live on forever.

He is a true inspiration and one of the greatest thinkers of our time. He is the epitome of having a positive attitude and the will to live life and not to ever give up.

Hawking has said we are all different but share the same human spirit.

Throughout his career, Hawking has helped us better understand the planet, and at the same time, ourselves. Here are some thoughts he’s shared that have had a profound impact on me.

“I am just a child who has never grown up. I still keep asking these ‘how’ and ‘why’ questions. Occasionally, I find an answer.” ~Stephen Hawking

He reminds us to stay as curious as we once were as children. He shows us how to be courageous. Life itself is one big question mark, and we’ll never truly stop asking others and ourselves for the answers.

“If I had to choose a superhero to be, I would pick Superman. He’s everything that I’m not.” ~Stephen Hawking

Like everyone else he’s still a dreamer. His longing to do things he might never be able to do shows how he’s just like the rest of us. We’re all human at the end of the day, and as humans, we can only do so much that our minds and bodies will let us. Again, he’s the perfect example of never giving up.

“The past, like the future, is indefinite and exists only as a spectrum of possibilities.” ~Stephen Hawking

This is a reminder about how important living presently actually is. We are in charge of the limitless possibilities. We have the power to do amazing things with our time on this Earth but they can only be accomplished in the now.

“The quality I would most like to magnify is empathy. It brings us together in a peaceful, loving state.” ~Stephen Hawking

This really struck me as it is a common quality in the greatest impact leaders of today.

Hawking has stated, “The human failing I would most like to correct is aggression.”

He noted that the act of aggression may have had its advantages in surviving during “caveman days,” but it now creates a threat to humanity. He then elaborated on the importance of empathy.

He explained that empathy is ultimately what can counter aggression.

Rather than some complex mathematical calculation having to do with the universe, empathy, according to Hawking, is what will save mankind.

Empathy means to have a feeling of understanding and the capability to share another person’s experiences and emotions. This is something we all have the ability to express and feel but it can be numbed by culture. It takes practice to strengthen it.  That practice can lead to great and positive change.

 

You might also enjoy:

Interview with Daniel Levine: Exploring Future Trends That Every Entrepreneur Should Know

Exclusive interview with trends expert, Daniel Levine.

Subscribe to this show on  iTunes  |  Stitcher  |  Soundcloud

When you’re an entrepreneur or any kind of business leader you need to stay ahead by knowing the trends in your space.

What are the behavioral trends? What are the tech trends?

Daniel Levine is the Bruce Lee of trends so we decided to talk to him and find out his take on the future.

This is important because his insights around trends help you get inside your customers head so you can communicate effectively using the right language and tools. No matter what industry you’re in, understanding trends helps you see what’s next — giving you clear vision and new opportunities for innovation your competition doesn’t even know about yet.

  • Founding Director of the Avant-Guide Institute trends consultancy
  • Bestselling Author of 11 books on trends, business, travel and marketing
  • Keynote Speaker with over 266 presentations in 37+ Industries
  • Corporate Consultant for American Express, Intel, HBO, NBC, BMW & many more
  • Global Editor of WikiTrends for business professionals and entrepreneurs

“Levine is the ultimate guru of cool…. He has a remarkable ability to distill trends to their essence and articulate them in a way we can all benefit from”~ CNN

Some of the topics we discuss include…

  • What to expect in 2018
  • Will corporate social responsibility grow or fade
  • What role does activism have in the future and why
  • What is impacting the trends in the USA now?
  • Examples of technology that is coming down the pipeline and driving social impact.
  • What are the big ideas that are impacting every industry?
  • Trends in media
  • Sharing economy
  • Automation

Plus much more!!

Hunting For Happiness: Joe Rogan’s Pearls of Wisdom

He’s known to be a comedian and radio show host but Joe Rogan has become a modern day philosopher dropping some nice pearls of wisdom worth noting.

We all want to find happiness but how do you really do that?

Our culture today has put a lot of focus on money and material goods. But we have all probably heard the saying, “money can’t buy happiness.” It can surely make life more comfortable but that’s a bit different.

There have been many studies, such as the 75 year study Harvard did, to understand happiness and in this video Joe shares some very sound insights that align to those studies.

We live in a high paced world and I never really understood where we were racing to but that’s another story.

Work hard. Climb the ladder of success. People flaunt their big houses on cribs and fancy cars which make us wish we had those things. They are nice things to have but only part of the story behind happiness. Actually, happiness can be found with or without those things. But those things can never bring you authentic happiness.

Someone once told me that if you’re a person who “wants” things then you will never be fulfilled. You will always be a person that wants things and that ongoing thirst is like a quick high that goes away and leaves you looking for the next fix. There is no fulfillment.

There’s more to happiness and that’s where the inner-game and relationships come into play.

“You have to find out what actually makes you happy and it’s not having all your ducks in a row on paper. It’s improvement in the way you manage your mind. It’s improvement in the way you manage your emotions.” ~Joe Rogan

So many successful people meditate and have learned to master their mind. When you can learn to be happy with who you are, the life you have, the relationships you have, and stop wanting more things, you will begin to find happiness.

In our interview with Tony Robbins, he said:

“The most sacred gift that you can give, besides your love, is your labor. So find something that you’re here to play for that’s more than just yourself.”

I love that statement. More people today are looking for more fulfillment in the work they do and it’s driving the revolution of business to solve major social problems is rising up.

Take time to work on yourself. Do work that helps others. Build strong relationships. You’ll find happiness.

If you want to dig a little deeper you might want to read How Can I Matter.

If you’d like to read our interview with Tony Robbins just download our app from iTunes or Google Play and it’s available for free download!

This Video Will Change The Way You Think About Water

To scale impact of any cause you need smart marketing and a powerful story.

The people in this powerful video were going about their day, just as we all do.

Suddenly, their whole reality was jolted and thrown off course by a smart, authentic and conscious marketing video that packs a punch.

Personally, I love this video because it connects with people in a genuine way in which they can relate. It’s effective at triggering empathy and is reminder we are all in this together.

“We don’t have any water,” said the waiter. “It will take about six hours.”

People stood their confused.  

They said:

“My time is valuable.”

“I’ll go somewhere else.”

“Water is expected.”

People were really shocked by this to say the least.

Suddenly Matt Damon appears in a video and people are completely shocked – I mean who wouldn’t be.

“Millions of people spend up to 6 hours a day just to collect water.” Matt Damon

The Big Challenge

Water is important to all living things; in some organisms, up to 90% of their body weight comes from water. Up to 60% of the human adult body is water.

The scary part is that 663 million people still don’t have safe water and 2.4 billion don’t have a toilet. That’s not all. The burden of collecting water falls on women and girls; about 70% of the responsibility in Sub-Saharan Africa is theirs. Globally, women spend 86 billion hours each year looking for a safe place to go to the bathroom.

Power Through Collaboration

Matt Damon (Water.org) and Stella Artois (delicious beer) decided to partner up back in 2015 to collaborate on raising awareness about the water crisis around the world and to provide solutions.

Their goal is to change 3.5 millions lives by 2020 with clean water.

They have already impacted over 1 millions lives!

Founded by Gary White and Matt Damon, Water.org pioneers market-driven, financial solutions to the global water crisis. For more than 25 years and across 14 countries, Water.org has transformed more than 9 million lives with access to clean water – giving women hope, families health and communities a future.

If you want to help someone get access to clean water you can get your own chalice!

According to their website, the purchase of a Limited-Edition Stella Artois Chalice helps provide 5 years of clean water to someone in the developing world. This year’s collection features hand-crafted designs inspired by Mexico, India and the Philippines, created by female artists from each of these countries.

Stella Artois Limited Edition Brazil Chalice, 33cl

Stella Artois Limited Edition Uganda Chalice, 33cl

Stella Artois Limited Edition Cambodia Chalice, 33cl

How This Teacher Started a Social Change Business on The Side

This article is brought to you by +Acumen

Not all Change Creators are social entrepreneurs right away.

There are many ways you can get involved and create sustainable change in this world.

Here is the story of Marc Mailhot, a teacher at Montgomery Village Public School in Ontario, Canada, who wanted to create positive social change in his community. And he did it all in his free time after school!

You see, you don’t need to quit your day job to create lasting changes in a community. With some hard work, some good ideas, and a lot of dedication, you can build a successful social good business on the side, too. Actually, this is how many people start so that they can self-fund their work.

Bridging Two Generations

About 10 years ago, Mailhot and a fellow teacher, Lynda Brown, realized that despite advances in technology that were seemingly making communication easier, many students in their class had never talked to the senior citizens who lived next door.

“The age of the front porch, neighborhood barbecue, or block party were becoming relics of the past. We thought that was sad” says Mailhot.

So, he did something about it and created what would become GrandPals — a community initiative that connects generations of students, teachers, seniors, and community members.

That first year, the idea started with a simple action — bring students to the nearby seniors’ center to play games and keep them company. It didn’t take long for Mailhot and his fellow teachers to realize that they could make this activity a part of the student curriculum.

Now, this initiative has become a self-sustaining social enterprise that could possibly scale across Canada and into other countries as well.

“When we think about intergenerational programming, most people think about taking a group of kids to a nursing home and having them play cards and feel good,” Mailhot says. “Or maybe, they’ll meet regularly to bake cookies. GrandPals is at a different level— we’re academically rigorous.”

Storytelling and Community Building Benefits Us All

GrandPals isn’t just social, it’s about changing the community narrative and connecting generations together to learn new things and share ideas. The students go through a project-based curriculum where they can learn about their community, media literacy, technology, and social studies through the work they do with seniors.

The initiative culminates in an intensive research project in which students chronicle the life stories of the seniors they work with and end up with published books that are housed at the local museum.

“It’s so life-changing. It’s an amazing opportunity for everyone.” Alyssa Curry – Student

Most recently, he’s had many family members of older adults contacting him to ask how they can involve their parents or grandparents in the program. They know that social isolation can literally be deadly for senior citizens and they see GrandPals as a great way to keep their relatives engaged in something meaningful.

To help meet these demands, Marc has successfully attracted funding from the Ontario Ministry of Education, Ontario Ministry of Senior Affairs, Rotary Clubs, and The Clorox Company, and will soon be receiving a national education award.

It’s amazing what one teacher can do! He would love to scale this initiative and introduce this into every community in Canada, but his lack of resources has held him back. Applying for all the grants he needed to fund this initiative by himself was exhausting to the point of burnout. He needed to find a real solution if he was going to scale this at all.

Why Building a Revenue Stream Just Made Sense

One of the many benefits of having a for-profit social enterprise is the continuation of the revenue stream. This makes the business self-sustaining and scalable, both of which Mailhot hoped would happen with GrandPals.

One of the resources Mailhot found so helpful was the +Acumen Business Models for Social Enterprise course.

There, he learned how to take earned revenue streams so he could hire a program manager and become self-sustaining. +Acumen is social enterprise platform that helps others through educational initiatives, one of which is their superb online courses.

“Learning about the different business models a social enterprise could have helped me think of new and creative ways to run my business without having to continually ask for money or fill out government grant forms,” Mailhot says.

Looking at his business model in a new light, he soon came to the realization that seniors also want to be customers. He soon developed a new plan to take his curriculum and turn it into a series of eLearning resources that could not only be sold to other schools, but also to seniors who were looking for education on how to use new technologies.

“We want to encourage lifelong learning. Seniors were asking us to teach them skills like how to use Google Docs; it was a meaningful opportunity to create a solution that could fund the programing,” Mailhot says.

Mailhot continues to further his education, taking advantage of programs from +Acumen and others so he can continue to scale his business.

He still has a great deal of market testing to do, but he’s secured a government grant that will help him with some of the pilot testing for an eLearning course, so he’s optimistic about that solution.

“This program stands as a bridge between social workers and educators. We have good data that shows it improves socio-emotional learning for all involved. Empathy levels go up. Students’ and seniors’ perceptions of their ability to make positive change goes up. Now, we just need to find a way to scale it and make it sustainable. The +Acumen course helped point us in the direction of business models that could work.”

Want to get some more business model ideas? Check out these 4 awesome impact models in 4 Impact Business Models You Wish You Thought Of

If You’re Feeling Stuck in Life Than This Will Help You

Nobody wants to do nothing with their life. We all tend to think and dream about bigger things for ourselves.

I’m pretty sure that years ago they would say things like, “as technology gets better we will be able to free up our time and have 3 day work weeks.”

Yet, instead we now work more hours per week and the average household income has gone down.

“From 1973 to 2016, net productivity rose 73.7 percent, while the hourly pay of typical workers essentially stagnated—increasing only 12.5 percent over 43 years (after adjusting for inflation). This means that although Americans are working more productively than ever, the fruits of their labors have primarily accrued to those at the top and to corporate profits, especially in recent years.” (source)

When you work full time and you have a spouse or family with little ones bouncing around than doing any extracurricular work can be near impossible.

Have you ever had goals to do something but when you finally get time you’re burnt out?

I mean, you have to turn things off at some point to let your brain catch up, right? Beer, wine, maybe a joint, then Netflix and Chill. I know I’ve passed up the gym a few times because I needed to recharge.

Respecting Time

Time is an important consideration and should be taken very seriously. The reason being is that it’s the one thing you can’t get more of even if you wanted to.

There are 168 hours in a week and you are awake for 112 of those hours if you sleep 8 hours per night. How we spend that time will determine the life we create.

Sometimes, when you want to make a transition in your life you have to make time. This could mean stretching your waking hours or it could mean looking at how you spend your current time and making some changes so you can work towards your goals.

A fun exercise is to get a small notebook or use your phone and track how you spend your time for one standard week. This is not an attempt to make a lame point about watching too much Tv. Everything is good in moderation. It just helps to take a quick inventory and see if what you think in your mind is the same as the reality. Might sound odd but as humans, our perception of something could be very different than the reality.

Now you can see where you might change things up. Spend a little less time here or there and do something else.

Source of Motivation

Philadelphia was home to my wife and me for 6 years and during that time I worked in New York City. It was a big trip that cost me about 4 hours of time traveling each day.

Despite really liking WebMD, I knew it wasn’t the kind of work I wanted to be tied to for the rest of my life. I wanted to do something more fulfilling and on my own time. I hated being on someone else’s schedule.

People change their life paths all the time. Why couldn’t I? I always thought about it but never really did anything because I was comfortable with my job. It was solid. But this time was different. I was getting older and realized that if I didn’t start changing how I spend my time, I’ll never be able to change my life trajectory or course to become who I really wanted to be.

The pain of not doing something was now far greater than the pain of doing something.

The author Steven Pressfield has a great line in his book, The War of Art, which I think gets at the core of motivation. Pressfield states:

“At some point, the pain of not doing it becomes greater than the pain of doing it.”

I left the house around 645am. I got home usually around 7 pm.

Once I got home at night I usually went to the gym with my wife. The evening is not usually my best time for work. I start to lose focus. The morning was my best time. So, I decided to stretch my waking hours and woke up at 4 am each morning to give myself 2 hours each morning to pursue something I wanted.

Aside from feeling crazy, it was f*cking hard. I was not used to being up that early and by 2 pm my eyes would feel like 30-pound dumbbells.

At the same time, the pain of not doing something was still worse.

I had to schedule my motivation. You cannot wake up and say, “man I hope I get time to do XXXX today.”

Inevitable Progress

Whether you’re starting a business or learning piano or doing anything else there are some fundamental realities to face.

Your current daily pattern in life is what gives you the current results you have. You’ll need to change the pattern to get different results, somewhat like an algorithm. It will not be easy because your behaviors are habits and in some cases even addictions. New ideas always sound nice in discussion or on paper but when it comes time to physically act on them your old habits or addiction could easily overpower you.

You have to be willing to put time into pursuing what you desire. Remember why you want to do it in the first place for a little motivation.

You have to have the discipline to pursue the new pattern.

You have to be consistent to break old habits.

That recipe will allow you to make progress every week towards a new goal. It’s inevitable.

Making The Transition

Sometimes, when you’re unhappy with your job or work you obviously want to change your life. But what happens when you’ve worked in a category for several years and that’s where all your experience is already? It’s hard to escape that because you won’t make as much money and basically have to start over.

Everything starts somewhere.

You have to spend your valuable time a bit differently and in the beginning, for a few months, it will be really hard. It’s like have two overlapping focuses. You can call it a side hobby but if your goal is a life change, such as how you earn a living, then it’s more serious than that. You’re out to learn, create and earn.

It always helps to do a deep self-inventory to understand yourself and find out how you can use the skills you have in a way that leans into your new direction. This will help expedite the process.

It would be nice if we could just focus our full day of waking hours on the thing we really want to spend time on. Anyone can do it but if we are not already on that track we have to slowly and consciously make an effort to transition how we spend our time. There will be a period of overlap between old and new.

There are many new habits you can adopt to start making a transition. I personally got a lot of value out of volunteer work and those early mornings spent building online businesses.

Today, there are new models for business and life while technology is creating opportunities that never existed before.

There is no better time to become a purpose-driven entrepreneur.

We are the designers of our lives.

You might also want to check out our article, Why You’re Not Hitting Your Goals, And How to Fix That (5 Steps)

4 Impact Business Models That You Wish You Thought Of

We interview a lot of cool people who are creating their own thing their own way. We love that!

Today, the business model is changing and impact or what we call social profit is part of the model. If you’re missing that you will not have the same level of success because you won’t have the same support from the public as a business who does.

People today believe businesses have a moral obligation to ensure their business is not harming people or planet but is actually using it’s power to help it.

Without further blabbing, I want to share some awesome impact models to stimulate your thinking so you can create the next unicorn model.

1. Kenny Ewan | Wefarm

Where tech and collaboration intersect.

Kenny and his team have created the world’s largest farmer-to-farmer digital network and it’s freaking awesome. The network was created to put power into the hands of our farmers, online or offline.

The Model:

Many farmers around the world don’t have regular wifi access and disease or other issues can commonly destroy crops which has a huge impact on the farmer but also the communities.  Many people have phones, just not wifi, so they decided to build a network that leveraged SMS text messaging technology.

Now, based on the idea of collaboration, farmers can join this network which allows them to shoot out a question to crowd source an answer. So if a disease or bug is destroying crops and they don’t know how to fix it they can get help.

Here is where it gets really cool. SMS is basic and not so fancy on the surface. But, behind the scenes Wefarm work their magic using an algorithm. When a question is submitted it does not go to the full network. It’s actually analyzed by their proprietary technology to find the top 20 or so people that can best answer that question and sent to them immediately and results in a response within about 24 hours. They plan to narrow that down to the top 10 or 5 people as the tech gets smarter.

Today they have almost 700k farmers in the network and have had 825,000 questions asked with 1,200,000 answers shared! It works!

If you’re interested in hearing from Kenny you can listen to our full interview here

wefarm

2. Kayte Torreao da Costa | DIVONA

Investing in good and giving to those in need.

Kayte Torreano da Cost and Mylene Paquin created a unique perfume company that helps women who have faced trafficking and domestic abuse by sending them care packages.

The Model:

All startups are faced with the challenge of finding their audience and getting visibility. What if you don’t have huge marketing budgets to tell the world what you’re doing? You have to get creative and that’s just what DIVONA did.

There are three parts to this model which is really cool.

First, for every bottle of perfume purchased they put aside $2.

Second, they connected with a number of social enterprise suppliers to purchase goods for the care packages. At the same time this supports the social enterprise and helps them drive more impact. In return suppliers agreed to promote DIVONA to their audiences.

Third, they work with related nonprofits by creating marketing exchange agreements. They provide them the care packages to be shared with the women in their network. In return, the nonprofits agree to promote DIVONA to their audience.

This allows DIVONA to create a circular model of helping others and building a customer based.

It’s a brilliant model that offers organic growth.

If you’re interested in hearing from Kayte you can listen to our full interview here

divona

3. Rachel Faller | Tonle

Zero waste fair fashion.

Rachel Faller knew she would not find her career path in the mass consumptive fashion industry. Instead she founded KeoK’jay, which later became Tonle’, a company based in Phnom Penh Cambodia, which she now oversees as creative director. Tonle is focused on producing sustainable clothes while adhering to principles of transparency, fairness, and waste reduction.

The Model:

An estimated 1 million tons of textile waste is dumped into landfills around the world each year. The Tonle business model consists of a couple different layers to help tackle this problem and show the world a new approach to fashion.

First, they spent years developing a zero-waste design process that that incorporates leftover scraps of recycled materials into original looks.

Second, she originally was teaching young woman in Cambodia to start their own business but ultimately the women asked if they could just work for Rache. So now, their workshops on the ground in Cambodia are structured in small teams, where staff work on a variety of different products, contributing creatively in a positive working environment while earning fair wages and benefits.

Rachels model successfully creates amazing clothing that creates zero-waste while at the same time employs women in Cambodia who earn a fair wage.

In a constantly shrinking world, they believe you need the people who make your clothes as much as they need you, and they aim to connect people on opposite ends of the supply chain through transparent policies and marketing.

If you’re interested in hearing from Rachel you can listen to our full interview here

Ladies, if you want to support Tonle and buy badass clothing that you can feel good about you can check them out here.

tonle

4. Kelly Campbell | Digital Web Consulting

Going from agency to “do good” consultant.

Kelly is the founder of Digital Web Consulting and after selling two businesses she decided to change her life path. Actually her agency that she sold in 2016 was the recipient of several national and international awards for creative excellence and web technology innovation.

The Model:

Someone at Goldman Sachs once told Kelly that she has a ton of knowledge and should consider being a consultant. She owned a business at the time so that sounded crazy. But after thinking on it she realized there might be something to it.

In a bold move, she sold her company and decided she could help other agencies gain clarity on their purpose, adopt an impact model, and do more of the work that is meaningful to them. Adopting an impact model today is essential to success and Kelly is helping agencies pivot to find more long term success.

At the same time, Kelly put time aside to use her skills and work with environmental nonprofits to help them increase internal efficiencies and donations.

Another creative idea for agencies that she shared, and has implemented, is to structure a client deal based on giving two percent of a total project fee to a charity of the client’s choice. So if the client contract was $200,000, then the client would select a charity to which the agency would donate $4,000.

If you’re interested in hearing from Kelly you can listen to our full interview here

 

How This Backpack is Tackling Plastic Waste and Looking Super Fly Too!

This article originally appeared on Cause Artist.

Meet 8hz: An Ethical Brand Doing Fashion Right

Meet 8hz, a new ethical brand dedicated to making products with fabric created from plastic bottles. The whole idea started when Mateo Neri, CEO of 8hz, was doing a large project on climate change with scientist and health experts around the world. After exiting his other startup URB-E, and being exposed to what’s been happening in the climate world he decided to focus on recycling, up-cycling and saving the oceans.

The core mission was to make beautiful products from waste and not virgin plastic derived from petroleum, which is the easy way to manufacture products but is also extremely detrimental to the environment. Making products here in the U.S. was also an important factor for Mateo and his team.

Below is a fantastic Q&A with the CEO of 8hz, Mateo Neri:

What made you want to start a social impact brand?

I have always been into the environment back from when I went to school for solar energy in Santa Cruz, but it was in 2012/13 when my previous company was hired by a fortune 100 consumer brand to do a large scale climate project looking 10-15 years out. We focused on a global scale in four main cities including LA. We seeked out and partnered with 40+ top scientist, health experts and Universities around the world and it was this project that gave me very deep insights and after URB-E, this stuck with me.

I had to call myself out as a design entrepreneur to do better and do something that had more impact. If I am educating my kids on this, then why not make it a reality. Having grown up in the beach area, I have always loved the ocean and we use to have sea life from kelp to jellyfish and now it’s gone, so seeing what’s happening with just the over consumption of plastics and the effects in our oceans and food, I wanted to impact this area and give back, this is why with every purchase we are donating to our non profit partners such as 5 Gyres.

The big goal is to create a closed loop in LA where waste is made into beautiful products and manufactured locally, while helping prevent plastics into the oceans.

Who is the design team behind these beautiful bags and how did the team come together?

We have an awesome team of partners and collaborators and an underlying passion or drive for what we do on different levels and life experiences. On this journey, I met my partner Frankie who is another Art Center College of Design alumni and he had designed a beautiful bag and snowboard that was unique and so after many meetings and building a relationship we decided why not team up and create this together. What’s cool is that Frankie is a Millennial and Jason and I am are baby boomer/GenX, so there is a good combination especially since that is our target. Frankie is an awesome designer and can quickly prototype products when we brainstorm, mainly from his farm up north. He has designed a number of styles and accessories in development that are going to be pretty nice.

Support 8hz on Indiegogo

Part of the idea of building a brand was that I have always been attracted to art and graffiti and wanted to use this in the products, so I met Saber, a legendary graffiti artist in LA and we hit it off and started discussing different types of collaborations. He is very passionate, hard core, talented and stands behind a movement he believes in and I knew it was right especially when Frankie said he went to school after being inspired by Saber, so when I told him we would be partnering with him, he was floored. Saber is really more than just an artist, he is pretty savvy in the digital world and strategically connected, so this is more than just using his artwork, this is a long-term partnership.

After a year of building prototypes, finding a great local manufacturer in Ventura, and creating relationships we needed a marketing expert and another entrepreneur with experience, so I hooked up with Jason, who started a pioneering SEO and online marketing company back in the early 90’s. Jason is a deep thinker, very strategic and I totally trust him since we had worked together at URB-E and a few other ventures so it was pretty seamless, knowing what he brings to the table, then the three of us officially launched 8hz end of 2017. The other cool thing is he was born in Hawaii and is a big ocean lover too and has been to Midway island, which is one of the areas that was affected by all the plastics in a dramatic way. The bottom line for everyone is there passion and drive for the environment and wanting to make an impact and we all have a story, but we all know we can do better and this venture allows us to put it all together.

We have some other creatives that are helping such as TC, an awesome animator.

With so many products you could have made, why choose the travel bag as the first product to be released?

Good question, like we need another bag right? There is probably no right answer, but like most people we use all types of bags and we all personally needed this type of bag that we didn’t find on the market where it was a travel bag we can take for the weekend or longer but also use it for work. When you compare our fabric to virgin polyester, there is a 75% lower carbon footprint, so this was one of the deciding factors to make a product using this fabric that was beautiful, yet sustainable as possible. Bags was better than apparel especially when using the recycled polyester since we are not wasting bags or much fewer than apparel which would wash off micro plastics into the system.

We are currently testing 3D printing of parts and products made from 90-100% recycled material. This will enable us to custom for consumers and build anything. We are also testing with other plastics and molding to make consumer products, but trying to make products that you don’t need to wash is a factor.

Our fabric we use is made from 23 recycled plastic bottles, but let’s clarify that, not all of these come from the ocean, they are mainly collected from from the streets and recycling centers and we partner with an amazing fabric manufacturer called Waste2Wear that is owned by a dutch woman entrepreneur. Once we start to use the 3D printed parts, the recycled material % will go up.

You are donating 8% of net profits to ocean related causes? Do you know who those nonprofit partners will be yet?

Yes, our first official partner is 5gyres a local org in LA. They are an awesome organization deeply rooted in the oceans and research. There are a few others globally as well that we are talking to but quality over quantity for impact. Work local, impact global right now.

What does the name 8-hz represent and why that name?

8hz comes from the Schumann resonance, the “beat” of the planet, an electromagnetic field surrounding the earth that connects all humans. I love numbers and 8 is a magic number, it also represents numbers from the Fibonacci sequence, which I studied in design school and how it is derived from nature. It is also related to brain waves, meditation and a lot more, but I think that might be deep enough! Why not do something with deeper meaning that is related to the earth, animals and people, and I love the look of it in a simple iconic way.

5 Predictions: How Social Responsibility Will Evolve in 2021

This article was written by Russ Stoddard and Oliver Russell and originally published on B The Change.

Call it what you want — mission-driven, purpose-driven or socially conscious business — social entrepreneurs and their market-based enterprises are driving real change in the marketplace.

I believe 2018 will be the tipping point for social enterprise. Here are five specific predictions for the sector and the positive gains it will create in the workplace and the world.

1. The blockchain revolutionizes social responsibility reporting.

Corporations currently pursue a range of certifications, from fair trade to B Corporation status, each offered by an independent verification body.

In 2018, I believe blockchain technology will begin revolutionizing the assessment of corporate social responsibility (CSR) and how a company measures its accountability and sustainability based on environmental, social and governance (ESG) policies and behavior. Blockchain technology will authenticate a richer, more accurate global ledger of a company’s social and environmental performance to enable truer assessment. Motive Ventures, a startup I’m currently advising, is working on one such blockchain certification technology called Goodchain.

 

2. Consumers will be rated on social responsibility.

In 2018, certification will move beyond the corporate world as technology enables assessment of an individual’s social and environmental impact.

As a citizen consumer, you’ll be rated on a number of fronts: from your personal energy consumption to your use of alternative transportation, and from your charitable donations and volunteer work to the purchases you make from companies rated as socially conscious. You’ll receive a score, which will be fluid and gamified by companies or governments to serve multiple purposes: stroke your ego, encourage measurable improvement of sustainable actions and provide behavior-based rewards such as discounts and special offers.

I predict that your “number” will even be used to align values with prospective dating opportunities. Far-fetched? Such a system is currently being prototyped by the Chinese government.

3. Nonprofits will become more like for-profits.

The rise of for-profit social enterprises combined with new government tax policies will change the way nonprofits operate, and those that embrace disruption will flourish.

Social enterprises engage in work that creates positive environmental and social outcomes typical of those of the nonprofit world. These mission-driven initiatives range from independent volunteer efforts to impact investing. Foundations, too, are becoming more self-directed and bypassing nonprofits to pursue their own projects. Individuals are already doing the same through crowdfunding and crowdworking initiatives.

At the same time, newly enacted tax reform substantially raises limits on standard deductions for single and joint filers. This will likely reduce the number of people itemizing charitable donations on their tax returns. The big question is, will it reduce the number of donations that are made? Without itemizing, the incentive for some to make a donation could decrease. Nonprofits are highly concerned this will significantly dent donations in the United States, increasing pressure on nonprofits to replace this source of unearned revenue.

Double whammy! These twin forces of heightened competition and unfavorable tax policy will force nonprofits to be less reliant on contributed income from individual donations and foundation grants, and will encourage them to instead generate earned income from services and products that compete in the open market.

4. Corporations take a stand and invest accordingly.

Companies will extend the current trend of brand activism by taking contentious stands on issues of public importance. They will also pursue a more stealthy form of activism to their portfolios — making impact investments in startups seeking environmental or social change.

Companies like Patagonia, TOMS, Chobani and even our small business, Oliver Russell, are now making impact investments outside their core businesses by taking equity stakes in startups that aim to deliver social, environmental and financial returns on invested capital.

These investments align with the companies’ social and environmental charters. They also are smart business moves that extend the reach of their brands, incubate new ideas and collaborations, and diversify business risk beyond their core industries and product lines.

5. Women will rise in the social enterprise economy.

In my book published in September, Rise Up: How to Build a Socially Conscious Business, I predict that over the next decade, a combination of purpose-driven social enterprise and the market-shifting effects of social technology will lead to advancements for women in the marketplace.

 

I now believe these will be accelerated into 2018 with major and measurable gains for women in the workplace, thanks in part to the #MeToo movement.

Society now has the momentum that will embolden women and cause corporations to make significant changes to workplace policies, close the gender wage gap and achieve parity in senior management and corporate boards. If you’re looking for proof that this might just happen, look no further than General Motors — yes, General Motors! Led by CEO Mary Barra, its board is made up of 50 percent women and 50 percent men. I’d say it’s about time.

You may also be interested in learning how social media tech can help solve massive problems in 3 Ways Social Media Has Been Leveraged For Mass Collaboration

 

Do You Hire Skills or Values? Which is Best?

When it comes to your business, there is one factor, more than any other that will determine your success. That factor is the people on your team. The right people can make or break your business.

Depending on the type of business you have, there may or may not be a lot of skilled people that you can access. If you are building out any type of digital asset, or tech solution, there seem to be more and more skilled people these days. But, are skills enough?

Skills are definitely important when hiring the right team, and if you really want to succeed in business, the right team is a must, but are values important too?

Let’s start with skills. How important is it to hire a skilled team?

To start this discussion, let’s examine an answer from Derek Wyszynski, Chief Sales Hacker at ZynBit (2015-present), who answered the question — Which is more important: skills or attitude? Why?

There is a modern business dictum about skills vs attitude – that attitude is so much more important than skill. That great attitude can overcome poor skills…and given the choice between the two…choose the former. I contend that having a positive attitude is actually a “skill” because it’s literally something you have to work on…day after day…in order to get good at it.

According to Derek, having a positive attitude really is a skill. When we are talking about skills, we can’t just be talking about the skills needed to perform the job needed, we must also be talking about those soft skills that make all the difference in a company.

Why are soft skills so important?

Soft skills include things like problem-solving, being able to control your emotions and the ability to stay calm under pressure. In today’s fast-paced business environment, soft skills are becoming increasingly more important. In the startup world, as I can contend, soft skills are almost as important as any other skills, but can’t be the end-all-be-all, of course.

Without a balance of soft and hard skills, you won’t be able to thrive in this new economy. If you want to build a strong team, one that gets you places, you are going to have to find people with a mix of skills. That’s just the way that it is, but what about values?

 

 

In purpose-driven enterprises, we must be able to look beyond just the skills necessary to build our team — what about values?

What about values?

Without an alignment of values in our businesses, we won’t be able to fulfill our mission the way it should be as well. Take, for example, our cover story in our upcoming March issue of Change Creator, Sonya Renee Taylor who built an empire on her activist mantra that yes, The Body Is Not An Apology.

When she was growing her movement, that started as a moment between friends and grew to a worldwide company that continues to grow, she knew she did not only need to hire the right skilled people but that they all had to align to the mission. For Sonya, mission and values would often supersede skills and experience. At the beginning of TBINAA, those early days of the company/mission, values became the thing that would draw the team together, as she told us:

“It’s easier to teach skills then it is to teach values.”

So which is more important, skills or values?

As we have briefly discussed, if you want to build a solid team, you are going to have to hire skills and values, but if you had to choose, what should you do?

In a social impact business, there are times that you are simply going to have to choose values. In those early days, when you might need to pull in volunteer or inexpensive help, you will have to find those who believe in your mission.

Invest in those people too. They might not be able to create the backend of your website in a day, but they should be able to communicate your mission, get others on board. Their energy and excitement in the mission can be a driving force if you can harness that energy.

As your business grows, there are times that you are going to have to hire skills first. You simply can’t teach someone to code in a day. Remember to consider both soft skills and hard skills when assembling your team at this stage.

Ideally, you should not have to choose between skills and values.

Determine now, before you create your business plan, to find those people who not only bring the right mix of skills to the table but share similar values in your business. Most important, make it a priority in your impact company that everyone holds the company mission as you move forward. Keeping that vision in mind, on everyone’s mind is the secret sauce to propelling your impact in any business!

Related content: Why Great Entrepreneurs Are Not Normal.

The Key To Winning Funding For Your Startup

This article originally appeared https://lunarmobiscuit.com.

The reality of funding is that very few startups receive any funding from Angel investors or venture capitalists.

Each year, over 500,000 companies are started in the United States.

Of these, venture capitalists invest in fewer than 1,000 per year, and Angels and Angel Group in roughly another 30,000 startups.

What these numbers tell us is that, at most, only six percent of all startups receive any funding from these sources. The deeper reality is that the actual numbers are probably even lower.

Why lower?

Most “venture-backed” startups have previously been funded by Angels, and most Angel-backed startups receive investments from multiple Angel groups, all of which causes some double-counting in these statistics. Thus, the true odds of any startup being funded by Angels or VCs is likely closer to three percent than six.

This is certainly not how it seems from reading the newspaper or startup blogs. Or from listening to the frenzy of entrepreneurs, who expect that funding is available for every entrepreneur who asks for it.

So don’t start your companies with an expectation that such funding will follow. The odds are against you.

Instead, go back to the first statistic, noting that the vast majority of the 500,000 startups manage to get up and running without any Angel or venture capital funding, using savings, friends and family, and little else in terms of funding.

That big number includes all the corner stores, landscaping companies, dry cleaners, supermarkets, etc., plus the myriad of consultants, accountants, and other independent contractors who incorporate their businesses. Such companies allow the owner and employees to earn a living but usually do not make a fortune.

Those companies are the majority, not the exception.

The exceptions are the startups that are funded by Angels and VCs. The exceptions turn $1 million into $100 million. That is the reason why companies that raise money are covered by the newspapers, magazines, and blogs. Those deals are rare and, thus, news!

So what is different about the 20,000-30,000 startups that are funded by Angels and venture capitalists?

Why do they receive funding while hundreds of thousands of others do not?

The reality is that successful funding often comes down to networking.

Interpersonal connections have more influence than the quality of the investment opportunity or terms of the deal.

For the venture capital investments, many of the startups are founded by second- or third-time entrepreneurs. These are people who have previously raised money from venture capitalists. In nearly all cases, the venture capitalists are investing in teams that are recommended by people the venture capitalists know and trust. These people are again often entrepreneurs who are running venture-backed startups or who come from professional Angels or the multitude of business accelerator programs.

For companies raising money from individual Angels, the connection between the entrepreneur and Angel most often comes from someone known to both people. For Angel Groups, the easiest way to get past the screening committee is to know either someone on that committee or someone elsewhere in the management of the Angel Group.

Ultimately, investors are trusting the entrepreneur with their money, and thus, underneath the whole process, a relationship needs to be created. Hence, existing relationships often take precedent over all other factors in a potential investment. Which then boils down to the old adage, who you know is more important than what you know.

Ok now you know the key so you might want to check out How to Really Reach Out to an Investor (And Not Waste Their Time)